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Zeplin Jiwa Husada Tarigan
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iseisurabaya@gmail.com
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INDONESIA
Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 31090869     DOI : https://doi.org/10.9744/jremb.2.1.1-5
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Ekonomi, Manajemen, dan Bisnis (JREMB) diterbitkan oleh Universitas Kristen Petra bekerja sama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Cabang Surabaya secara berkala (setiap enam bulan) yaitu setiap bulan Mei dan November, dengan tujuan untuk menyebarluaskan hasil penelitian, di bidang ekonomi dan manajemen. Artikel yang dipublikasi dalam JREMB berupa artikel penelitian.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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The Influence of Organizational Citizenship Behavior on Employee Performance Through Job Satisfaction in PVC Production Ricky Lukito; Zeplin Jiwa Husada Tarigan; Maria Natalia Damayanti Maer
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 3 No. 1 (2026): May 2026
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.3.1.29-38

Abstract

This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) on employee performance through job satisfaction in the PVC production department. The study used a quantitative, saturated sampling approach, so the entire population of 34 people was used as the sample. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS). The results of the outer model evaluation showed that all indicators met the validity and reliability criteria. The results of the inner model showed R-square values of 0.587 for job satisfaction and 0.451 for employee performance, with a Q² value of 0.7733, indicating good predictive relevance. The results of the hypothesis test showed that OCB did not have a significant direct effect on employee performance. However, OCB had a positive and significant effect on job satisfaction, and job satisfaction had a positive and significant effect on employee performance. Job satisfaction was proven to mediate the effect of OCB on employee performance. These findings indicate that increasing OCB behavior does not necessarily directly improve performance, but can indirectly enhance performance by increasing employee job satisfaction.
Customer Satisfaction Perception in Application Use Mobile Banking JConnect Bank East Java in Surabaya City Reyhan Ananda Ganda; Herwin Ardianto
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 3 No. 1 (2026): May 2026
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.3.1.39-45

Abstract

The development of information technology has encouraged banks to transform towards digital services, particularly through mobile banking applications. This study aims to examine customer satisfaction with the Bank Jatim JConnect Mobile application in Surabaya. This study uses a qualitative descriptive approach, including interviews, questionnaires, and observations of JConnect mobile banking customers. The research results show that most respondents were satisfied with the mobile banking platform Jconnect. The highest user satisfaction was in aspects of service quality (68%), feature relevance (62%), transaction security (55%), and ease of use (50%). Respondents also provided suggestions for feature development, such as adding real-time notifications, video tutorials, credit due reminders, and double security. The findings of this study are expected to provide input for application service providers, namely Bank Jatim, to improve the quality of digital services to meet customer needs and expectations, and to strengthen competitiveness in the digital banking era.
Digital Promotion in Attracting the Interest of Gen Z Consumers: A Study of the Surabaya-Ende Delivery Service Business Angelina Venesa Keytimu; Chitra Rithmaya
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 3 No. 1 (2026): May 2026
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.3.1.53-60

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly among Generation Z, who are highly adaptive to social media and digital platforms. One of the emerging business sectors leveraging this trend is personal shopping services (Jastip), which rely heavily on digital promotion strategies to reach consumers across regions. However, the effectiveness of digital promotion strategies in increasing consumer interest, especially in the context of jastip businesses, remains underexplored. This study aims to analyze the effectiveness of digital promotion strategies in increasing Generation Z consumer interest in a personal shopping service business operating between Surabaya and Ende. The research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research subject is a jastip business actively utilizing social media as its primary promotional channel. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings reveal that digital promotion strategies using social media platforms, particularly Instagram Stories and WhatsApp Stories, are effective at attracting Generation Z consumers. Visual, real-time, and interactive promotional content, such as behind-the-scenes content, customer testimonials, and batch-based ordering systems, plays a significant role in building trust and engagement. Nevertheless, several challenges were identified, including limited promotional reach, low consumer trust, logistical constraints, and rapidly changing trends among Generation Z. The implementation of appropriate digital promotion strategies has positively impacted consumer interest, as indicated by increased customer interactions and a rise in monthly revenue from approximately IDR 5–6 million to IDR 9–10 million. This study suggests that adaptive digital promotion strategies aligned with Generation Z characteristics, combined with transparency and consistency in content delivery, are crucial for enhancing the competitiveness of personal shopping service businesses in the digital era.
Understanding MSMEs’ Resistance to QRIS Adoption: The Role of Perceived Usefulness and Social Influence in a Standardized Digital Payment System David Limanta; Dhyah Harjanti
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 3 No. 1 (2026): May 2026
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.3.1.1-10

Abstract

The rapid growth of digital payment systems has encouraged the use of QRIS in Indonesia, yet its adoption among micro and small enterprises (MSMEs) remains uneven. Many MSMEs still choose not to use QRIS in their daily transactions. This study aims to examine the factors that drive this resistance by focusing on perceived lack of usefulness, perceived difficulty of use, resource factors, technology anxiety, and social influence. In addition, the study explores the mediating role of perceived lack of usefulness in shaping resistance behavior. Data were collected from 204 MSMEs in Surabaya who have not adopted QRIS and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived lack of usefulness and social influence significantly influence resistance to QRIS adoption. In contrast, perceived difficulty of use, resource factors, and technology anxiety do not have a significant effect. Furthermore, perceived lack of usefulness is found to mediate the relationship between social influence and resistance. These findings indicate that MSMEs’ resistance is driven more by how they perceive the benefits of QRIS and by their social environment than by technical limitations. This suggests that efforts to increase adoption should focus not only on improving technical accessibility but also on strengthening perceived value and peer influence.

Page 3 of 3 | Total Record : 24

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