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All Journal Jurnal The Messenger At-Tafkir International Journal of Research and Applied Technology (INJURATECH) International Journal of Multidisciplinary Approach Research and Science Journal of Dialogos Journal of Management
Sovianti, Rina
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ADAPTATION OF INFORMATION AND COMMUNICATION TECHNOLOGY OF PIKIRAN RAKYAT NEWSPAPER IN THE DIGITAL ERA Solihin, Olih; Sovianti, Rina; Adi, Fajar
International Journal of Research and Applied Technology (INJURATECH) Vol. 3 No. 2 (2023): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v3i2.9599

Abstract

The rapid development of information and communication technology is currently pushing the mass media industry, especially newspapers, to make adjustments. The development of this technology has changed human habits in accessing information from the mass media. One adjustment to the development of digital technology is through media convergence. If one wants to survive in the digital era, convergence is absolutely necessary. This study aims to identify and analyze the strategies undertaken by the management of the Pikiran Rakyat newspaper to maintain its existence in the digital era. Data collection was carried out through in-depth interviews with the management of the Pikiran Rakyat newspaper, as well as a literature review of previous research on the same topic. The analysis results show that the Pikiran Rakyat newspaper applies the multimedia, multichannel, and multiplatform (3M) strategy. According to the management, implementing this strategy is the answer to the dynamic changes in people's perspectives on obtaining information. Hopefully, this research can serve as a reference for future media studies and information and communication technology researchers, and provide useful insights for the mass media industry as it adjusts to the current digital era.
Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction Sovianti, Rina; Novrian, Novrian
Journal of Dialogos Vol. 1 No. 4 (2024): Journal of Dialogos - November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hn108y85

Abstract

In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.
Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces Rachbini, Widarto; Anggraeni, Diana; Badari Burhan, Ahmad; Sovianti, Rina; Rahmawati, Emi
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11832

Abstract

This study explores the complex dynamics of online consumer behavior in Indonesia's online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.
Succession of Throne by Women and Myths in Yogyakarta Sultanate Surahman, Sigit; Annisarizki, Annisarizki; Sovianti, Rina
International Journal of Multidisciplinary Approach Research and Science Том 3 № 03 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i03.1950

Abstract

The phenomenon of female succession to the throne in the Yogyakarta Sultanate raises important issues regarding the legitimacy of power, patriarchal traditions, and socio-cultural change within the Javanese royal context. This research problem stems from the tension between traditional Mataram Islamic values, which place male leadership as the norm, and the emerging opportunities for women to occupy top positions within the palace structure. Previous studies have shown that discourses about women in Javanese culture are often associated with myths, sacred symbols, and ambivalent gender constructions, thus opening up space for debate regarding their position in traditional politics. This research uses qualitative interpretive methods combining observation, in-depth interviews, and literature review. The findings indicate that female succession to the throne is not simply an internal political phenomenon but is also closely related to myths that shape public perception, both as a symbol of power and a source of controversy. Furthermore, this process challenges the dominance of the patriarchal system and encourages a reinterpretation of Javanese cultural values. The study's conclusion confirms that women's involvement in succession to the throne reflects historical, political, and cultural dynamics and marks a significant shift in the socio-economic structure of the Yogyakarta Sultanate, both in the present and for its future development.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Mulyadi, Tirta; Pranawukir, Iswahyu; Sovianti, Rina; Fadil Mediwinata, Ahmad; Afif Alfiyanto; Hidayati, Fitri
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
A Branding Strategy For Audience Enhacement Sovianti, Rina
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the direct impact of brand experience on brand image, satisfaction, and brand image in the setting of shopping center visitors. The study's participants were 20-year-old or older visitors to shopping centers or malls. A purposive sampling strategy was used to choose 235 respondents for the study. PLS-SEM is used to examine the instrument's validity and reliability, as well as the study hypotheses. Hypothesis testing revealed that brand pleasure mediates the association between brand experience and brand image. In addition, brand trust mediates the link between brand experience and brand image. Theoretically, this study helps to our knowledge of how these components interact to shape brand image. Practically, the results of this study may be utilized to develop tactics for increasing visitor loyalty to retail centers or malls
Co-Authors Adi, Fajar Afif Alfiyanto Anggraeni, Diana Annisarizki, Annisarizki Badari Burhan, Ahmad Emi Rahmawati Fadil Mediwinata, Ahmad Fitri Hidayati Iswahyu Pranawukir Novrian, Novrian Sigit Surahman SOLIHIN, OLIH Tirta Mulyadi