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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 141 Documents
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Estetika Iklan Shopee 12.12 Birthday Sale Versi Blackpink Aisyah, Chairini; Handriyotopo, Handriyotopo
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6464

Abstract

Shopee is one of the most well-known electronic trading stages for Indonesians, particularly youngsters today. Shopee advances deals stage through promoting media airs on TV channels. One of Shopee's commercials utilizing brand ambassador is the Korean Pop symbol, Blackpink. The utilization of brand ambassador in each advancement did by Shopee can associate publicists to purchasers at specific occasions. Text studies with clear portrayals are the focal point of this subjective exploration approach utilizing the Applied Media Style approach by zeroing in on the media parts that structure promotions. This study will concentrate on Applied Media Aesthetics' division of light and color, two-dimensional and three-dimensional space, time and movement, and sound. This study aims to examine the aesthetics of a commercial advertising program, particularly the Blackpink version of the Shopee 12.12 Birthday Sale, which celebrates the sale's anniversary on the 12th day of the 12th month each year. The aftereffects of the review are through uncovering the stylish worth of the visual commercial Shopee 12.12 Birthday Deal adaptation of Blackpink and giving data to general society about the presence of these promotions.
Eksplorasi Limbah Kulit Kopi Ekselsa sebagai Pewarna Alam Tekstil pada Serat Rami Rahmawati, Evi Febri; Titisari, Bintan
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6466

Abstract

Ekselsa coffee (Coffea liberica var. dewevrei) is taxonomically classified in the same category as Liberika coffee and other Liberoid species. The ekselsa coffee production in the Ngrayudan area, Jogorogo, Ngawi Regency, East Java produces two tons of ekselsa coffee as their superior products, with 40% coffee husk waste in one year. The coffee husk waste is currently used only as an animal feed.  If not utilized properly, the waste can potentially pollute the surrounding environment. Therefore, this study aims to explore the potential of ekselsa coffee husk waste to be used as natural dyes for textiles as an alternative solution in utilizing coffee husk waste which has added value. Exploration of natural dyes was applied to natural fiber textiles, namely hemp fiber (Boehmeria nivea) because hemp fiber has a high absorption capacity. In addition, hemp fiber has properties similar to cotton fiber, so hemp cloth can be used as an alternative to cotton cloth in the future. The research method was a qualitative method, namely literature studies, observations and interviews on coffee processing in Ngawi Regency, as well as exploration of coffee husk waste as a natural dye in textiles. The exploration was carried out by extracting natural dyes from the waste of ekselsa coffee husks and conducting experiments with four types of mordant and four methods of mordanting on hemp fiber. The types of mordant used were alum, vinegar, quicklime and tunjung, and the mordanting methods used were pre mordanting, simultaneous mordanting, post mordanting and pre post mordanting methods. From the exploration results, it can be concluded that ekselsa husk waste can produce color variations with shades of brown, cream and gray depend on the mordant on hemp fiber. In addition to providing color variations, the use of mordant can also increase the level of color fastness in textiles.
Analisis Indikator Sociability pada Placemaking Gedung Filateli Jakarta Mawardini, Tsara Dhinna
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6469

Abstract

The use of a placemaking approach in the transformation of Gedung Filateli Jakarta into a creative space is one of the efforts to revitalize cultural heritage buildings. As a creative space, Gedung Filateli Jakarta must meet a number of indicators. This article aims to identify and analyze the application of socialization indicators in the placemaking of Gedung Filateli Jakarta. The method used is scheduled observations at Gedung Filateli Jakarta. The phenomena found during the observation will be analyzed using sociability indicators. Based on research that has been done on the placemaking of Gedung Filateli Jakarta, especially the great hall, terrace, and pedestrian areas, it has succeeded in accommodating various types of activities for visitors with varied backgrounds so as to produce various social interactions. The three areas of at Gedung Filateli Jakarta are actively used for various program activities including music performances, fashion shows, product exhibitions and regular visits. These findings have succeeded in validating the application of sociability indicators in Gedung Filateli Jakarta which describes the social position of Gedung Filateli Jakarta towards visitors as a creative public space. As a creative space, Gedung Filateli Jakarta is a placemaking object that can encourage social interaction
Pengaruh Soundscape pada Sense of Place di Perpustakaan Daerah Disarpus Bandung Widiarini, Nabila Anindya; Pasaribu, Yannes Martinus; Vidyarini, Etika
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6470

