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INDONESIA
JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Published by CV Warnak Johanna Nusantara
ISSN : -     EISSN : 30898196     DOI : 10.63921
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Jurnal MAEKA (Manajemen, Ekonomi, dan Akuntansi) cakrawarti didedikasikan untuk mempublikasikan penelitian di bidang Manajemen, Ekonomi, dan Akuntansi. Jurnal ini memiliki cakupan yang luas dengan topik-topik yang relevan di bidang Manajemen, Ekonomi, dan Akuntansi diantaranya; Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategik, Manajemen Risiko, Manajemen Pajak, Administrasi Bisnis, Kewirausahaan, Ekonomi Pembangunan, Ekonomi Keuangan Internasional, Akuntansi, dan cakupan relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 435 Documents
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Pengaruh Earning Per Share dan Return on Asset terhadap Return Saham Pada Perusahaan Subsektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2021-2025: The Effect of Earning Per Share and Return on Asset on Return Shares in Food and Beverage Subsector Companies Listed on the Indonesia Stock Exchange for the 2021-2025 Period Amelia Nuraini; Purwatiningsih Purwatiningsih
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.606

Abstract

This study examines the effect of Earning Per Share (EPS) and Return On Asset (ROA) on stock returns of food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2021-2025 period. The background of this research is driven by inconsistent findings in prior studies regarding the influence of EPS and ROA on stock returns, as well as fluctuating stock price and return performance within the sector. This research applies a quantitative approach using secondary data obtained from annual financial statements and stock price data of fifteen companies selected through purposive sampling, resulting in 71 data points after outlier removal. Data were analyzed using classical assumption tests and multiple linear regression with SPSS. The findings reveal that EPS does not significantly affect stock return partially (sig. 0.469), ROA does not significantly affect stock return partially (sig. 0.637), and both variables simultaneously have no significant effect on stock return (sig. 0.669), with an R Square of only 0.012. These results imply that investors in this sub-sector should consider other financial and macroeconomic indicators beyond EPS and ROA when making investment decisions, while companies are encouraged to keep strengthening profitability and asset efficiency to maintain investor confidence.
Pengaruh Diskon dan Gratis Ongkir terhadap Keputusan Pembelian di Platform E-Commerce: Studi Kasus Mahasiswa Kota Cirebon Raynathan Rafael Mansur; Feri Fauzi; Ni Wayan Fitriana Ayu Lestari; Mualif Ismail
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.610

Abstract

The rapid growth of e-commerce in Indonesia has transformed public consumption patterns, particularly among young adults such as university students. As digital natives operating on limited routine budgets, university students in Cirebon represent a consumer segment that is highly sensitive to pricing strategies. Amid intensifying competition among e-commerce platforms, discounts and free shipping are two of the most frequently employed sales promotion strategies to attract buyers. This study aims to determine the effect of discounts and free shipping on purchasing decisions on e-commerce platforms among university students in Cirebon City, both partially and simultaneously. This research used a quantitative method with a sample of 100 respondents selected using a purposive sampling technique from a total of 24,851 active students in Cirebon City. Data were collected through online and offline questionnaires. The data were analyzed using IBM SPSS Statistics 25. Based on the partial test (t-test) results, the Discount variable has a calculated t-value (tcount) of 2.678 > 1.984 (ttable) with a significance level (Sig.) of 0.009 < 0.05. The results indicate that discount has a partially positive and significant effect on purchasing decisions. Based on the partial test (t-test) results, the Free Shipping variable has a calculated t-value (tcount) of 5.270 > 1.984 (ttable) with a significance level (Sig.) of 0.000 < 0.05, indicating that free shipping has a partially positive and significant effect on purchasing decisions. Based on the simultaneous test (F-test) results, the calculated F-value (Fcount) is 39.151 > 3.09 (Ftable) with a significance level (Sig.) of 0.000 < 0.05. Thus, it can be concluded that Discount and Free Shipping simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Furnitur IKEA di Marketplace Shopee: The Influence of Price and Product Quality on Consumer Buying Interest in IKEA Furniture Products on the Shopee Marketplace Mella Agustin; Roy Irawan; Yandri Ahmad Rifandi
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.611

