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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 141 Documents
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Identifikasi Faktor Pemilihan Area Indoor dan Outdoor di Concept Café Berdasarkan Kenyamanan Aktivitas Pengunjung Iswaridewi, Putu Nadya; Tanadda, Onna Anieqo; Astuti, Susy Budi
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6818

Abstract

Fenomena hustle culture telah menyebabkan individu atau kelompok menggunakan waktu luangnya untuk melakukan kegiatan produktif secara konstan dari mana saja. Pola pikir ini menyebabkan kafe yang semula sekedar kedai kopi menjadi populer sebagai lokasi bekerja untuk work from anywhere (WFA). Tren ini memerlukan adaptasi kafe agar mendukung kenyamanan pengguna dengan mentransformasi faktor fisik lingkungan agar mampu bersaing dengan pesatnya pertumbuhan industri food and beverage. Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang mempengaruhi kenyamanan pengunjung ketika beraktivitas pada concept café di area indoor dan outdoor khususnya di Kota Surabaya dengan metode pengumpulan data kuantitatif. Disimpulkan bahwa area indoor menjadi favorit pengunjung dengan faktor suhu ruangan, pelayanan kafe, elektrikal dan internet, akustik atau kebisingan, serta estetika ruangan sebagai pertimbangan. Sedangkan kenyamanan pengunjung di area outdoor dipengaruhi fungsinya sebagai tempat merokok, serta faktor lainnya yaitu pelayanan kafe, suhu udara, jenis sarana duduk, serta jenis pencahayaan dan estetika menjadi faktor utama yang dipertimbangkan oleh pengunjung kafe. Temuan ini akan berfungsi untuk meningkatkan pemahaman pemilik dan manajer concept café mengenai faktor penentu kenyamanan pengunjung serta memberikan wawasan berharga tentang strategi desain yang efektif yang dapat meningkatkan kepuasan dan loyalitas pelanggan
Redesain Penampilan Visual Dan Promosi Majalah Sunda Manglé Harnandy, Stefani Rumanto; Mulyadi, Riki Himawan; Heryadi, Heddy
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.6971

Abstract

In Indonesia there are many diverse regional languages, one of which is Sundanese. Sundanese is one of the oldest languages in Indonesia and is one of the regional languages that is often used by the people of Indonesia in West Java region/province. However, unfortunately, Sundanese culture and language began to fade with the times, especially among millennials. To preserve Sundanese culture and language a variety of media are used, one of which is Manglé Magazine. The Manglé magazine is the only Sundanese language magazine that has a mission to preserve Sundanese and still survive today. But the lack of interest in millennials to read, study and preserve the magazine is due to the lack of appealing designs, lack of promotion and supporting media. The Governor of West Java for the 2018-2023 period, Ridwan Kamil, encouraged Manglé Magazine to be able to adapt in digital form to attract reading interest, boost literacy culture and help preserve Sundanese culture and language. To achieve this goal redesign and repositioning are needed which include redesign of the cover appearance and contents of the magazine rubric, changes in the target market for millennial young generation, promotion strategies using AISAS theory and supporting media in the form of mobile applications. The creative concept and methodology used in this design was taken from the vision and mission of Manglé Magazine, the results of the questionnaire, and the new positioning that produced the concept of "Being the Pride of Sundanese." The techniques used are photographic and vector techniques with the colors used are the colors of West Java (red, green, blue, brown) that are warm and bright.
Pengaruh Pemandangan dan Material Alam pada Rawat Inap Terhadap Kecemasan Ibu Hamil Wangsadiputri, Shelvie Kania Hani Gamas; Maharani, Yuni
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.7074

Abstract

During the pregnancy process, pregnant women often experience anxiety disorders which have a negative impact on personal mental health and fetal health, anxiety that occurs can increase approaching labour. Inpatient room is the patient's closest environment during labor and postpartum which affects anxiety in pregnant women. The use of natural scenery and material in inpatient room is believed able to affect the level of anxiety. The purpose of this study was to determine the effect of the application of natural scenery and natural material in hospital inpatient room on the psychological effects of anxiety felt by pregnant women. This research uses quantitative methods with experiments and literature studies related to the topic of discussion. The results of this study indicate that there is a significant positive effect on the natural scenery and natural material on the anxiety of pregnant women, and the results show that the elements of a real natural scenery are the elements that have the most positive influence on the anxiety of pregnant women. This research is expected to be a reference for designing inpatient rooms by considering the use of natural scenery and natural material and their psychological effects on the anxiety of pregnant women.
Place Attachment dan Intensi Berkunjung Kembali Konsumen pada Restoran Sunda Tiannisabri, Meiya; Saphiranti, Dona
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.7084

