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IJBAE
Published by Icon Publisher
ISSN : -     EISSN : 30907837     DOI : 10.71154/465nvw26
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal Business and Entrepreneurship is a scientific journal that focuses on the global study of business and entrepreneurship, covering strategy, innovation, cross-cultural management, as well as social entrepreneurship and startups. This journal is published by CV. Malik Rizki Amanah which is engaged in the field of Journal and Article publication. The journal provides a platform for academics and practitioners to share knowledge on trends, challenges and opportunities in the international business world. With a multidisciplinary approach, the journal contributes to the development of theory and practice relevant to the global business community. The editorial board also welcomes innovative articles that redefine any field of business and management. The editorial board emphasizes that the authors of every article appearing in this journal are fully responsible for its content. International Journal Business and Entrepreneurship is published three times a year, in March, July, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia Roslan, Nur Amalina Hj Roslan; Azmi, Muhammad Faizal Azmi; Rahman, Aisyah Binti Rahman; Jie, Daniel Lim Wei Jie
International Journal Business and Entrepreneurship Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/5dasj573

Abstract

The purpose of this study was to examine and analyze the effect of Digital Marketing, Brand Image, and E-Wom on Purchase Intentions at the ZALORA marketplace in Brunei and Malaysia. Data collected using a questionnaire through the Google Form. The sample used amounted to 110 respondents. Methods of data analysis include descriptive analysis and quantitative analysis using multiple linear regression. The results of this study found that: (1) Digital marketing, brand image, and e-WOM have a positive and significant impact on purchase intention at the ZALORA marketplace. (2) Digital marketing has a positive and significant effect on purchase intention on the ZALORA marketplace. (3) Brand Image has a negative and significant effect on purchase intention on the ZALORA marketplace. (4) E-wom has a positive and significant effect on purchase intention on the ZALORA marketplace.
Supply Chain Management in the Era of Industrial Revolution 4.0 in MSMEs Thokozani, Thokozani Jere; Mucavele, Izelda Mucavele; Mabunda, Armando Mabunda
International Journal Business and Entrepreneurship Vol 2 No 1 (2025): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/jmw9hx24

Abstract

The advent of the Fourth Industrial Revolution (IR 4.0) has significantly transformed supply chain management (SCM), particularly within Micro, Small, and Medium Enterprises (MSMEs). This literature review aims to synthesize recent research on the integration of IR 4.0 technologies in SCM for MSMEs, highlighting both opportunities and challenges. By examining peer-reviewed journal articles indexed in Scopus, this review provides a comprehensive overview of the current state of knowledge, identifies research gaps, and suggests future research directions. The integration of Industry 4.0 (IR 4.0) technologies into supply chain management (SCM) offers transformative potential for micro, small, and medium-sized enterprises (MSMEs), enhancing efficiency, reducing costs, and improving transparency. This literature review examines the adoption of key IR 4.0 technologies—such as IoT, big data analytics, AI, and blockchain within MSME supply chains, highlighting the opportunities and challenges encountered. Successful case studies from diverse sectors illustrate the practical benefits and strategies for overcoming adoption barriers. Despite the advantages, MSMEs face unique challenges, including financial constraints, lack of technical expertise, and cybersecurity risks. Future research should focus on scalable, cost-effective solutions tailored to MSMEs, addressing technological and human factors, and developing robust cybersecurity measures. Additionally, exploring supportive government policies and sustainable business models integrating IR 4.0 technologies is crucial. This review provides a comprehensive understanding of the current landscape and offers directions for future research, aiming to facilitate the digital transformation of MSMEs and enhance their competitiveness and sustainability in the global market.
Financial Management Practices Among Micro-Scale Business Owners in Purbalingga Fitriana, Aning; Wirawan, Nugroho Budi
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/e80szq24

Abstract

This research aims to analyze financial management practices among micro business actors (UMKM) in the coffee sector in Purbalingga Regency. A qualitative approach was used through interviews with 10 coffee-based UMKM owners as key respondents. The findings suggest that monetary governance exerts a considerable influence on corporate. sustainability. Three main indicators were analyzed: financial planning, financial implementation, and financial control. Financial planning which includes managing production, sales, savings, investments, cash reserves, and separating personal and business finances is categorized as good and directly contributes to increased business income. However, financial implementation and control, particularly in aspects of financial recording, reporting, and supervision, are not yet optimal. This is largely due to the limited knowledge and financial management skills of most business owners, as well as the perception that such practices are unnecessary for small scale businesses. This study recommends that future research adopt a quantitative approach with a larger respondent base and explore internal and external factors influencing financial management. Furthermore, the development of practical interventions such as technology based training and simple financial recording applications is also suggested to enhance financial management capabilities among UMKM entrepreneurs.  
From Sensing to Reconfiguring: A Theoretical Framework of Dynamic Capabilities in Social Media Marketing Strategy Santos, Clara; Herrera, Miguel; Rivera, Bianca
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/xmrave58

