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JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Published by CV Warnak Johanna Nusantara
ISSN : -     EISSN : 30898196     DOI : 10.63921
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Jurnal MAEKA (Manajemen, Ekonomi, dan Akuntansi) cakrawarti didedikasikan untuk mempublikasikan penelitian di bidang Manajemen, Ekonomi, dan Akuntansi. Jurnal ini memiliki cakupan yang luas dengan topik-topik yang relevan di bidang Manajemen, Ekonomi, dan Akuntansi diantaranya; Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategik, Manajemen Risiko, Manajemen Pajak, Administrasi Bisnis, Kewirausahaan, Ekonomi Pembangunan, Ekonomi Keuangan Internasional, Akuntansi, dan cakupan relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Pengaruh Harga dan Promosi terhadap Loyalitas Pelanggan Kopi Starling di Kota Depok: The Effect of Price and Promotions on Customer Loyalty at Kopi Starling in Depok Muhammad Roni Setiawan; Susan Rachmawati
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.533

Abstract

The development of the coffee industry in Indonesia has led to the emergence of various business models, one of which is mobile coffee (Starling), which is growing rapidly in Depok City. Increasingly fierce competition requires mobile coffee businesses to implement appropriate marketing strategies, particularly in terms of price and promotion, in order to build customer loyalty. However, the role of price and promotion in shaping the loyalty of mobile coffee customers is still unclear. This study aims to analyze the effect of price and promotion on the loyalty of Starling Coffee customers in Depok City, both partially and simultaneously. This study uses a quantitative method with a descriptive and associative approach. Data were collected through a questionnaire distributed to 97 respondents who had made at least two purchases. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that, partially, price had a positive and significant effect on customer loyalty with a significance value of 0.000 (<0.05), and promotion also had a positive and significant effect with a significance value of 0.003 (<0.05). Simultaneously, price and promotion have a significant effect on customer loyalty with an F-test significance value of 0.000 and a coefficient of determination (R²) of 0.45.
Analisis Strategi Pemasaran Kartu Perdana Dan Voucher Telkomsel Di Jakarta Barat: Analysis of Telkomsel Prepaid Card and Voucher Marketing Strategies in West Jakarta Anastasia Kurniasi Lomu Kotan; Furi Indriyani
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.536

Abstract

The rapid development of the telecommunications industry requires every Telkomsel outlet to implement effective business management strategies to remain competitive. Telkomsel Authorized Partner Kembangan, West Jakarta, faces challenges such as price competition, promotional rivalry, and changes in consumer behavior, necessitating a systematic analysis to determine appropriate strategies. This study aims to analyze the internal and external factors of the company and formulate business development strategies using the SWOT approach. The research method is qualitative descriptive, with data collected through observation, interviews, and documentation studies. Analysis was conducted using IFAS and EFAS matrices to identify the company’s Strengths, weakness, opportunities, and threats. The results show that the company’s internal Strengths outweigh its weakness, while external opportunities are greater than threats. Telkomsel Authorized Partner Kembangan is positioned in the Growth and Build quadrant, indicating that aggressive growth strategies are recommended, such as leveraging brand image, wide network coverage, strategic distribution locations, and complete product offerings to increase sales. The study also highlights the importance of improving human resource competencies, optimizing digital promotions, educating partner outlets, and developing digital services to maintain competitive advantage.
Analisis Kinerja Perusahaan Menggunakan Metode Performance Prism pada PT John Wise Sejahtera: Analysis of Company Performance Using the Performance Prism Method at PT John Wise Sejahtera Ave Olosius; Usran Masahere
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.531

Abstract

This study aims to analyze the performance of PT John Wise Sejahtera using the Performance Prism approach, which consists of five dimensions: stakeholder satisfaction, stakeholder contribution, strategies, processes, and capabilities. The research employed a non-statistical quantitative method, with data collected through questionnaires distributed to employees as research respondents. The collected data were analyzed descriptively using frequency distributions, percentages, and mean scores to describe the company’s performance condition objectively. The results indicate that the overall performance of PT John Wise Sejahtera is categorized as good to very good. Employees show a positive level of satisfaction with the working environment and work system, as well as a high level of contribution and loyalty toward the company. The company’s strategies are considered clear and relevant in supporting the quality of logistics services. Operational processes have been implemented in accordance with standard operating procedures and support timely delivery, while the company’s capabilities are deemed adequate in responding to challenges within the logistics industry. This study demonstrates that the Performance Prism approach provides a comprehensive and integrated overview of organizational performance
Pengaruh Profesionalisme Kerja, Komitmen Organisasi Dan Keterikatan Kerja Terhadap Kinerja Karyawan (Studi Pada Guru SMK Muhammadiyah 1 Cipondoh): The Influence of Professionalism, Organizational Commitment, and Job Engagement on Employee Performance (A Study of Teachers at SMK Muhammadiyah 1 Cipondoh) Puan Hapsari Murti; Yuni Kasmawati
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.543

