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Tamasya
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Social Sciences
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 65 Documents
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Perbandingan Penggunaan Diameter Curly Iron Terhadap Hasil Penataan Rambut Bergelombang Hollywood Wave Pada Rambut Lurus Fadilla Ramadhani; Febri Silvia
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.567

Abstract

Hairstyling is a crucial aspect of enhancing one’s aesthetic appearance and self-expression, with the Hollywood Wave being one of the most iconic and classic styles. Characterized by large, shiny, and neatly arranged “S”-shaped waves, this style requires accuracy in both technique and tools. One of the most influential factors in achieving the desired look is the diameter of the curly iron used. Observations during an internship at a national television station revealed that different curly iron diameters, specifically 28 mm and 25 mm, produce varied results when applied to long straight hair. This study aims to compare the effectiveness of using 28 mm and 25 mm diameter curly irons in creating Hollywood Wave styles. The research employed a quantitative method with a One-Group Pretest-Posttest Design. The independent variable was the Hollywood Wave styling technique, while the dependent variable was the styling result measured across three indicators: wave shape, wave durability, and wave volume. The sample consisted of students who had completed the Hair Styling course and had long straight hair, selected through purposive sampling. Data were analyzed using descriptive statistics, followed by normality, homogeneity, and hypothesis testing to ensure validity. The findings demonstrate that the 28 mm curly iron performs more effectively than the 25 mm in producing Hollywood Waves that are neater, longer-lasting, and more voluminous. Statistical analysis confirms a significant difference between the two diameters in achieving optimal styling results. This suggests that the larger diameter curly iron not only provides a smoother and more polished wave pattern but also improves the durability and overall quality of the style. The study contributes to hairstyling practices by offering evidence-based insights into tool selection for professional styling, particularly for achieving the Hollywood Wave look.
Strategi Pengembangan Usaha Wedding Organizer Arunika di Kota Padang Febrian Rafqi Akbar; Hijriyantomi Suyuthie
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.576

Abstract

This study aims to identify internal and external factors influencing the development of the Arunika Wedding Organizer business in Padang City and formulate appropriate strategies through a SWOT analysis approach. The research method was conducted qualitatively, with data collection techniques through in-depth interviews with five informants, consisting of business owners, employees, and vendors who collaborate with Arunika. The data obtained was then analyzed to map the strengths, weaknesses, opportunities, and threats faced by the company. The results show that the main strengths of Arunika Wedding Organizer lie in responsive service to client needs, solid team coordination, and good working relationships with supporting vendors. These factors are important capital in maintaining consumer trust. However, the study also found weaknesses such as a limited number of part-time teams that can hinder operational flexibility, and suboptimal digital promotions that limit market reach. From the external side, opportunities that can be utilized include the increasing trend of more personal and simple intimate weddings, and the high demand for one-stop services, where all wedding needs can be accommodated by a single service provider. Meanwhile, the threats faced stem from intense price competition with similar service providers and relatively rapid changes in wedding trends, requiring the company to be constantly adaptive. Based on the SWOT matrix analysis, Arunika Wedding Organizer falls into quadrant IV (hold and maintain). Therefore, the recommended strategy is to maintain existing strengths while addressing existing weaknesses, particularly in human resources and digital promotion.
Pengembangan Pariwisata Berbasis Kewirausahaan melalui Pemberdayaan Masyarakat Lokal di Pantai Tedunan, Seluma Diki Ramadhani; M. Denny Kurnia Putra; M. Andi Abdulrozzaq; Jon Bon Jopi; Arum Puspitasari
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.701

Abstract

Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.
Strategi Pengembangan Potensi Makam Watu Cenik Wonogiri sebagai Wisata Ziarah guna Meningkatkan Kunjungan Wisatawan Alifah Nurul Hidayat; Situ Asih
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.731

Abstract

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.
Pengembangan Desa Wisata Alam Lubuk Langkap sebagai Peningkat Kesejahteraan Masyarakat di Bengkulu Selatan Alfiansyah, Alfiansyah; Sahroni, Angrean; Marta, Inuki Yudi; Saputra, Ilham Tirta; Pratama, Reza Agung; Puspitasari, Arum
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.743

