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Desiana Muryasari
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INDONESIA
Jurnal Bahasa Rupa
Published by Institut Bisnis dan Teknologi Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : https://search.crossref.org/?q=bahasarupa
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) Advertising and Branding strategy, (f) Corporate Identity, (g) Packaging Design, (h) The latest applied technologies related to Visual Communication Design, (i) Educational methods in Visual Communication Design teaching, (j) The Science of Design in Visual Communication Design, (k) Cultural Issues Related to Visual Communication Design. MULTIMEDIA DESIGN (a) User Interface & User Experience (UI/UX design), (b) Animation, (c) Cinematography and Videography, (d) Digital Game, (e) Interactive Multimedia, (f) The latest applied technologies related to Multimedia Design, (g) Educational methods in Multimedia Design teaching, (h) The Science of Design in Multimedia Design, (i) Cultural Issues Related to Multimedia Design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 142 Documents
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Perancangan Ulang Desain Website Mamnich sebagai Media Promosi dan Edukasi UMKM fashion Etnik Krishana Ekka Angela; Taufik Murtono
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1450

Abstract

Mamnich is a manufacturer who produce and sell various types of fashion with ethnic themes. Mamnich's promotion and transaction processes are mainly carried out through social media, e-commerce, and offline media, with the website being underutilized and having various shortcomings. However, maximizing website usage can provide various benefits, especially in this digital era. Maximizing this usage can be achieved by considering consumer and business owner opinions. Based on interviews with website users, Mamnich's website has various shortcomings in terms of appearance, functionality and ease of access, and content. Meanwhile, the owner expects Mamnich's website to support product promotion and serve as a platform for ethnic fashion education. Therefore, redesigning the Mamnich website is necessary to make it a promotional and educational platform that meets user needs and expectations. This research was conducted using design thinking method which consists of five steps, namely empathize, define, ideate, prototype, and test. Based on user interviews it can be concluded that the new Mamnich website prototype can maximize promotion, education, and meet user needs and desires.
Perancangan Signage & Wayfinding untuK Perpustakaan Nasional Indonesia Calista, Helena; Hananto, Brian Alvin; Wijaya, Ade Maradhona Shantio
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1471

Abstract

Signage and wayfinding is one of the components of Environmental Graphic Design that is used to help people feel safe and comfortable when navigating, particularly for individuals in heavily crowded locations. The Indonesian Nasional Library (Perpustakaan Nasional Republik Indonesia), recognized as the world's tallest library, comprises 24 floors filled with various services and amenities that cater to the community's interests and consistently attract many visitors. Hence, signage and effective wayfinding are indispensable in accommodating users in their library activities. The framework of this design process is established based on the pyramid method by Chris Calori & David Vanden-Eynden, with additional methods by the execution of conceptual designs, mind mapping, and the formulation of keywords. The authors aspire to contribute a signage and wayfinding design proposal that optimizes usability, resolves navigation challenges, and enhances the user experience at The Indonesian National Library.
DESAIN BUKU CERITA OMPUNG SILAMPONGA UNTUK GENERASI Z MELALUI INSTAGRAM CAROUSEL Muryasari, Desiana; Widarta, Widarta
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Folk tales that embody local wisdom hold rich cultural and traditional value. However, they are often less appealing to Generation Z. Having grown up in the digital era and being exposed to global culture, Generation Z tends to be more drawn to modern and international content. They spend a significant amount of time in the digital world, particularly on social media. Therefore, social media can serve as an effective strategy for introducing folk tales and local wisdom to Generation Z. This study focuses on designing illustrated stories that both entertain and educate Generation Z about folk tales and local wisdom through a Carousel format on the Instagram platform. Data for this study were collected through observation, interviews, documentation, and literature review. The design methodology employed is Design Thinking, which involves five key stages: empathize, define, ideate, prototype, and test. The outcome of this study is the illustrated story "Ompung Silamponga," presented in portrait format with a size of 1080 x 1350 pixels and consisting of 10 slides. This work successfully conveys folk tales in an educational manner through the visual medium of a Carousel. By leveraging New Media, local wisdom stories can be presented in a more engaging, relevant, and relatable way for Generation Z, enabling them to better appreciate and preserve valuable local wisdom.
MITOS PEZIARAHAN PANTAI SELATAN MELALUI PERSPEKTIF PSEUDO-ETNOFOTOGRAFI Purnomo, Aji Susanto Anom
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1530

