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Journal of Economics and Management Technologies
Published by Candela Edutech Indonesia
ISSN : 31092241     EISSN : 30901669     DOI : https://doi.org/10.63288/jemtech.v1i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
⭐Economic development and policy ⭐Business strategy and management ⭐Innovation and technology management ⭐Digital transformation in businesses and industries ⭐The role of emerging technologies in shaping economic and business landscapes ⭐Organizational behavior and leadership in the context of technological advancement ⭐Sustainability and ethical considerations in business and economic practices
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 15 Documents
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The Influence of Shopping Motivation and Shopping Lifestyle on E-Impulsive Buying on the Shopee Marketplace (Case Study of Graha Prima Computer Students) Bintang, Astina; Jusri, Jusri; Adi, Adi
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.11

Abstract

The Objectives – This study aims to determine 1) The influence of shopping motivation on e-impulsive buying on the Shopee marketplace, 2) The influence of shopping lifestyle on e-impulsive buying on the Shopee marketplace, 3) The influence of shopping motivation & shopping lifestyle simultaneously on e-impulsive buying on the Shopee marketplace. The Methods/approaches – This study uses a quantitative approach with a comparative causal research type. Data were collected through the distribution of offline questionnaires distributed directly. Each variable was measured with a Likert scale and then processed through SPSS 25 where the appropriate data analysis was multiple linear regression analysis, partial t-test, and F-test. The sampling technique used a purposive sampling method with a final sample of 104 respondents using the Slovin formula. The Results – The research results show that shopping motivation and shopping lifestyle, both partially and simultaneously, influence e-impulsive buying. The emergence of positive emotions, the practicality of the Shopee marketplace, the presence of circulating trends, a high level of lifestyle, and the influence of external factors such as advertising, discounts, and prices confirm that these are triggers for e-impulsive buying. The Research Implications – This research contributes to the understanding of e-impulsive buying behavior on the Shopee marketplace. Shopee needs to develop more effective business strategies to address the factors influencing e-impulsive buying, such as considering the influence of shopping motivation and shopping lifestyle.
Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency Achmad Ridha; Hasisa Haruna; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Adriansyah
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.12

Abstract

The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
The Influence of Electronic Word of Mouth (E-WOM) and Customer Trust on Purchasing Decisions in TikTok Shop(Case Study of STIE Makassar Maju Students) Jumarlang, Indriani; Sultan, Sultan; Risman, Risman
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.13

Abstract

The Objectives – This study aims to determine the influence of Electronic Word of Mouth (e-WOM) on Purchasing Decisions in TikTok Shop, 2) The influence of Customer Trust on Purchasing Decisions in TikTok Shop, 3) The influence of Electronic Word of Mouth (e-WOM) & Customer Trust simultaneously on Purchasing Decisions in TikTok Shop. The Methods/approaches – Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian Asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner offline yang disebarkan secara langsung dan kuesioner online melalui Google Form. Setiap variabel diukur dengan skala Likert kemudian diolah melalui SPSS 25 dimana analisis data yang tepat ialah analisis regresi linear berganda, uji t-parsial, dan uji F, dan uji koefisien detrminan. Teknik pengambilan sampel menggunakan metode purposive sampling dengan sampel akhir 81 responden mengggunakan rumus slovin. The Results – The results of the study indicate that electronic word of mouth and customer trust partially influence purchasing decisions. These two variables form a strong synergy in creating confidence and a sense of security when shopping at TikTok Shop. Therefore, it can be concluded that e-WOM and customer trust simultaneously act as important determinants in driving purchasing decisions of STIE Makassar Maju students. The Research Implications – This research contributes to the understanding of consumer behavior in social commerce, particularly on TikTok Shop. TikTok Shop needs to improve the quality of review content by encouraging buyers to provide more detailed reviews, demonstrating integrity by sending products as described, strengthening their ability to provide prompt service, and maintaining sincere communication to ensure consumers feel safe and comfortable shopping.
The Influence of Tax Knowledge and Perception on Compliance With Pph 21 Tax Reporting at The Library and Archives Service of South Sulawesi Province Asyiah, Nur; wati, Darma; Satria, Yudi
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.15

Abstract

The Objectives – This study aims to analyze the influence of tax knowledge, tax perception, and their simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Methods/approaches – This study uses a quantitative descriptive approach. The data used consist of instruments in the form of questionnaires, which are designed in such a way as to be able to collect relevant and appropriate information regarding the influence of tax knowledge and perceptions on tax reporting compliance at the Library and Archives Service of South Sulawesi Province. Yhe data are then analyzed using several tests, such as validity test, reliability test, classical assumption test, hypothesis test, and multiple linear analysis. The Results – The result show that the influence of tax knowledge and tax perception, as a partial and simultaneous effect on the tax reporting compliance of employees at the Library and Archives Service of South Sulawesi Province. The Research Implications – This study is expected to provide practical insights for the Library and Archives Service of South Sulawesi Province and enrich academic references on tax reporting compliance.
The Influence of Work Discipline and Self-Efficacy on Employee Performance at the Department of Agriculture and Food Security, Maros Regency Riswahyudi; Jusri; Sundari Rahman
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.14

Abstract

The Objectives – This study aims to determine the influence of work discipline and self-efficacy on the performance of employees in Maros Regency. The main objective of this study is to determine whether work discipline and self-efficacy have a significant influence on the dominant factors that influence the performance of employees in the Maros Regency service. The Methods/approaches -This study uses quantitative methods and data collection using questionnaires. In this study, two independent variables are used, namely (X1) Work discipline and (X2) Self-efficacy and one dependent variable, namely (Y) Employee performance. The sample required in this study is 101 respondents, and the data analysis techniques used are descriptive statistical tests, validity tests, reliability tests, multiple linear regression, t-tests, f-tests, and coefficients of determination R2. This test was carried out using SPSS software vol 25. The Results – The results of the t-test study indicate that the work discipline variable has no positive and insignificant effect on employee performance, while the self-efficacy variable has a positive and significant effect on employee performance. Based on the results of the f-test, the work discipline and self-efficacy variables have a simultaneous effect on employee performance. The Research Implications – This research contributes to the understanding of employee behavior in the service so that discipline is maintained and the self-efficacy given to the service continues to run smoothly

Page 2 of 2 | Total Record : 15

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