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Lingua : Journal of Linguistics and Language
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30323304     DOI : https://doi.org/10.61978/lingua
Core Subject : Education,
Languange, Linguistic, Communication & Media
Lingua : Journal of Linguistics and Language with ISSN Number 3032-3304 (Online) published by Indonesian Scientific Publication, is a leading scholarly journal that has undergone a rigorous peer-review process and is committed to open access publication. Established to advance the field of linguistics and language studies, Lingua is dedicated to publishing high-quality research, theoretical analyses, and practical applications in linguistics and language studies, ensuring the highest standards of academic integrity.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): March 2024" : 5 Documents clear
Representation of God in A.A. Navis's Short Stories: A Hermeneutics Review Muzaki, Ahmad; Rahman, Gohar
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.452

Abstract

A.A Navis is an Indonesian writer who is famous for his works with transcendental god elements. The unique way of conveying messages in his short stories often makes readers stutter in grasping the true meaning. This research examines A.A Navis' short stories which have a divine theme and contain prophetic elements. Some of the short stories are Robohnya Surau Kami (The Collapse of Our Surau), Man Rabbuka, Datang dan Perginya (Coming and Going), Dokter dan Maut (Doctor and Death, and Yang Datang di Hari Lebaran (Who Came on Eid Day). This research aims to describe the representation of God in A.A Navis' short stories through a hermeneutical review. The research method used in this research is descriptive qualitative. The results of this research depict that A.A Navis' short stories represent God as; (1) the best judge, (2) not thirsty for praise, (3) not wanting to cause trouble to his servant, (4) the owner of the highest power, (5) the giver of rewards, (6) the forgiver, (7) the owner of death, and (8) ) answerer of prayers. Apart from that, there are also divine values ​​and other messages conveyed in the short stories he wrote.
Sexism Representation “Train her to be an Ideal Housewife” Ads: Sara Mills Theory Supriyono, Nanda Meg Ryan Puspitasari; Mathew , Raisun
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.455

Abstract

This study examines linguistic sexism and the portrayal of women in Indian advertising media. It aims to highlight how advertisements reinforce gender stereotypes and contribute to societal inequality. The research employs a qualitative approach with descriptive analysis, using Sara Mills' discourse-level analysis theory from Feminist Stylistics (1995) as the analytical framework. The analysis identifies indirect sexism and the objectification of women in advertising. Women are frequently depicted as housewives rather than independent individuals with career aspirations. These portrayals reinforce traditional gender roles, limiting women's representation in diverse professional and social spheres. The study concludes that gender equality remains unachieved in Indian advertising media, as women continue to be stereotyped and confined to domestic roles. The persistence of these portrayals reflects deep-rooted societal biases that restrict women’s opportunities. By shedding light on gender bias in advertising, this study emphasizes the need for more inclusive and equitable media representations. Addressing these stereotypes can contribute to social change and the promotion of gender equality in India.
The Portrayal of Feminine Touch in Y.O.U Beauty Indonesia and Philippines Advertisements Supriyono, Nanda Meg Ryan Puspitasari; Larasati, Marcelina Pulcheria; Prasmato, Arafah
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.456

Abstract

This research aims to analyze the portrayal of feminine touch in the skin care advertisement Y.O.U Beauty with a case study in two countries, Indonesia and Philippines by using Erving Goffman’s theory on gender advertisement. The sample is taken from four posts under Y.O.U Beauty official Instagram account. The method that is used in this research is descriptive qualitative and the data are analyzed using content analysis to provide a detailed and systematic examination of the contents of the advertisements. The result shows that there are three key aspects including the connection between model and product, gesture, and color appearance that depict feminine touch in the advertisement of Y.O.U skin care products both in Indonesia and Philippines. In addition, the advertisement also demonstrates a shift in mindset and culture related to the usage of skin care products in society in recent years viewed from the choice of brand ambassadors who are men and women.
Women’s Stereotypes in Indonesian and Korean Pocari Sweat 2018 Ads Fitriyah, Aidatul; Sindangsari, Laura Putri; Aydinovich, Gashimov Elchin
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.457

Abstract

This study analyzes the visualization of gender stereotypes in Indonesian and Korean Pocari Sweat advertisements 2018 using Roland Barthes' semiotic theory. The research aims to compare and interpret how gender roles are portrayed in these advertisements, reflecting the cultural contexts of Indonesia and Korea. A qualitative method was applied, utilizing Barthes' semiotic analysis to examine the primary data—images extracted from the advertisements. Secondary data, including literature reviews and relevant studies, provided additional context. The data collection process involved selecting advertisements, segmenting visual elements, and analyzing their meanings based on denotation and connotation. Findings indicate that Indonesian Pocari Sweat advertisements reinforce patriarchal values by depicting women in supportive roles, often serving men. In contrast, Korean advertisements promote a feminist perspective, showcasing women engaging in physically demanding activities, challenging traditional gender norms. These differences highlight the cultural disparities in gender perceptions between the two countries. The study concludes that advertising serves as a medium that reflects and perpetuates societal gender norms. Indonesian advertisements maintain traditional gender roles, while Korean advertisements align with progressive feminist movements. This research underscores the role of media in shaping public perceptions of gender and contributes to discussions on gender representation in advertising.
Deconstruction of The Korawa Character in The Novel Perang By Putu Wijaya Fatonah, Khusnul; Rahman, Gohar
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.470

Abstract

This research aims to analyze the deconstruction of the Korawa characters in the novel Perang by Putu Wijaya. In the epic Mahabharata, the Korawa are conventionally positioned as antagonistic figures representing evil, while the Pandawa are depicted as symbols of virtue. However, through a deconstructive approach, the novel Perang dismantles this binary opposition and presents a new perspective on the Korawa. This type of research is qualitative, utilizing content analysis and supported by Derrida's deconstruction theory. Data is drawn from quotes in the novel that reveal shifts in meaning, the reconstruction of the Korawa character, and criticism of several narratives that have long been considered absolute. The results of the research show that the Korawa in the novel Perang is not only portrayed as the evil side but also as a group with complex characters, humanitarian values, and perspectives that can be understood. By deconstructing the dichotomy between good and evil, this novel offers a new discourse that history and the identity of characters are not absolute but rather the result of constructions that can be questioned and reinterpreted.

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