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I Ketut Andika Priastana
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Tourism and Hospitality Insights
Published by Pubfine Media Group
ISSN : -     EISSN : 31102263     DOI : https://doi.org/10.64408/THI
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
Tourism and Hospitality Insights is an international peer-reviewed journal dedicated to advancing knowledge and fostering scholarly exchange in the fields of tourism and hospitality. The journal serves as a dynamic platform for the dissemination of cutting-edge research, theoretical developments, and innovative methodologies. Tourism and Hospitality Insights Journal welcomes original contributions that explore all dimensions of tourism and travel, encompassing interdisciplinary perspectives from economics, marketing, sociology, geography, cultural studies, and statistical analysis. By encouraging critical dialogue and diverse academic viewpoints, the journal aims to shape the future direction of tourism research and practice on a global scale.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 9 Documents
 1 
Strategic Management of Tourism at Gangga Buyan Pancasari Tourism Park Septiani, Made Sera; Savitri, Ni Wayan Gita Sadhana
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1135

Abstract

Introduction: In the era of modern tourism, proper management is key to maintaining a balance between economic growth, environmental preservation, and the well-being of local communities. Gangga Buyan Pancasari Tourism Park possesses natural potential as an ecotourism-based attraction, yet it faces various challenges in terms of management and environmental sustainability. Methods: This study aims to identify the current tourism management practices and analyze sustainable and effective tourism management strategies based on management capacity. Data were collected through observation, in-depth interviews, and documentation, including recordings and notes. Qualitative data were analyzed using NVivo software, and the management strategies were formulated through a SWOT analysis. Results: The management of Gangga Buyan Pancasari Tourism Park is currently handled by BUMDes Panca Giri Kencana; however, internal conflicts among stakeholders still exist. The tourism management strategy focuses on sustainability, active community participation, and environmental protection. The strategies include: (1) S-O: development of online media, collaboration between village and regional governments; (2) S-T: promotion of tourist environmental awareness programs, development of nature, cultural, and spiritual events; (3) W-O: transparency in retribution use, utilization of temple land (pelaba pura) for tourism activities; and (4) W-T: disaster mitigation planning and pentahelix synergy in management. Conclusion: Sustainable tourism management in Gangga Buyan Pancasari requires collaborative governance, community engagement, environmental protection, and strategic planning to address existing internal challenges and maximize ecotourism potential.
The Role of the Government in the Development of Lodtunduh Tourism Village Savitri, Ni Wayan Gita Sadhana; Septiani, Made Sera
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1136

Abstract

Introduction: The development of tourism villages has become a key strategy to improve community welfare and regional competitiveness, particularly in the post-Covid-19 era, which emphasizes quality and sustainable tourism. Lodtunduh Village in Gianyar Regency was designated a tourism village in 2019 due to its unique natural, cultural, and man-made attractions, as well as its strategic location as a buffer zone for the Ubud tourism area. However, its development still faces several challenges, including low human resource capacity, limited access to capital, weak networking, inadequate institutional management, and suboptimal promotion. Methods: This study employs a qualitative approach with data collected through observation, in-depth interviews with stakeholders, and literature review. The data were analyzed using NVivo software to identify key themes related to the role of government in tourism village development. Results: The findings show that the government plays a strategic role in four main aspects: (1) community capacity building, (2) formulation of regulations and designation of tourism village status, (3) promotion of tourism potentials, and (4) provision of financial support through village fund allocations. Conclusion: The active involvement of both local and village governments is proven to be a determining factor in fostering a participatory and sustainable development of Lodtunduh Tourism Village. Cross-sectoral synergy and the strengthening of local institutions are essential prerequisites to realize a tourism village that delivers long-term economic, social, and cultural benefits for the local community.
Development Strategy for Pulagan Tampaksiring Nature Tourism as a Tourist Attraction in Gianyar Regency, Indonesia Darmini, Ni Made; Yuni, L. K. Herindiyah Kartika; Kartimin, I Wayan
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1138

