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Muh. Rizal S
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Business Research and Administration Innovation (BRAIN)
Published by Universitas Negeri Makassar
ISSN : 30641446     EISSN : -     DOI : DOI: https://doi.org/10.32457/brain.v2i1.26
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
usiness Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about their research results and new thoughts in the fields of business, management and entrepreneurship, BRAIN publishes quarterly (April, August, and December). Therefore, BRAIN publishes high quality manuscripts, in form of empirical papers (priority). So far, BRAIN has been indexed in Directory of Open Access Journal (DOAJ), Google Scholar, Science and Technology Index (Sinta) and Garba Rujukan Digital (GARUDA).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2025): BRAIN - APRIL" : 5 Documents clear
The Influence Of Brand Ambassadors on Purchasing Decisions in E-Commerce in Students Majoring in Administrative Science, Makassar State University Insani, Aisyah Aulia; Jamaluddin; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.26

Abstract

This research examines the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. The purpose of this study was to determine the level of brand ambassadoronto students of the Department of Administrative Sciences, Makassar State University, to determine the level of purchasing decisionsonto students of the Department of Administrative Sciences, Makassar State University, and to find out the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. This research approach is quantitative. This research was carried outinDepartment of Administrative Sciences, Makassar State University. Sources of data in the study arestudent atDepartment of Administrative Sciences, Makassar State Universityin June to July 2022. Data collection techniques in the form of observation, questionnaires (questionnaires), interviews, and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the brand ambassador is in the very good category. The indicators on the purchasing decision variables are in the good category. Based on the correlation test, there is a very strong relationship between the two variables. It can be concluded that there are The Influence of Brand Ambassadors on Purchase Decisions in E-Commerce for Students in the Department of Administrative Sciences.
Marketing Strategy on Fish Cultivation Products As An Effort to Increase Community Income (Study at JL. Tamalabba Manggatiga Paccerakkang) Aprilia, Nadila; Risma Niswaty; Novayanti Sopia Rukmana
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.27

Abstract

In the business world, it is inseparable from marketing theory. Marketing in In the business world, it is inseparable from marketing theory. Marketing in business is very important to introduce the goods or services offered to the general public. To offer products or services can be done by using existing social media by branding the products we have. The problem that then arises is how the marketing strategy applied by the cultivators related to fish cultivation on Jl. Tamalabba Manggatiga Paccerakang in increasing family economic income. Then what are the determinants of the marketing of fish farming products at that location. To achieve this goal, researchers used data collection techniques through observation, interviews, and documentation. The data obtained from the results of the research were processed using descriptive qualitative. The results showed that the marketing strategy implemented was a combination of the marketing mix, namely producing 4 indicators, namely product, distribution, promotion, and price. What was then carried out was a direct promotion process where the system went directly to the field to introduce what fish farming was like, hatchery to the product ready for harvest at what age and size. Then regarding the determinants of food produced by fish farming in that location, it can be seen from internal factors (strengths and weaknesses) and then external factors (opportunities and threats).
The Influence of Education and Training Program on Employee Performance At PT. Julia Multimedia Nusantara Makassar Febrianti, Kirei; Aris Baharuddin; Nurhasni Muis
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.28

Abstract

Knowledge and expertise are some of the factors that affect employee performance, to achieve company goals, employees must be able to meet these performance standards. Every company has a different way so that its employees can have the knowledge and skills needed to support the process of achieving company goals. This research was conducted to find out how the influence of education and training on employee performance at PT. Julia Multimedia Nusantara Makassar, partially or simultaneously.. This research is quantitative using multiple linear regression method, with the help of SPSS 25 software. This study uses a questionnaire as a data collection instrument. Data retrieval using a saturated sample technique because the population is less than 100, then all members of the population are used as samples, totaling 35 employees. The results showed that partially the education variable had no effect on employee performance, on the contrary the test results for the training variable showed that partially there was a significant effect on performance. While the education and training variables simultaneously have a significant effect on employee performance with a strong correlation level.
4P Marketing Mix Strategy in Increasing Sales PT. Intan Pariwara Palopo Guritno, Riko; Herlina Sakawati; Andi Muhammad Rivai; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.29

Abstract

4P Marketing Mix Strategy in Increasing Sales of PT Intan Pariwara Palopo. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. Supervised by Herlina Sakawati and Andi Muhammad Rivai. This study aims to identify and analyze the 4P marketing mix strategy in increasing PT Intan Pariwara Palopo's sales. To achieve this goal, this study used a qualitative approach, this study took 10 (ten) respondents, consisting of Branch Managers, Sales Representatives, postal sales, warehouses and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that PT Intan Pariwara Palopo has implemented a good and effective marketing mix strategy in accordance with the theory of Kotler & Keller. In implementing the marketing mix, PT Intan Pariwara Palopo conducted product, price, place and promotion research to determine a marketing strategy.
The Effect of Tourism Facilities on the Level of Visitor Satisfaction at the Tourism Object of Bintang Galesong Beach Bathing, Takalar Regency Awaliya, Iis Nur; Muhammad Darwis; Didin Halim
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.30

Abstract

This study aims to determine the effect of tourist facilities on the level of visitor satisfaction in the object of research on Bintang Galesong Beach Baths, Takalar Regency. This study uses a type of quantitative research. Data collection techniques were carried out through observation, questionnaires and documentation. The sample used in this study was 83 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests and reliability tests on research instruments, descriptive data analysis techniques and inferential statistical analysis. The results of the study show that the indicators used for each of these variables indicate where tourism facilities are in the good category. For indicators on the variable level of visitor satisfaction is in the good category. based on the correlation test there is a strong/high relationship, so it can be concluded that there is a significant influence between tourist facilities on the level of visitor satisfaction at the Bintang Galesong beach bathing object, Takalar Regency.

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