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Fania Mutiara Savitri
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faniamutiara@walisongo.ac.id
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Jl. Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
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Munazzama Journal of Islamic Management and Pilgrimage
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 28087577     EISSN : 28087496     DOI : https://doi.org/10.21580/mz.v5i1
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Social Sciences Other
Munazzama Journal of Islamic Management and Pilgrimage, is an open-access journal, and peer-reviewed journal that focuses on the dynamic issues of various contemporary Islamic management, Pilgrimage, and socio-religious issues such as dawa studies, human resource management, Islamic finance institutional management, Islamic pilgrimage management, religious tourism management, Islamic public policy, and the dynamics of Islamic management. Munazzama: Journal of Islamic Management and Pilgrimage, published by Department of Islamic Management and Pilgrimage (MD-MHU), Faculty of Dawa and Communication, UIN Walisongo Semarang. Publishing twice a year, in June and December.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 60 Documents
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Strategy Promotion Through Instagram National Aid Foundation (BAZIS) DKI Jakarta in Increasing Zakat Fundraising Ahmad, Habibullah; Zen, Muhamad; Shabri, Nabilla Aulia
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.24984

Abstract

This study aims to explores the initiatives undertaken by BAZNAS (BAZIS) Jakarta to boost charity fundraising through Instagram, particularly in light of the prevalent lack of public awareness regarding zakat. Social media platforms, especially Instagram, have become crucial due to their extensive reach and high levels of audience engagement. The research employs a qualitative methodology, utilizing interviews, observations, and documentation conducted at BAZNAS (BAZIS) Jakarta. The findings reveal that BAZNAS (BAZIS) Jakarta effectively enhanced its charity fundraising efforts by leveraging a promotional mix that includes advertising, personal selling, sales promotion, public relations, and direct marketing. Additionally, the application of the AIDA technique attracting attention, generating interest, creating desire, and prompting action played a significant role in this success. This achievement was further reinforced by the strategic use of Instagram features to broaden outreach and elevate audience engagement.
Exploring Virtual Reality in Pre-Hajj Training to Deepen Pilgrims' Sense of Spiritual Understanding Fikria, Averoes; Rafsanjanie, Faiz Hosainie
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.25150

Abstract

The Manasik Haji program was launched by the Indonesian Ministry of Religious Affairs to improve pilgrims' comprehension of Islamic-law-based Hajj rites. In response to global technological trends, institutions such as Umm Al-Qura University and the Grand Mosque of Saudi Arabia have launched virtual reality (VR) experiences that recreate the Hajj pilgrimage. This study explores how VR-based Pre-Hajj training contributes to ritual comprehension and spiritual immersion. A systematic literature study was conducted, as well as an analysis of articles from mass media that highlighted advancements in virtual Hajj practices. Findings show that, despite ongoing worries about authenticity, virtual reality (VR) holds great promise for assisting pilgrims in visualizing and internalizing ritual sequences, especially for those who have limited access to conventional training. This research contributes to the growing discourse on the intersection of technology and religion, offering new insights into how digital tools can enhance religious practice in a contemporary context.
Method Fundraising in Upgrade Funds Zakat Through The Partnership Program at Dompet Dhuafa Center Sembiring, Muhammad Rifaldi Syahputra; Zen, Muhamad; Amalia, Alvina
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.25253

Abstract

Effective and professional zakat management is one of the keys to the success of zakat institutions in improving the welfare of the community. Amidst competition between Islamic philanthropic institutions and the increasing needs of the community, the right fundraising strategy is very important to ensure the sustainability of empowerment programs. This study aims to determine the fundraising method applied by Dompet Dhuafa Pusat, and to determine the results of the application of this method in increasing zakat funds. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and document analysis related to partnership programs run by Dompet Dhuafa Pusat. The results of this study indicate that the Dompet Dhuafa Pusat fundraising method has succeeded in increasing zakat funds significantly through several strategic approaches. In addition, the results of the application of this fundraising method have been proven to provide real benefits for mustahik and the wider community.
Analysis of Visitor Satisfaction Based on the 4A Aspects at the Tomb of Sheikh Armia bin Kurdi Tegal Risqi, Aulia Rima Dini; Rofi'ah, Haning; Suryorini, Ariana; Listyowati, Listyowati
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.26615