Abstract

Introduction: Pulagan Tampaksiring, located in Gianyar Regency, Indonesia possesses significant potential as a natural tourist attraction. However, the site still faces various limitations, including underdeveloped infrastructure and a lack of essential supporting facilities such as sanitation, electricity, ticketing counters, and designated parking areas. These shortcomings hinder the optimal development of the destination. This study aims to explore the tourism potential of Pulagan Tampaksiring, identify the challenges faced in its development, and propose appropriate strategies to enhance its role as a natural tourist attraction. Methods: This research employs a qualitative descriptive approach. Data collection was conducted through in-depth interviews, direct observation, and documentation. The research subjects include tourism stakeholders involved in the management and development of the Pulagan Tampaksiring natural tourism site. Results: The findings indicate that: (1) Pulagan Tampaksiring has considerable natural, cultural, and spatial potential to be developed as a nature-based tourist attraction; (2) the main challenges include the lack of adequate infrastructure, limited stakeholder coordination, and minimal promotion efforts; and (3) development strategies that can be implemented involve strengthening cooperation among stakeholders, improving supporting facilities, and increasing promotional activities to raise awareness and interest among tourists. Conclusion: Pulagan Tampaksiring holds strong potential to become a leading natural tourism destination in Gianyar Regency. However, to realize this potential, integrated development strategies must be adopted, focusing on infrastructure improvement, institutional collaboration, and promotional enhancements. These efforts are essential to ensure sustainable and competitive tourism development in the region.
The Influence of Work Environment and Communication on Employee Work Motivation at Legian Beach Hotel Kuta, Indonesia Manuaba, Ida Bagus Putra; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1139

Abstract

Introduction: Human resources are a key factor in the success of the hospitality industry. One essential aspect that influences performance is employee work enthusiasm. This study investigates how the work environment and communication affect employee work enthusiasm, both individually and simultaneously, at Legian Beach Hotel Kuta. Methods: This research used a quantitative approach with a descriptive-correlational design. The population consisted of 76 employees from the Food and Beverage Department. A saturated sampling technique was applied, involving the entire population as the sample. Data were collected through structured questionnaires and analyzed using descriptive statistics and multiple linear regression with SPSS version 24.0. Results: The analysis showed that the work environment (X1) had a positive and significant partial effect on work enthusiasm. Communication (X2) also had a positive and significant partial effect. Simultaneously, the work environment and communication had a significant and positive influence on employee work enthusiasm. Conclusion: The findings indicate that both the work environment and communication are critical factors in enhancing employee enthusiasm. Hotel management is advised to improve these aspects to support employee motivation and performance. Future research is recommended to explore other potential variables that may influence work enthusiasm beyond those examined in this study.
Analyzing the Impact of Service Quality and Pricing on Customer Satisfaction: A Study at Eat Home Culinary Tabanan, Indonesia Hermawan, I Made Alit; Putra, Putu Guntur Pramana; Yuda, I. B. Nyoman Krisna Prawira
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1140

Abstract

Introduction: The culinary tourism sector serves as one of the economic pillars in Tabanan, Indonesia, encompassing various businesses such as restaurants, eateries, cafes, and catering services. EAT Home Culinary Tabanan is one such establishment contributing to this sector. This study aims to examine and provide empirical evidence regarding the influence of service quality and price on customer satisfaction at EAT Home Culinary Tabanan, Indonesia. Methods: The research was conducted using a quantitative approach with a sample of 100 respondents selected through non-probability sampling. Data were collected via questionnaires utilizing a 5-point Likert scale. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple correlation and regression analysis, t-test, and F-test. All analyses were performed using SPSS version 22.0 for Windows. Results: The findings indicate that service quality (X1) has a partial effect on customer satisfaction (Y). Similarly, price (X2) also has a partial effect on customer satisfaction. Furthermore, service quality and price simultaneously exert a positive and significant influence on customer satisfaction at EAT Home Culinary Tabanan. Conclusion: Both service quality and price play important roles in enhancing customer satisfaction. Future research is encouraged to explore additional variables that may affect customer satisfaction beyond those investigated in this study.
Product Quality and Price Influence Purchase Intention in Vocational High School Teaching Factories Nurjaya, I Putu Agus; Putra, Putu Guntur Pramana
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21155

Abstract

Introduction: Vocational High Schools (Sekolah Menengah Kejuruan/SMK) are educational institutions that play an important role in preparing graduates who are ready to compete in the business and industrial sectors. The teaching factory program is one of the SMK initiatives designed as a practical learning platform that enables students to develop work skills and entrepreneurial competencies. In this context, every business entity is expected to attract consumers by offering high-quality products at competitive prices. This study aims to analyze the effect of product quality and price on purchase intention. Methods: The sampling technique used in this study was purposive sampling, also known as judgmental sampling. Based on this method, the sampling criteria included active students of SMK Pariwisata Triatma Jaya Badung in the 2024 academic period. A total of 100 students were selected as respondents. Data were processed and analyzed using the Statistical Product and Service Solutions (SPSS) software. Results: The results of the data analysis indicate that product quality (X1) has a positive and significant partial effect on purchase intention (Y). Similarly, price (X2) also shows a positive and significant partial effect on purchase intention (Y). Simultaneously, product quality (X1) and price (X2) have a positive and significant effect on purchase intention (Y). Conclusion: The findings of this study are expected to serve as a reference for future research and provide positive contributions toward the development and improvement of the Teaching Factory (TEFA) program at SMK Pariwisata Triatma Jaya Badung in the future.
Bandung Rangki Traditional House Storytelling in Cultural Heritage Tourism of Pedawa Village Septiani, Made Sera; Savitri, Ni Wayan Gita Sadhana
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21156