Abstract

This research positions tourism as a key driver for rural economic transformation via the Community-Based Ecotourism model. Lubuk Langkap Nature Tourism Village, South Bengkulu, has excellent natural assets (pristine), such as clear rivers and tropical forests, supported by good social capital. However, this potential is structurally constrained by a Severe Institutional Crisis within the Village-Owned Enterprise, marked by informal management, lack of standard accounting, and vulnerability to moral hazard risk (misconduct). The Main Thesis asserts that this institutional crisis is not merely a technical issue but a major root problem that weakens Social Capital, damages community Capability, and risks permanent environmental damage. The study uses in-depth strategic analysis focusing on the New Institutional Economics and an integrated SWOT framework, employing interpretive descriptive qualitative methods. The analysis formulates an integrated Community-Based Ecotourism development strategy within a Governance framework that is Strengthened by Risk a system designed to become more resilient when facing shocks (moral hazard risk). The Integrated Action Strategy includes: (1) Establishing Exclusive Village-Owned Enterprise Regulatory Control Rights over the entrance gate and Environmental Carrying Capacity; (2) Implementing a physical Daily Public Financial Dashboard to prevent misconduct; and (3) Legalizing Village Regulations (Perdes) on Conservation Zoning and Maximum Daily Visitor Limits. Implementing a Niche Premium Operational Business Plan (OBP), detailing a High Pricing Strategy (including a Conservation Fee) and a fair Proportional Revenue Sharing Formula, is key to achieving improved welfare and ecological sustainability in South Bengkulu.
Strategi Pengembangan Kawasan Wisata di Desa Lewaja Kabupaten Enrekang Muh.Rigan Yusri; Hairuddin Hairuddin; Hamka Hamka; Imam Fadly; Muh. Arifin; Rahmad Rahmad
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.645

Abstract

This research explores strategies for developing the Lewaja Natural Tourism Area in Enrekang Regency, which has considerable potential as a leading destination but has not yet been managed effectively. The study aims to examine the current conditions of the site, highlight its opportunities and constraints, and design strategies for sustainable development. A descriptive qualitative approach was employed, utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) in conjunction with IFAS and EFAS to establish strategic priorities. The results indicate that Lewaja possesses advantages in terms of natural scenery and accessibility, while weaknesses are found in facility provision and managerial aspects. The proposed strategies derived from the SWOT framework emphasize infrastructure improvement, enhancement of supporting amenities, digital-based promotional efforts, community involvement in destination management, and stronger collaboration between governmental bodies and the private sector. Overall, the study concludes that the future development of Lewaja Peak Natural Tourism should align with the principles of sustainable tourism, aiming to increase its attractiveness, raise service standards, and deliver economic value to the local community.
Sinkronisasi UU ITE dan UU Kepariwisataan dalam Pengawasan Promosi Pariwisata Digital di Indonesia Rizqy Prasetyani Putri; Shinta Pramesti Kartika Hadist; Suryana Hasbas
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.782

Abstract

Digital transformation has transformed the tourism promotion landscape through social media, travel marketplaces, and user-experience-based content. Visual, interactive, and rapidly disseminating digital information shapes destination images and influences traveler decisions. However, the lack of digital promotion standards allows for misleading promotional practices, visual manipulation, false testimonials, and exaggerated claims that have the potential to harm tourism consumers. This study aims to analyze the synchronization between the Electronic Information and Transactions Law (UU ITE) and the Tourism Law in overseeing digital tourism promotion. This study uses a normative juridical method with a legislative approach and a literature review of academic documents and related news. The research findings show that while both laws share the same goal of ensuring accurate and non-misleading information, neither provides specific technical standards for digital promotion. The ITE Law is general and does not specifically regulate tourism promotion, while the Tourism Law was drafted before social media became a primary tool for destination marketing. This has resulted in regulatory gaps and fragmented authority between the Ministry of Communication and Informatics, the Ministry of Tourism and Creative Economy, BPKN, and BPSK. This research recommends the establishment of derivative regulations related to digital promotion, ethical content standards, advertising transparency, and an integrated cross-agency oversight mechanism to protect tourism consumers in the digital space.
Praktik Akuntansi Keberlanjutan dalam Pengelolaan Pariwisata Pantai Pasir Panjang: Sebuah Tinjaun Nilai Budaya Masyarakat Lokal Godensia Baina; Maria Febriani Dhone; Yufentus Ngenta; Yohanes Pemandi Lian
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.784

