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Asian Journal of Media and Culture
Published by MD Research Center
ISSN : -     EISSN : 30904382     DOI : https://doi.org/10.63919/ajmc
Core Subject : Education, Art,
Arts Languange, Linguistic, Communication & Media
Asian Journal of Media and Culture (e-ISSN 3090-4382) is a peer-reviewed academic journal published biannually (in January and July) by MD Research Center. First published on January 26, 2025, the journal serves as a platform and forum for academics and researchers interested in media and cultural studies. It aims to make significant academic contributions accessible to a global audience, promote diverse perspectives, and broaden the understanding of the role of media in the development of culture across Asia and beyond. The journal was registered as a member of CrossRef in 2025 and uses the Digital Object Identifier (DOI) prefix 10.63919, ensuring that each published article has a unique digital identity.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 20 Documents
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Digital Satire as Political Discourse: Humor, Memes, and Resistance in Philippine Internet Culture Ahmad Salman Farid; Anwar M Radiamoda
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.68

Abstract

This study examines the emergence of humor and satire as a new form of political language within the digital culture of the Philippines. It aims to understand how political memes, parody videos, and satirical content function as instruments of political articulation in a society shaped by Catholic values, colonial legacies, and strong oral traditions. Employing a qualitative literature-based analysis, this research synthesizes findings from academic journals, scholarly books, and digital documents to explore the socio-political roles of digital humor. The findings reveal that digital humor serves not merely as entertainment but as a cultural strategy for negotiating power, fostering political solidarity, and expressing collective identity. It enables citizens to criticize authority and address social issues indirectly, aligning with Filipino communication norms of pakikisama (social harmony) and hiya (shame/honor). The study argues that digital humor is fundamentally ambivalent, it can act as a tool of resistance and emancipation while also reinforcing political propaganda and disinformation. This duality underscores the need for interdisciplinary approaches to better understand the complex interplay between digital culture, political participation, and socio-cultural characteristics in postcolonial contexts like the Philippines.
Mediated Compassion: The Role of Influencers and Digital Celebrities in Promoting a Culture of Philanthropy in Indonesia Muhammad Deni Putra; Aliyu Bello Ahmad; Sirajuddin Shaikh
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.69

Abstract

The digital era has transformed philanthropic practices, shifting them onto social media platforms where visibility and performance intersect with traditional values of sincerity. This study aims to analyze the role of influencers and digital celebrities in mediating compassion and shaping a new philanthropic culture in Indonesia. Using a qualitative literature study approach, this research examines scholarly works, reports, and digital campaigns related to philanthropy on platforms like Instagram, TikTok, and YouTube. Findings indicate that influencers act as “new moral actors” who expand the reach of philanthropy but also create tensions between sincerity and digital performativity. Digital media serves as both a communication channel and a cultural arena where religious and social values are negotiated. This study concludes that the success of digital philanthropy depends not on virality alone, but on its ability to deepen social solidarity and ethical awareness, requiring a balance between technological logic and humanistic values.
Toward Interfaith Ecological Ethics: Synergizing Religious Eco- Theology and Local Cultural Wisdom for Environmental Governance in Indonesia Arwansyah Bin Kirin; Zul Kariman
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.71

Abstract

Environmental degradation represents not only a physical crisis but also a profound spiritual and ethical disconnect between humanity and nature. This study aims to analyze the synergy between eco-theology and local cultural wisdom in constructing a contextual interfaith ecological ethics framework in Indonesia. Using a qualitative literature-based approach, this research examines eco-theological constructions within Islam, Christianity, Hinduism, Buddhism, and Indigenous Beliefs, alongside manifestations of local wisdom in conservation practices such as Subak, Sasi, and Leuweung Larangan. The findings reveal that integrating spiritual principles with cultural practices enriches the moral dimension of environmental conservation and significantly enhances community participation. The study concludes that the ecological crisis is fundamentally a crisis of values, requiring a holistic approach that integrates theological insights with cultural practice. The resulting “Interfaith Ecological Ethics” framework offers a transformative pathway for sustainable development in Indonesia, rooted in society’s spiritual and cultural values, while challenging dominant secular-anthropocentric environmental paradigms.
Media Convergence and Cultural Hybridity: Negotiating Traditional Ketoprak and Global Netflix in Indonesia’s Digital Landscape Nolly Medya Putra
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.72

