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All Journal Jurnal Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Edunomika (JIE) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Applied Community Engagement (JACE) eProceedings of Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Communication, Business and Social Science (JCOBS)
Fitriani Nur Utami
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY Fitriani Nur Utami; Mahir Pradana; Taffy Andira Kaljabar
ANALISIS Vol. 11 No. 1 (2021): ANALISIS VOL. 11 TAHUN 01 EDISI MARET 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS FLORES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v11i1.834

Abstract

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..
Effect of E-Service Quality on E-Customer Satisfaction Alfagift Application in West Java Province Vida Wahda Maulida; Fitriani Nur Utami
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4772

Abstract

The development of technology is now increasingly advanced, even for retail businesses that have used this technology. Utilization is done by making an online shopping application. Alfagift is an online shopping application owned by Alfamart. In 2020 Alfamart was ranked second with the largest number of outlets in Indonesia. The use of this technology certainly has a very positive impact on Alfagift, but in fact there are still some negative comments regarding the e-service quality of the Alfagift application. If this continues, e-customer satisfaction will also decrease. This study was conducted to determine the effect of e-service quality on e-customer satisfaction for Alfagift applications in West Java Province. This research uses quantitative methods with descriptive research types. Sampling was carried out using a non-probability sampling with purposive sampling with the number of samples used as many as 100 respondents. In this study, the population is all users who have transacted using the Alfagift application who are domiciled in West Java Province, the number of which is not known with certainty. The data analysis technique used is descriptive analysis and simple linear regression analysis. The test was carried out using the help of SPSS 25. Based on a partial hypothesis test, e-service quality had a significant effect on e-customer satisfaction for the Alfagift application in West Java Province. Based on the coefficient of simultaneous determination, it is found that e-service quality affects e-customer satisfaction by 51.8% and the remaining 48.2% is influenced by other factors not examined in this study.
Analysis Factor of Consumer Behaviour Related to The Usage of Pirated Software in Indonesia Fitriani Nur Utami; Devilia Sari
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 2 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i2.755

Abstract

Software piracy in recent years by end-users has become a complicated problem to overcome, as seen from the still high level of software piracy in Indonesia. Previous research mentioned factors that influence the interest in pirated software based on two factors, namely Theory of Planned Behavior (TPB) and Ethics Theory. This study aims to analyze the factors that most affect end-users in using pirated software in Indonesia. This study uses a quantitative method with a descriptive research type. Sampling techniques used are non probability through accidental sampling with a sample size of 128 responses. The data is analyzed using Factor Analysis. The results showed that subjective norms, moral obligations, attitudes, perceived behavioral control, and perceived benefit are five factors that affect end-users using pirated software in Indonesia. The factor that most influences end users to use pirated software in Indonesia is the perceived benefit. This study has limitations, that only use factor analysis to understand the factors that encompass the intention of end-user using pirated software. Hoping this research can expand into adding more variables, such as attitude, intention to use pirated software, and the actual behavior of the end-users, and use more sophisticated analysis techniques such as Structural Equation Modeling. Pembajakan software yang akhir-akhir ini dilakukan oleh pengguna akhir menjadi masalah yang rumit untuk diatasi, terlihat dari masih tingginya tingkat pembajakan software di Indonesia. Penelitian sebelumnya menyebutkan faktor-faktor yang mempengaruhi minat terhadap software bajakan berdasarkan dua faktor, yaitu Theory of Planned Behavior (TPB) dan Ethics Theory. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang paling mempengaruhi pengguna akhir dalam menggunakan perangkat lunak bajakan di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Teknik pengambilan sampel yang digunakan adalah non probability melalui accidental sampling dengan jumlah sampel 128 tanggapan. Analisis data yang digunakan yaitu analisis faktor. Hasil penelitian menunjukkan bahwa norma subjektif, kewajiban moral, sikap, kontrol perilaku yang dirasakan, dan manfaat yang dirasakan adalah lima faktor yang mempengaruhi pengguna akhir yang menggunakan perangkat lunak bajakan di Indonesia. Faktor yang paling mempengaruhi pengguna akhir untuk menggunakan perangkat lunak bajakan di Indonesia adalah manfaat yang dirasakan. Penelitian ini memiliki keterbatasan, yaitu hanya menggunakan analisis faktor untuk memahami faktor-faktor yang meliputi niat pengguna akhir menggunakan perangkat lunak bajakan. Diharapkan penelitian ini dapat berkembang dengan menambahkan lebih banyak variabel, seperti sikap, niat untuk menggunakan perangkat lunak bajakan, dan perilaku aktual pengguna akhir, dan menggunakan teknik analisis yang lebih canggih seperti Structural Equation Modeling.
The Influence of Service Quality on Consumer satisfaction Delivery Services at JNT Express in Garut Nurul Fauziyah Rahmah; Fitriani Nur Utami
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6628

