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ADMIT : Jurnal Administrasi Terapan
Published by Politeknik STIA LAN Makassar
ISSN : -     EISSN : 28958461     DOI : https://doi.org/10.33509/admit.v2i2.2917
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
ADMIT: Jurnal Administrasi Terapan diterbitkan oleh Politeknik STIA LAN Makassar. Jurnal ini menerbitkan artikel berupa hasil penelitian terapan di bidang administrasi dan pada tahun 2023 telah mendapatkan e-ISSN: 2895-8461. Topik-topiknya meliputi: (1) Penerapan Administrasi Publik (2) Penerapan Administrasi Bisnis (3) Penerapan Kebijakan Publik, (4) Penerapan Manajemen Publik (5) Inovasi, dan (6) Tata Kelola Pemerintahan. ADMIT: Jurnal Administrasi Terapan terbit 2 kali dalam satu tahun yakni pada bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 9 Documents
 1 
Search results for , issue "Vol 1 No 2 (2023): Jurnal Administrasi Terapan" : 9 Documents clear
MARKETING CONTENT INSTAGRAM SEBAGAI MEDIA PROMOSI PADA PT POS INDONESIA (PERSERO) KCU MAKASSAR 90000 Setianingsih, Ayu; Murtafia, Murtafia
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.1908

Abstract

The objective of the study was to create marketing content in the form of promotional videos based on drama stories used as a promotional strategy at KCU Pos Makassar 90000. This study applied qualitative descriptive approach. The data collected through document review and semi-structured interviews with a variety of stakeholders who can aid researchers in the study process. According to the findings of this study, the sales promotion indicators employed are promotional media, promotion time, frequency, promotion quality, quantity, and determination or compliance of promotional aims. Furthermore, it employs marketing content elements to be considered dependable, notably relevancy, informativeness, dependability, value, distinctiveness, emotions, and intelligence. As a result of this study, the KCU Pos Makassar 90000 Instagram account now has marketing content in the form of movies with drama plots that are used as promotional media. Marketing content in the form of videos with drama narratives is projected to be an effective promotional medium for introducing products and services at KCU Pos Makassar 90000 and can serve as a content reference for businesses.  
DESAIN CONTENT MARKETING MEDIA SOSIAL GUNA MEMBANGUN BRAND AWARENESS DAYA POTENSIA INDONESIA Adheliana, Dela; Sandy, Sandy
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.1918

Abstract

Abstract Because content marketing has become a trend and the primary foucs of many brands in increasing social media engagement, the use of visual design and copywriting techniques is an important consideration for any content marketer. As a result, the purpose of this research is to create a content marketing design for Instagram in order to raise brand awareness of Daya Potensia Indonesia (DPI). The research method used is a qualitative-decriptive method that is supported by the distribution of questionnaires to determine the impact of content design. SWOT analysis, Instagram parameter data analysis, and brand awareness level analysis are used in this research data analysis method. DPI’s content marketing management strategy was developed through eight stages, namely goal setting, target market mapping, content initiation and planning, content creation, content distribution, content strengthening, content evaluation, and content improvement. The content marketing strategy that prioritizes content creation through visual design and copywriting can increase engagement by 363%, account reach by 539%, and follow-up with a significant increase in followers of 282. According to the finding of the brand awareness analysis, 69% of respondents stated that they were familiar with the DPI brand. Thus, it is known the Daya Potensia Indonesia brand has succeeded in occupying the brand recognition position, so that 69 respondents in this research still need to be reminded of the DPI brand’s existence through massive promotions on Instagram or other media.
PENEMPATAN KARYAWAN BERDASARKAN ANALISIS JABATAN DAN ANALISIS BEBAN KERJA DINAS TANAMAN PANGAN, HORTIKULTURA DAN PERKEBUNAN PROVINSI SULAWESI SELATAN Darsim, Sitti Khadijah Herdayani; Samandy, Annisa Aulliyah
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2130