Abstract

Sound is one of the important elements in forming the impression and experience of space. In the context of the library as a social space, the sounds that come from the various activities of space users then enrich the library's acoustic environment. This study aims to evaluate the effect of subjective perception of audial soundscape on the formation of a sense of place in public libraries using a descriptive quantitative qualitative method through observation, recording, and distributing questionnaires using an accidental sampling method. The Public Collection Room and Co-working Space at the Bandung City Archive and Library Services (Disarpus Bandung) were chosen as research objects considering the character of the space and the context of the library. The results of data analysis show that sound objects in the natural sound category are preferred by respondents and have a positive correlation with sense of place in both spaces of Public Collection Room and Lobby. Some sound objects from the category of human activity such as conversations and footsteps have a positive correlation, while chair squeaks and children's voices have a negative correlation. There are differences in preferences for several sound objects that follow the function of the room, such as the sound of keyboard/mouse typing is preferred in the Lobby, while the sound of turning book pages is preferred in the Public Collection Room. Layout and openings also affect exposure to traffic noise, which is significantly negatively correlated in the Lobby, but not in the General Collection Room. The character of the soundscape in the Bandung Disarpus Library as a social space creates positive associations between users and places through comfort, conductivity, and social interaction. These factors are created through the soundscape as well as forming a sense of place following the function of space.
Pemanfaatan Limbah Bambu untuk Mainan Musik Prasekolah dengan Pendekatan Surface Mimicry Joyodiharjo, Bismo Jelantik; Sidarta, Nabilla Puteri; Piliang, Yasraf Amir; Larasati, Dwinita; Syamsudin, Tati Suryati
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6478

Abstract

During design process, Surface Mimicry can be used as an alternative approach by utilizing the role and similarity of objects based on their familiarity with shapes. Unlike behavior and functional mimicry, the point of view on surface mimicry expresses the visual similarity of objects rather than their actions and functions. Bamboo is a traditional Indonesian material that is easy to find and use as a basic material for various musical instruments, but the waste is still rarely processed. For example, at the location of Saung Angklung Udjo's partner as a supplier of angklung in large quantities in West Java, waste from production with a subtractive process of bamboo sticks of various sizes ends up being material that is only burned. This article tells the design process of prototype works of preschool music toys that utilize the potential of bamboo waste and the subtractive production process through a surface mimicry approach that is relevant to the character of the original material form. This design exploration activity is part of mimicry research (surface, behavior, function), process (formative, subtractive, additive) and system (integral, modular) which can be an alternative method in developing innovative products in the context of environmentally friendly and sustainable design.               
Pengembangan Digital Art sebagai Asset Video Game Moral Edukasi menggunakan RND Jaslina, Jaslina; Wibowo, Tony
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6485

Abstract

One of the forms produced by digital images is Digital Art: the artwork thatwas created using digital technology or a computer. Digital art has becomean important element in video game development. The uniqueness of avideo game, aesthetically, depends on digital art usage as a game asset, suchas for the avatar of the video game character used. In the development ofeducational video game prototypes with moral topics aimed at Indonesianhigh school students, digital art that displays diverse cultural and ethniccharacteristics is needed so that the delivery of the material presented isimmersive to players. This study uses the RND approach, where theResearch approach uses qualitative methods in the form of observing the physical characteristics of each ethnic group and the Development approachuses the PDDIE (Planning, Design, Development, Implementation,Evaluation) method. The results of the design and development of digitalart are then applied in educational moral video games as character assets.The application of digital art as a moral education video game design assetto students makes learning more immersive and enjoyable.
Elemen Visual Mitologi Cirebon dalam Perancangan Kerajinan Gerabah Sitiwinangun untuk Produk Interior Almantara, Hatif Adiar; Winata, Gita; Yana, Deni
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6490

