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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 141 Documents
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Hubungan Aktivitas dan Respon Emosi Estetik pada Konten Foto Instagramable Interior Coffee Shop Terhadap Visit Intention Munggarsari, Annisa Amalia; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8168

Abstract

Today, coffee shops are not only a place to drink coffee, but also a symbol of urban lifestyle. The transformation of the function of coffee shop space from a place to discuss to a place to socialize and work and even take pictures has a significant impact on visitor preferences. These preferences are currently influenced by social media content, especially Instagram as a photographic platform with the largest number of users. Instagrammable photo content not only triggers aesthetic emotional responses, but also influences visit intention behavior. This study aims to explore the relationship between user activity, aesthetic emotional response, and its impact on visit intention in the context of Instagrammable photo content of coffee shop interiors. The research method used mixed methods, qualitative and quantitative. The results showed that user activity motivations, such as gathering, eating and drinking, working, taking pictures and aesthetic emotional responses were positively correlated with visit intention. There is a tendency for audiences to choose content with warm color ambience for activities such as working or eating and drinking coffee, while gathering and photo activities are more likely to choose content with vibrant ambience.
Tinjauan Literatur: Adaptasi Visual Batik Sunda dan Karawang dengan Keterkaitan Gambar Mahluk Bernyawa Suliastuti, Iftika
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8926

Abstract

Visual adaptation is an activity aimed at developing historical values and symbolic meanings of cultural identity. Regional aesthetic visual identity is expressed through the development of decorative motifs. The decorative motifs of Sunda batik reflect the cultural values and traditional identity of the Sundanese community through the combination of stylization, abstraction, and formal shapes. Cultural transformation has led to the emergence of "Modern Sunda" while preserving its characteristic motifs. On the other hand, Karawang batik adapts elements from agricultural activities, transforming stylized paddy plants into unique motifs that reflect the identity of the Karawang community. Visual adaptation is also applied in depicting living beings in batik motifs, as seen in the Rifa’iyah community, where incomplete depictions of living beings are developed, and their techniques are preserved as a tradition to sustain batik-making activities. Furthermore, visual adaptation is applied to products, such as cartoon unicorn designs in abstract stylization, to meet market demands, particularly in Muslim products. This study aims to provide a literature review on visual adaptation of decorative motifs in Sunda and Karawang batik, particularly in relation to the depiction of living beings. The research employs a qualitative Systematic Literature Review (SLR) approach by interpreting previous studies as evidence to provide answers. This research explains the connection between batik motifs and visual adaptation of living beings, aiming to develop activities and aesthetic forms relevant to contemporary times.  
Kajian Retorika Visual Iklan dalam Kampanye BCA “Don’t Know? Kasih No!” (Versi Audio Visual) Gozali, Jessica; Mansoor, Alvanov Zpalanzani; Satria, Firmanda
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8994

Abstract

Increased cybercrime in modern era has prompted Bank Central Asia (BCA), the largest private bank in Indonesia, to release an audio-visual advertisement for the “Don't Know? Kasih No!” Campaign to educate people regarding the dangers and modes of phishing crimes on December 8, 2023, on BCA's YouTube. The ad received lots of positive responses and reached 45 million views within two months, proving its quality. This descriptive qualitative study analyzes the ad's visual rhetorical messages through scene screenshots. This research uses visual rhetoric theory by Sonja K. Foss and content analysis methods to study the advertisement, with the steps of taking screenshots of scenes then analyzing the audio, angles, shots, and figures of speech of those scenes. The results of the analysis show that the majority used in the scenes are metaphors, eye level angles, and close-up shots to convey an interesting and effective message, engage the audience, and emphasize the message about the importance of being cautious of unclear sources links and rethink before giving out personal identification. The use of strong visual rhetoric in the advertisement has the potential to increase public awareness and understanding of phishing. The findings of this research have significant implications for advertising practitioners, mass media, and researchers. Advertising practitioners can use these findings to develop more effective educational advertising using visual rhetoric. Mass media can use these findings to increase public awareness about phishing. Researchers can use these findings in future research to develop a more comprehensive use of visual rhetoric. 
Revitalisasi Desain Motif Pelo Ati Rifa’iyah Berdasarkan Data Hasil Analisis Selera Generasi Milenial Lesmana, Handi Hermawan; Sunarya, Yan Yan
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.9287