Abstract

The development of commerce is one of the many factors that drive the development of logistics in Indonesia. The reason for this to happen is due to the large demand for goods delivery services. JNT Express is one of the 2nd most popular shipping services in Indonesia which has a good existence and achievements. Because JNT Express is the most frequently used delivery service, in fact many consumer complaints arise due to the poor implementation of service quality and its impact on customer satisfaction. The high use of delivery services and similar online shop makes delivery services need to pay attention to and improve service quality so that there are no complaints about services so that they get satisfaction and a positive experience in the eyes of consumers. In this research, the aim is to obtain information on "The Influence of Service Quality on Consumer Satisfaction of JNT Express Delivery Services in Garut". This research uses a quantitative method with a causal descriptive approach, using a simple linear regression analysis technique which is then tested using IBM SPSS 25 software. The sampling process is carried out using a non-probability sampling with purposive sampling to 100 respondents. Based on a partial hypothesis test, service quality has a significant impact on customer satisfaction with delivery services at JNT Express in Garut. Based on the coefficient of determination, it is found that service quality can have an influence on customer satisfaction of 62.6% and the remaining 37.4% can be influenced by external factors which are not the focus of this research.
PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP MINAT BELI BUKALAPAK PADA GENERASI MILENIAL DI INDONESIA Fitriani Nur Utami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11590

Abstract

The aim of this research is to determine and analyze the magnitude of the influence of e-service quality and Brand Image on the buying interest of the millennial generation in Indonesia. This research uses quantitative methods with descriptive research type. To collect data, we used a non-probability sampling method, namely purposive sampling and collected it from the responses of 96 people using questionnaires sent via social media platforms including Instagram, Whatsapp and Facebook. With the help of SPSS 27, research was analyzed using descriptive analysis and multiple linear regression analysis on the processed data. The results of descriptive analysis reveal that the variables studied, namely e-service quality, brand image, and purchase interest fall into the good category with respective percentages, namely e-service quality 72.49%, brand image 55%, and purchase interest 53%. The results of the hypothesis test show that the e-service quality and brand image variables have a significant influence on the buying interest of the millennial generation in Indonesia. As much as 83.2% of purchasing interest is influenced by e-service quality and brand image. The rest is influenced by other variables, namely Social Media Marketing, Perceived Trust, E-WOM, customer satisfaction at 16.8%.
Pengenalan Aplikasi Bisnis Online Dalam Upaya Peningkatan Literasi Teknologi dan Pengembangan Usaha Digital Bagi Pensiunan di Kota Bandung Dewi Kumalasari, Amalina; Saragih, Rohmat; Anita Silvianita; Arthadita, Sherly; Rubianti, Nurafni; Nur Hasanah, Yulia; Akbar, Aldi; Nur Utami8, Fitriani
Journal of Applied Community Engagement Vol 4 No 1 (2024): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v4i1.807

Abstract

Setting up a business can be an option for someone to work after retirement, and technological developments can accelerate business development, especially small businesses, to enable them to reach a wider market at relatively low costs. Technology is very closely related to people's daily lives. However, older people often have limitations in learning new technologies. Therefore, technological literacy is very important nowadays, so developing technology can be used effectively and positively impact users. As a university that has a vision of playing an active role in the development of technology, science, and arts based on technology, the Faculty of Communication and Business, Telkom University plays an active role in this progress, one of which is through contributions in increasing technological literacy for business people. The introduction of online business applications for retirees who own small businesses in Bandung is a form of community service aimed at increasing the adoption of technology and skills to develop online businesses effectively. This activity was carried out using the seminar method and practical use of business applications. This activity was attended by 30 retirees of the Wredatama Association of the Republic of Indonesia (PWRI) West Java, who already have businesses.
Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada PT. Ogos indonesia gemilang di Pekalongan Dyahtritami, Vigi Reinaning; Utami, Fitriani Nur
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Quality is the main key to products being recognized and trusted by the wider community. Quality products have an important role in building customer satisfaction. The better the quality of the product provided, the higher the level of customer satisfaction. This also applies to service quality. If the quality of service provided to consumers is good, it will result in a sense of satisfaction from consumers for the company. The study aims to determine the effect of product quality and service quality on customer satisfaction at PT Ogos Indonesia Gemilang in Pekalongan. The type of research that will be used by the author in this study is quantitative with descriptive causal (cause-and-effect) methods; the aim is to determine whether or not there is an influence or relationship between the independent variable and the dependent variable. The sampling technique used in this study is purposive non-probability sampling. The results showed that product quality and service quality had a simultaneous and partial effect on customer satisfaction at PT Ogos Indonesia Gemilang in Pekalongan.
Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand Saputri, Marheni Eka; Swasty, Wirania; Nastiti, Nisa Eka; Utami, Fitriani Nur; Sabrina, Keysia Shafa
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64573