Abstract

This study was conducted so that t agencies can find out the qualification for each position and the number of employees needed, thus requiring a job analysis and workload analysis that must be made and updated in accordance with the regulations set out in Ministry of State Apparatus Utilization and Bureaucratic Reform Decree Number 1 of 2020. There were three informants in this study, using data collection techniques, namely interviews, observation, document review and documentation. Based on the results of the author's interview with the interviewees, the positions that will be interviewed directly by the author are several positions in the General, Personnel and Legal Subdivisions which will later be made a job analysis and workload analysis. Apparatus, Personnel Manager, Performance Analyst, and General Administration. The results of this study could reflect and interpret all the research results collected in a general and comprehensive manner so as to obtain a clear picture. Based on the calculation of job analysis and workload analysis that has been made, the position of the Head of the General, Personnel and Legal Sub section requires 1 person, the Personnel Manager position requires 6 people, the General Administration position requires 10 people, the Performance Analyst position requires 2 analysts and the Resource Analyst position Human Resources Apparatus requires 1 analyst.
PENINGKATAN KUALITAS PELAYANAN MELALUI SURVEI KEPUASAN MASYARAKAT DI PUSKESMAS PARANGLOE Irman, Arif Aprilia Jaya Ganda; Fitri Azmi, Ilima
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2264

Abstract

Public service as the provision of services to the wider community is a big demand that must be met by all countries, including Indonesia. Public services are not only present and implemented without being followed by quality improvement. It takes a good response from the community towards these services to be categorized as excellent service. The provision of health service facilities is also one form of public service that can be provided by the government. One of the institutions providing health services in Indonesia that often found is Public Health Center. Parangloe Public Health Center is one of the agencies that provide health care facilities. To obtain more complete or comprehensive results, this study applied mixed methods. Based on the results of research for the nine elements of services provided, Parangloe Public Health Center obtained an IKM score of 76.25, or in the GOOD category. However, there are still elements with bad service values so the Parangloe Public Health Center needs to improve and improve health services in order to achieve community satisfaction.  
PENYUSUNAN STANDAR PELAYANAN PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU (DPMPTSP) KABUPATEN TAKALAR Sayuti, Nuraeni; Nasir, Abd Wahid
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2309

Abstract

Every government is obligated to offer services to its citizens. Indonesia, in particular, has an archipelagic geography, resulting in a widely dispersed society. To address all basic necessities, the Indonesian state established regional autonomy. Every citizen has the right to perform administrative services obtained from the government as a public service provider. Regional Government agency are the agency with the highest amount of complaints in Indonesia, particularly in South Sulawesi, which ranks fourth in terms of service complaints. DPMPTS Takalar Regency, which has occupied the yellow zone in service, continues to encounter numerous barriers in public services, such as the lack of service procedures documented in service standards, thus service standards must be developed. This study employed interviewing, observation, and document examination. The ultimate product of this research is a set of service standards developed in accordance with the criteria for developing service standards from PERMENPAN RB number 15 of 2014. This work provides a solution to problems that may develop.
STRATEGI PENGEMBANGAN PRODUK MELALUI PERANCANGAN DESAIN KEMASAN BARU PADA UMKM WARCOK Israr, Andi Ahmad; Kamariah, Najmi
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2357

Abstract

MSMEs are one of the sectors that make a major contribution to the Indonesian economy both in the form of gross domestic product, employment, and support for the stability of the financial system and the country's economy. Thus, MSME development is a necessary condition for driving Indonesia's economic growth. Warung Coko-Cokko (WARCOK) is one of the SMEs engaged in the food industry. WARCOK SMEs in marketing their products use polypropylene plastic packaging and plastic-coated oil paper. However, the use of this packaging still has some drawbacks, namely not displaying ordering information, difficulty opening the package because it uses staples, and the packaging also cannot hold oily and runny food so it tears more easily and causes leaks. This research aims to provide solutions for the development of new packaging designs for WARCOK MSME products. The method used in this research is descriptive qualitative. A qualitative descriptive approach uses data collection and collection through observation and interviews by asking questions to several parties involved in the research process. The results of this study indicate that the design of new packaging designs at WARCOK SMEs is carried out through five stages of product development, namely the idea creation stage, idea screening, concept development, and product packaging design to the commercialization stage. After going through these stages, the results show that both business owners and consumers are more likely to choose styrofoam packaging made from polystyrene and paper bowl packaging made from environmentally friendly paper as good packaging and suitable for use by WARCOK SMEs. Both types of packaging materials can prevent food leakage, maintain food integrity, and are practical and ergonomic for use by business owners and consumers.
PENINGKATAN KUALITAS PELAYANAN PADA KANTOR KELURAHAN MANGGALA MELALUI PENYUSUNAN STANDAR OPERASIONAL PROSEDUR Dalaiya, Andi; Musdalifah, Musdalifah
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2376

