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Sri Ngudi Wahyuni
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Janti Buana Asri 4 No. B7, Banguntapan, Kabupaten Bantul, Daerah Istimewa Yogyakarta, Indonesia, Post Code 55198.
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INDONESIA
JURNAL MULTIDISIPLIN BHATARA
Published by Hemispheres Press
ISSN : -     EISSN : 30471192     DOI : https://doi.org/10.59095/jmb.v2i2
Core Subject : Religion, Humanities, Health, Science, Education, Agriculture, Art, Engineering,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing
BHATARA focuses on empirical research and critical analysis of the development, use, management and impact of science globally, such as: Education, Information Technology, Management, Economy, Technique, Culture, Law, Tourism and Other fields of science are possible.
Arjuna Subject : Umum - Umum
Articles 47 Documents
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The Influence of Customer Satisfaction, Brand Image, and Digital Marketing on Interest in Buying Omg Skincare Among Students in Yogyakarta City Deblina Intan Kartika; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.280

Abstract

This study aims to analyze the influence of Customer Satisfaction, Brand Image, and Digital Marketing on Purchase Intention of OMG Skincare among students in Yogyakarta City. The research employed a quantitative approach using an explanatory research method. The population consisted of students in Yogyakarta City who were familiar with or had received information about OMG skincare products. The sampling technique used was purposive sampling, involving 150 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that Customer Satisfaction has a positive and significant effect on Purchase Intention, with a t-value of 2.095 and a significance level of 0.038. Brand Image also has a positive and significant effect on Purchase Intention, with a t-value of 2.977 and a significance level of 0.003. Digital Marketing has a positive and significant effect on Purchase Intention, with a t-value of 6.814 and a significance level of 0.000. Simultaneously, Customer Satisfaction, Brand Image, and Digital Marketing significantly influence Purchase Intention, as indicated by an F-value of 94.775 and a significance level of 0.000. Digital Marketing is the most dominant variable, with a beta coefficient of 0.573. The coefficient of determination (R²) is 0.661, indicating that 66.1% of the variation in Purchase Intention can be explained by Customer Satisfaction, Brand Image, and Digital Marketing, while the remaining 33.9% is influenced by other variables not examined in this study.
The Influence of Leadership Style, Work Motivation, and Work Environment on Employee Performance in the Yogyakarta City Civil Service Police Unit Genoveva Harrtanti; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.281

Abstract

This study aims to determine the effect of leadership style, work motivation, and work environment on employee performance at the Yogyakarta Municipal Civil Service Police Unit (Satpol PP). This research employed a quantitative method with a survey approach. The population consisted of 123 employees of Satpol PP Yogyakarta City. The sampling technique used was saturated sampling, in which all members of the population were selected as research samples. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). Data analysis was conducted using SPSS version 27 software The results showed that leadership style had a positive and significant effect on employee performance with a significance value of 0.001. Work motivation had a positive and significant effect on employee performance with a t-value of 4.605 and a significance level of less than 0.05. Work environment had a positive and significant effect on employee performance with a t-value of 4.783 and a significance level of less than 0.05. Simultaneously, leadership style, work motivation, and work environment had a positive and significant effect on employee performance with an F-value of 164.716 and a significance level of less than 0.05. The coefficient of determination test showed an Adjusted R Square value of 0.801, indicating that 80.1% of employee performance variation could be explained by leadership style, work motivation, and work environment, while the remaining 19.9% was influenced by other factors outside the scope of this study.
Implementation of Shariah Business Principles in Family Companies: A Case Study of Family MSMEs in the Special Region of Yogyakarta Ahmad Sumiyanto
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.286

Abstract

Family businesses play a dominant role in the economic landscape of the Special Region of Yogyakarta (DIY), Indonesia. This study aims to examine how Islamic business principles are implemented in the governance and operational practices of family businesses in DIY, as well as to identify the challenges and sustainability strategies associated with their implementation. Employing a qualitative approach with a case study method, the research involved owners and managers of three Sharia-compliant family-owned micro, small, and medium-sized enterprises (MSMEs) in DIY. Data were collected through in-depth interviews, observations, and document analysis, and subsequently analyzed using thematic analysis. The findings reveal that the implementation of Islamic business principles is reflected in three main dimensions: a commitment to muamalah contracts that are free from riba (usury), gharar (uncertainty), and maysir (gambling); the adoption of an Islamic work culture emphasizing compliance with halalan tayyiban principles; and the integration of spiritual values into leadership succession planning. The findings also challenge the common perception that adherence to Sharia principles constrains business growth. Instead, Sharia compliance enhances stakeholder trust and strengthens customer loyalty. This study contributes to both theory and practice by providing insights into the integration of Islamic values within the governance of local family businesses, offering a framework for promoting sustainable and ethically grounded business development.
Innovation and Business Development in the Kebumen Tile Center Industry: A Comprehensive Analysis of Competitiveness, Technology Modernization, and Sustainability Strategies Reza Widhar Pahlevi; Achmad Fauzi; Nurhayanto; Hermenegildus Agus Wibowo; Marita Nurharjanti; Rosyidah Jayanti Vijaya
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.291