Abstract

This study explores the implementation of sustainable accounting practices in the management of Pasir Panjang coastal tourism by examining how local cultural values and community personality influence sustainability-driven decisions. Using a qualitative approach, data were collected through interviews, field observations, and documentation analysis involving local community members, tourism actors, and village government representatives. The findings indicate that sustainable accounting is not only understood as an administrative or financial reporting system, but also as a framework shaped by cultural norms, collective identity, and local wisdom. Elements such as communal responsibility, environmental awareness, and traditional stewardship practices significantly contribute to how sustainability initiatives are planned, recorded, and evaluated. Furthermore, the personality traits of the local community—such as openness, cooperation, and strong social cohesion—play an essential role in ensuring inclusive participation and shared accountability. This study concludes that integrating cultural values and community character enhances the effectiveness of sustainable accounting practices in coastal tourism management and encourages long-term environmental and socio-economic resilience.
Analisis Kesiapan dan Pengembangan Promosi Digital untuk Meningkatkan Daya Saing : Studi Kasus Florina Bouquet Safira Nurhaliza; Jasmine Nashwa Mutiara Seno; Chikita Alamanda Arafa; Niken Dwi Astuti; Dina Mayasari Soeswoyo
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.793

Abstract

This study aims to analyze the level of digital readiness and the development of digital promotion strategies at Florina Bouquet MSME as an effort to enhance competitiveness in the digital era. The research background arises from the limited optimi\zation of Instagram features and digital marketing strategies, resulting in low product visibility in the digital market. This study employs a qualitative descriptive approach with data collected through observation, in-depth interviews, and literature review. A scoring analysis was applied to evaluate three main components: digital readiness, digital marketing strategy and implementation, and their impact on competitiveness. The findings indicate that Florina Bouquet demonstrates a relatively high level of digital readiness in terms of infrastructure and basic platform utilization; however, weaknesses remain in strategic planning, content creation, feature optimization, and consistent monitoring. Despite these limitations, the uniqueness of the product and strong market potential contribute positively to competitiveness, especially in differentiation and brand perception. The results highlight the need for more structured, consistent, and data-driven digital promotion strategies to improve marketing effectiveness and expand market reach. This study provides practical implications and strategic recommendations for MSMEs to strengthen their digital marketing performance sustainably.
Analisis Kelayakan Usaha Akomodasi : Studi Kasus Sriwijaya 8 Kost Gabriela Hendratno; Marchellino Fergie Sanjaya; Velicya Tarisha Cheung; Willie Natanael; Budi Setiawan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.828

Abstract

Sriwijaya 8 Kost is an accommodation business located in Curug Sangereng, Gading Serpong. This business was developed to meet the housing needs of students and workers in the area. This study aims to analyze the feasibility of Sriwijaya 8 Kost based on nine aspects, namely legal aspects, human resource management aspects, market and marketing aspects, technical aspects, consumer behavior aspects, financial aspects, PEST aspects, environmental & industrial aspects, and risk aspects. This study uses a qualitative approach with a case study method through observation, interviews, and document analysis. The results show that the business has great market potential, supported by its strategic location and appropriate consumer segmentation. Technical planning related to facilities, layout, and operations has been well designed to ensure the comfort and safety of residents. Financial analysis shows that the business is feasible with a BEP of 3 rooms per month, a payback period of 7.7 years, an IRR of 5.023%, and an ROI of 129.5%. External factors such as government policies and high demand for housing further strengthen the feasibility of the business. Overall, Sriwijaya 8 Kost is deemed viable for operation and development, with a need for continuous improvement in legality, financial record-keeping, service quality, and risk mitigation.

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