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M Zainul Hafizi
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Tamasya
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Social Sciences
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 55 Documents
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Upaya Memperkenalkan Kue Tradisional Pesisir Selatan Minang di Daerah Jabodetabek Heni Pridia Rukmini Sari; Putri Farsya Humaira
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 1 (2025): Maret : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i1.230

Abstract

There are many traditional Indonesian cakes, especially traditional cakes from the South Coast of West Sumatra. This research was conducted to introduce traditional cakes typical of the South Coast of West Sumatra to the wider community in the Jabodetabek area. West Sumatra, is a province in Indonesia located on the island of Sumatra with Padang as its capital city. Pesisir Selatan Minang traditional cake is a traditional cake originating from the province of West Sumatra. The formulation of the problem consists of: (1) What are the typical Minang cakes and what is the texture and taste of Minang snacks? (2) How to introduce Minang cakes? The aims of this research are (1) To know and recognize the traditional Mianang cake. (2) Introducing and disseminating traditional Minang cakes. The research methods and data collection techniques used are (1) descriptive methods (2) data collection techniques using questionnaires (3) literature study. Place and time of research: the distribution of the questionnaire was carried out on 24-28 July 2021 through Google Form and WhatsApp media. Currently only a few people know the traditional Minang cake. It takes effort and support from the government and the community, especially the younger generation to preserve traditional cakes, especially traditional Minang cakes so that they are not lost due to the development of modern cakes.
Praktik Pariwisata Berbasis Masyarakat dalam Pengembangan Pariwisata Pedesaan: Studi Kasus Taman Wisata Alam Egon, Kabupaten Sikka, Provinsi Nusa Tenggara Timur Michael Rudolfus Sawu; Natalia Kristiani Tandafatu; Desiderius Siga Meli Poa
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.276

Abstract

This study aims to analyse the practices of community-based tourism development, the level of community participation and to formulate a collaborative development model to strengthen its management system. A qualitative approach with a case study design is employed. The researcher conducted observations of community-based tourism practices, in-depth interviews with local residents and a review of relevant literature. The collected data will be analysed using a descriptive qualitative method. The data will be reduced, verified, and concluded based on the analysis carried out. The research findings indicate that although there is considerable potential for adventure tourism, there are still significant shortcomings in its development. Therefore, a collaborative development pathway is needed to enhance the management system in the future, so as to generate meaningful social implications for the local community.  
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Kelokopi Batusangkar Andrika Aldi; Violintikha Harmawan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.289

Abstract

The purpose of this study was to find out how service quality affects customer happiness at Kelokopi Batusangkar, which was shown by comments about unsteady Wi-Fi connections, uneven drink tastes, and slow service from staff who didn't know the menu. What the study aims to do is show how service quality affects customer happiness. A non-probability picking method was used to select 370 people for the study, which used a detailed quantitative approach and a cause correlation method. A Likert-scale questionnaire that had been checked for validity and reliability was used to collect data, and SPSS 24.00 was used to analyze the results.The findings showed that 83% of people were satisfied with the service quality and 78% were satisfied with the service quality. Only 31.2% of customer happiness was caused by service quality; the other 69.8% was caused by other things.
Peran Ekowisata dalam Konservasi Mangrove dan Daya Tarik Wisatawan di Pantai Mangrove Paluh Getah, Kabupaten Deli Serdang Ruth Sahana Manalu; Maria Dwi Sianipar; Qamara Ananda Aulia; Meilinda Suriani Harefa
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.296

Abstract

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  
Pengaruh Media Sosial terhadap Wisatawan dalam Memilih Destinasi Wisata Kuliner di Dipatiukur Kota Bandung Saskia Putri Aprilia; Fathur Rizky Pratama
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.305

Abstract

This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.
Perbandingan Rasa, Harga, Dan Kenyamanan Kudapan Surabi Di Jalan Setiabudi Aloysius Benedict Rafael; Ryan Hadi Syaputra
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.307

