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Ari Zulsafar
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jcobs@telkomuniversity.ac.id
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INDONESIA
Journal of Communication, Business and Social Science (JCOBS)
Published by Universitas Telkom
ISSN : -     EISSN : 30891787     DOI : https://doi.org/10.25124/jcobs.v3i1.9549
Core Subject : Economy,
Economics, Econometrics & Finance
In the field of communication, JCOBS explores media trends, organizational communication, and the role of communication technology. In business, the journal covers business management, marketing, and entrepreneurship by considering the impact of technology on business strategies and operations. Meanwhile, in social science, JCOBS investigates sociology, social psychology, and social well-being by paying attention to the social dynamics influenced by technological developments. Thus, it aims to summarize the latest innovation and information technology-based developments in these three fields, supporting a deep understanding of complex interactions in the digital age. Articles will be published on a number of specific themes from time to time, including comprehensive information that is pertinent to the community as a whole.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Strategi Digital Marketing Dalam Pengembangan Akun Kreator PT. Uplus Technology Indonesia Achmad Razif Zahira; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8737

Abstract

TikTok is a social media that is growing very rapidly, becoming one of the most frequently used daily social media. Tiktokcurrently has 1 billion active users in Indonesia, with an average of 26 hours a day spent on the TikTok application. Withsuch user data, TikTok, which has opened selling or e-commerce services, has become very trending, apart from enjoyingshort video entertainment uploads, now users can shop quickly in the TikTok application. Of course, with the sales andincome in tiktok, competition is inevitable, MCN (multi-channel networking) tiktok has sprung up to attract creators from allover Indonesia to plunge into the livelihood of the tiktok application. This research uses the theory of marketing strategy,namely AIDA. This research uses qualitative research with descriptive research type, and data collection techniques withfield observations, interviews with one key informant, one expert informant, and one supporting informant, and documentstudies. The results showed that the marketing strategy used by P.T. Uplus Technology Indonesia is very efficient in usingAIDA theory in short-term or long-term marketing. The use of other sales strategies such as anchoring, time-limit, andscarcity also support the sales and increase of creator accounts held by uplus. The final conclusion is that P.T. Uplusmanaged to maximize its marketing strategy well so that the potential of each account can be maximized by driving salesand awareness through short video uploads and live rooms.
Public Digital Public Relations Melalui Media Sosial Instagram Dalam Meningkatkan Citra Indonesia Di Luar Negeri (Pada Perwakilan RI di KBRI Doha, Qatar) Cut Intan Fadhillah; Tita Melia Milyane
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8738

Abstract

This research aims to elucidate the implementation of Digital Public Relations (DPR) practices through the Instagram socialmedia platform conducted by the Embassy of the Republic of Indonesia (KBRI) in Doha, Qatar, with a focus on enhancingIndonesia’s international image. A nation’s image plays a pivotal role in influencing global perceptions and opinions aboutthe country. In the digital age, social media has emerged as a potent tool for shaping public views through compelling visualcontent and narratives.Employing a descriptive approach, this study utilizes qualitative data gathered from direct observations of KBRI Doha’s Instagram account and content analysis of posted material. The theoretical framework encompassesDPR concepts, the nation’s image, and the strategic use of social media as a communication tool. The collected data iscomprehensively analyzed to depict how KBRI Doha employs DPR practices through Instagram. The research findingsreveal that KBRI Doha has effectively employed DPR strategies through the Instagram platform by designing informativeand engaging content showcasing Indonesia’s cultural richness, economic potential, and innovative accomplishments. Thiscontent is curated with a consistent narrative guide, focusing on enhancing the positive image of Indonesia. Additionally,KBRI Doha actively engages with its followers, responding to inquiries and comments, thereby fostering direct dialogueswith its audience.
Pengaruh E-Service Quality Dan Promosi Terhadap Kepuasan Pelanggan Grabfood Pada Generasi Z Di Bali G A Ayu Putu Pritta Devi Pradnyan Andari; Fitriani Nur Utami
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8739

Abstract

Online food delivery (OFD) has now become an important requirement for the people of Indonesia, so that OFD servicesare now competing to provide the best satisfaction to their customers. In Indonesia, OFD services vary. Grab with theOFD function, namely Grabfood. With many competitors, Grabfood must always provide maximum service and attractiveincentives for customers to be satisfied with the services provided. The purpose of this study is to identify and analyze theimpact of advertising and e-service quality on customer satisfaction, either partially or simultaneously, among GenerationZ in Bali. The method used in this research is a quantitative method combined with a descriptive method. The scale usedis the Likert scale and several linear regression tests, partial tests ( t test) and simultaneous tests (F test) are used toanalyze the data. Electronic service quality, promotion and customer satisfaction are at the appropriate level, proportional toeach variable. Then, the results of the promotion test show that partially and simultaneously, the quality of e-serviceshas a significant influence on GrabFood customer satisfaction in Generation z Bali. The influence of the independentvariables quality and promotion of electronic services on the dependent variable, namely customer satisfaction, is 69.2%.The remaining 30.8% is an influence variable that was not examined carefully in this research.
Pengelolaan Media Sosial Instagram Humas Polda Jabar dalam Meningkatkan Citra Positif Institusi Polri Ilham Faturrohman; Sri Wahyuning Astuti∗
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8740