Abstract

Visitor satisfaction is an important aspect of the successful development of a tourist spot. Tourist attractions will act wisely by measuring visitor satisfaction regularly, because that is one of the keys to retaining visitors. Therefore, to find out the level of visitor satisfaction, it must be seen from the aspects of the components of tourist destinations that are at the Tomb of Sheikh Armia Bin Kurdi Kurdi Tegal. This study aims to determine and explain visitor satisfaction based on the components of tourist destinations (4A) consisting of indicators of attraction, accessibility, amenity and ancillary religious tourism at the Tomb of Sheikh Armia Bin Kurdi Tegal. This research is located at the Tomb of Sheikh Armia Bin Kurdi, Cikura Village, Bojong District, Tegal Regency with a sample of 70 visitors who have visited the Tomb of Sheikh Armia Bin Kurdi Tegal. This study uses quantitative research, the sampling technique used in this study is purposive sampling. This type of online questionnaire using Google Form is used for the data collection method. This study uses IPA (Importance Performance Analysis) analysis. The results showed that visitor satisfaction consisted of the very good/high tourist destination component (4A) from the Performance level (Reality) while the Expectation Performance (Urgency) was not good/moderate and visitor satisfaction was categorized as good/high indicating visitors to Religious Tourism at the Sheikh's Tomb Armia Bin Kurdi Tegal is feeling Satisfied.
Analysis of Pilgrims' Satisfaction with Umrah Registration Services at PT. Dream Tour & Travel, West Sumatra Branch Afni Sofya, Nur; Asyari
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.17270

Abstract

Service is an invisible service activity that can only be felt by someone. Good service will evoke various assumptions and even perceptions, which will trigger perceived satisfaction. Switching to services, there is no doubt when discussing Hajj and Umrah travel companies. Currently, numerous enthusiasts are eager to perform these services, and companies are competing to provide excellent service to each prospective pilgrim. This study aims to analyze the effect of registration services, which are only seen from two sides, namely (Tangible) physical evidence and (reliability) employee reliability, on the level of registration satisfaction. The method used in this research is field research with a quantitative approach. The study used samples from 47 individuals out of a total congregation of 90 people. The result obtained proves that there is a significant effect on Umrah registration by 84,4% on the physical evidence dimensional and 95% on the reliability dimension, because the congregation’s satisfaction score is in the range of 80-100, which means that the congregation can be said to be satisfied with the service provided by employees to the congregation. These findings convince prospective pilgrims in choosing Hajj and Umrah travel companies for the sake of convenience during the Hajj or Umrah pilgrimage.
Analysis Management Organizing the Hajj Pilgrimage at the Ministry of Religion of Padang City Based on Law No. 8 of 2019 Putri Hartama, Mela; Astarie Dewi, Yenty
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.18137

Abstract

This study analyzes the management of organizing the Hajj pilgrimage at the Ministry of Religious Affairs of Padang City based on Law Number 8 of 2019 concerning the Implementation of Hajj and Umrah. The research focuses on examining the implementation of management functions, namely planning, organizing, actuating, and controlling (POAC), in ensuring effective, efficient, and Sharia-compliant Hajj services. A qualitative research method was employed, utilizing interviews, observations, and documentation techniques, involving Hajj organizers, service officers, and related stakeholders at the Integrated Hajj and Umrah Service Center of the Ministry of Religious Affairs in Padang City. The findings indicate that the implementation of Hajj pilgrimage management has been conducted systematically in accordance with established Standard Operating Procedures (SOPs) and statutory regulations. Collaboration among relevant institutions, structured administrative services, comprehensive guidance, and continuous supervision contribute to improved service quality, safety, and comfort of pilgrims. However, challenges related to integrity and consistency in law enforcement persist, underscoring the need for ongoing evaluation and enhancement of professional and accountable management practices. This study contributes to strengthening governance and policy implementation in Hajj pilgrimage management at the local government level.
Optimization of Document Management to Improve Services for Prospective Hajj Pilgrims at the Ministry of Religious Affairs Office In Bukittinggi City Puspita Sari, Romida; Nurani, Khadijah
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.19698