Abstract

This study aims to compare three main aspects of the experience of enjoying traditional Surabi snacks in a number of places along Jalan Setiabudi, Bandung, namely taste, price, and comfort. The method used is a qualitative descriptive approach with observation, interview, and survey techniques to consumers. The results of the study show that there is a significant variation in the taste of Surabi offered by culinary business actors, both in terms of texture, sweetness level, and the peculiarity of toppings. In terms of price, it was found that differences do not always reflect the quality of taste, but are also influenced by location and market segmentation. The comfort of the dining place, including cleanliness, atmosphere, and supporting facilities, is an important factor in determining consumer preferences, especially young people and tourists. These findings can be a reference for culinary MSME actors in improving competitiveness and service quality, as well as providing practical information for consumers in choosing a place to enjoy Surabi that suits their needs and tastes.
Penggunaan Bahasa Indonesia oleh Mahasiswa Program Studi Pariwisata Stiepar Yapari Avrilia Rosdina Ristandi; Lutfiah Damayanti
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.308

Abstract

This study aims to analyze the use of Indonesian by students of the Tourism Study Program at STIEPAR Yapari in an academic context. Indonesian as a national language plays an important role in effective communication in higher education environments. The research method used is a qualitative descriptive approach, with data collection techniques through observation, interviews, and document analysis. The results of the study indicate that students still tend to use informal language and mix foreign terms in academic communication, which results in grammatical errors and hinders understanding of the material. Several factors that influence this language use pattern include daily habits, the influence of social media, and the dominance of foreign languages. This study is expected to contribute to improving the quality of Indonesian language use among students, as well as providing recommendations for lecturers and institutions in more effective language learning.
Pentingnya Memperkenalkan Budaya Sunda Terhadap Mahasiswa STIEPAR Yapari Bandung Muhammad Isya Fakhrurrozi Mahfudz; Agil Naufal Dwi Andika
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.310

Abstract

The purpose of introducing Sundanese culture, especially Sundanese language, to STIEPAR Yapari Bandung students is to increase awareness of local culture and identity. According to Meliani et al. (2023), the use of local languages ​​as a way to show love for the region can help strengthen the foundation of culture. This study uses a qualitative descriptive method to obtain in-depth data. The data collection method used in this study was a questionnaire, which was announced and filled out by STIEPAR Yapari Bandung Tourism students. By holding a special program in the STIEPAR Yapari Bandung curriculum, students get the first step in preserving local culture and building cultural identity among the younger generation.
Analisis Daya Tarik Wisatawan terhadap Museum Sri Baduga Kota Bandung Riyani Putri Solehah; Alya Indah Ramadhani
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.311

Abstract

Museum Sri Baduga, located in Bandung, is one of the main cultural institutions that houses important collections related to the history and culture of Sunda. This study aims to explore the attractions of Museum Sri Baduga as a tourist destination, particularly within the context of the rapidly developing local tourism industry. As a popular tourist destination, Bandung offers a variety of options, making it essential to understand the museum's position in attracting visitors and identifying aspects that can be improved. Additionally, this research highlights the museum's role in cultural preservation, positioning it not only as a recreational site but also as an educational center that contributes to the preservation of local heritage amidst globalization. The study seeks to uncover the key factors influencing the appeal of Museum Sri Baduga and how the museum can adapt to changing tourist preferences in the modern era. The findings are expected to provide practical recommendations for museum management in designing more effective marketing strategies to attract visitors from diverse backgrounds, both domestic and international. By focusing on tourist attractions and contributions to cultural preservation, this research aims to offer new insights relevant to the development of Museum Sri Baduga and the tourism sector in Bandung.
Dampak Multibahasa terhadap Peluang Karir Mahasiswa Pariwisata di STIEPAR Oktian Frista Ramadini; Josefa Francesca Sella
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.314

Abstract

In the era of globalization, the tourism sector is experiencing rapid growth and requires a workforce that not only has technical skills, but also intercultural communication abilities. The ability to master more than one language or multilingualism is a crucial skill for tourism students to compete in an increasingly competitive job market. The purpose of this study was to analyze the role of multilingualism in expanding career opportunities for tourism students at STIEPAR. The method applied was a survey using a questionnaire addressed to tourism students. The results of the study showed that all respondents (100%) considered the importance of foreign language skills in the world of tourism. Many students believe that their multilingual ability increases their competitiveness and helps prepare them to face the work challenges that exist in the global industry. However, there are challenges such as lack of opportunities for hands-on practice and adequate language learning facilities. The results of this study emphasize the importance of strengthening the foreign language curriculum in tourism education institutions, as well as the need for policy support and external collaboration to create a learning atmosphere that is active, relevant, and in line with industry demands.

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