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Journal Of Applied Multidisciplinary Studies (JAMS)
Published by Sekolah Tinggi Ilmu Ekonomi Ganesha
ISSN : -     EISSN : 30895707     DOI : -
Core Subject : Religion, Humanities, Science, Education,
Religion Humanities Computer Science & IT Education Energy
Journal Of Applied Multidisciplinary Studies (JAMS) an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. Published twice every November and May by STIE Ganesha Jakarta. This journal encompasses original research articles, review articles, and short communications, including: Management and Business, Entrepreneurship, MSMEs (Micro, Small, and Medium Enterprises), Accounting, Finance, Economics, Public Policy, Technology and Information Systems, Tourism, Culture, Environment, Education, Human Resource Development, Health, Social Sciences, Politics, Culture, Religion, Ethics, Agriculture, Arts, Humanities, and all disciplines of science.
Arjuna Subject : Umum - Umum
Articles 28 Documents
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The Effectiveness of Non-Litigation Mechanisms in Resolving Consumer Disputes in South Tangerang City Dena Vera Silvana
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/xbmee937

Abstract

The increasing volume of goods and services transactions in South Tangerang City, in line with the growth of the trade and service sectors, has led to a higher potential for consumer disputes. These disputes generally relate to product non-conformity, services that disadvantage consumers, and the suboptimal fulfillment of consumer rights. Dispute resolution through litigation is often considered less effective due to the time, cost, and complex procedures involved. Therefore, non-litigation consumer dispute resolution mechanisms have become an important alternative in ensuring the protection of consumer rights in a manner that is fast, simple, and equitable. However, the implementation of non-litigation mechanisms in South Tangerang City still faces various challenges, including institutional limitations, low levels of public legal literacy, and issues related to practical effectiveness. This study aims to: (1) analyze the implementation of non-litigation consumer dispute resolution mechanisms in protecting consumer rights; (2) identify the obstacles encountered in their implementation; and (3) formulate strategies to strengthen these mechanisms to enhance their effectiveness. This research employs an empirical juridical approach with a descriptive-analytical design. Data were collected through literature review and field research, including interviews and observations involving relevant stakeholders and consumers who have experienced disputes. The data were analyzed qualitatively to provide a comprehensive understanding of the implementation of non-litigation dispute resolution mechanisms. The findings indicate that non-litigation mechanisms have not yet operated optimally due to limited public awareness, institutional constraints, and insufficient dissemination of information. Nevertheless, these mechanisms hold significant potential to improve access to justice if strengthened through enhanced legal literacy, institutional capacity, and more effective implementation at the local level.
MARKETING STRATEGY THROUGH DIGITALIZATION TO INCREASE INCOME OF POTTERY MSMES IN KLATEN, CENTRAL JAVA Siti Mulasih; Asep Surya Lesmana
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/fvwye248

Abstract

The development of digital technology has brought significant changes to product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze marketing strategies through digitalization to increase the revenue of pottery MSMEs in Klaten, Central Java. Digitalization is considered an effective solution for expanding market reach, strengthening product image, and enhancing competitiveness amidst increasingly fierce global competition. The research method used was descriptive qualitative, with a case study approach involving several pottery MSMEs in Klaten. Data was obtained through interviews, observations, and documentation studies related to the implementation of digital marketing strategies, such as the use of social media, marketplaces, and creative content-based promotions. The results show that the implementation of digital marketing strategies has a positive impact on increasing sales and revenue for MSMEs. The use of social media such as Instagram and TikTok plays a crucial role in building brand awareness and attracting consumer interest, while the use of marketplaces helps expand market access beyond the region. However, obstacles remain, including limited digital literacy, a lack of ability to create engaging content, and minimal technological support. Therefore, ongoing training and mentoring from local governments and educational institutions are needed to improve the digital competency of MSMEs. Overall, digital marketing strategies have proven effective in increasing the revenue of pottery MSMEs in Klaten and have the potential to become a model for developing a creative economy based on local wisdom in the digital era.
Marketing Capability in Production Facility Procurement Projects: A Value Creation Perspective in the Manufacturing Industry Sukardi Sukardi; Ith Vuthy
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/qsekw402