Abstract

The hectic number of cases carried out by unscrupulous members of the Police has resulted in a decline in the image ofthe Police in society. The two most shocking cases involved high-ranking National Police officers who respectively carriedout shooting scenarios and selling drug evidence. The use of Instagram social media by the Public Relations Division of theWest Java Regional Police is one of the efforts to improve the image of the institution in the eyes of the public. The purposeof this research is to find out how the Public Relations Division of the West Java Regional Police contributes to and utilizesexisting features on Instagram to restore image and increase public trust. This study used a qualitative method involvingtwo informants from the West Java Regional Police Public Relations, one informant from lecturers who had disciplines inthe field of digital media, and three informants from followers of the West Java Regional Police Public Relations Instagramaccount who had been interviewed to get the results obtained. accurate and credible. The results of this study concludedthat the Public Relations Division of the West Java Regional Police had carried out a number of stages put forward by Cutlip,Center and Broom, but the image enhancement through social media was still not optimal because the uploads still seemedstiff and homogeneous.
Peran Budaya Organisasi Dalam Meningkatkan Komitmen Organisasi Pegawai CV Rumah Mesin Muhammad Ihza Rey; Ayub Ilfandy Imran
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8741

Abstract

Every organization certainly has its own culture that is embraced by all members of the organization, as well as agenciesand companies. The organizational culture plays a role in many aspects of organizational life. An example of this aspectis organizational commitment, so that this research was created which aims to determine the role of organizational culturein increasing organizational commitment with the subject of research, namely CV Rumah Mesin. In this study a qualitativeapproach was used with a narrative descriptive method to find research results in the form of facts and are realistic. Basedon this approach, the data in this study were obtained from interviews with one key informant and two supporting informants.The data obtained is written narratively, namely by describing the results of the research in the form of descriptive words,not numbers. The boundaries of the topic of organizational culture and organizational commitment examined in this studyare elements of organizational culture and components of organizational commitment. This research concludes that theelements in organizational culture have a role in increasing the commitment of members of an organization in terms ofloyalty and increasing performance in carrying out their duties as members of an organization.
Representasi Profesionalisme Pegawai Bank Rakyat Indonesia (BRI) Melalui Web Series Pakai Hati Dalam Meningkatkan Citra Muhammad Ilham Dikostariza; Muhammad Al Assad Rohimakumullah
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8742

Abstract

Content in the form of web series is a relatively new image enhancement strategy through social media by several companies. BRI produces web series content with the aim of enhancing its image. However, it is not only BRI’s image that isdisplayed in the web series. As for the meaning of professionalism that is raised to be one of the attractions of the BRIweb series, in this study professionalism refers to Law Number 5 of 2014 concerning the State Civil Apparatus (ASN). Thisresearch is interesting because webseries content is something new, and BRI uses the webseries to show their professionalism working at BRI. The research will discuss the representation of the professionalism of BRI bank employees throughwebseries with a heart in enhancing image, using qualitative methods and integrating semiotic theory from Roland Barthes,and the data collection technique used in this research is in the form of observation. in the webseries they carry out acts ofprofessionalism, the results of this study show that this webseries is true, most of it shows professionalism referring to LawNumber 5 of 2014 which aims to improve image.
Pengelolaan Akun Instagram sebagai Strategi Pembangunan Brand Awareness @torch.id Shafa Fadhilah Hermawan; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8743

Abstract

Torch is a traveling and daily apparel brand with the Instagram account @torch.id. The account as a part of the social mediaplatform Instagram is an effective media in building brand awareness. This research aims to analyse the managementof @torch.id account in building brand awareness. This research uses social media content management by Kominfoconsisting of people, objectives, strategy, and technology and three elements of brand awareness strategy by Kotler andKeller. This research uses qualitative approach through interview and observation techniques. The result of this researchshows that the management of social media account @torch.id in creating brand awareness is done through introducingthe products in feed posts, running campaigns by tap-in to communities, and through interactions with their audience
Strategi Divisi Humas Dinas Pendidikan DKI Jakarta Dalam Mengelola Sosial Media Instagram @disdikdki Teuku Nanda Faris Maulana; Sri Wahyuning Astuti
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8744