Abstract

The increase in the number of restaurants in the city of Bandung comes from high market demand. These developments make Sundanese restaurants have to survive with a concept that has a local image from the trend of new concepts about places to eat in the city of Bandung. The attachment of place in residential areas to public space will be very different and more specifically if the public space is a type of restaurant that carries culture and uniqueness. Creation of a sense of location, belonging and connectedness to a place that engages the individual in an authentic way. This can generate positive emotions in users such as a unique sense of being bound, respected, respected and supported. These environmental conditions physically and socially will affect the user's activities to achieve and provide the user's destination to the place. Discussion of the concept of revisit intention with the phenomenon of consumer place attachment in Sundanese restaurants has never been discussed in previous research. It is hoped that this research will be useful for expanding knowledge of attached places and developing traditional themed restaurants, especially Sundanese restaurants. This study uses a correlational quantitative method which shows the relationship between variables with statistical data. This research focuses on determining the role of place attachment from functional, emotional, physical and social factors in Sundanese restaurants on consumers' intentions to revisit. The results showed that the form of the relationship between the independent variables was positive and unidirectional. The partial test results show that place identity does not have a significant positive influence on consumers' intention to revisit. The social factor of the place has a more significant influence, compared to other variables on the intention to return to the case study.
Peran Pencahayaan Buatan Spa dalam Komparasi Variabel Relaksasi dan Variabel Kondisi Pencahayaan Buatan pada Spa Qalbi, Aninda Samrati; Wibisono, Andriyanto
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.7097

Abstract

Work fatigue can have a negative impact on psychological conditions and can have a stressful impact on life, with minimal duration of rest time, humans need adequate rest time physically and mentally. Spa is one of the shortcuts to regain physical and mental fitness. Spa is a body care activity through massage to improve blood circulation to get relaxation so as to relieve stres. In creating a comfortable space, many elements need to be considered. Like the five human senses. In essence, the five human senses work together and provide experience of space. The sense of sight is a very important sense in the experience of space. Therefore artificial lighting is an interior element that needs attention. Because artificial lighting has a very important role in a person's mood so that it can help the relaxation process. The purpose of this research is to prove that artificial lighting has a role in the relaxation process. The research object is at Sendja Reflexology & Wellness in the city of Bandung with a focus on the VIP room. Comparative qualitative research method, data collection was carried out by comparing the theoretical variables of artificial lighting in the relaxation process and the condition of the Sendja Reflexology & Wellness VIP treatment room. Research data was obtained by questionnaire to 30 customers of Sendja Reflexology & Wellness. 94% of respondents stated that artificial lighting has a role in the relaxation process at Sendja Reflexology & Wellness.
Alih Fungsi Bangunan Heritage Antico Coffee di Kota Bandung Sajid, Sriwinarsih Maria Kirana; Yuwono, Astrid Austranti; Josephine, Aracely
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.7752

Abstract

Buildings inherited from the Dutch East Indies reign are part of the city's development which also enriches the architectural treasures, especially in the city of Bandung. This makes the building a legacy of the Dutch East Indies government, has high historical and aesthetic value which can be a reference for design and architecture science. Changes in the function of the building are carried out as an effort to maintain the building with new activities, so that it able to finance the survival of the conservation building itself. Antico Coffee has changed functions several times and at the time the research was conducted it had the function of a café. The research object is located at the 'new' Bandung residential area which was built around 1921-1924, has a shop building typology that have similarity to the Cihapit shops.  This research aims to conduct an evaluation study of the transfer of function of the research object building in the architectural scope, namely elements related to the building façade; architectural and interior elements; as well as structural and engineering elements of buildings. The research method is descriptive qualitative based on the Alhojaly’s evaluation model. What changes and what parts of the building are maintained so that the building's identity as a building contains historical value during the Dutch East Indies colonial government. The physical character of the building is maintained by making additions to building elements that have been lost, to bring out and strengthen the character of the original building. The benefits of this research provide insight for the community that preservation using a conversion approach can be carried out while maintaining and even strengthening the identity of cultural heritage building elements.
Reposisi Sketsa Dalam Pendidikan Desain Komunikasi Visual Rahadian, Bambang Tri; Park, Johanes
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.7838