Abstract

This study aims to analyze marketer capabilities in production facility procurement projects within the manufacturing industry from a value creation perspective. In increasingly complex industrial project environments, the role of marketers extends beyond traditional selling activities to encompass the ability to integrate technical, relational, and business dimensions in addressing customer needs. This research adopts a qualitative conceptual approach using a literature review method, examining relevant theories on marketing capabilities, value creation, and business-to-business (B2B) project marketing. The study was conducted systematically over a six-month period, from September to November 2025, covering stages of literature identification, selection, analysis, and conceptual synthesis. The study integrates the perspectives of Service-Dominant Logic (SDL) and Goods-Dominant Logic (GDL) to explain that value creation in production facility procurement projects is derived not only from the product as a tangible output but also from the services and interactions that accompany it. The findings indicate that marketer capabilities include technical understanding, relational competence, value communication, and project risk management, as well as the ability to integrate product-based and service-based value into comprehensive solutions. These capabilities play a critical role in shaping customer-perceived value, which ultimately influences purchasing decisions and overall project success. The study highlights that value integration capability serves as a key differentiator in project marketing performance. From a managerial perspective, firms are encouraged to develop integrated marketer capabilities as part of a value-driven business strategy to enhance competitiveness in the manufacturing sector. 
Electric Vehicle Safety from a Service-Dominant Logic Perspective: A Literature Review Hadi Sutrisno; Sukardi Sukardi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/3rv7z233

Abstract

This study aims to analyze electric vehicle (EV) safety as a component of value creation from the perspective of Service-Dominant Logic (SDL) using a literature review approach. In the context of a rapidly evolving and competitive EV industry, safety is no longer viewed solely as a technical attribute but as a critical element in shaping customer trust, satisfaction, and long-term loyalty. Accordingly, safety is positioned as an integral part of the value proposition offered to customers. The study was conducted between August and October 2025 through a systematic review of academic journals, industry reports, and relevant publications on electric vehicles and service management. The analysis employs descriptive and comparative techniques to synthesize prior research and identify key patterns. The findings reveal that EV safety is the result of a value co-creation process involving multiple actors—manufacturers, service providers, and users—within a service ecosystem. Key determinants include user knowledge and behavior, the reliability of charging infrastructure, the effectiveness of after-sales services, and the quality of digital interaction systems. These elements collectively shape customer perceptions of safety and overall value. The study further highlights that safety plays a strategic role in reducing perceived risk and strengthening customer confidence, particularly in emerging markets where adoption is still evolving. From a managerial perspective, the findings emphasize the importance of integrating safety into service-based strategies through customer education, infrastructure development, and continuous service engagement. In conclusion, managing safety as a co-created value rather than merely a technical feature enables firms to enhance customer experience and achieve sustainable competitive advantage in the EV market.   
The Role of Organizational Culture in Improving the Service Quality of Import Forwarding Companies Zulkifli Zainuddin
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/n6b9dp72

Abstract

This study aims to determine the influence of organizational culture on the quality of import forwarding company services. The research method used is a quantitative approach with data collection techniques through distributing questionnaires to 44 employee respondents of PT Mitra Transindo Perkasa. Data were analyzed using IBM SPSS version 21 through validity tests, reliability tests, simple linear regression analysis, t-tests, and coefficient of determination (R²). The results of the study indicate that organizational culture has a positive and significant effect on the quality of import forwarding company services with a significance value of 0.000 <0.05. The coefficient of determination (R²) value of 0.343 indicates that organizational culture contributes 34.3% to the quality of import forwarding company services, while the rest is influenced by other factors outside the study. A good organizational culture can improve internal communication, work discipline, teamwork, and service orientation, thereby supporting the improvement of the company's service quality. This study shows that organizational culture is one of the important factors in increasing the effectiveness of service and the competitiveness of import forwarding companies in the logistics industry.
Application of Cloud Computing Technology to Improve Academic Information System Performance in Computer Science Program Jayaun; Suharmanto; Sitti Aliyah Azzahra
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/nv76t528