Abstract

This research is motivated by the rapid growth of e-commerce in Indonesia, which has led to changes in consumer purchasing behavior, including in the furniture sector. In this context, price and product quality are important factors that influence consumer purchase intention, especially for IKEA furniture products on the Shopee Marketplace. This study aims to determine the extent of influence of price and product quality on consumer purchase intention for IKEA furniture products on the Shopee Marketplace. The method used in this study was a quantitative approach with data collection techniques through questionnaires distributed to 60 respondents, then processed using SPSS version 29. The results of the partial test (T) showed that price did not significantly influence purchase intention with a calculated T value of 1.866 < T table 2.002 with a significance value of 0.067 > 0.05. Product quality significantly influenced purchase intention with a calculated T value of 3.472 > T table 2.002 with a significance value of 0.001 < 0.05. Simultaneously, price and product quality (X2) have a positive and significant effect on purchasing interest with a calculated F value of 24.606 > F table 3.16 and a significance value of 0.001 < 0.05. Based on the coefficient of determination (R2), it shows that both independent variables have a strong contribution in influencing consumer purchasing interest.
Pengaruh Gaya Kepemimpinan Transformasional dan Motivasi Intrinsik terhadap Kinerja Karyawan PT Maju Gemilang Makmur: The Influence of Transformational Leadership Style and Intrinsic Motivation on Employee Performance of PT Maju Gemilang Makmur Nabila Fitri Ramadhani; Rosmita Rosmita
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.613

Abstract

Optimal employee performance is influenced by inspirational leadership and employees' internal drive. This study aims to analyze the effect of Transformational Leadership Style and Intrinsic Motivation on Employee Performance at PT Maju Gemilang Makmur. A descriptive and associative quantitative approach was used with a total sampling technique involving all 35 employees as respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, and classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, and hypothesis testing (t-test, F-test, and coefficient of determination) using SPSS version 25. The t-test results show that the Transformational Leadership Style variable obtained a t-value of 2.965 > 2.037 with a significance of 0.006 < 0.05, while the Intrinsic Motivation variable obtained a t-value of 3.662 > 2.037 with a significance of 0.001 < 0.05, indicating both have a partial positive and significant effect on Employee Performance. The F-test shows an F-value of 16.914 > 3.29 with a significance of 0.000 < 0.05, indicating a simultaneous significant effect. The coefficient of determination (R²) is 0.514 (51.4%), meaning both variables explain 51.4% of Employee Performance, while the remaining 48.6% is influenced by other variables not examined in this study.
Pengaruh Diskon dan Gratis Ongkos Kirim Terhadap Impulsive Buying Konsumen Pada TikTok Shop Saat Event Promo 12.12: The Effect of Discounts and Free Shipping on Impulsive Buying of Consumers on TikTok Shop During Promo Event 12.12 Nadiah Vidia Tsani; Tri Lestari; Dian Berliansyah Putra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.619

Abstract

The rapid growth of the e-commerce industry, which continues to increase every year, has had a significant impact on shifting consumer shopping behavior towards a more consumptive one. This phenomenon requires businesses to implement more aggressive marketing strategies to attract customers. TikTok Shop is a social commerce platform that actively utilizes sales promotion strategies as its main pillar. This study aims to determine the effect of discounts and free shipping, both partially and simultaneously, on consumer Impulsive Buying at TikTok Shop during the 12.12 promo event in South Jakarta. The data collection method in this study used a questionnaire. The results showed that partially, discounts had a positive and significant effect on Impulsive Buying with a calculated t-value of 2.313 > t-table 1.984. Conversely, the free shipping variable partially did not have a significant effect on Impulsive Buying because the calculated t-value was 1.854 > t-table 1.984. However, simultaneous testing proves that the discount and free shipping variables together have a positive and significant effect on consumer Impulsive Buying, as indicated by the F-count value of 5.691, which is greater than the F-table of 3.09.

Page 44 of 44 | Total Record : 435

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