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INDONESIA
Jurnal Media Informasi Manajemen
Published by Universitas Sumatera Utara
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media
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Articles 60 Documents
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PENGARUH PRODUK, PROMOSI, HARGA, LOKASI TERHADAP MINAT BERKUNJUNG KEMBALI KE RAHMAT INTERNATIONAL WILDLIFE MUSEUM & GALLERY MEDAN puja areyouda pandiangan; liasta ginting
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

The purpose of this research is to investigate and analyze the influence of product, promotion, price and location of the intention to visit again and determine the most dominant factor affecting intention to visit again.This study is associative by using a questionnaire distributed to visitors who have visited at least twice. The population in this study are all visitors in June 2011, which amounted to 3850 visitors. The sample size was determined using the Slovin formula samples in this study were respondents or 97.46 can be rounded to 97 people responden.Pengujian hypothesis using linear regression analysis.Based on calculations and data analysis has been done, the variable product, promotion, price and location of partial positive and significant influence on the variable intention to visit again. From the analysis of determination coefficient R Square value of variable product, promotion, price and location to give the effect of 72.1% against the interests of customers while the remaining 27.9% influenced by other factors not examined in this research.Keywords : Product , Promotion, Price, Location and Intention to visit again
PENGARUH KEPERCAYAAN, KEPUASAN DAN RELATIONSHIP VALUE TERHADAP KOMITMEN PADA NASABAH KARTU KREDIT MANDIRI MEDAN mardiyah irfa
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT The purpose of this study are to investigate and analyze the impact of trust, satisfaction and relationship value toward customer commitment in mandiri credit card Medan. The population of this study is the new customers Mandiri Credit Card in 2011, with the amount of 31 524 people. Samples used in this study are Bank Mandiri credit card customers listed in 2011. The sample size in this study was determined using the Slovin formula. Number of samples obtained at 99.68 is rounded up to 100 people. The author used a sample random sampling method. Based on partial test results, it is known a variable relationship value, while the satisfaction variable and the trust variable also have a positive influence on customer commitment Medan Mandiri credit card but not significant. Based on the test results of the determinant coefficient (R), can be seen that the value of the determinant coefficient (R) by 45.6% of commited customers of credit card in Medan Mandiri is jointly influenced by the belief variables, satisfaction and the variable relationship value, while 54.4% influenced by other factors not included in this the results. Keywords: Trust, Satisfaction, Relationship Value and Commitment.
1 ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP MINAT BERKUNJUNG PADA KEBUN BINATANG MEDAN kristina oktaviyani
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

This study aims to determine the effect of service quality, promotion and location of the intention to visiting the Medan Zoo, and which variables most affect intention to visiting the Medan Zoo.The study population is a Medan Zoo visitors. The research sample was taken by 99 people. The analysis method used is descriptive analysis method and the method of multiple linear regression analysis. The data used in this study is primary data and secondary data. Primary data was collected through questionnaires techniques, the measurement using Likert scale.The results obtained in this study indicate that the quality of service, promotion and location simultaneously have a positive and significant impact on interest in visiting the Medan Zoo, while the partial promotion variables have a dominant influence on interest in visiting the Medan Zoo.Kata Kunci: Kualitas Pelayanan, Promosi, Lokasi dan Minat Berkunjung.Keywords : Quality of Service, Promotion, Location and Intention to visit.
ANALISIS STRATEGI BAURAN PEMASARAN BERDASARKAN SIKLUS HIDUP PRODUK PADA PT. XL AXIATA TBK CABANG MEDAN agung suripto naibaho
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

This research aims to determine the presence of XL products in its product life cycle and explain the marketing mix strategy is currently being implemented by PT. XL Axiata Tbk includes product, price, place, promotion, people, and customer service.To measure the stage of XL products in the product life cycle calculated by Polli and Cook method using XL sales revenue from 2007 to 2011. After finding out the position of the XL product life cycle, and then compares and analyzes the marketing mix strategy that is currently implemented by PT. XL Axiata Tbk with alternative strategies should be applied at the stage of product cycle theory at this point according to theories. This study used a qualitative approach which is descriptive comparative. Techniques of data collection in this research conducted based on the knowledge about the XL, an interview with the division related to the purpose of research, journals, websites, and so forth.After doing the calculation according to the method of Polli and Cook, the XL product is currently at the stage of growth in the product life cycle. After doing analyze and comparize according to theories, be concluded that the implemented marketing mix strategy of PT. XL Axiata Tbk appropriate to the position of product in its product life cycle stages at the moment.Keywords: Marketing Mix Strategy, Product Lifecycle.
PENGARUH SIKAP KONSUMEN TENTANG PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP LOYALITAS KONSUMEN PASTA GIGI PEPSODENT PADA MAHASISWA FAKULTAS KESEHATAN MASYARAKAT UNIVERSITAS SUMATERA UTARA pasri y pasaribu
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

