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INDONESIA
EKBIS
Published by HDF PUBLISHING
ISSN : -     EISSN : 30902592     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science
EKBIS : Jurnal Ekonomi & Bisnis bertujuan sebagai media pertukaran informasi yang ilmiah dan karya ilmiah antar staf pengajar, mahasiswa, praktisi dan pemerhati ilmu akuntansi dan bisnis, ilmu manajemen, strategi bisnis dan kewirausahaan, manajemen Pemasaran, manajemen Sumber Daya Manusia, manajemen operasional, manajemen keuangan, manajemen strategis, dan manajemen akuntansi, serta karya tulis ilmiah dengan penekanan isi artikel tentang pemanfaatan alat analisis kuantitatif (ekonometrika, statistik parametrik dan nonparametrik, statistik deskriptif, input-output, CGE, dll) dalam kajian ekonomi dan sosial.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 4 Documents
 1 
Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dalam Pembelian Sembako (Studi Kasus di Pasar Mangkung) Muliati, Baiq Febrina Dwi; Supriadi
EKBIS : Jurnal Ekonomi & Bisnis Vol. 1 No. 01 (2025): EKBIS : Jurnal Ekonomi & Bisnis
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

The purpose of this study is to know the correlation, double regretion linear among the quality of product and seller of SEMBAKO (the nine basic foods) quality service toward the constumer satification at Mangkung traditional market. This is quantitive study by using correlation and double regretion linear analyze. The population of this study are costumers and seller of SEMBAKO and sampels are used 97 womens (housewife). Qusioner was used to take the data. The exfert of judjement was used to validity and reability the instument of this study. Assumption test was conducted before correlation and double regretion linear analyze are applied. The assumtion test were normality and linearity. The result of normality test found only thre variable of normal distribution while the result of linearity test was found the linear data. The correlation test was conducted it caused that ones of the variabel does not has normal distribution, then the result was rejected. This study found that there is a correlation between the quality of product and quality of service toward the cotumers satisfication.
PENGEMBANGAN BAHAN AJAR EKONOMI BERBASIS ADDIE MODEL Sapka Mawarzani; Refreandi Haeri
EKBIS : Jurnal Ekonomi & Bisnis Vol. 1 No. 01 (2025): EKBIS : Jurnal Ekonomi & Bisnis
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

Penelitian ini bertujuan untuk menghasilkan bahan ajar berbasis ADDIE model pada mata pelajaran ekonomi dan mengidentifikasi kualitas dari bahan ajar yang telah dikembangkan ditinjau dari aspek kevalidan, kepraktisan, dan keefektifan. Jenis penelitian ini adalah penelitian pengembangan yang mengacu pada model pengembangan ADDIE, yaitu Analysis, Design, Development, Implementation, dan Evaluation. Instrumen yang digunakan dalam penelitian ini adalah angket lembar penilaian kualitas bahan ajar untuk ahli materi dan ahli media, dan pedoman wawancara. Data dianalisis dengan teknik analisis deskriptif kualitatif dan analisis statistik deskriptif kuantitatif. Hasil penilaian kualitas bahan ajar adalah sebagai berikut: (1) Berdasarkan hasil penilaian oleh ahli materi rata-rata total adalah 3,56 dengan kriteria sangat baik. Berdasarkan hasil penilaian oleh ahli media diperoleh rata-rata total 2,93 dengan kriteria baik sehingga bahan ajar dikategorikan valid. (2) Berdasarkan angket respon siswa, diperoleh rata-rata total 3,06 dengan kriteria baik sehingga bahan ajar dikategorikan praktis. (3) Berdasarkan hasil tes siswa diperoleh persentase jumlah ketuntasan siswa adalah 90% sehingga bahan ajar dapat dikategorikan efektif..
Penerapan Metode Riset Operasi Menggunakan Linear Programming Untuk Penjadwalan Dan Alokasi Sumber Daya Dengan Bilangan Bulat Elsa Trista Septiani; Muhamad Mahesa Bd; Nur Amalia; Siti Alfianti
EKBIS : Jurnal Ekonomi & Bisnis Vol. 1 No. 02 (2025): EKBIS : Jurnal Ekonomi & Bisnis
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

Operations research methods, specifically linear programming with an integer approach, can be applied to assist the scheduling and resource allocation process in production environments. In many cases, companies face limitations in time, labor, and machine capacity, requiring calculation methods capable of providing the most efficient decisions. Through mathematical modeling based on integer linear programming, this study develops a solution that can determine optimal work schedules while allocating resources appropriately within existing constraints. The analysis shows that this method can reduce wasted time, improve capacity utilization, and facilitate more measured and systematic decision-making. Resource scheduling and distribution are crucial components in many sectors, including manufacturing, transportation, education, and information systems. In practice, decision-making is often complicated by certain constraints, such as limited labor, machines, or indivisible work hours. To address these situations, Integer Linear Programming (ILP) is a frequently used method, particularly for optimization problems involving discrete variables. Through this literature review, researchers analyze various studies that use ILP in the context of scheduling and resource distribution. The discussion covers modeling methods, solution methods such as branch and bound and cutting plane, and applications to various real-world case studies. The research demonstrates that ILP is capable of providing optimal or near-optimal solutions, even when faced with complex constraints.
Pengaruh Digital Marketing dan Kepercayaan Konsumen Terhadap Kepuasan Pembelian di TikTok Shop Naim, Muhammad; Eikman, Alfian; Nabila, Nur
EKBIS : Jurnal Ekonomi & Bisnis Vol. 1 No. 02 (2025): EKBIS : Jurnal Ekonomi & Bisnis
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

This study aims to analyze the influence of digital marketing and consumer confidence on purchase satisfaction on the TikTok Shop platform. TikTok Shop is one of the short video-based social media that has now developed into a means of electronic commerce that is of interest to the public, especially the younger generation. The research method used is quantitative with causal approach (explanatory). The Data was collected through the distribution of questionnaires to 50 respondents who had made purchases on TikTok Shop. The results showed that partially digital marketing does not have a positive effect on purchase satisfaction and for consumer confidence variables proved to have a positive effect on purchase satisfaction.But simultaneously, the results of the third hypothesis show that Digital marketing and consumer confidence contribute positively to increasing purchase satisfaction in TikTok Shop. These findings indicate that ineffective digital marketing strategies and efforts to build customer trust are important factors in creating a satisfying shopping experience on social media-based e-commerce platforms such as TikTok Shop

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