Abstract

The increasing demand for efficient, scalable, and reliable academic services has encouraged higher education institutions to adopt innovative information technology solutions. This research provides originality by examining the implementation of Cloud Computing technology as a strategic approach to improving academic information system performance, particularly in the Master’s Program of Computer Science. The objective of this study is to analyze the role of Cloud Computing in enhancing system efficiency, accessibility, scalability, and data management quality. This research employs a quantitative approach by evaluating academic information system performance indicators before and after the adoption of cloud-based technology. Data were collected through system performance analysis and user evaluation to identify the impact of Cloud Computing implementation. The empirical results indicate that Cloud Computing improves academic information system performance through faster data processing, better resource optimization, increased accessibility, and enhanced operational efficiency. However, several challenges, including data security management and user adaptation, should be considered during implementation. The findings imply that Cloud Computing can serve as an effective technological framework for supporting digital transformation and improving the quality of academic services in higher education institutions.
Knowledge Evolution of Digital Business Transformation: A Bibliometric Analysis and Emerging Research Trends violeta nirmala; Yuli Alam
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/tsdv2g63

Abstract

The rapid growth of Digital Business Transformation research has led to a significant increase in scientific publications; however, studies mapping the evolution of knowledge, intellectual structure, and emerging research trends remain limited. This study aims to analyze the knowledge evolution of Digital Business Transformation through a bibliometric review and identify future research directions. A descriptive quantitative bibliometric approach was employed using publication data retrieved from the Google Scholar database through Publish or Perish. The search strategy was based on keywords related to Digital Business Transformation, covering publications published between 2022 and 2026. The retrieved records were screened to remove irrelevant and duplicate documents, resulting in 987 publications that met the inclusion criteria. The selected articles were exported in RIS format and analyzed using VOSviewer through keyword co-occurrence analysis, including network visualization, overlay visualization, and density visualization, to identify the intellectual structure, thematic evolution, research maturity, and emerging topics. The findings indicate that the research landscape is still dominated by MSME digitalization, technology adoption, entrepreneurship, social media, and business performance. The overlay analysis reveals a shift from operational technology implementation toward strategic business transformation emphasizing business model innovation and value creation. This study contributes by proposing a Knowledge Evolution Framework and identifying promising future research themes, including Artificial Intelligence, Digital Capability, Digital Ecosystem, Human-Centered Digital Business, and Business Intelligence. These findings provide valuable insights for researchers and practitioners in developing adaptive digital business transformation strategies and future research agendas.
Implementation of Google Forms and Spreadsheet Processing on Mid-Semester Exam Digitization to Support a Paperless Campus Syafran Nurrahman; Lena Farsiah; Mohammad Ruvi; Hayati Fina Setiani; Iskandar Iskandar
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/9hcz9y47

Abstract

Digital transformation in higher education has accelerated the adoption of digital learning assessment systems that are more efficient and environmentally sustainable. However, mid-semester examinations (UTS) in many universities continue to rely on paper-based methods, resulting in time-consuming assessment processes and excessive paper consumption. This study evaluates the implementation of a digital examination system based on Google Forms integrated with Google Sheets and Microsoft Excel to improve assessment efficiency while supporting paperless campus initiatives. A descriptive quantitative approach was employed involving 45 undergraduate students. Data were collected through observations, interviews, documentation, and questionnaires, and analyzed using descriptive statistics with instrument validity and reliability testing. The findings indicate that the Google Forms-based examination system reduced grading time for multiple-choice tests from approximately 2–3 hours to less than one minute through automated scoring. Furthermore, integration with Google Sheets and Microsoft Excel streamlined grade recapitulation, minimized human error, and eliminated the need for printed examination materials. Students also reported positive perceptions regarding system usability, accessibility, efficiency, and its contribution to paperless learning practices. These findings suggest that Google Forms provides a practical, cost-effective, and easily implementable digital examination solution for higher education institutions, particularly those with limited technological resources.

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