Abstract

This study aims to examine business innovation and development in the Kebumen roof tile industrial cluster through a comprehensive analysis of competitiveness, technological modernization, and sustainability strategies among micro, small, and medium-sized enterprises (MSMEs). The research employed a qualitative case study approach. Data were collected through in-depth interviews with business owners and managers of the Kebumen roof tile industry cluster, complemented by field observations and documentation to enhance data validity through source triangulation. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing and verification. The findings reveal that the competitiveness of the roof tile industry is largely determined by the enterprises' ability to develop product innovation, maintain product quality, expand marketing networks, and strengthen customer relationships. Technological modernization has improved production efficiency; however, its implementation remains constrained by limited financial resources, inadequate human capital, and restricted access to advanced technologies. Sustainable business strategies adopted by MSMEs include product diversification, digital marketing adoption, human resource development, collaboration with government agencies and supporting institutions, and the implementation of environmentally friendly production practices. These findings provide practical implications for policymakers and stakeholders in designing innovation-driven empowerment programs to enhance the long-term competitiveness and sustainability of MSMEs in traditional manufacturing industries.
The Role of Motivation, Work Environment, and Individual Abilities in Improving the Performance of Secretariat Employees of the PUPESDM of DIY Titin Budiratnaningsih; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.295

Abstract

ABSTRACT The purpose of this study was to determine and prove the influence of motivation on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; to determine and prove the influence of the work environment on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; to determine and prove the influence of individual abilities on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; and to determine and prove the influence of motivation, work environment, and individual abilities on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM). The population in this study was all 49 employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region. The sampling technique used was saturated sampling. Saturated sampling or census sampling is a sampling technique in which all members of the population are used as research samples. In other words, all 49 employees were used as research respondents. The analytical tool used was multiple linear regression analysis. Based on the analysis results, it can be concluded that there is a positive influence between motivation on employee performance with a t-statistical significance value of 0.004. There is a positive influence between the work environment on employee performance with a significance value of t statistic of 0.001; there is no positive influence between individual ability on employee performance with a significance value of t statistic of 0.129; there is a significant influence of motivation, work environment, and individual ability on employee performance with a significance value of F statistic of 0.000.  
The Influence of Work Climate, Personal Ability, Organizational Commitment, and Organizational Trust on Organizational Citizenship Behavior of Outsourcing Personnel of the PUP-EDSM Office of the Special Region of Yogyakarta Wahyu Lestari; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 4 (2026): Oktober 2026
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i4.296

Abstract

The purpose of this study is to determine the influence of work climate, self-ability, organizational commitment, and organizational trust on the organizational citizenship behavior of outsourced personnel of the Yogyakarta Special Region PUP-ESDM Office; to determine the influence of work climate, self-ability, organizational commitment, and organizational trust on the organizational citizenship behavior of outsourced personnel of the Yogyakarta Special Region PUP-ESDM Office. The population taken in this study is all outsourcing personnel of the DIY Public Works, Housing and Mineral Resources Office. The sampling technique with saturated sampling method. Saturated sampling or census, is a sample determination technique in which all members of the population are used as research samples. In other words, all employees totaling 53 people are used as research respondents. The analysis tool used is multiple linear regression analysis. Based on the results of the analysis, it can be concluded that the work climate has a positive and significant effect on organizational citizenship behavior; self-ability has a positive and significant effect on organizational citizenship behavior; organizational commitment has a positive and significant effect on organizational citizenship behavior; organizational trust does not affect organizational citizenship behavior; work climate, self-ability, organizational commitment, and organizational trust simultaneously have a positive and significant effect on organizational citizenship behavior.
Analysis of the Influence of Compensation, Motivation, and Work Discipline on the Job Satisfaction Level of Employees in The Highway Sector of the PUP-ESDM DIY Andri Nurtjahyanta; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 4 (2026): Oktober 2026
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i4.297

Abstract

This study aims to determine the effect of compensation on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; to determine the effect of work motivation on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; to determine the effect of work discipline on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; and to determine the simultaneous effect of compensation, work motivation, and work discipline on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta. The population taken in this study was all employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta. The sampling technique used was saturated sampling. Saturated sampling or census sampling is a sampling technique in which all members of the population are used as research samples. In other words, all 56 employees were used as research respondents. The analytical tool used was multiple linear regression analysis. Based on the analysis results, it can be concluded that compensation has a positive and significant effect on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; Work motivation has a positive and significant effect on the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; Work discipline does not affect the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta and Compensation, work motivation, and work discipline simultaneously have a positive and significant effect on the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta

Page 5 of 5 | Total Record : 47

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