Abstract

The creative process of creating fine-art photographic works so far is considered to have an emphasis on personal artistic expression. This research seeks to present an alternative offer where personal expression and socio-cultural phenomena can be cohesively intertwined and built in the creative process of creating fine-art photographic works. This is answered through the concept of pseudo-ethnophotography. Ethno-photography is an approach in social research that is the trajectory of photographic record and ethnographic narratives. The ethno-photographic method is used to understand society's point of view that gives meaning to a specific cultural phenomenon. Recent developments in the ethnographic approach gave rise to the concept of pseudo-ethnography. The idea arises from a new symptom of artwork creation where an artist descends into a community environment, conducts a brief interview, and then creates artwork from the data obtained. This research then adapts the pseudo-ethnographic approach with an ethno-photography approach to pseudo-ethnophotography. The South Sea entity (Laut Kidul) has a solid and deep-rooted myth for the Javanese. The figure that emerged from the myth is Gusti Kanjeng Ratu Kidul, the ruler of the The South Sea Palace. Parangkusumo Beach is one of the beaches located in the South Sea; Parangkusumo Beach is located in Bantul Regency, Special Region of Yogyakarta. Parangkusumo Beach has a role as a cultural entity that becomes the space of local myths. This myth strengthens the roots of Javanese identity, often known as Kejawen. This research sets out by applying the concept of pseudo-ethnography and adapting it to the pattern of creating photographic art into pseudo-ethnophotography. The stages of research used are literature study, observation, photographic recording, and data analysis. This study aims to offer a point of view that departs from the emic view of the myth of Parangkusumo Beach and its influence on the philosophy of the jawan of pilgrims. This research results in a series of photo works, which are pseudo-ethnophotographic recordings and textual narratives processed from data analysis and personal stories from pilgrims. This research is expected to present an understanding of the Javanese philosophy of the pilgrims who are part of their Javanese identity.
MISE EN SCÈNE SINEMATOGRAFI DALAM FILM HOROR BERJUDUL PRIMBON BERTEMAKAN KEPERCAYAAN BUDAYA JAWA Prasetyo, Martinus Eko; Sanjaya, William
Jurnal Bahasa Rupa Vol. 8 No. 2 (2025): Jurnal Bahasa Rupa April 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i2.1532

Abstract

Indonesian horror films initially often explore mysterious stories and ghosts from local mythology, creating a mysterious atmosphere enriched with cultural elements such as addressing themes of Javanese cultural beliefs in a film titled "Primbon". Unfortunately, there have not been many studies discussing horror films in terms of Mise en Scène in Indonesia. The film titled "Primbon" is a work of director Rudy Soedjarwo, who is a director and film producer in Indonesia. He is known for his work in the Indonesian film industry. Researchers wanted to determine how important the visual appearance through Mise en Scène is in horror films. This research was conducted descriptively qualitatively, data collected through literature searches on theories related to cinematography and composition in films, using the Kurt Lewin method approach. The research revealed that the Mise en Scène in a horror film like "Primbon" appears slightly different because the impression of the storyline intended to convey is tension, fear, and audience emotional sadness, and this is felt to be very important in building the visual mood. Horror films not only always scare by presenting horror alone, but sadness and pathos can become the climax of a unique and interesting horror film.
Analisis Penggunaan Lego dalam Pembelajaran Sejarah Perang Kusamba untuk Anak Usia Dini Putra, I Nyoman Agus Suarya; Nugraha, Putu Gede Surya Cipta; Wardani, Ni Wayan
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1569

Abstract

There is limited research that combines three things, namely, early childhood, technology and local wisdom. Current conventional education requires digital-based technology with all its advantages. Historical knowledge is best instilled as knowledge in early childhood in the age range of 4-6 years. The knowledge taken in this research is knowledge from a hero statue located in Kusamba village in the form of a woman holding a palm leaf named I Dewa Agung Istri Kanya. This research aims as an educational tool. Through the means of animated films, the Lego game is hoped to be able to provide historical education and be able to become a visual attraction in the educational process. The method in this research is a descriptive qualitative method by visualizing illustrations of historical toy stories of heroes that are close to children's tastes. Next, exploration and experimentation were carried out on the work by designing Lego with Balinese characters and clothing and creating the setting at the scene, namely Goa Lawah and Puri Klungkung. The production technique uses stop motion techniques. The process of making an animated film is carried out in three stages, namely pre-production, production, and post-production. Testing was carried out on material experts and media experts as well as parents who educate children aged 4-6 years. The results of 87% of respondents stated that it was suitable as a learning medium. The results of anecdotal notes on a sample of young children showed an increase in knowledge from not yet developing to developing according to expectations.
Komposisi Visual Dalam Membangun Dramatisasi Kekuasaan Pada Lirik Lagu Video Musik “Kamu Anggap Apa” Sanjaya, William
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1587