The aim of research is to understand and analyze the influence of consumer behaviour about the implementation in Corporate Social Responsibility program in loyalty Pepsodent tooth paste consumer.The research method which used to analyze the influence of consumer behavior in using Corporate Social Responsibility program in loyalty Pepsodent tooth paste consumer are descriptive Analysis and regresi linier plural method.The population in the research are overall of student in S-1 Program at the conscripts of 2009-2011 class of Public Health Faculty student in Sumatera Utara University which amount 447 students. The sample which used in this research is about 82 students. The sample measure in this research decide with Slovin formula. The writer used sampling random sample method, with sample rule is the student must used the Pepsodent at least 3 months.The result of Simultan Significant Test (Test F) show that variable of consumer behavior in using Corporate Social Responsibility program which consist of variable likes cognitive component, affective component, conative component in simultant influenced signify in loyalty Pepsodent tooth paste consumer at Public Health Faculty student in Sumatera Utara University. The result of Parcial Test (Test-t) behavior variable which consist of variable likescognitive component, affective component, conative component have positive influenced and signify in in loyalty Pepsodent tooth paste consumer at Public Health Faculty student in Sumatera Utara University. The conative component behavior variable influence more dominant than cognitive component and affective component.Key words : cognitive, affective, conative, loyalty consumer.
PENGARUH RIGHT ISSUE TERHADAP KINERJA PERUSAHAAN YANG TERCATAT DI BURSA EFEK INDONESIA afrira syuhana; syahyunan syahyunan
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT This research aimed to determine whether there is difference in companies’s performance before and after the execution of a rights issue, whether there are differences in companies’s performance which execution of  a right issue and the companies that do not, and to analyze whether there is a significant influence on companies listed on the Indonesia Stock Exchange. The sample is 26 issuer companies and 26 nonissuer companies as a sample comparison in this research. This research uses secondary data sourced from financial statements of companies listed on the Indonesia Stock Exchange (BEI) and conduct a rights issue from 2007 to 2009. The techniques of hypothesis tests that the first hypothesis is paired sample t test, the second hypothesis is independent sample t test, and the third hypothesis is simple regression analysis. The results of this research in that: 1)There is a difference in a company's financial performance proxied by net profit margin before and after execution of the rights issue. While there is no difference in the company's financial performance proxied by the current ratio, debt ratio, total asset turnover, and return on assets before and after execution of the rights issue, 2) There is no difference in financial performance between companies that conduct a rights issue and the companies that do not, and 3) Right issue influences negatively and significant to the company's financial performance by the debt ratio and the net profit margin. But the right issue influences positively and not significant to the financial performance by the current ratio, and return on assets, and right issue influences negatively and not significant to the company's financial performance by total asset turnover Keywords: Right Issue, Current Ratio, Debt  Ratio, Total Asset Turnover, Return  on Assets, and Net Profit Margin
PENGARUH LEVERAGE DAN KUALITAS KEUANGAN TERHADAP PROFITABILITAS BANK PEMBANGUNAN DAERAH DI INDONESIA Yolanda Tanika; Isfenti Sadalia
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT The issue of this research is to know whether the effect of leverage and financial quality is positive and significant impact on the profitability of the Regional Development Bank in Indonesia. Data collection was performed by collecting secondary data from annual financial reports of 25 Regional Development Bank in Indonesia, which comprises the balance sheet and income statement of a bank period 2007-2012. The method used is descriptive quantitative analysis using Multiple Linear Regression Analysis Method, with a significance level (α) = 5% for the hypothesis. The results of hypothesis testing by performing the F-test showed that the simultaneous use of leverage and financial quality-Altman Z-Score has positive and significant impact on the profitability of Regional Bank Development in Indonesia and t-test indicates that the DAR, DER, TIE positive and significant,LDAR negative and significant,LDER negative and not significant effect on the profitability of the Regional Development Bank in Indonesia. Keywords : Profitability, Leverage, Financial Quality
ANALISIS KOMPARATIF KINERJA KEUANGAN BANK PEMERINTAH DAN BANK ASING DI INDONESIA Clara Anggraini Sirait; Isfenti Sadalia
