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Contact Name
Desiana Muryasari
Contact Email
desiana@ustjogja.ac.id
Phone
+6282225942221
Journal Mail Official
desiana@ustjogja.ac.id
Editorial Address
Institut Bisnis dan Teknologi Indonesia Jl. Tukad Pakerisan No. 97, Denpasar - Bali Telp (0361) 256995
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Bahasa Rupa
ISSN : 25810502     EISSN : 25809997     DOI : https://search.crossref.org/?q=bahasarupa
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) Advertising and Branding strategy, (f) Corporate Identity, (g) Packaging Design, (h) The latest applied technologies related to Visual Communication Design, (i) Educational methods in Visual Communication Design teaching, (j) The Science of Design in Visual Communication Design, (k) Cultural Issues Related to Visual Communication Design. MULTIMEDIA DESIGN (a) User Interface & User Experience (UI/UX design), (b) Animation, (c) Cinematography and Videography, (d) Digital Game, (e) Interactive Multimedia, (f) The latest applied technologies related to Multimedia Design, (g) Educational methods in Multimedia Design teaching, (h) The Science of Design in Multimedia Design, (i) Cultural Issues Related to Multimedia Design.
Articles 142 Documents
Masa Depan Peragaan Busana yang Terinspirasi oleh Biomimikri Rafflesia Rhizanthes Deceptor dalam Virtual Reality: Pendekatan Lintas Platform untuk Desain Fesyen Digital dan Simulasi VR yang Imersif Qatrunnada, Kimberlita; Mutiaz, Intan Rizky
Jurnal Bahasa Rupa Vol. 8 No. 3 (2025): Jurnal Bahasa Rupa Agustus 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

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Abstract

The phenomenon of digital fashion is undergoing a significant transformation in the global fashion industry, driven by internet advancements and a shift towards digital experiences as a hallmark of the Fashion 4.0 era. This research employs the Double Diamond methodology with a focus on visual exploration, applying biomimicry inspired by the morphology of the Rafflesia Rhizanthes Deceptor flower. Its aim is to formulate contextual visual strategies for introducing this flower to Generation Z through a virtual fashion show based on Virtual Reality (VR). The digital design process involved detailed modeling of garments and accessories using CLO 3D and Blender, subsequently realized within the Unreal Engine environment. VR revolutionizes audience interaction with fashion through immersive visual narratives. In this virtual space, elements such as light direction, color contrast, and animation serve as a semiotic system to guide audience perception. Although VR offers 360° viewpoint flexibility, designers strategically direct audience focus using dominant visual cues. Overall, this research contributes to the development of nature-inspired digital fashion design and the construction of imaginative visual narratives that align with immersive media, opening new opportunities for the fashion industry within the rapidly evolving digital landscape.
Visual Structure Construction Of Mahabharata Series Illustrated Stories By Herjaka In Postmodern Perspective Nuriarta, I Wayan; Ari, Ida Ayu Dwita Krisna
Jurnal Bahasa Rupa Vol. 8 No. 3 (2025): Jurnal Bahasa Rupa Agustus 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Picture stories are known as popular culture because of their mass production. In the view of modern art, picture stories are categorized as low-class work. However, with the presence of the literary heritage of the Mahabharata story in puppets, Herjaka's Mahabharata series becomes a paradox because the low-class and high-class cultures merge into one. This study aims to describe the construction of the visual structure of the Mahabharata series as a postmodern culture. This research method uses a qualitative design with data analysis using visual communication design theory, postmodern theory, representation theory, and hermeneutic theory. The results show that the construction of the visual structure of the Mahabharata series by Herjaka consists of modern and traditional visual appearances. This literary work is a postmodern cultural work because the fusion of boundaries between traditional and modern cultures and the loss of boundaries between literary heritage and popular culture marks it. The picture stories in the Mahabharata series show the birth of the re-creation of the picture stories and the presence of culture as a struggle for meaning in postmodern culture.