Journal of Management
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
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<![CDATA[A Branding Strategy For Audience Enhacement ]]>
<![CDATA[Sovianti, Rina]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The purpose of this study is to investigate the direct impact of brand experience on brand image, satisfaction, and brand image in the setting of shopping center visitors. The study's participants were 20-year-old or older visitors to shopping centers or malls. A purposive sampling strategy was used to choose 235 respondents for the study. PLS-SEM is used to examine the instrument's validity and reliability, as well as the study hypotheses. Hypothesis testing revealed that brand pleasure mediates the association between brand experience and brand image. In addition, brand trust mediates the link between brand experience and brand image. Theoretically, this study helps to our knowledge of how these components interact to shape brand image. Practically, the results of this study may be utilized to develop tactics for increasing visitor loyalty to retail centers or malls]]>
<![CDATA[How Leadership Style Influence Achievement Work ]]>
<![CDATA[Yudiani, Ema]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The goal of this study is to examine the impact of situational leadership style on employee job performance. This study employs a quantitative technique and a saturation sampling strategy due to the small population size of less than 97. This study hypothesis was answered using simple linear regression, correlation coefficient, and coefficient of determination. The findings of this study indicate that situational leadership style has a favorable and substantial impact on employee job performance]]>
<![CDATA[The Impact of Job Placement on Employee Incompetence ]]>
<![CDATA[Hasyim]]>;
<![CDATA[Nuraini]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[This study demonstrates that organizational commitment is influenced by PT. BPR Hasamitra Makassar's job placement qualities, with a t-test value of 0.000. The results of this study demonstrate a connection between employees' devotion and their workplace. Consequently, employees feel more at ease in their current workplace the more loyal they are to the organization. This study demonstrates that job placement affects employee performance at PT. BPR Hasamitra Makassar, with a sig value on the t-test of 0.000. Accordingly, research on organizational commitment and employee performance at PT. BPR Hasamitra Makassar indicates that a significant t test value of less than 0.04 or 0.000 indicates that employees perform better when they feel at ease in their workplace. This study demonstrates the link between raising corporate commitment and enhancing employee performance. Employees will therefore perform better if they are happy working for the company. As per the Sobel test, the employee performance and job placement are mediated by the organizational commitment variable, as evidenced by the t-calculated value of 5.404, which is more than the t-table value of 1.558. While examining indirect variables yielded a value of 0.324, the direct influence of job placement variables on performance is found to be 0.346]]>
<![CDATA[Strategy to Increase Tourism and Economic Growth in West Java ]]>
<![CDATA[Mulyadi, Tirta]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Three forces are constantly in charge of expanding output: capital growth, improvements in technology, and an increase in the number and quality of labour. Due to its multisectoral nature, tourism is today a viable alternative industry for economic growth in developing nations like Indonesia. The purpose of this study is to determine the relationship between the gross domestic product (GRDP) and the number of workers, tourists, and gross value added in the West Java Province. Five West Javan districts were included in the panel data study, which covered the years 2013–2023]]>
<![CDATA[How To Implement Employee Work Discipline at PT. EG ]]>
<![CDATA[Afriyani, Fauzia]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Finding out how employee work discipline is applied at PT. Enrichment Grup (EG) is the goal of this study. Examine the reasons behind employee indiscipline issues and suggest solutions for the company's disciplinary issues. Qualitative approaches are the approach taken in this study. Interviews and observations were used as data collecting strategies. Purposive sampling was used to select five staff representatives who were thought to be qualified to answer questions about the research topic as research informants. The research findings, after the analytical procedure, indicate that EG personnel have a poor degree of discipline, necessitating additional improvement. This company's disciplinary issues include workers who show up late for work, significant absenteeism rates without warning, and delays in completing tasks. In order for employees to better comply with company regulations, leaders must be more assertive with them, put new regulations in writing, and ensure that employees are aware of the importance of respecting time even in the event that the company implements new regulations. Because labor will yield the best results when a disciplined attitude is maintained.]]>
<![CDATA[The Influence Of Digital Marketing On Tokopedia ]]>