Abstract

Public service is a form of service in the form of public goods and public services that are the responsibility and are carried out by the government in order to fulfill the needs of the community and in the context of implementing the provisions of laws and regulations. If the public services provided to the community are effective and efficient, the community feels the good quality of service from the public servant organizers, so the need for Standard Operating Procedures (SOP) as a guideline that can facilitate service providers in providing services, especially government organizations, with Standard Operating Procedures, government administration can run with certainty. The purpose of this research is the preparation of Standard Operating Procedures for services at the Manggala Village Office in improving the quality of services provided. The preparation of Standard Operating Procedures has been prepared using the methods of observation, interview and document review. This research produces the final work in the form of Standard Operating Procedures, there are five procedures that will be made SOPs including, death information, temporary domicile information, information on incapacity, marriage introduction and business information. There are several stages carried out in the preparation of the SOP, namely conducting a needs assessment by determining the service procedures to be made, then the stages of making the SOP by collecting related information and then making it in accordance with the guidelines, finally reviewing and socializing with the executor of the servant related to the SOP that has been made.
STUDI KELAYAKAN BISNIS UNTUK PENGEMBANGAN USAHA PADA PT TALENTA INTERNATIONAL TOURISM: Hartanto Ismail, Adrian; Rahmat, Rahmat
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2437

Abstract

Opening a branch company is one of the right strategy to expand the business, opening a branch office is able to have a great benefit to scale up the market share itself. But, in developing business there are a lot of things that have to be concerned in order to avoid losses. Therefore, it is necessary to conduct a feasibility study in order the company to avoid risk of losses. This research was conducted at one of the company in Makassar, PT Talenta International Tourism. This research used qualitative methode to describe result in a descriptive way. Data collection techniques in this study are primary data and secondary data, this study was carried out in march 2023 until it was completed. The aspect that will discuss in this study is management aspect, market and marketing aspect, technical aspect, and financial aspect.
PERANCANGAN WEBSITE KEMITRAAN DALAM MENUNJANG PROGRAM KEMITRAAN DAN BINA LINGKUNGAN PT ANGKASA PURA I Al Adawiah, Fitrah Rabiah; Chairunisa, Frida
ADMIT: Jurnal Administrasi Terapan Vol 1 No 2 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i2.2515

Abstract

PT Angkasa Pura I is a state-owned enterprise (BUMN) that operates in the airport industry. The Partnership and Community Development Program is one of the necessary programs that must be implemented by every BUMN. The PT Angkasa Pura I Sultan Hasanuddin branch's approach to administering this Partnership Program remains traditional. Based on these issues, the objective of the study was to make it easier for prospective foster partners and the general public to obtain information about this program, as well as to simplify the registration procedure for prospective foster couples. This study applied qualitative approaches. As data analysis approach, researchers employed data reduction, data display, and making conclusions. Primary data and secondary data are the two types of data sources used in this study, and membercheck is used to validate the data. The study's findings include a website design that may be used as an information medium as well as a medium for registering possible foster partners. Researchers use five information system components during the website creation process: hardware, software, data, procedures, and people. The website design will make it easier for foster partners and CSR officers to undertake partnership and environmental development projects. This website design includes registration features, catalogues, program information, announcements, and information about this collaboration initiative.

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