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Alifi Restu Putera
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+6281211177606
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jams@stieganesha.ac.id
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Jl Legoso Raya No 31 Kelurahan Pisangan, Kecamatan Ciputat Tmur Kota Tangerang Selatan
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Kota tangerang selatan,
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Journal Of Applied Multidisciplinary Studies (JAMS)
Published by Sekolah Tinggi Ilmu Ekonomi Ganesha
ISSN : -     EISSN : 30895707     DOI : -
Core Subject : Religion, Humanities, Science, Education,
Religion Humanities Computer Science & IT Education Energy
Journal Of Applied Multidisciplinary Studies (JAMS) an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. Published twice every November and May by STIE Ganesha Jakarta. This journal encompasses original research articles, review articles, and short communications, including: Management and Business, Entrepreneurship, MSMEs (Micro, Small, and Medium Enterprises), Accounting, Finance, Economics, Public Policy, Technology and Information Systems, Tourism, Culture, Environment, Education, Human Resource Development, Health, Social Sciences, Politics, Culture, Religion, Ethics, Agriculture, Arts, Humanities, and all disciplines of science.
Arjuna Subject : Umum - Umum
Articles 24 Documents
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The Effectiveness of Non-Litigation Mechanisms in Resolving Consumer Disputes in South Tangerang City Silvana, Dena Vera
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The increasing volume of goods and services transactions in South Tangerang City, in line with the growth of the trade and service sectors, has led to a higher potential for consumer disputes. These disputes generally relate to product non-conformity, services that disadvantage consumers, and the suboptimal fulfillment of consumer rights. Dispute resolution through litigation is often considered less effective due to the time, cost, and complex procedures involved. Therefore, non-litigation consumer dispute resolution mechanisms have become an important alternative in ensuring the protection of consumer rights in a manner that is fast, simple, and equitable. However, the implementation of non-litigation mechanisms in South Tangerang City still faces various challenges, including institutional limitations, low levels of public legal literacy, and issues related to practical effectiveness. This study aims to: (1) analyze the implementation of non-litigation consumer dispute resolution mechanisms in protecting consumer rights; (2) identify the obstacles encountered in their implementation; and (3) formulate strategies to strengthen these mechanisms to enhance their effectiveness. This research employs an empirical juridical approach with a descriptive-analytical design. Data were collected through literature review and field research, including interviews and observations involving relevant stakeholders and consumers who have experienced disputes. The data were analyzed qualitatively to provide a comprehensive understanding of the implementation of non-litigation dispute resolution mechanisms. The findings indicate that non-litigation mechanisms have not yet operated optimally due to limited public awareness, institutional constraints, and insufficient dissemination of information. Nevertheless, these mechanisms hold significant potential to improve access to justice if strengthened through enhanced legal literacy, institutional capacity, and more effective implementation at the local level.
MARKETING STRATEGY THROUGH DIGITALIZATION TO INCREASE INCOME OF POTTERY MSMES IN KLATEN, CENTRAL JAVA Lesmana, Asep Surya; Mulasih, Siti
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The development of digital technology has brought significant changes to product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze marketing strategies through digitalization to increase the revenue of pottery MSMEs in Klaten, Central Java. Digitalization is considered an effective solution for expanding market reach, strengthening product image, and enhancing competitiveness amidst increasingly fierce global competition. The research method used was descriptive qualitative, with a case study approach involving several pottery MSMEs in Klaten. Data was obtained through interviews, observations, and documentation studies related to the implementation of digital marketing strategies, such as the use of social media, marketplaces, and creative content-based promotions. The results show that the implementation of digital marketing strategies has a positive impact on increasing sales and revenue for MSMEs. The use of social media such as Instagram and TikTok plays a crucial role in building brand awareness and attracting consumer interest, while the use of marketplaces helps expand market access beyond the region. However, obstacles remain, including limited digital literacy, a lack of ability to create engaging content, and minimal technological support. Therefore, ongoing training and mentoring from local governments and educational institutions are needed to improve the digital competency of MSMEs. Overall, digital marketing strategies have proven effective in increasing the revenue of pottery MSMEs in Klaten and have the potential to become a model for developing a creative economy based on local wisdom in the digital era.
Marketing Capability in Production Facility Procurement Projects: A Value Creation Perspective in the Manufacturing Industry Vuthy, Ith; sukardi, sukardi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study aims to analyze marketer capabilities in production facility procurement projects within the manufacturing industry from a value creation perspective. In increasingly complex industrial project environments, the role of marketers extends beyond traditional selling activities to encompass the ability to integrate technical, relational, and business dimensions in addressing customer needs. This research adopts a qualitative conceptual approach using a literature review method, examining relevant theories on marketing capabilities, value creation, and business-to-business (B2B) project marketing. The study was conducted systematically over a six-month period, from September to November 2025, covering stages of literature identification, selection, analysis, and conceptual synthesis. The study integrates the perspectives of Service-Dominant Logic (SDL) and Goods-Dominant Logic (GDL) to explain that value creation in production facility procurement projects is derived not only from the product as a tangible output but also from the services and interactions that accompany it. The findings indicate that marketer capabilities include technical understanding, relational competence, value communication, and project risk management, as well as the ability to integrate product-based and service-based value into comprehensive solutions. These capabilities play a critical role in shaping customer-perceived value, which ultimately influences purchasing decisions and overall project success. The study highlights that value integration capability serves as a key differentiator in project marketing performance. From a managerial perspective, firms are encouraged to develop integrated marketer capabilities as part of a value-driven business strategy to enhance competitiveness in the manufacturing sector. 
Electric Vehicle Safety from a Service-Dominant Logic Perspective: A Literature Review Sukardi, Sukardi; Sutrisno, Hadi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study aims to analyze electric vehicle (EV) safety as a component of value creation from the perspective of Service-Dominant Logic (SDL) using a literature review approach. In the context of a rapidly evolving and competitive EV industry, safety is no longer viewed solely as a technical attribute but as a critical element in shaping customer trust, satisfaction, and long-term loyalty. Accordingly, safety is positioned as an integral part of the value proposition offered to customers. The study was conducted between August and October 2025 through a systematic review of academic journals, industry reports, and relevant publications on electric vehicles and service management. The analysis employs descriptive and comparative techniques to synthesize prior research and identify key patterns. The findings reveal that EV safety is the result of a value co-creation process involving multiple actors—manufacturers, service providers, and users—within a service ecosystem. Key determinants include user knowledge and behavior, the reliability of charging infrastructure, the effectiveness of after-sales services, and the quality of digital interaction systems. These elements collectively shape customer perceptions of safety and overall value. The study further highlights that safety plays a strategic role in reducing perceived risk and strengthening customer confidence, particularly in emerging markets where adoption is still evolving. From a managerial perspective, the findings emphasize the importance of integrating safety into service-based strategies through customer education, infrastructure development, and continuous service engagement. In conclusion, managing safety as a co-created value rather than merely a technical feature enables firms to enhance customer experience and achieve sustainable competitive advantage in the EV market.   

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