Abstract

This research analyzes the public relations strategies employed by the Jakarta Provincial Department of Education inmanaging the Instagram account @disdikdki to convey messages and information to stakeholders. A qualitative approachwith a case study design was utilized to collect data through interviews and content analysis. The findings reveal theconsistent, accurate, and relevant adoption of strategies in composing content, as well as stringent validation prior toposting. Feedback from stakeholders serves as an evaluative instrument, and recommendations are necessary to maximizethe potential for social media exploration. This research is expected to contribute to the development of public relationsstrategies and to comprehend their effectiveness within the context of educational communication. The study aims to providefurther insights into the role of public relations strategies in the digital era, particularly within the educational institutionenvironment.
Pengaruh Edukasi Pelanggan Di Media Sosial Instagram Dan Integrasi Ekosistem Goto (Gojek-Tokopedia) Terhadap Keputusan Bergabung Menjadi Nasabah Bank Jago Firman Renaldi Saragih; Aditya Wardhana
Journal of Communication, Business and Social Science (JCOBS) Vol. 3 No. 1 (2025): September 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v3i1.9549

Abstract

Tren bank digital dan bank penantang seperti Bank Jago sebagai neo-bank baru di Indonesia yang memberikan wawasan nasabah melalui media sosial memiliki banyak keuntungan. Namun, diperlukan penelitian untuk mengetahui sejauh mana pengetahuan konsumen mempengaruhi preferensi pengguna. Sebagai bagian dari pemasaran konten, konten #BersamaKitaJago dibagikan di media sosial Bank Jago yang bertujuan untuk memberikan informasi, pengetahuan dan mempromosikan produk dan layanan Bank Jago, mendorong masyarakat untuk menggunakan Bank Jago untuk bantuan keuangan sehari-hari. Studi berikut memakai teknik penelitian kuantitatif serta metode penelitian deskriptif serta kausal. Populasi studi berikut ialah responden yang mengikuti Instagram Bank Jago. Sampel didapatkan melalui metode purposive sampling yang berjumlah sebanyak 280 responden. Teknik analisa data pada studi dengan penerapan teknik analisa deskriptif, pengujian hipotesis klasik, serta analisa regresi berganda. Perolehan analisa regresi linier berganda menampilkan bahwasanya literasi media sosial Instagram dan kesehatan ekosistem GoTo berpengaruh positif terhadap keputusan berlangganan nasabah Bank Jago. Hasil uji koefisien determinasi menunjukan bahwa variabel edukasi media sosial Instagram dan integritas ekosistem GoTo memberikan pengaruh terhadap keputusan bergabung menjadi nasabah di Bank Jago sejumlah 76,1% sedangkan sisanya sejumlah 23,9% terpengaruh ataupun dijabarkan variabel lainnya yang tidaklah diteliti pada studi berikut. Dapat disimpulkan bahwa edukasi media sosial Instagram dan integritas ekosistem GoTo dengan individual maupun bersamaan memberikan pengaruh signifikansi pada keputusan bergabung menjadi nasabah di Bank Jago. Oleh karena itu, bagi penulis setelahnya direkomendasikan agar mengeksplorasi variabel lainnya yang tidak dibahas dalam studi berikut, semisal promosi, kualitas layanan, minat, serta kepuasan konsumen.
Analisis Pembentukan Identitas Diri Akbar Febians Dalam Konteks Flexing di Media Sosial Instagram Fahreza; Putri, Idola Perdini
Journal of Communication, Business and Social Science (JCOBS) Vol. 3 No. 1 (2025): September 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v3i1.9594

Abstract

Salah satu entrepreneur atau pengusaha yang kerap kali memamerkan mobil mewah serta berlibur keliling dunia membagikan momentnya ke dalam media sosial instagram yaitu @akbarfebians yang mengakibatkan timbulnya fenomena flexing, yaitu munculnya perubahan perilaku konsumen dan gaya hidup demi konten. Flexing dapat mengakibatkan turun-nya kesehatan mental mahasiswa berupa kecemasan atau anxiety karena tidak dapat mengikuti berbagai konten yang sengaja diviralkan oleh orang lain atau seringkali disebut dengan kata FOMO (Fear of Missing Out). Penelitian ini bertujuan untuk menganalisis pembentukan identitas diri Akbar Febian dalam konteks Flexing di media sosial instagram. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan netnogafi melalui metode analisa elemen personal layer, enactment layer, relational layer, dan communal layer. Hasil penelitian menunjukkan bahwa Akbar Febian sebagai influencer menggunakan strategi flexing untuk membentuk identitas glamor dan mewah agar memotivasi orang lain. Secara aksiologis, penelitian ini diharapkan Akbar Febian dapat selalu konsisten dalam membuat konten yang menjadikan dirinya individu yang memiliki inovasi, kreativitas dan keberanian untuk tampil beda di media sosial instagram.

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