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INDONESIA
Jurnal Media Informasi Manajemen
Published by Universitas Sumatera Utara
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media
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Articles 60 Documents
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PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO (STUDI KASUS PADA IBU RUMAH TANGGA DI KOMPLEK VILLA MUTIARA JOHOR II DAN TAMAN JOHOR MAS) Nurlisa Nurlisa; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT This research aims to determine the effects of pricing, product quality and brand image have a significant and positive impact on purchasing decision Bango soy sauce brands on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. The population in this research was all the housewife in the Komplek Villa Mutiara Johor II and Taman Johor Mas. Data analyzing method is by using descriptive analyzing method and multiple linear regression. Kind of this research is causal comparative. This research is using primary and secondary data which was obtained by documentation study and quesionnaire whose measurement is using semantic differential scale. As the result of this research, based on Simultaneous test, it is proved that the pricing, product quality and brand image have a significant influence on purchasing decision Bango soy sauce brands on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. Partially, pricing does not have significant effect, where product quality and brand image have significant effects on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. The value of Adjusted R Square = 0,467, 46,7% dependent variabel can be explained by the independent variabel (pricing, product quality, and brand image) while the remaining 53,3% was explained by other factors which were not examined in this research. Key words : Price, Product Quality, Brand Image, Purchasing Decision
ANALISIS STRATEGI MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA J.CO DONUTS & COFFEE CABANG CAMBRIDGE CITY SQUARE MEDAN Nina Adriani; Beby Karina Fawzeea Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

J.CO Donuts & Coffee representing one of brand fast food with one of the best food in J.CO is donut. Donut is represent food which have recognized by society, but attendance of J.CO Donuts & Coffee have earned to draw consumer and become gossips one day after its apparition.This study aims to determine the influence of brand strategy and brand image to the purchasing decision in J.CO Donuts & Coffee branch at Cambridge City Square Medan. Formulation problem in this research is how far brand strategy and brand image influencing purchasing decisions in J.CO Donuts & Coffee branch Cambridge City Square Medan.The population in this study were all customers J.CO Donuts & Coffee branch at Cambridge City Square Medan who has purchased decisions whose numbers are unknown. This research is descriptive quantitative research, and data used are primary and secondary data obtained through the study of the measurement documentation and questionnaires using likert scale. The analysis method used is descriptive analysis method and the multiple regression analysis method.The results of this study indicate that simultaneous brand strategy, and brand image has positive and significant impact on purchase decisions J.CO Donuts & Coffee branch at Cambridge City Square Medan. Partially brand image can be seen that the variable is the dominant variable influencing the purchase decision in J.CO Donuts & Coffee branch at Cambridge City Square Medan. Value Adjusted R Square = 0.204, mean 20,4% purchase decision factors can be explained by the independent variable (brand strategy and brand image ) while the remaining 79,6% is explained by other factors not examined in this study like location and price.Keywords: brand strategy, brand image and purchasing decisions.