Abstract

Indonesian Batik was recognized by UNESCO on October 2, 2009, as an Intangible Cultural Heritage (ICH) during the UNESCO session in Abu Dhabi. This art form must, of course, be preserved to prevent it from disappearing. This research aims to revitalize the Pelo Ati motif of Rifa'iyah batik in Batang Regency by developing and renewing existing batik designs. The new batik designs are tailored to the target market of the millennial generation. This research uses the ATUMICS method, supported by questionnaire data. This method is used as part of the revitalization process to analyze and understand market conditions. This is crucial for preserving existing values. The research results are design recommendations that create new compositions for the batik motifs, targeting the millennial generation. 
Optimalisasi Interior Ruang Keterampilan SLB-C Karya Bhakti Dengan Pendekatan Behavior Tunagrahita Afni, Fauziyah; Widiatmoko, Didit; Azhar, Hanif; Nurhadiansyah, Mahendra
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.9387

Abstract

Education is an important thing in life. Based on SDGs Number 4 on quality education, every child has the right to receive the same education, just like children with special needs. In the education system, children with special needs are often overlooked, these problems include a lack of adequate facilities and infrastructure such as skill spaces to support children's creativity, and inadequate interior elements. This research uses a design thinking approach involving five stages: empathize, define, ideate, prototype, and testing. Data collection through observation, interviews, questionnaires, visual observations, and literature studies. Then the data collected was analyzed using SWOT analysis. The result is that using good interior elements can provide positive sensory stimulation for students, especially those with special needs or the disabled. The benefits of this research can provide a reference for designing the interior of the skill room for children with disabilities that aligns with existing standards.
Dari Motif Kawung ke Algoritma Visual: Sebuah Pendekatan dalam Pembelajaran Komputasi untuk Desainer Nurrachman, Muhammad Irfan
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.9948

Abstract

This research explores the potential of the kawung motif as an innovative algorithmic learning medium for designers. By analyzing in depth the geometric elements that make up the kawung motif, this research succeeded in identifying the underlying algorithmic principles. The research results show that the kawung motif can be deconstructed into a series of simple computational steps and described in the form of a visual algorithm, so it can be an effective tool for teaching basic programming concepts for designers. This approach not only increases designers' understanding of abstract mathematical concepts and algorithmic thinking, but also fosters appreciation for the nation's cultural heritage. Thus, this research makes a significant contribution to developing a learning curriculum that is relevant to the demands of the 21st century, while preserving the nation's cultural values. 
The Environmental Graphic Design in Commercial Interior The Case of Pakuwon-Supermal Surabaya Yauwerissa, Elizabeth Christy; Kusumowidagdo, Astrid
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.10382

Abstract

The objectives of this research are to understand how Environmental Graphic Design (EGD) contributes to shaping consumer perceptions and enhancing the shopping experience. The research method is qualitative research, which provides an in-depth understanding of social phenomena by emphasizing non-numerical data collection and analysis. In this study, visual observation is employed as the primary data collection technique, allowing for a detailed exploration of human interactions and environmental dynamics within the context of Pakuwon-Supermal Surabaya. The data collection process involves direct observation, where object, behaviors, interactions, and environmental factors are systematically documented through photographs. Designing engaging brand experiences, effective space circulation enhances visitor movement throughout the mall, encouraging exploration and engagement. Additionally, the design of spaces significantly impacts brand identity and presence, as unique architectural forms create memorable experiences aligned with brand values. Decorative structures strategically placed within the environment elevate brand presence, reinforcing recognition and emotional connections. Furthermore, well-designed public facilities enhance accessibility and comfort, contributing to an overall positive visitor experience. This research offers valuable insights for architectural interior designers and other stakeholders involved in commercial branding. By strategically implementing EGD, shopping centers can improve brand perception and consumer satisfaction within their environments.  
Analisis Strategi Go To Market Apple Vision Pro melalui pendekatan Integrated Marketing Communication Maulana, Akmal; Mansoor, Alvanov Zpalanzani
Serat Rupa: Journal of Design Vol 9 No 2 (2025): JULI-2025
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i2.9011

