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Sri Ngudi Wahyuni
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yuni@amikom.ac.id
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Janti Buana Asri 4 No. B7, Banguntapan, Kabupaten Bantul, Daerah Istimewa Yogyakarta, Indonesia, Post Code 55198.
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INDONESIA
JURNAL MULTIDISIPLIN BHATARA
Published by Hemispheres Press
ISSN : -     EISSN : 30471192     DOI : https://doi.org/10.59095/jmb.v2i2
Core Subject : Religion, Humanities, Health, Science, Education, Agriculture, Art, Engineering,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing
BHATARA focuses on empirical research and critical analysis of the development, use, management and impact of science globally, such as: Education, Information Technology, Management, Economy, Technique, Culture, Law, Tourism and Other fields of science are possible.
Arjuna Subject : Umum - Umum
Articles 43 Documents
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The Influence of Customer Satisfaction, Brand Image, and Digital Marketing on Interest in Buying Omg Skincare Among Students in Yogyakarta City Deblina Intan Kartika; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.280

Abstract

This study aims to analyze the influence of Customer Satisfaction, Brand Image, and Digital Marketing on Purchase Intention of OMG Skincare among students in Yogyakarta City. The research employed a quantitative approach using an explanatory research method. The population consisted of students in Yogyakarta City who were familiar with or had received information about OMG skincare products. The sampling technique used was purposive sampling, involving 150 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that Customer Satisfaction has a positive and significant effect on Purchase Intention, with a t-value of 2.095 and a significance level of 0.038. Brand Image also has a positive and significant effect on Purchase Intention, with a t-value of 2.977 and a significance level of 0.003. Digital Marketing has a positive and significant effect on Purchase Intention, with a t-value of 6.814 and a significance level of 0.000. Simultaneously, Customer Satisfaction, Brand Image, and Digital Marketing significantly influence Purchase Intention, as indicated by an F-value of 94.775 and a significance level of 0.000. Digital Marketing is the most dominant variable, with a beta coefficient of 0.573. The coefficient of determination (R²) is 0.661, indicating that 66.1% of the variation in Purchase Intention can be explained by Customer Satisfaction, Brand Image, and Digital Marketing, while the remaining 33.9% is influenced by other variables not examined in this study.
The Influence of Leadership Style, Work Motivation, and Work Environment on Employee Performance in the Yogyakarta City Civil Service Police Unit Genoveva Harrtanti; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.281

Abstract

This study aims to determine the effect of leadership style, work motivation, and work environment on employee performance at the Yogyakarta Municipal Civil Service Police Unit (Satpol PP). This research employed a quantitative method with a survey approach. The population consisted of 123 employees of Satpol PP Yogyakarta City. The sampling technique used was saturated sampling, in which all members of the population were selected as research samples. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). Data analysis was conducted using SPSS version 27 software The results showed that leadership style had a positive and significant effect on employee performance with a significance value of 0.001. Work motivation had a positive and significant effect on employee performance with a t-value of 4.605 and a significance level of less than 0.05. Work environment had a positive and significant effect on employee performance with a t-value of 4.783 and a significance level of less than 0.05. Simultaneously, leadership style, work motivation, and work environment had a positive and significant effect on employee performance with an F-value of 164.716 and a significance level of less than 0.05. The coefficient of determination test showed an Adjusted R Square value of 0.801, indicating that 80.1% of employee performance variation could be explained by leadership style, work motivation, and work environment, while the remaining 19.9% was influenced by other factors outside the scope of this study.
Implementation of Shariah Business Principles in Family Companies: A Case Study of Family MSMEs in the Special Region of Yogyakarta Ahmad Sumiyanto
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.286

Abstract

Family businesses play a dominant role in the economic landscape of the Special Region of Yogyakarta (DIY), Indonesia. This study aims to examine how Islamic business principles are implemented in the governance and operational practices of family businesses in DIY, as well as to identify the challenges and sustainability strategies associated with their implementation. Employing a qualitative approach with a case study method, the research involved owners and managers of three Sharia-compliant family-owned micro, small, and medium-sized enterprises (MSMEs) in DIY. Data were collected through in-depth interviews, observations, and document analysis, and subsequently analyzed using thematic analysis. The findings reveal that the implementation of Islamic business principles is reflected in three main dimensions: a commitment to muamalah contracts that are free from riba (usury), gharar (uncertainty), and maysir (gambling); the adoption of an Islamic work culture emphasizing compliance with halalan tayyiban principles; and the integration of spiritual values into leadership succession planning. The findings also challenge the common perception that adherence to Sharia principles constrains business growth. Instead, Sharia compliance enhances stakeholder trust and strengthens customer loyalty. This study contributes to both theory and practice by providing insights into the integration of Islamic values within the governance of local family businesses, offering a framework for promoting sustainable and ethically grounded business development.

Page 5 of 5 | Total Record : 43

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