Abstract

This study aims to analyze the influence of work professionalism, organizational commitment, and work engagement on employee performance of teachers at SMK Muhammadiyah 1 Cipondoh. This research uses a quantitative approach with a survey method. The population consisted of 39 teachers and all members of the population were used as samples using the saturated sampling technique. Data collection was carried out through questionnaires using a Likert scale, interviews, and observations. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results show that work professionalism has a positive and significant effect on employee performance with a p-value of 0.008 < 0.05. Work engagement also has a positive and significant effect on employee performance with a p-value of 0.000 < 0.05 and becomes the most dominant variable influencing employee performance. Meanwhile, organizational commitment has a positive but not significant effect on employee performance with a p-value of 0.270 > 0.05. These findings indicate that improving work professionalism and work engagement can significantly enhance employee performance.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada Petugas PPSU di Kelurahan Sunter Jaya: The Influence of Leadership Style and Work Discipline on Employee Performance in PPSU Officers in Sunter Jaya Village Angga Bagus Prasetyo; Musthafa Kamil
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.539

Abstract

Employee performance is a decisive variable in determining organizational success within both the private and public sectors. Efforts to enhance performance constitute a continuous agenda to ensure that human resources operate in accordance with established standards. This study aims to analyze the influence of leadership style and work discipline on the performance of Public Infrastructure and Facilities Handling (PPSU) officers in Sunter Jaya Village. This research is a quantitative study employing descriptive and causal methods. The population consists of all PPSU officers in Sunter Jaya Village, with a final sample of 88 respondents determined through purposive sampling and outlier data cleaning. The research instrument used was a Likert-scale questionnaire. Data analysis techniques involved validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination, processed using IBM SPSS software. The results indicate that, partially, leadership style and work discipline each have a positive and significant effect on employee performance. Simultaneously, both variables also demonstrate a positive and significant influence on employee performance. These findings prove that improving leadership style and work discipline can effectively drive more optimal performance among PPSU officers.
Pengaruh Kualitas Pelayanan Dan Fasilitas Kesehatan Terhadap Tingkat Kepuasan Pasien Di Puskesmas Pegadungan 1: The Influence of the Quality of Health Services and Facilities on Patient Satisfaction Level at Pegadungan Health Center 1 Guntur Setiawan Putra; Usran Masahere
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.545

Abstract

This study aims to analyze the effect of service quality and health facilities on patient satisfaction at Pegadungan 1 Community Health Center. The population of this study consisted of all patients at Pegadungan 1 Community Health Center during the research period, with a sample of 54 respondents. Data were collected through observation, questionnaire distribution, and literature review. The data analysis techniques included data quality testing, reliability testing, classical assumption testing, and multiple linear regression analysis using SPSS software. The results indicate that all research instruments were valid and reliable. Classical assumption testing shows that the data were normally distributed and free from multicollinearity, thus meeting the assumptions of regression analysis. The multiple linear regression analysis shows that service quality and health facilities have a positive and significant effect on patient satisfaction, both partially and simultaneously (p < 0.05). The Adjusted R Square value of 0.794 indicates that service quality and health facilities explain 79.4% of the variation in patient satisfaction, while the remaining 20.6% is influenced by other variables outside this study.
Pengaruh Kompetensi Dan Motivasi Kerja Terhadap Kinerja Pegawai Kelurahan Grogol Jakarta Barat : The Influence of Competence and Work Motivation on the Performance of Employees of Grogol Village, West Jakarta Seta Aqilah; Frida Aprillia
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.546

