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INDONESIA
JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Published by CV Warnak Johanna Nusantara
ISSN : -     EISSN : 30898196     DOI : 10.63921
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Jurnal MAEKA (Manajemen, Ekonomi, dan Akuntansi) cakrawarti didedikasikan untuk mempublikasikan penelitian di bidang Manajemen, Ekonomi, dan Akuntansi. Jurnal ini memiliki cakupan yang luas dengan topik-topik yang relevan di bidang Manajemen, Ekonomi, dan Akuntansi diantaranya; Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategik, Manajemen Risiko, Manajemen Pajak, Administrasi Bisnis, Kewirausahaan, Ekonomi Pembangunan, Ekonomi Keuangan Internasional, Akuntansi, dan cakupan relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 402 Documents
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Pengaruh Harga dan Promosi terhadap Loyalitas Pelanggan Kopi Starling di Kota Depok: The Effect of Price and Promotions on Customer Loyalty at Kopi Starling in Depok Setiawan, Muhammad Roni; Rachmawati, Susan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.533

Abstract

The development of the coffee industry in Indonesia has led to the emergence of various business models, one of which is mobile coffee (Starling), which is growing rapidly in Depok City. Increasingly fierce competition requires mobile coffee businesses to implement appropriate marketing strategies, particularly in terms of price and promotion, in order to build customer loyalty. However, the role of price and promotion in shaping the loyalty of mobile coffee customers is still unclear. This study aims to analyze the effect of price and promotion on the loyalty of Starling Coffee customers in Depok City, both partially and simultaneously. This study uses a quantitative method with a descriptive and associative approach. Data were collected through a questionnaire distributed to 97 respondents who had made at least two purchases. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that, partially, price had a positive and significant effect on customer loyalty with a significance value of 0.000 (<0.05), and promotion also had a positive and significant effect with a significance value of 0.003 (<0.05). Simultaneously, price and promotion have a significant effect on customer loyalty with an F-test significance value of 0.000 and a coefficient of determination (R²) of 0.45.
Analisis Strategi Pemasaran Kartu Perdana Dan Voucher Telkomsel Di Jakarta Barat: Analysis of Telkomsel Prepaid Card and Voucher Marketing Strategies in West Jakarta Kotan, Anastasia Kurniasi Lomu; Indriyani, Furi
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.536

Abstract

The rapid development of the telecommunications industry requires every Telkomsel outlet to implement effective business management strategies to remain competitive. Telkomsel Authorized Partner Kembangan, West Jakarta, faces challenges such as price competition, promotional rivalry, and changes in consumer behavior, necessitating a systematic analysis to determine appropriate strategies. This study aims to analyze the internal and external factors of the company and formulate business development strategies using the SWOT approach. The research method is qualitative descriptive, with data collected through observation, interviews, and documentation studies. Analysis was conducted using IFAS and EFAS matrices to identify the company’s Strengths, weakness, opportunities, and threats. The results show that the company’s internal Strengths outweigh its weakness, while external opportunities are greater than threats. Telkomsel Authorized Partner Kembangan is positioned in the Growth and Build quadrant, indicating that aggressive growth strategies are recommended, such as leveraging brand image, wide network coverage, strategic distribution locations, and complete product offerings to increase sales. The study also highlights the importance of improving human resource competencies, optimizing digital promotions, educating partner outlets, and developing digital services to maintain competitive advantage.

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