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Fania Mutiara Savitri
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Munazzama Journal of Islamic Management and Pilgrimage
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 28087577     EISSN : 28087496     DOI : https://doi.org/10.21580/mz.v5i1
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Social Sciences Other
Munazzama Journal of Islamic Management and Pilgrimage, is an open-access journal, and peer-reviewed journal that focuses on the dynamic issues of various contemporary Islamic management, Pilgrimage, and socio-religious issues such as dawa studies, human resource management, Islamic finance institutional management, Islamic pilgrimage management, religious tourism management, Islamic public policy, and the dynamics of Islamic management. Munazzama: Journal of Islamic Management and Pilgrimage, published by Department of Islamic Management and Pilgrimage (MD-MHU), Faculty of Dawa and Communication, UIN Walisongo Semarang. Publishing twice a year, in June and December.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 54 Documents
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Strategy Promotion Through Instagram National Aid Foundation (BAZIS) DKI Jakarta in Increasing Zakat Fundraising Ahmad, Habibullah; Zen, Muhamad; Shabri, Nabilla Aulia
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.24984

Abstract

This study aims to explores the initiatives undertaken by BAZNAS (BAZIS) Jakarta to boost charity fundraising through Instagram, particularly in light of the prevalent lack of public awareness regarding zakat. Social media platforms, especially Instagram, have become crucial due to their extensive reach and high levels of audience engagement. The research employs a qualitative methodology, utilizing interviews, observations, and documentation conducted at BAZNAS (BAZIS) Jakarta. The findings reveal that BAZNAS (BAZIS) Jakarta effectively enhanced its charity fundraising efforts by leveraging a promotional mix that includes advertising, personal selling, sales promotion, public relations, and direct marketing. Additionally, the application of the AIDA technique attracting attention, generating interest, creating desire, and prompting action played a significant role in this success. This achievement was further reinforced by the strategic use of Instagram features to broaden outreach and elevate audience engagement.
Exploring Virtual Reality in Pre-Hajj Training to Deepen Pilgrims' Sense of Spiritual Understanding Fikria, Averoes; Rafsanjanie, Faiz Hosainie
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.25150

Abstract

The Manasik Haji program was launched by the Indonesian Ministry of Religious Affairs to improve pilgrims' comprehension of Islamic-law-based Hajj rites. In response to global technological trends, institutions such as Umm Al-Qura University and the Grand Mosque of Saudi Arabia have launched virtual reality (VR) experiences that recreate the Hajj pilgrimage. This study explores how VR-based Pre-Hajj training contributes to ritual comprehension and spiritual immersion. A systematic literature study was conducted, as well as an analysis of articles from mass media that highlighted advancements in virtual Hajj practices. Findings show that, despite ongoing worries about authenticity, virtual reality (VR) holds great promise for assisting pilgrims in visualizing and internalizing ritual sequences, especially for those who have limited access to conventional training. This research contributes to the growing discourse on the intersection of technology and religion, offering new insights into how digital tools can enhance religious practice in a contemporary context.
Method Fundraising in Upgrade Funds Zakat Through The Partnership Program at Dompet Dhuafa Center Sembiring, Muhammad Rifaldi Syahputra; Zen, Muhamad; Amalia, Alvina
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.25253

Abstract

Effective and professional zakat management is one of the keys to the success of zakat institutions in improving the welfare of the community. Amidst competition between Islamic philanthropic institutions and the increasing needs of the community, the right fundraising strategy is very important to ensure the sustainability of empowerment programs. This study aims to determine the fundraising method applied by Dompet Dhuafa Pusat, and to determine the results of the application of this method in increasing zakat funds. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and document analysis related to partnership programs run by Dompet Dhuafa Pusat. The results of this study indicate that the Dompet Dhuafa Pusat fundraising method has succeeded in increasing zakat funds significantly through several strategic approaches. In addition, the results of the application of this fundraising method have been proven to provide real benefits for mustahik and the wider community.
Analysis of Visitor Satisfaction Based on the 4A Aspects at the Tomb of Sheikh Armia bin Kurdi Tegal Risqi, Aulia Rima Dini; Rofi'ah, Haning; Suryorini, Ariana; Listyowati, Listyowati
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 1 (2025): June
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i1.26615

Abstract

Visitor satisfaction is an important aspect of the successful development of a tourist spot. Tourist attractions will act wisely by measuring visitor satisfaction regularly, because that is one of the keys to retaining visitors. Therefore, to find out the level of visitor satisfaction, it must be seen from the aspects of the components of tourist destinations that are at the Tomb of Sheikh Armia Bin Kurdi Kurdi Tegal. This study aims to determine and explain visitor satisfaction based on the components of tourist destinations (4A) consisting of indicators of attraction, accessibility, amenity and ancillary religious tourism at the Tomb of Sheikh Armia Bin Kurdi Tegal. This research is located at the Tomb of Sheikh Armia Bin Kurdi, Cikura Village, Bojong District, Tegal Regency with a sample of 70 visitors who have visited the Tomb of Sheikh Armia Bin Kurdi Tegal. This study uses quantitative research, the sampling technique used in this study is purposive sampling. This type of online questionnaire using Google Form is used for the data collection method. This study uses IPA (Importance Performance Analysis) analysis. The results showed that visitor satisfaction consisted of the very good/high tourist destination component (4A) from the Performance level (Reality) while the Expectation Performance (Urgency) was not good/moderate and visitor satisfaction was categorized as good/high indicating visitors to Religious Tourism at the Sheikh's Tomb Armia Bin Kurdi Tegal is feeling Satisfied.

Page 6 of 6 | Total Record : 54

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