Abstract

Sketching is a technique conducted as the first phase of creating an artwork and design. As an activity that is carried out at the beginning of the creation, sketching activities are often overlooked and are considered not necessary to be stored or even appropriately mastered. This argument is based on the assumption that the main purpose of making artwork and design is only for the final result. This research traces back the important role of the sketching process in education in the Visual Communication Design Study Program (DKV). The method applied in this research is a descriptive qualitative method In the scope of phenomenological hermeneutics, which is a method to describe a natural or man-made situation or phenomenon. For providing a description, literature reviews, documentation, an interview, and observation into urban sketcher community members. Through this research, it can be presented that the Urban Sketcher Manifesto can be applied in sketch drawing materials within the scope of academic learning. The benefits of the Urban Sketcher Manifesto to students include the ability to capture dynamic atmospheres with perspective determination, observe the organic gestures of living creatures, practice drawing spontaneously, effectively, and efficiently, and become accustomed to annotating drawings and storytelling through sketches. The results of implementing the Urban Sketcher Manifesto in course materials for students include strength in lines, understanding of composition, the grasp of impressions rather than reality, and good coordination between mind and hand. In this research, sketching is repositioned as a process that cannot be ignored in the work of drawing illustrations or visual designs. In sketch drawings, the benefits can also be seen in various interactions experienced, such as interactions among fellow students, interactions with localresidents, interactions with the atmosphere of the location, and interactions with the observed objects. The result of the research is expected to engage discourses for up-to-date Visual Communication Design education  
Perancangan Produk Fashion Anak Menggunakan Metode SCAMPER untuk Inovasi Desain Local Brand Sugacoat Studios Bastaman, Widia Nur Utami; Anatha, Dava Dien; Febriani, Rima; Larissa, Tiara
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.7994

Abstract

Bandung is one of the cities known to have an excellent creative industry ecosystem, one of which is due to the rapid growth of local brands. As we know, local brands grow by relying on consistent creativity and innovation. One of Bandung's local brands currently on the rise is Sugacoat Studios, which focuses on developing bag and hat accessories products for children. The rapid development of local brands in Bandung requires Sugacoat Studios to continue innovating to develop new products. However, the process of creating innovation is challenging. One of the crucial stages is the process of designing the product. So far, Sugacoat Studios has applied a commonly used design method to design products based on specific concepts and mood board. However, this often makes design deadlocks, ultimately making the resulting product design less than optimal. This research will present the product design process by applying the SCAMPER method that the Sugacoat Studios brand has never applied. The SCAMPER design method, which stands for Substitute, Combine, Adapt, Modify, Put into Another Use, Eliminate, and Reverse, has previously been successfully applied to the fashion product design process. Applying the SCAMPER design method is expected to give Sugacoat Studios a new strategy in the product design process that will be more structured, thus helping to create product innovation. Applying this design method strategy will also be aligned with the brand character so that the resulting design will still represent the brand character well. The output of this research is a product design that has applied the SCAMPER design method.
Evaluasi Kurikulum Pembelajaran Desain Interior ITENAS Tahun Ajaran 2017 Berdasarkan Kinerja Lulusan di Dunia Profesional (Studi Kasus: Lulusan Desain Interior ITENAS Angkatan 2016-2018) Ashri, Putri Nur; Wibisono, Andriyanto
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.8141

Abstract

Interior design education has a critical role in creating competent graduates, specifically in the scope of professional interior design, who answer the problems of community needs through quality design ideas. Educational institutions need to ensure that the learning curriculum implemented can produce competent graduates following learning outcomes. ITENAS Interior Design, as one of the best interior design educational institutions in Bandung, plays a significant role in creating competent graduates who improve the community's quality of life and the residential environment. This sequential explanatory research evaluates the ITENAS Interior Design learning curriculum by assessing the performance of graduates in the Interior Design profession based on the educational curriculum components implemented during the study using a comparative descriptive approach. Overall, the Interior Design learning curriculum for the 2017 Academic Year of ITENAS does not meet the 'excellent' or very effective. The research results revealed that [1] ID ITENAS graduates from the 2016-2018 class had the best assessment in terms of attitude (89%) and could be further improved in terms of stance and independence, [2] The graduates' knowledge was considered to be quite good (66%) though the limitations are apparent from the aspect of technical problems and material treatments. [3] Lack of experience with real problems and a short work period means that graduates still need regular guidance, resulting in General Skills and Specific Skills scores being in the lowest positions (55% and 53%).
Realisme dalam Worldbuilding Melalui Studi Kasus pada Animasi Kimi no Na wa dan Song of the Sea Hermanudin, Danika; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.8148

Abstract

Worldbuilding has become a center of attention in the entertainment industry, especially in animation. However, attention to worldbuilding studies is still lacking compared to character and narrative. Researchers argue that worldbuilding can be closely related to character creation, reflecting known human traits and characteristics. So that "emotional realism" is formed and empathy from the audience is created. Likewise, in worldbuilding, the audience needs to feel connected to elements that are known and real. Realism in animation aims to create an impression that is real or similar to the real world. This does not mean animation must perfectly mimic the real world but rather aims to make the audience feel a connection or attachment to what they are witnessing. In this research, there are two animations, Kimi no Na wa (2016) and Song of The Sea (2014), using two contrasting approaches but successfully building worlds by utilizing elements from real-world locations. Therefore, a descriptive comparative analysis is conducted to reveal the differences in approaches and focuses used by the animation creators in achieving realism in worldbuilding.  

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