Abstract

This conceptual paper develops an integrative framework linking Dynamic Capabilities Theory (DCT) to social media marketing strategy. In increasingly volatile digital environments, firms must move beyond platform presence toward the strategic orchestration of sensing, seizing, and reconfiguring capabilities. Drawing on existing literature in strategic management and digital marketing, the study reconceptualizes social media not merely as a communication channel but as an ecosystem for continuous adaptation and strategic renewal. Sensing is defined as real-time consumer insight generation, seizing as opportunity activation through agile campaign execution, and reconfiguring as the structural adjustment of digital strategies and teams. The proposed model highlights the recursive nature of these capabilities and identifies key organizational enablers such as cultural agility and digital leadership. The paper contributes to both theory and practice by offering a strategic lens for understanding how marketing agility is achieved in fast-changing online environments. It also provides theoretical propositions and future research directions to guide empirical validation and model refinement.
The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance Herman, Hendri; Ocak, Altug
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/5b2ks962

Abstract

The aim of this study is to determine the effect of social media marketing towards MSMEs performance. The sample size used in this research was 135 MSMEs respondents. The sample was accessed through an online survey questionnaire. Smart PLS 3.0 is utilized in analysis within this study. The findings show that social media marketing has a positive effect on MSMEs performance and technological capability. Technological ability has a positive effect on MSMEs performance and acts as a mediator between social media marketing and MSMEs performance. The limitation of the study is that it was conducted in one geographical area, limiting generalizability to other industries or other regions with varied characteristics. The paper contributes to the body of literature by empirically validating technological ability as a mediator variable between social media marketing and MSMEs performance. These results suggest that MSME managers should invest in social media for both marketing and internal capacity building, put in place technology monitoring systems, and technology alliances with external organizations. Future research is also suggested to test other mediating or moderating variables like technological innovations, market forces, or organizational designs.
Market Shaping Strategies in Emerging Markets: A Critical Synthesis Hudzaifah, Yasir; Permana, Indra Surya Permana
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/de8jxe46

Abstract

This article provides a critical synthesis of the literature on market shaping strategies in emerging markets. While existing research predominantly focuses on developed economies, this review addresses the pressing need to understand how firms proactively shape markets in volatile, institutionally weak, and socio-culturally diverse environments. Drawing upon 21 rigorously selected studies, this synthesis identifies three core themes: the development of firm-level strategic capabilities, the use of cultural and institutional framing, and the innovation of business models and ecosystems. Through a thematic analysis and integrative conceptual framework, the study reveals that market shaping in emerging markets is a dynamic, multi-actor process that entails institutional entrepreneurship, ecosystem orchestration, and legitimacy-building. Unlike reactive strategies, shaping approaches in these contexts require firms to construct enabling environments, frame new norms, and often initiate the rules of the game themselves. The study contributes to the advancement of market shaping theory by offering a framework that contextualizes strategic agency within structural voids and cultural heterogeneity. Practical implications for firms, policymakers, and development actors are discussed, highlighting the importance of adaptive strategies, inclusive design, and long-term institutional engagement. The article concludes by proposing future research directions that call for longitudinal, comparative, and intersectional studies to deepen the field’s relevance across diverse emerging economies.
Business Model Innovation in the Era of Digital Transformation Srisuwan, Nattapong; Phromphisute, Kanya
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/7mf1nq89

Abstract

This study presents a systematic literature review (SLR) that explores the dynamic interplay between Business Model Innovation (BMI) and Digital Transformation (DT). Drawing on a curated selection of 11 peer-reviewed articles published in leading journals, this review identifies theoretical foundations, methodological patterns, and thematic trends that shape current scholarship at the intersection of BMI and DT. The findings reveal that digital transformation acts as a strategic catalyst that compels firms to reconfigure value creation, delivery, and capture mechanisms, leading to novel business model configurations. Three dominant BMI pathways in digital contexts are identified: enhancement of existing models, extension through digital platforms, and disruptive creation of entirely new value logics. The literature demonstrates a strong reliance on theoretical frameworks such as Dynamic Capabilities Theory and the Resource-Based View, yet remains methodologically fragmented, with a predominance of qualitative case studies and a lack of longitudinal or cross-sector analyses. Notable research gaps include the need for empirical studies in developing economies, robust measurement frameworks for digital BMI, and greater integration of ecosystem-oriented perspectives. This study contributes to the consolidation of fragmented insights and proposes a future research agenda that emphasizes multi-level analysis, theoretical integration, and methodological diversification. The review offers both scholarly direction and practical relevance for organizations navigating digital transformation through business model innovation.
Sustainability-as-a-Service: Conceptualizing Value Co-Creation in Evolving Service Ecosystems Mansouri, Youssef El Mansouri; Zahidi, Amina Zahidi; Boulif, Karim Boulif
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/xgj7n425