PENGARUH STRATEGI BAURAN PEMASARAN RITEL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MINIMARKET MES MART SYARIAH dheafani arnila pasaribu; Beby Karina Fawzeea Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

AbstractThe goal of this research is to know and analize the effect of retail marketing mix strategy which consist of product, price, place, personality, and presentation on customer satisfaction of minimarket MES Mart syariah and to know and analize the effect of customer satisfaction on customer loyalty. This reseach is quantitative research. Population on this research is all of MES Mart Syariah’s customers in average 2.769 person per month. Sampling set method is using purposive sampling technic with criteria doing purchase transaction at least two times a month. Calculation of sampling is using Slovin formula so that obtained 100 samples.The theory used in this research is primary and secondary theory. The method of data collection is by fill the questionnaires with using Likert scale while the secontary data obtained by documentation study. The technic of analysis isdescriptive and quantitative analysis. First hypotesis test is using multiple linear regression analysis and the second hypotesis test is using simple linear regressionThe result of this research shows that simultaneously product, price, place, personality, and presentation have a positive and significant influences to customer satisfaction in MES Mart Syariah. Partial test shows that product, place, personality, and presentation have a positive and significant influence to customer satisfaction . while price in unsignificant effect with customer satisfaction. The result of this research also shows that customer satisfaction have a positive and significant influences to customer loyalty. From this research we can know that personality is the most dominant factor that effect to customer satisfaction.Key word : Retail marketing mix strategy, customer satistaction, loyalty
PENGARUH IMPLEMENTASI PEMASARAN RELASIONAL TERHADAP LOYALITAS PELANGGAN BNI BIRO REKTOR USU MEDAN (STUDI KASUS PADA MAHASISWA MANAJEMEN EKONOMI UNIVERSITAS SUMATERA UTARA) Citrawisari Limanaga; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract The purpose of this study is to know and to analyze the effect of the implementation of relationship marketing on customer loyalty in BNI Biro Rektor USU Medan with subjects management students of Economy Faculty of University of Sumatera Utara. Data used in this study is primary data and secondary data. Primary data was obtained from questionnaire. Secondary data was obtained from documentary studies of literature, journals, magazines, and web page relevan to the study. Data analyze method used in this study is multiple regression analyze method. Population in this study is all management students of Economy Faculty of University of Sumatera Utara year 2008-2010, who are customer of BNI Biro Rektor USU Medan, with total 517 people. Using Slovin’s formula, total sample used in this study is rounded up to 85 people. Sampling method used is accidental sampling. The result of this study is that the implementation of relationship marketing which consists of financial benefit, social benefit, and structural ties partially, except structural ties, has a positive influence on customer loyalty in BNI Biro Rektor USU Medan with subjects management students of Economy Faculty of University of Sumatera Utara. Keywords  : Relationship Marketing, Customer Loyalty
PENGARUH IKLAN POKKITS TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KENTUCKY FRIED CHICKEN CABANG SUN PLAZA MEDAN Stephanie Harefa; Fivi Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

The main function of advertising is to communicate an information as efficient as possible to the hundreds thousands of people in number. In its activities, it does the most important economic function for the advertisers and audiences. In many cases, introducing new products will not be done easily if the advertising can not tell people about the product. The purpose of this study was to determine and analyze the effect of Pokkits on television advertising on Consumer Buying Decision against Kentucky Fried Chicken of Sun Plaza Medan’s Branch. Data used in this study are primary and secondary data. Primary data was obtained by using questionnaire. Secondary data was obtained from documentary studies of literature, journals, magazines, and web page relevant to the study. Data analysis method used in this study is a simple regression analysis method. Population in this study is all consumers of Kentucky Fried Chicken of Sun Plaza Medan’s Branch who ever bought Pokkits and ages between 12-35 years old. Using prediction interval formula where the total sample used in this study is rounded up to 97 people. The sampling method used in this study is judgment sampling. The results showed that the television advertising of KFC Pokkits has positive and significant impacts on consumer purchasing decision against KFC of Sun Plaza Medan’s Branch.   Keywords: Television Advertising and Purchasing Decision
Analisis Perbandingan Kinerja Keuangan Antara Perbankan Syariah Dengan Perbankan Umum Devisa Nasional Mufidha Miranti; Isfenti Sadalia