Abstract

The music video “Kamu Anggap Apa” narrates the story of a woman who is disregarded by her lover. The visual composition employed in the video effectively constructs a dramatization of power throughout its scenes. This study aims to elucidate the role of visual composition in constructing a dramatization of power within the lyrics of the song, thereby ensuring the proper conveyance of its message. The research methodology employed is qualitative, with purposive sampling employed to select research objects, specifically screenshots, as explanatory materials for the study objects. The study involves a detailed description of the song lyrics and screenshots. Subsequently, a discussion ensues on the application of visual composition in constructing a dramatization of power, which is subsequently correlated with the realization of the song’s message. The research findings reveal diverse applications of visual composition that depict power and a secure environment. These portrayals symbolize the protagonist’s success and liberation in achieving their objectives. The utilization of visual composition facilitates the effective communication of the song’s message to the audience.
Perancangan Visual Kartu Tarot Untuk Pengenalan Cerita Rakyat Batu Menangis Limas, Margaretha Angelica; Valentina, Anny
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1611

Abstract

Tarot cards are often considered a medium for fortune telling, but in several other countries tarot cards have been socialized with various versions of fairy tales or historical stories of their own countries. Indonesia also has its own tarot cards, namely the Wayang Tarot cards and Nusantara Tarot cards, and has its own community. Tarot cards are widely considered to be a card game for fortune-telling and are synonymous with the word 'mystical', so many people immediately think negatively about tarot cards, even though these cards were originally a game that can now be used as a medium for education through counseling. This design aims to create visual recommendations for tarot cards with illustrations in the form of folklore so that it can reintroduce almost forgotten folklore. The design method used is Robin Landa's method, namely  orientation, analysis, design concept, design development, and implementation. The design of this tarot card visual recommendation uses a decorative illustration style emphasizing the use of outlines.  The illustrations displayed depict events in the Batu Menangis folklore. This design requires further trials to validate its effectiveness in order to ensure that the tarot cards designed can be a visual recommendation that can reintroduce folklore so that it is not forgotten.
Estetika Fotografi Liam's World Karya Erin Lefevre Rahardian, Adinatasya Luthfiyyah; Saleh, Sukmawati
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1642

Abstract

Aesthetics or beauty is found in every photographic work. Apart from the visual aspect, the meaning of a photo is also important in photography aesthetics. Erin Lefevre is a documentary photographer who created a collaborative photo series project with her younger brother who was diagnosed with autism, named Liam. This research examines eight of Erin's photographs from the Liam's World photo series. Qualitative methods and photography aesthetic theory were used in this research. The focus of the analysis lies in the ideational and technical aspects to find the meaning contained in the representation of the daily life of children with autism. The results of the study show that photographers can capture the unique world of autistic children with good visual elements, apart from producing aesthetic work they can also provide in-depth insight into the life experiences of children diagnosed with autism. So, it is hoped that documentary photography will be able to change people's perceptions about autism
Redesain Identitas Visual Pantai Panjang sebagai Media Penjenamaan Pariwisata Pesisir di Kota Bengkulu Martadireja, Sonde
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1664

Abstract

Branding is defined as the process of strengthening a product through a brand. Although initialy closely related to economics, branding now extends to various fields and has become one of the key elements in modern communication. This research focuses on redesigning the visual identity of Pantai Panjang in the city of Bengkulu. The goal is unlock more coastal tourism potential of Pantai Panjang through well-planned graphic design, thereby facilitating visual communication to support branding. This research uses a qualitative method with a creative production approach. Data is obtained through observation, interviews, and documentation. The fishbone method is used to analyze the main issues, which is then followed by the SMART method to determine the appropriate redesign decisions. The redesign is based on visual elements and principles. The use of cultural narratives (surat ulu) in typography, natural icons of Bengkulu (rafflesia arnoldi flower), and coastal nature in illustrations are strengthened by the principles of balance, emphasis, and unity. The redesign result include a logo that can be implemented across various communication media. Consistent broadcasting, being up-to-date, and active participation of all related elements will be an effective communication strategy in this branding effort.

Page 13 of 15 | Total Record : 142

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