Abstract

The lifestyle brand industry is highly competitive, with many brands competing for consumer attention and loyalty. This study aims to: 1) understand the adoption of the company's existing brand management, and 2) determine the optimal number of brands a company should own. Qualitative data were collected through in-depth interviews with key stakeholders, such as the co-founder, to understand the company's brand management practices. Secondary data in document reviews were used to assess the optimal number of brands. Based on the interviews, the company adopted the House of Brands and Sub-Branding strategies. From the document review, it was revealed that companies in the lifestyle brand industry in Indonesia tend to diversify their portfolios and expand product categories to reach various market segments and respond to trends. Having multiple brands provides flexibility in marketing strategies, positioning, and growth potential, which supports the overall development of the company.Industri lifestyle brand sangat kompetitif, dengan banyak merek bersaing untuk mendapatkan perhatian dan loyalitas konsumen. Penelitian ini bertujuan untuk: 1) mengetahui adopsi manajemen merek eksisting perusahaan saat ini, dan 2) menentukan jumlah merek optimal yang sebaiknya dimiliki perusahaan. Data kualitatif dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan utama, seperti co-founder, untuk memahami praktik manajemen merek perusahaan. Data sekunder berupa review dokumen digunakan untuk meninjau jumlah merek optimal. Berdasarkan wawancara, perusahaan mengadopsi strategi House of Brands dan Sub-Branding. Dari document review, terungkap perusahaan-perusahaan dalam industri lifestyle brand di Indonesia cenderung melakukan diversifikasi portofolio dan ekspansi kategori produk untuk menjangkau berbagai segmen pasar serta merespons tren. Memiliki banyak merek memberikan fleksibilitas dalam strategi pemasaran, positioning, dan potensi pertumbuhan yang mendukung keseluruhan perkembangan perusahaan.
Pengaruh Content Marketing Dan Influencer Marketing Tiktok Terhadap Purchase Intention Produk Kosmetik Madame Gie Di Jakarta Ismi Hashina Izzaty; Fitriani Nur Utami
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ygqgxs49

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan influencer marketing terhadap purchase intention produk kosmetik Madame Gie. Penelitian ini menggunakan metode penelitian kuantitatif, dengan menyebarkan kuesioner kepada 96 responden yang menggunakan media sosial TikTok dan berdomisili di Jakarta, pernah menonton konten yang terdapat pada akun TikTok Madame Gie dan pernah menonton konten influencer yang mempromosikan produk kosmetik Madame Gie. Teknik yang digunakan pada penelitian ini yaitu dengan uji regresi linier berganda. Hasil yang didapatkan yaitu masing-masing variabel content marketing dan infuencer marketing berpengaruh positif dan signifikan terhadap purchase intention secara parsial, selain itu variabel content marketing dan infuencer marketing berpengaruh positif dan signifikan terhadap purchase intention secara simultan, dengan pengaruh sebesar 79,3%
Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Konsumen Shopee Generasi Z di Jakarta Sinaga, Reynata; Utami, Fitriani Nur
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakPertumbuhan teknologi yang terus berkembang pesat memberikan dampak yang signifikan, salah satunya adalahkemudahan berbelanja melalui platform e-commerce yang telah menjadi bagian dari gaya hidup dan telah berkembangmenjadi budaya yang populer di Indonesia, terutama di kalangan generasi Z. Penelitian ini bertujuan untuk mengetahuipengaruh shopping lifestyle dan hedonic shopping motivation terhadap impulse buying pada konsumen Shopeegenerasi Z di Jakarta. Jenis penelitian yang digunakan dalam peneltian ini adalah deskriptif-kausalitas denganmenggunakan metode kuantitatif. Skala pengukuran yang diterapkan pada penelitian adalah skala likert. Teknikpengumpulan sampel yang digunakan pada penelitian ini yaitu teknik non-probability sampling jenis purposivesampling, dengan jumlah sampel sebanyak 180 responden. Teknik analisis data yang digunakan dalam penelitian iniyaitu analisis regresi linear berganda. Berdasarkan hasil pengujian hipotesis diketahui bahwa shopping lifestyle danhedonic shopping motivation berpengaruh positif dan signifikan terhadap impulse buying baik secara simultan maupunparsial. Kata Kunci-shopping lifestyle; hedonic shopping motivation; impulse buying; e-commerce
Co-Authors Aldi Akbar Angkasa, Iqbal Tika Anita Silvianita Arthadita, Sherly Desdia Mulyadi Devilia Sari Dyahtritami, Vigi Reinaning Firdaus, Agi Fahmi G A Ayu Putu Pritta Devi Pradnyan Andari Habiburrohman, Fauzi Intan Ayu Permatasari Ismi Hashina Izzaty Kumalasari, Amalina Dewi Liana, Mustika Mahir Pradana Marheni Eka Saputri Maulidia, Robiatul Nabil, Muhamad Nisa Eka Nastiti Nurul Fauziyah Rahmah Permatasari, Intan Ayu Pratama, Muhammad Nanda Putri, Ayu Wulansari Kusuma R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Ramadhani, Akhdiyat Nizar Regina Amanda Kostianti Rubianti, Nurafni Sabrina, Keysia Shafa Saragih, Rohmat Saragih, Romat Sherly Artadita Sinaga, Reynata Suciyani, Galuh Taffy Andira Kaljabar Vida Wahda Maulida Wirania Swasty Yulia Nur Hasanah