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT   The purpose of this study was to determine differences in the financial performance of the Capital Management Ratio (capitalmanagement), Asset Quality Ratio (assetquality), Efficiency Ratio (efficiency), Profitability Ratio (profitability), and Ratio Liquidity Management (liquidity management) between Islamic banking common foreign and national banks in Indonesia Stock Exchange Data collection was performed by collecting secondary data from annual financial reports of Islamic banking with commercial banking of national income, consisting of the balance sheet and income statement banks period 2009-2011. The method used is descriptive analysis quantitatively using independent sample t-test (t test), with a significance level (α) = 5%. Analyzing data using statistical data processing software SPSS for windows. The results of hypothesis testing by T test showed that twenty financial ratios studied, none of that ratio has a positive and significant impact on the financial performance of Islamic banking and commercial banking national income. Keywords: Financial Performance, BankFinancial Ratios, Shariah Banking, Foreign and National Banking
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. PLN (Persero) Area Lubuk Pakam Catrin Novrista Harni; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT   This research aims to determine and analyze how much influence the quality of service which covers tangible, reliability, responsiveness, assurance and emphaty to the level of satisfaction felt by customers who use services of PT. PLN (Persero) Area Lubuk Pakam. The observation is an assosiative one, that is an observation which looks for the relation between one variable with another variable. The population in this observation is the customers of PT. PLN (Persero) Area Lubuk Pakam. The collecting of primary data is done by using questionnaire which is measured by Likert scale. The observation uses descriptive analysis and doubled regressive linear analysis method. The result of this observation shows that the independent variable (quality of services) which covers tangible, reliability, responsiveness, assurance, and emphaty simultaneously give a positive and significant influence to the depent variable that is customers satisfaction. Through the testing of coefficient determination (R2), it is found that value of R = 0,761, which means that is a firm relation among quality of services to the customers satisfaction at PT. PLN (Persero) Area Lubuk Pakam, that is 76,1%. The result of data analysis with significant test partially show that tangible, reliability, and responsiveness is not positive and significant influence to the customers satisfaction. Assurance and emphaty there is a positive and significant influence to the customers satisfaction. Keywords: Customers Satisfaction, Quality of Services, Tangible, Reliability,  Responsiveness, Assurance, Emphaty.  
ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN DAYA SAING PADA PERUSAHAAN SUSI AIR DI MEDAN Fajar Sardi Syahputra; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract This research aims to identify and analyze the marketing strategy of Susi Air in Medan by using the SWOT analysis consisting of Strength, Weakness, Opportunities and Threats as a strategy to improve the competitiveness of Susi Air in Medan. This research is a descriptive research using matrix analysis IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External, SPACE (Strategy Position and Action Evaluation) and the SWOT Matrix. To obtain the accurate data, the methods used are interviews (in-depth interviews), and test of methods triangulation. Several alternative strategies will be selected using QSP Matrix. The result of this research indicates that Susi Air has considerable strengths and opportunities in the competition, but Susi Air Medan needs to improve its diversification strategy to get more customers. One of the strategies that can be applied by the company is to increase promotional activity both in print and electronic media. Keywords:Competitiveness, Strengths, Weaknesses, Opportunities, Threats
ANALISIS SWOT SEBAGAI LANDASAN DALAM MENENTUKAN STRATEGI PEMASARAN ( STUDI KASUS McDONALD’S RING ROAD) Ahmad Ramadhan; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 4 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT This research aims to identify and analyze the marketing strategy of McDoanald’s Ring Road by using the SWOT analysis consisting of Strength, Weakness, Opportunities and Threats as a strategy to improve the competitiveness of McDonald’s Ring Road This research is a descriptive research using matrix analysis IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), and the SWOT Matrix. To obtain the accurate data, the methods used are interviews (in-depth interviews), and test of methods triangulation. Several alternative strategies will be selected using QSP Matrix. The result of this research in that McDonald’s Ring Road has strength, weakness, oppurnities, and threats in marketing activities. The result of QSP matrix analysis in that McDonald’s Ring Road must use the first altenative strategy which making corporation with Coca-cola to interested the consumer of Coca-cola Keywords: Strengths, Weaknesses, Opportunities, Threats
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PASIEN BEROBAT DI RUMAH SAKIT HAJI MEDAN Noni Defriani Kuswanti; Beby Karina Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 3 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract: The result of the research from Significant simultaneous test (F-test) showed that simultaneously service marketing mix which consisted of the dimension of variables of product, price, promotion, location, people, process, and physical evidence had positive and significant influence on the patients’ decision to visit RS Haji, Medan. The result of t-test showed that partially the variables of product, process, and physical evidence had the most significant influence on the patients’ decision to visit RS Haji, Medan.   Keywords: Service marketing Mix, Patients’ Decision

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