<![CDATA[Wuladari, Fithri]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[One of the earliest mobile e-commerce sites in Southeast Asia, including Indonesia, was Tokopedia. Digital marketing on the Tokopedia platform is utilised as a tactic to draw in new customers in the face of E-commerce rivalry. Thus, the purpose of this study was to ascertain how digital marketing via electronic word-of-mouth affected the Tokopedia platform. With a sample of 87 respondents, this study employs quantitative and descriptive research approaches. Non-probability sampling utilising the path analysis method is the sample strategy employed. SPSS version 25 was used for data processing. According to the study's findings, purchasing decisions are significantly influenced by digital marketing.]]>
<![CDATA[The Impact Information System Accounting And Information Technology ]]>
<![CDATA[Sandag, Eltie Christi]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[Micro, Small, and Medium-Sized Businesses are critical to the economic development of a nation. MSMEs in the Bunaken Manado District have seen a number of difficulties and adjustments in recent years. One such issue is the poor level of financial literacy among these businesses, which results in a lack of knowledge of fundamental financial concepts like long-term planning, investing, and budgeting. having trouble implementing information technology because of access issues and a lack of knowledge about its advantages for improved operational and marketing effectiveness. The inefficiency of MSME financial management, especially the challenge of consistently producing accurate financial reports, prevents appropriate analysis and decision-making. Accounting information system use is crucial for enhancing MSMEs' performance since it facilitates the effective collection, management, and analysis of financial data. Quantitative approaches were used in this study. 324 MSMEs in Manado's Bunaken District made up the research sample; they were chosen through the use of a purposive sampling technique. Research data is tested with structural equation models using SmartPLS software. The study's findings indicate that, with a P value of 0.000, the use of accounting information systems and information systems has a positive and significant impact on MSMEs' performance, but financial literacy has no discernible impact at all (P = 0.103).]]>
<![CDATA[Customer Buying Interest: Advertising Attractiveness ]]>
<![CDATA[Yassir]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[This study seeks to examine the impact of advertising viewpoint on the attractiveness of Makassar advertising. This study employs the quantitative PLS approach. The results show that the variable advertising views has a significant influence on advertising credibility, advertising attractiveness has a significant influence on advertising credibility, purchasing interest, advertising attractiveness has a significant influence on purchasing interest, and simultaneously advertising views and advertising attractiveness. The findings reveal that managers must leverage other advertising stars from diverse circles such as businesspeople, sportsmen, and community leaders to capture visitors' attention]]>
<![CDATA[The Impact Of Tax Aviodance On The Value Of A Company ]]>
<![CDATA[Harahap, Subur]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[One of a company's objectives is to maximize the value of its shares by raising their price. This research looks at how leverage, financial performance, and tax evasion affect company value in manufacturing businesses listed on the Indonesia Stock Exchange from 2021 to 2023. In this study, purposive sampling was utilized. The requirements were satisfied by a total of 218 firms as observation units. Multiple linear regression analysis is used. The study's findings demonstrate that financial success has an impact on firm value. Meanwhile, tax evasion and leverage do not influence the firm value]]>
<![CDATA[The Influence of E-service Quality On Customer Satisfaction Mediated by E-trust (Empirical Study: Telemedicine Users at Hospital x Tangerang) ]]>
<![CDATA[Edhi, Putu Kusuma]]>;
<![CDATA[Heryjanto, Andreas]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
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<![CDATA[The number of patient visits to hospitals decreased as a result of the Covid 19 pandemic a few years ago. As a result, the hospital had to innovate to enable people, particularly those with certain conditions, to conveniently check their health without visiting the hospital. The digitization of telemedicine health services, which allow patients and physicians to have in-person consultations via communication technology like hospital video calls and conference calls, is one way that health services are innovating today in hospitals. The aim of this study is to ascertain the following: 1) how e-service quality affects customer satisfaction; 2) how e-service quality affects E-Trust; and 3) which E-Trust at RS X Tangerang mediates the effect of e-service quality on customer satisfaction. Through the use of questionnaires, outpatients at RS X Tangerang provided data for this descriptive quantitative study design. 120 patients made up the study's sample. The analysis's findings indicate that: (1) the E-service Quality (ES) variable influences the Customer satisfaction (CS) variable; (2) the E-service Quality (ES) variable greatly and favorably affects the E-Trust (ET) variable; and (3) the E-Trust (ET) variable greatly and favorably affects the Customer satisfaction (CS) variable.]]>