Abstract

This conceptual paper advances the integration of sustainability and Service-Dominant Logic (S-D Logic) by proposing the notion of "Sustainability-as-a-Service." Drawing on institutional theory, complexity science, and value co-creation literature, the paper develops a multi-dimensional framework that situates sustainability as an emergent, co-created property of evolving service ecosystems. The framework comprises three interdependent dimensions: institutional orchestration, ecosystem adaptability, and sustainability value realization. These are enacted through four core capabilities—alignment, reconfiguration, capacity, and sensemaking—operating across macro, meso, and micro levels. Sustainability is thus reframed not as an outcome but as a performative process embedded in recursive service interactions and governed by dynamic institutional arrangements. Two illustrative tables explicate the constructs and levels of capability application. The discussion highlights theoretical, managerial, and policy implications, including opportunities for future empirical research. This paper contributes to midrange theory development in S-D Logic and offers a pathway for embedding sustainability within systemic design and practice. It reorients sustainability from compliance to co-creation, and from measurement to meaning.
The Impact of Mobile Banking Services on Customer Loyalty at PT. Bank Syariah(Study of PT. Bank NTB Syariah KCP Lopok) Dwi Maulini, Yuni; Selva, Selva; Hidayati Indra Ningsih, Nurul; Reinalda Tri Yunarni, Baiq
International Journal Business and Entrepreneurship Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/yndjnr60

Abstract

Islamic banks in Indonesia have become an alternative for customers, both Muslim and non-Muslim. Islamic banking is regulated by Law No. 21 of 2008 concerning Islamic Banking. This study aims to analyze the influence of mobile banking services on customer loyalty at PT. Bank Syariah (a study of PT. Bank NTB Syariah KCP Lopok). This study uses a quantitative approach with data processing using SPSS. The results of this study indicate that customer loyalty to mobile banking services is influenced by several factors, both statistically significant and insignificant. System security shows a positive influence, although not significant, but remains crucial as a basis for long-term trust. Ease of use is proven to have a significant influence, because intuitive and user-friendly service design encourages comfort and customer engagement. Company credibility also has a positive influence, although not significant, but remains important in building a professional image and indirectly encouraging loyalty. Service speed is a significant factor that strengthens loyalty, because efficiency and responsiveness create a satisfying user experience. Overall, although mobile banking contributes to loyalty, its influence is still limited. Many aspects of loyalty are influenced by other factors such as face-to-face service, emotional connection, and product quality. Therefore, strategies to strengthen customer loyalty need to be implemented holistically, not only through optimizing digital services but also by considering the relationship elements and the overall customer experience. A combination of technological and humanistic approaches is key to building sustainable loyalty in the digital era.
Strategies to Strengthen the Role of Women in Sustainable Waste Management: a SWOT Study in the Village of Daleman Kidul Yenny Reiza Fitriana; Asti Purwanti; Sekar Putri Denisa; Nur Amalia Hidayah; Dian Marlina Verawati
International Journal Business and Entrepreneurship Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/gz7jw521

Abstract

Waste management in Indonesia has become a pressing environmental issue due to population growth and urbanization. With around 250 million people, Indonesia is the fourth most populous country and the second largest contributor of plastic waste in the world. By 2024, an estimated 19.5 million tons of waste is generated annually, yet only 46.1% is properly managed. Effective management is important to achieve the Sustainable Development Goals (SDGs), particularly responsible consumption and production. Community-based waste management (CBWM) that empowers women is a solution to waste reduction. This research optimizes the role of women in sustainable waste management through a case study of the Nawasena Kemala Digital Waste House in Daleman Kidul Village. A descriptive qualitative method with in-depth interviews, observation, and data triangulation was used. Results showed that women play a central role in collecting, sorting, and processing waste into economically valuable products, but face obstacles such as lack of incentives, training, and community awareness. SWOT analysis revealed strengths of women's active role and community innovation, weaknesses of limited training and facilities, opportunities of policy support and incentives, and threats of lack of participation and funding. Policy implications emphasize the need for incentives, certification training, and gender integration for sustainable waste management at the local level.

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