Abstract

Since Sitiwinangun has announced as a pottery tourism village in 2016, various pottery development programs in this village have been initiated by several parties, including academics, government, and business entities. This research aims to develop a tradition of making pottery in Sitiwinangun with a focus on the potential of Sitiwinangun pottery, especially sculptures with the theme of Cirebon mythology that applied to the design of pottery products for interiors. The method used in this study is practice-led research through a design approach, a technical approach, and a visual approach with the stages of observation, design development, and design finalization. The results showed that the form of Cirebon's mythological sculptures could be developed through application to interior products. This research is to improve people's appreciation of local traditions, scientific development, product diversification, and the community's living standards and economy, especially in the pottery sector.
Membangun Identitas Jakarta Melalui Kampanye Plus Jakarta: Kota Kolaborasi Matahariputri, Galuh Mawarni; Mansoor, Alvanov Zpalanzani; Nawawi, Dody Achmad
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6511

Abstract

With the increasing intensity of urban competition, city branding strategies are becoming more widely adopted by major cities around the world, including Jakarta. Despite experiencing political turbulence, the Plus Jakarta City of Collaboration campaign is considered a breakthrough amongst other Indonesian city brands. The aim of this study is to question the success of the campaign to Anholt’s city branding hexagon theory using explanatory research and qualitative approach. This theory discusses six variables that create a successful city branding: presence, place, potential, pulse, people, and prerequisite. The study concludes that Plus Jakarta have succeeded in variables people and prerequisite and have shown efforts towards the other variables but have yet to succeed in them due to its short lifespan and having no support from the current government as stakeholder.  
Analisis Peran Pembelajaran Etika Profesi untuk Menghadapi Perkembangan Industri Desain Grafis: Studi Kasus Kota Bandung Gennardy, Theo; Ratri, Dianing
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6592

Abstract

Graphic designer is a profession with considerable influence and scope of work. This causes the demand for this profession to increase every year. However, graphic design has seen a decline in quality and appreciation. Of course, this condition is very contradictory to the increase in demand. According to the International Council of Design (ICO-D), apart from the quality of competence, this condition can occur because there are still problems with professional ethics. As an area that has informal social conditions even in the work environment, Bandung City is one of the areas that feels the impact. which, Informal attitude makes the formation of a less indifferent attitude to standard things such as work agreements, or a professional attitude when working together with colleagues. This attitude makes the graphic design profession in Bandung City has not received a good enough appreciation from the industry. This research will examine the relationship between professional ethics issues and industry perceptions in Bandung City related to the development of graphic design. Data is taken and processed by triangulating data through several methods. Namely, focus group discussions with academics, practitioners, and students who will complement the literature review obtained. From the results of data analysis, it is known that the ethical problems of the graphic design profession that often occur in Bandung City both among apprentices, intermediates, and seniors are communication problems in the social and work environment. Another insight gained is that the perception of professional ethics by each practitioner is different based on their thoughts and experiences, so a reference about professional ethics needs to be uniform. In addition, it is necessary to instill ethics as early as possible so that it can increase the value of the graphic design profession to the practical industry and service users.  
Identitas Visual Kementerian BUMN sebagai Upaya Membangun Citra Lianto, Gwyneth Eveline; Budiwaspada, Agung Eko
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.6629

Abstract

The increasingly advanced development of information technology offers new challenges and opportunities for industries in Indonesia. In an effort to survive and respond to increasingly fierce global competition, it is necessary to develop a strong and adaptive identity and image. The Ministry of State-Owned Enterprises (known as Kementerian Badan Usaha Milik Negara or “BUMN”) is an institution engaged in the national economy based on economic democracy. The launching of BUMN's new visual identity is a progressive symbol of modern change. Visual identity is an important consideration in building good branding. To face the new era and form a trusted brand image for partners and the public, BUMN decided to create a new visual identity in tandem with institutional restructuring and reform. This article will examine the new visual identity as a result of BUMN’s rebranding and its role in the process of building a new image for BUMNs. Based on the formulation of the problem, the research aims to understand the visual identity of BUMNs and its role in the process of building a new image that is progressive towards changing times and is more trusted as an Indonesian national economic institution. The research is expected to contribute to understanding how visual identity shapes the process of building the image of BUMNs.

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