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract The purpose of this study was to compare and analyze the financial performance of the banks are managed by the Government and the banks are managed by foreign parties in Indonesia. Data collection was performed by collecting secondary data form annual financial reports of Government Bank and Foreign Bank, consisting of the balance sheet and income statement banks period 2009-2011. The method used is descriptive analysis quantitatively using independent sample t-test (t test), with a significance level (α) = 5%. Analyzing data using statistical data processing software SPSS for windows. The results of hypothesis testing by T test showed that of 22 financial ratios studied, only 5 financial ratios, namely the ratio of NIM (Net Interest Margin), BOPO (Beban Operasional terhadap Pendapatan Operasional), PNPL (Provision to Non Performing Loan), LAA (Liquidity Assets to Assets), and LAD (Liquidity Assets to Deposits) showed a significant difference between the financial performance of Government Banks and financial performance of Foreign Banks in Indonesia. Key words : Financial Performance, Government Banks, Foreign Banks, and Bank Financial Ratios
ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH PT. BANK X kezia yurischa purba; paham ginting
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT The purpose of this study are to investigate and analyze the effect of relationship marketing consisting of financial benefits, social benefits,and structural ties tocustomer satisfaction at PT. Bank X. This research was explanatory. The nature of the study was a survey. This research  used two types of data sources, namely primary data and secondary data. Primary data are obtained directly from the research object, through the results of questionnaires distributed to respondents for further processing. Secondary data are collected through journals, the Internet, and books that have relevance to the study. The population of the study were customers who have savings at PT. Bank X. The samples of the study were 98.94 take up to 100 people using Slovin formula. The analysis method was descriptive analysis and multiple linear regression analysis with a significance level of < 0.05. F-test results showed that financial benefit, social benefit and structural ties were used to estimate customer satisfaction at PT. Bank X. Significant assay results t (t-test) showed that the variable which had a positive and significant effect was social benefit variable, while the financial benefit variable and structural ties variable had a negative effect which was not significant on customer satisfaction as well. Dominant variable was the social benefit. Results determinant coefficient (R2) was 0.598, which means that relationship marketing variables had a close relationship to customer satisfaction at PT. Bank X. Adjusted R Square of 0.337 means that the value of 33.7% increase in customer satisfaction at PT. Bank X can be explained by the variable of financial benefit, social benefit and structural ties, while the remaining 66.3% can be explained by other variables which are not examined in this study. Keywords: Financial Benefit; Social Benefit; Structural Ties; and Customer Satisfaction.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PEMILIK MOBIL TOYOTA DI KOTA MEDAN) risa angela marisi b nainggolan; Marhayanie Marhayanie Marhayanie
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT   This study aims to determine the influence of brand equity (brand awareness, brand association, perceived quality, and brand loyalty)  to the purchasing decision of the owners of Toyota’s car in Medan, and which variables among the variables of brand awareness, brand association, perceived quality, and brand loyalty are the most dominant in influencing the purchasing decision of Toyota’s car owners in Medan. The study was conducted to the owners of Toyota’s car in Medan. The population in this study are all customers/owners of Toyota’s car in Medan. The number of sample can be obtained by using the formula for population whose number is unknown. Sampling technique uses an incidental sampling method. This research is descriptive and verificative research, and using primary and secondary data which is obtained by questionnaires and doing the study of documentation using Likert scale. The analysis method which is used is descriptive analysis method and the multiple regression analysis method. The results of this study indicate that simultaneously brand awareness, brand association, perceived quality, and brand loyalty has a positive and significant impact on purchasing decisions of the Toyota’s car owners in Medan. Brand loyalty can be seen as the most dominant variable in influencing the purchasing decision of Toyota’s car owners in Medan. Adjusted R Square = 0,650, this means 65% of purchasing decision factors can be explained by the independent variables (brand awareness, brand association, perceived quality, and brand loyalty), while the 35% remaining is explained by other factors which is not examined in this study. Keywords:       Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, and Purchasing Decisions.

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