Abstract

Introduction: Pedawa Tourism Village in Buleleng Regency is a Bali Aga village that preserves a rich cultural heritage. One of its most significant cultural assets is the Bandung Rangki Traditional House, which embodies architectural, spiritual, social, and philosophical values of the Bali Aga community and has the potential to be developed as a cultural heritage tourism attraction. Methods: This study employed a qualitative research approach. Data were collected through direct observation, in-depth interviews with traditional house owners, and literature review. Data analysis was conducted using qualitative techniques, including data reduction, data presentation, and conclusion drawing. Results: The findings reveal that the Bandung Rangki Traditional House represents strong local wisdom reflected in its architectural form, spatial layout based on the hulu–teben concept, and multifunctional interior integrating residential, domestic, and sacred functions. Storytelling analysis using the 5W+1H approach highlights narratives related to historical origins, social structure, cultural traditions, and moral, religious, educational, and ethical values. These narratives enhance visitors’ understanding of the house as a living cultural heritage. Conclusion: The study concludes that storytelling plays a crucial role in strengthening the cultural meaning of the Bandung Rangki Traditional House and enhancing its attractiveness as a sustainable cultural heritage tourism asset. Integrating storytelling into heritage interpretation supports the development of Pedawa Tourism Village as a culturally based and sustainable tourism destination.
Cultural Heritage Tourism Development at Goa Gajah, Bedulu Village, Gianyar Regency Savitri, Ni Wayan Gita Sadhana; Septiani, Made Sera
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21157

Abstract

Introduction: Indonesia possesses rich cultural diversity that serves as a key asset in the development of cultural heritage tourism, particularly in Bali Province, where cultural tourism is the core of tourism development. Goa Gajah, located in Bedulu Village, Gianyar Regency, is a cultural heritage site that functions as a living monument as well as a tourist attraction. This study aims to examine the cultural heritage potential of Goa Gajah and analyze its development as a cultural heritage tourism attraction. Methods: This research employed a qualitative approach. Data were collected through direct observation, in-depth interviews, and literature review. Informants were selected using purposive sampling, involving members of the local tourism awareness group (Kelompok Sadar Wisata). Data were analyzed using qualitative data analysis techniques. Results: The findings indicate that Goa Gajah possesses high historical, religious, archaeological, and spiritual values, reflected in the presence of meditation caves, Hindu–Buddhist statues, reliefs, ancient bathing pools, and religious functions that remain active to this day. The development of Goa Gajah tourism is carried out through an integrative approach involving collaboration between the local government, the Cultural Heritage Preservation Authority, and the local community, with a strong emphasis on conservation principles. Conclusion: The development of Goa Gajah as a cultural heritage tourism attraction has significant potential to support sustainable tourism, strengthen local cultural identity, and provide social and economic benefits for the local community while maintaining the preservation of cultural heritage assets.
Measuring Guests' Stay Decisions at Hotel Adiwana Suweta Ubud Putri, Gusti Ayu Winda; Susila, I Made Gede Darma; Putri, Ida Ayu Karina
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21166

Abstract

Introduction: Ubud is one of the districts in Gianyar Regency, Bali Province. Tourism development in Ubud District has great potential to develop accommodation businesses such as Hotels, Villas, Resorts, and one of them is the Adiwana Suweta Hotel located on Jalan Suweta, Ubud. The large number of competitors plus there are statements that are less than satisfactory for guests where the price is too expensive and the facilities are not optimal. This can certainly have a negative impact on the Adiwana Suweta Hotel, because in the hotel business the level of guest satisfaction is very important. This study aims to determine the room price on the decision to stay, hotel facilities partially on the decision to stay, and the room price and hotel facilities influence the decision to stay. Methods: The research method used is a quantitative approach with data collection techniques using research tools in the form of questionnaires given to consumers of the Adiwana Suweta Hotel. Sampling in this study amounted to 104 respondents. Results: The results of the study show that; (1) Price simultaneously has a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel; (2) Facilities simultaneously have a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel; and (3) Price and facilities simultaneously have a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel. Conclusion: Suggestions for further research using a qualitative approach, such as in-depth interviews regarding the reasons behind guests' decisions to stay and adding new variables will provide a more comprehensive picture.

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