Abstract

Media convergence between traditional art forms and global digital platforms has fundamentally reshaped cultural expression. This study examines this transformation in Indonesia, focusing on the interaction between the traditional Javanese art of Ketoprak and the global streaming service Netflix. Employing a qualitative approach with a literature study method, the research investigates how digital media not only alters patterns of cultural production and consumption but also renegotiates local values within a global landscape governed by algorithmic logic. The findings indicate that this interaction generates cultural hybridity, expanding representational spaces and enabling new cross-border cultural practices. However, the process also presents ethical and ideological challenges, including cultural commodification and the potential erosion of local values due to dominant global market logic. The study concludes that the success of cultural preservation in the digital era hinges on the ability of local communities to adapt creatively without losing their cultural identity, framing media convergence as a field of meaning negotiation between tradition, modernity, and algorithmic power.
Algorithmic Genre: Platform Logic, Cultural Hybridity, and the Fluidity of Contemporary Film Giovani Giovani; Muhammad Ritzky Saibi
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.74

Abstract

The rise of digital media and globalization has fundamentally reshaped film genre theory, shifting it from a rigid classification system to a dynamic, negotiable space of meaning. This study addresses the theoretical gap left by traditional structuralist approaches, which fail to explain the pervasive hybridity and fluidity of genres in contemporary global cinema. Its objective is to analyze how these concepts redefine genre boundaries, examine the influence of streaming platform algorithms on genre formation, and explore how non-Western cinemas employ genre as a tool for cultural expression and resistance. Employing a qualitative literature review methodology with thematic analysis, the research synthesizes key scholarly texts. The findings demonstrate that genre hybridity is not merely an aesthetic choice but is structurally linked to the industrial logics of digital platforms and serves as a vital cultural strategy for identity articulation, particularly in Asian and Latin American films. The study concludes that genre must be reconceptualized as a fluid, hybrid, and discursive practice embedded within broader socio-economic power relations. This reconceptualization provides a crucial framework for understanding film in the digital era, where genre functions simultaneously as an industrial mechanism, a narrative framework, and a site for cultural negotiation.
From State Monopoly to Battlefield: A Historical Analysis of Media, Power, and Conflict in Libya (1952–Present) Ibrahim Ali Omer
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.111

Abstract

The evolution of Libyan media from a state-controlled system to a weaponized landscape in the post-2011 period reflects the broader transformation of political power in the country, yet existing scholarship has largely failed to provide a comprehensive historical analysis connecting media development to dynamics of state control, conflict, and external intervention. This study aims to analyze how political power and social conflict have shaped the evolution of media in Libya from independence in 1952 to the present. Employing a qualitative historical-analytical approach with thematic analysis of academic literature, historical documents, and media reports, the study traces media transformation across three political eras: the Monarchy, the Gaddafi regime, and the post-2011 period. The findings reveal that Libyan media evolved from a state-controlled instrument under authoritarian rule to a fragmented and weaponized environment where various TV channels serve as propaganda tools for warring factions, as evidenced by 1,070 documented ethical violations across 12 channels. The study concludes that media in Libya have never been autonomous but have always mirrored the power structures underlying them, and that sustainable media reform requires the establishment of independent regulatory bodies, protection of journalists, and integration with broader political stabilization efforts.
From Nollywood to New Media: The Transformation of Cultural Narratives in Nigeria’s Digital Communication Landscape Kenneth Uyi Abudu; Fadhilatul Khaira; Mohammad Raudy Gathmyr
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.117

Abstract

The digital transformation of Nigeria’s Nollywood industry reflects significant changes in how cultural narratives are produced, distributed, and interpreted, yet existing scholarship has largely failed to provide a comprehensive analysis of how digital media reshapes cultural narratives, power relations, and identity in the Nigerian context. This study aims to analyze how digital media reshapes cultural narratives as well as power relations and identity within Nigerian society. Employing a qualitative thematic literature review, the study synthesizes scholarly works, reports, and digital campaigns related to cultural narratives in Nigeria’s digital landscape. Theoretically, this study adopts Stuart Hall’s encoding/decoding framework (1980; 1990) to explain that meaning is not fixed but actively negotiated between producers and audiences within diverse socio-cultural contexts. Three main findings emerge. First, Nollywood’s digital transformation occurs through processes of adaptation, resistance, and reinterpretation of local values. Second, digitalization expands the space for expression and global distribution while reinforcing digital inequalities and the dominance of global platforms. Third, digital cultural narratives become dynamic arenas of meaning contestation, where local values interact with global influences through encoding and decoding practices. The study concludes that the integration of technology, digital literacy, and local values is key to building an inclusive and sustainable digital cultural ecosystem in Nigeria, with implications for policymakers, cultural practitioners, and platform developers.
Streaming Hallyu, Negotiating Values: Digital Platforms, Social Inequality, and Cultural Reception in Southeast Asia Darynaufal Mulyaman; Muhammad Ritzky Saibi
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.120