Abstract

This research is motivated by the existence of problems in the mechanism of optimizing the management of Hajj registration documents which are sometimes hampered by the network, and the lack of knowledge of prospective pilgrims in the Hajj registration process so that errors in the Pilgrim's data often occur. This study aims to study how to optimize the document management process as a service provided to prospective pilgrims and the relationship between the document management process and the services provided to prospective pilgrims. This study uses a qualitative research approach. This study uses a descriptive qualitative approach. The data used consists of primary and secondary data. Primary data comes from employees of the Hajj and Umrah Organizers of the Ministry of Religious Affairs of Bukittinggi City and is obtained through observation, interviews, and documentation. The results of the research obtained by the author indicate that the Ministry of Religious Affairs of Bukittinggi City has managed Hajj documents effectively and efficiently according to the optimization theory by Poerwadarminta. Document management is carried out well using an IT-based system in its management, and continues to make optimization efforts in managing Hajj documents so that Hajj document management services run optimally. And the management of Hajj documents is included in the services for Hajj pilgrims because in its implementation, services are provided in the form of verbal, written and deeds which are applied very well by Hajj officers.
The Reformation of Islamic Thought by Muhammad Abduh and Al-Afghani: Its Implications for Contemporary Da’wah Management Liddiana, Azzah; Zain, Arifin; Rasyidah; Andrean, Rizky
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.27485

Abstract

In the nineteenth century, the Muslim ummah faced an intellectual decline exacerbated by colonial domination, creating an urgent need for renewal. This study examines the thoughts of Muhammad Abduh and Jamaluddin al-Afghani through a qualitative library-based approach. The research was conducted in several stages, including data collection from documents related to the thinkers’ ideas, data reduction, analysis, and conclusion drawing. The findings indicate that both figures emphasized rational thought, educational reform, and social awareness. Al-Afghani promoted political mobilization and Muslim solidarity, while Abduh focused on rational theological discourse and institutional educational reform. Their ideas provide a crucial foundation for contemporary da’wah management, and combining al-Afghani’s activist vision with Abduh’s rational reformism can create an organized, adaptive, and effective da’wah strategy that responds to both social and spiritual challenges in modern society.
Repositioning Mosques as Centers for Islamic Socio-Economic Empowerment: Lessons from the Jogokariyan Mosque in Indonesia Fauziyah, Nurul; Abdy, Kamaruddin
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.28017

Abstract

Mosques have historically functioned not only as places of worship but also as centers for social, educational, and economic development within Muslim communities. However, in contemporary contexts, particularly in Indonesia, the socio-economic role of many mosques has declined and remains underutilized. This study aims to analyze strategies for repositioning mosques as centers of Islamic socio-economic empowerment by examining the best practices implemented at the Jogokariyan Mosque in Yogyakarta, Indonesia. This research employs a qualitative document analysis method, utilizing secondary data obtained from scientific literature, journal articles, institutional reports, and previous empirical studies related to mosque management and community empowerment. The findings indicate that effective mosque-based empowerment is strongly supported by professional management practices grounded in the POAC (Planning, Organizing, Actuating, and Controlling) framework, transparent financial governance, and a balanced allocation of consumptive and productive funds. The Jogokariyan Mosque exemplifies successful community engagement through innovative programs, including waste banks, community marketplaces, daily almsgiving initiatives, social services, and publicly accessible financial reporting. Active participation of congregants and inclusive leadership by mosque administrators (takmir) further strengthens the sustainability of these programs. This study concludes that mosques can function as dynamic institutions for socio-economic development when managed transparently, participatorily, and adaptively. The Jogokariyan model offers a replicable framework for other mosques in Indonesia to enhance their role in addressing community welfare and economic resilience.
Persuasive Da'wah Approach from the Perspective of the Qur'an Nurbini; Rifanda Putri, Nia
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.29171

Abstract

Persuasive da’wah is an approach that emphasizes gentleness, wisdom, and exemplary conduct in conveying Islamic teachings. This paper aims to explore the concept, foundation, and implementation of persuasive da’wah from the perspective of the Qur’an. This study employs a library research method with a qualitative-descriptive approach, which involves tracing, collecting, and analyzing primary sources in the form of verses from the Al-Qur’an and scholarly interpretations (tafsir), as well as secondary sources in the form of literature on the science of da'wah and Islamic communication. This paper examines Qur’anic verses that serve as the basis for persuasive da’wah, including Surah An-Nahl (16:125), Ali Imran (3:159), and Thaha (20:43–44). The findings reveal that the Qur’an emphasizes that da’wah should be carried out with hikmah (wisdom), mau‘izhah hasanah (good advice), and mujādalah billatī hiya ahsan (dialogue in the best manner). These principles affirm that da’wah is not merely the transmission of religious messages but a process of touching hearts and fostering spiritual awareness without coercion. In the context of modern society, persuasive da’wah is increasingly relevant as it promotes humanistic, dialogical, and contextual communication. Through this approach, da’wah serves not only as a means of spreading Islamic teachings but also as a medium for nurturing moral, social, and humanitarian values in accordance with the spirit of Islam as rahmatan lil ‘alamin (a mercy to all creation).

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