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INDONESIA
JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Published by CV Warnak Johanna Nusantara
ISSN : -     EISSN : 30898196     DOI : 10.63921
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Jurnal MAEKA (Manajemen, Ekonomi, dan Akuntansi) cakrawarti didedikasikan untuk mempublikasikan penelitian di bidang Manajemen, Ekonomi, dan Akuntansi. Jurnal ini memiliki cakupan yang luas dengan topik-topik yang relevan di bidang Manajemen, Ekonomi, dan Akuntansi diantaranya; Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategik, Manajemen Risiko, Manajemen Pajak, Administrasi Bisnis, Kewirausahaan, Ekonomi Pembangunan, Ekonomi Keuangan Internasional, Akuntansi, dan cakupan relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Pengaruh Citra Merek, Kepercayaan Konsumen, dan Persepsi Risiko terhadap Loyalitas Konsumen AMDK Aqua : The Influence of Brand Image, Consumer Trust, and Risk Perception on Aqua Bottled Water Consumer Loyalty Ersanda Aprilia; Asep Dony Suhendra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.596

Abstract

The increasingly competitive bottled drinking water industry in Indonesia has encouraged companies to better understand the factors influencing consumer loyalty. This study aims to examine the effects of brand image, consumer trust, and perceived risk on consumer loyalty toward Aqua bottled drinking water in Cengkareng District, West Jakarta. A quantitative approach was employed using multiple linear regression analysis with IBM SPSS. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The results indicate that consumer trust has a positive and significant effect on consumer loyalty, whereas brand image and perceived risk do not have a significant effect. Simultaneously, brand image, consumer trust, and perceived risk significantly influence consumer loyalty. The coefficient of determination (R²) of 0.713 indicates that the independent variables explain 71.3% of the variation in consumer loyalty, while the remaining 28.7% is explained by other factors outside the research model.
Pengaruh Diskon dan Gratis Ongkir Terhadap Keputusan Pembelian Masyarakat Pada Aplikasi Shopee (Studi Masyarakat RT 19 Perumahan Mutiara Puri Harmoni) : The Effect of Discounts and Free Shipping on People's Purchase Decisions on the Shopee Application (RT 19 Community Study) Pertiara Puri Harmoni Housing) Hening Mahaputri; Susanti Susanti
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.583

Abstract

This study aims to examine the extent to as which discounts and free shipping services shape the shopping patterns of Shopee app users, focusing on the residents of RT 19 in the Mutiara Puri Harmoni housing complex. A quantitative, correlational approach was applied, with primary data gathered from a survey distributed to 100 respondents. The analytical procedure covered instrument validity and reliability testing, multiple linear regression, t-tests and F-tests, along with the computation of the coefficient of determination, all processed through IBM SPSS Statistics version 27. Findings reveal that both discount and free-shipping variables contribute positively and significantly to purchasing decisions. When tested jointly, the two variables were likewise found to exert a significant effect, reflected in an F-value of 112.237 at a significance level below 0.001. The resulting coefficient of determination (R-squared) of 0.698 indicates that 69.8% of the variation in purchasing decisions can be attributed to the combined effect of discounts and free shipping, with the remaining portion explained by factors outside the scope of this study. Notably, the free-shipping variable was found to carry a stronger influence on Shopee purchasing decisions than the discount variable. Keywords:

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