Abstract

The rapid growth of digital streaming platforms has accelerated the circulation of the Korean Wave (Hallyu) across Southeast Asia, yet its reception cannot be understood as a linear process of cultural diffusion. This study aims to examine how cross-border cultural flows are mediated by digital platforms and interpreted within diverse socio-cultural contexts across the region. Employing a qualitative literature review with thematic analysis, the research synthesizes scholarly works on media globalization, streaming platforms, and cultural reception in Southeast Asia. The findings reveal that Hallyu reception is shaped by three interrelated factors: digital infrastructure and platform algorithms that expand access and shape preferences; social inequalities that differentiate consumption patterns across class, education, and geography; and local cultural values, particularly religious norms and identities, that drive processes of adaptation, resistance, and hybridization. Audiences selectively adopt, adapt, or resist cultural elements, producing diverse forms of cultural hybridity that indicate globalization fosters differentiation rather than uniformity. The study concludes that cultural globalization in the digital era is multidimensional, requiring integrated analysis across technological, social, and cultural domains. These findings highlight the importance of strengthening local cultural resilience and offer valuable lessons for developing creative industries capable of competing globally while preserving unique cultural identities in Southeast Asia.
Encoding Control, Decoding Resistance: State Power, Digital Media, and Identity Negotiation in Contemporary China Kausar Ali; Bambang Dwi Waluyo; Astri Puspasari
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.123

Abstract

China’s rapid digital transformation has created a media ecosystem where technological innovation is closely intertwined with state governance and ideological regulation. This study examines how digital media, state power, and audience agency interact to shape identity construction in China’s digital public sphere. Employing a qualitative literature review with thematic analysis, the research synthesizes recent scholarship on digital governance, platform regulation, and audience reception. The analysis draws on Stuart Hall’s Encoding/Decoding model, Michel Foucault’s concept of governmentality, and Antonio Gramsci’s theory of hegemony. The findings reveal that China’s digital infrastructure simultaneously expands communication while reinforcing state oversight through algorithms, platform governance, and content moderation. Audience responses are not homogeneous but include hegemonic, negotiated, and oppositional readings shaped by social and cultural contexts. The study concludes that China’s digital media environment is a dynamic arena where state institutions, platforms, and users continuously negotiate meaning and identity, extending debates on digital authoritarianism, media power, and political communication.
Digital Humanities and the Decolonization of Knowledge in Nigeria: Media Studies, Postcolonial Theory, and African Epistemologies Adekunle Ayodeji Ogunwola; Ibrahim Suberu
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.134

Abstract

The rapid expansion of digital technologies has fundamentally transformed media ecosystems, knowledge production, and cultural authority across the Global South, yet existing scholarship on Digital Humanities (DH) has largely been framed through Western-centric perspectives that obscure epistemic diversity and local practices. This study aims to examine how DH reconfigures knowledge production in Nigeria by analyzing the intersection of digital media, postcolonial theory, and African epistemological traditions. Employing a qualitative literature-based approach with thematic analysis of scholarly works, policy reports, and theoretical texts on DH, media studies, and decolonization, the study synthesizes sources to construct an integrative framework. The findings reveal three key insights: first, DH expands knowledge production through digitization, computational analysis, and digital archives; second, it redistributes authority through transparency, participation, and open scholarship; and third, it democratizes distribution through open access and interoperable infrastructures. The study concludes that African philosophical frameworks, particularly Omoluabi and Ubuntu, provide crucial resources for developing culturally grounded DH approaches that resist digital colonialism. By extending DH scholarship beyond Euro-American contexts, this study contributes to contemporary debates in media and cultural studies on epistemic pluralism, digital sovereignty, and the decolonization of knowledge in an interconnected Global South.

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