Abstract

The evolving world of work increasingly demands organizations to have quality human resources to achieve optimal performance. Competence and work motivation are two important factors that play a role in improving employee performance. This study aims to identify the relationship between competence and work motivation and employee performance in the institution. A quantitative method using a questionnaire was used as the data collection instrument. The research sample consisted of 40 employees. The data obtained were analyzed using multiple linear regression analysis, validity tests, reliability tests, classical assumption tests, partial tests, simultaneous tests, and coefficient of determination tests using SPSS version 27. The results of this study state that Competence with a calculated t value of 0.227 < t table 2.026 and a significance value of 0.822 > 0.05 partially competency does not significantly influence employee performance, while Work Motivation with a calculated t value of 3.340 > t table 2.026 and a significance value of 0.002 < 0.05 partially work motivation significantly influences employee performance. Competence and Work Motivation with a calculated F value of 14.136 > F table 3.25 with a Sig. value of 0.000 < 0.05 simultaneously have a significant influence on employee performance.
Pengaruh Work Life balance dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan di Labelbox Packaging Indonesia: The Influence of Work Life Balance and Work Environment on Employee Job Satisfaction at Labelbox Packaging Indonesia Devina Stefani; Viani Naufalia
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.550

Abstract

The development of the manufacturing and Packaging industry in Indonesia requires companies not only to focus on achieving operational targets, but also to pay attention to employee well-being as a factor supporting sustainable organizational performance. Employee job satisfaction is an important indicator in human resource management because it affects motivation and work productivity. This study aims to examine the effect of work-life balance and work environment on employee job satisfaction at Labelbox Packaging Indonesia. This research employs a quantitative method with a survey approach. Data were collected through the distribution of questionnaires to 40 employees of Labelbox Packaging Indonesia. The research instruments were tested using validity and reliability tests and met the classical assumption tests. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 27. Hypothesis testing was carried out using the t-test and F-test. The results indicate that partially, work-life balance does not have a significant effect on employee job satisfaction, while the work environment has a positive and significant effect on employee job satisfaction. Simultaneously, work-life balance and work environment have a significant effect on employee job satisfaction. The coefficient of determination (R²) of 0.564 shows that 56.4% of the variation in employee job satisfaction can be explained by these variables, while the remainder is influenced by other factors outside the research model.  
Pengaruh Rekrutmen dan Pelatihan Terhadap Kinerja Tenaga Pengajar Pada Sanggar Anakku Sayang: The Influence of Recruitment and Training on the Performance of Teaching Staff at Sanggar Anakku Sayang Firli Nafira; Susan Rachmawati
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.551

Abstract

This study aims to analyze the extent to which recruitment processes and training programs contribute to the performance of teaching staff at Sanggar Anakku Sayang. The research employed a quantitative approach using statistical analysis, with data collected through questionnaires. Respondents were selected using purposive sampling, involving 30 teaching staff who were actively teaching and had participated in IKM training. Data were obtained through Likert-scale questionnaires and analyzed using multiple linear regression analysis. The results indicate that recruitment has a significant effect on teaching staff performance, as shown by a t-value of 2,752, which is greater than the t-table value of 2,052, with a significance value of 0,010, contributing 33,6%. Training also has a significant effect, with a t-value of 2,364 exceeding the t-table value of 2,052 and a significance value of 0,026, contributing 29,5%. Simultaneously, recruitment and training have a significant effect on teaching staff performance, as indicated by an F-value of 11,024, which is greater than the Ftable value of 3,35, with a significance value of 0,000, and an adjusted R-square value of 40,9%. This study is expected to serve as a reference for sanggar management in improving recruitment processes and optimizing training implementation to enhance teaching staff performance
Pengaruh Promosi Media Sosial dan Celebrity Endorsement terhadap Minat Kunjungan Generasi Z pada Photobooth Photoism Indonesia: The Influence of Social Media Promotion and Celebrity Endorsement on Generation Z's Interest in Photoism Indonesia Sharfina Fildzah; Ulta Rastryana; Rini Larasati Irawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.556

Abstract

This study aims to analyze the effect of social media promotion (X1) and Celebrity Endorsement (X2) on the visit intention of Generation Z to Photoism Indonesia photobooth (Y), both partially and simultaneously. A quantitative method with purposive sampling was applied to 100 Generation Z respondents aged 17–29 who had been exposed to Photoism content on social media. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS 27. The t-test results show that social media promotion has a significant partial effect (t=5.487; Sig.=0.000), as does Celebrity Endorsement (t=4.294; Sig.=0.000). The F-test indicates a significant simultaneous effect (F=36.526; Sig.=0.000). An R Square of 0.430 indicates both variables explain 43% of the variation in visit intention. Social media promotion contributes more dominantly (25.40%) than Celebrity Endorsement (17.61%). These findings enrich digital marketing research in the experience-based creative industry.

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