Abstract

This study aims to analyze the Go-To-Market (GTM) strategy and the use of Integrated Marketing Communication (IMC) by Apple in the launch of the Apple Vision Pro product. Employing a qualitative approach, this research evaluates various aspects of Apple's IMC campaign, including advertising, sales promotion, public relations, personal selling, and direct marketing. The findings indicate that the effective integration of various marketing communication elements plays a key role in achieving commercial success for the product. The synergy between innovative advertising campaigns, personalization in sales promotion, and strong public relations strategies has successfully created enthusiasm and enhanced product awareness. This study provides insights on how strategic adaptation to new trends and technologies can optimize product launches in highly competitive markets. Recommendations for further research include exploring the long-term impact of IMC strategies, conducting comparative studies with competitors, and utilizing quantitative data to more objectively measure campaign effectiveness.
Pengaruh Kemasan Jajanan Floaty Snack dengan Ilustrasi Hewan terhadap Persepsi Konsumen Praditya, Angga; Isnaini, Wiwi
Serat Rupa: Journal of Design Vol 9 No 2 (2025): JULI-2025
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i2.10783

Abstract

Packaging design plays an important role for consumers in making purchasing decisions, one of the first assessments of consumers of products is clear product attributes and attractive visual appearance. An attractive design can evoke and increase product visibility. However, visuals can also affect the initial perception of a product, which can be positive or negative. The case study of a snack packaging called Floaty Snack uses illustrations mainly a picture of a cat, which resulted in a fairly high purchase interest but also resulted in misunderstanding and perceived as cat food. This research is a mixture of qualitative and quantitative methods, conducted through interviews and questionnaires. The results of this study are expected to provide insight into the impact of using animal illustrations on perceptions and flavors built among consumers.
Pengaruh Desain Interior Museum Geologi Bandung terhadap Pengalaman Ruang Pengunjung dalam Mencapai Keterlibatan Emosional: Zakiah, Kiki; Santosa, Imam
Serat Rupa: Journal of Design Vol 9 No 2 (2025): JULI-2025
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i2.10845

Abstract

This study explores the impact of museum interior design on visitors' spatial experiences in achieving emotional engagement, focusing on The Life History Exhibition Room at the Bandung Geological Museum. This exhibition room showcases geological collections and prehistoric animal fossils. Located in a heritage building, it offers a unique experience that combines history with elements of colonial architecture. The research is grounded in Mary Jo Bitner’s Servicescape theory and the emotional design theory by Donald Norman, emphasizing the importance of physical space elements in shaping visitors' experiences and fostering emotional engagement, which is crucial for enhancing their understanding of museum information. The study employs a qualitative method with a case study approach, including literature reviews, observations, in-depth interviews with visitors, museum managers, interior designers, and heritage experts. Data was also collected through an initial questionnaire to identify visitor’s perceptions and preferences regarding their favorite exhibition spaces in the museum. The findings indicate that interior design elements such as lighting, layout, and artifacts significantly impact visitor’s emotional responses—visceral, behavioral, and reflective. The replica of a dinosaur fossil, as the museum's iconic feature, generates strong initial attraction, while the exhibition's narrative fosters deep reflection on the history of life on Earth. This research recommends a holistic interior design strategy for museums to create meaningful experiences for Generation Z while helping museum managers enhance emotional engagement and cultural appreciation through exhibition interior design.

Page 13 of 15 | Total Record : 141

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