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TELPAR
Published by Politeknik Pajajaran ICB Bandung
ISSN : -     EISSN : 29881455     DOI : https://doi.org/10.59820/telpar.v4i1.409
Core Subject : Health, Science, Education,
Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Health Professions Languange, Linguistic, Communication & Media
Hotel Service And Management, Hotel Operations, Food and Beverage Product, Food and Beverage Service, Hotel Accommodation, Business Management & Operation, Tourism Destinations and Infrastructure, Sustainable Tourism Ecotourism Border Tourism, Travel Patterns, Tourism Marketing, Tourists Behavior, Tourism Industry and Investment, Tourism Business Technology and Information Tourism Investment, Human Resources And Institutions, Including Tourism Planning and Policy, Tourism Workforce, and current issues that related to the Hote and Tourism Study
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 40 Documents
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OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Setiawan, Matthew Ervino; Suparwi, Suparwi; Mintardjo, Bartolomeus Herawan; Satiti, Emmelia Nadira
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
STRATEGI PENGEMBANGAN WISATA NDAYU PARK DALAM MENINGKATKAN DAYA TARIK WISATA DI KABUPATEK SRAGEN Lestari, Yuni Dwi; Ermawati, Kris Cahyani; Sugiman, Sugiman; Suharto, Suharto
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.412

Abstract

This study aims to determine the development strategies of Ndayu Park in enhancing the tourist appeal of Sragen Regency and the roles of stakeholders involved in the development process. The research questions are: (1) What are the development strategies of Ndayu Park as a tourist attraction? (2) What are the roles of stakeholders in the development of Ndayu Park as a tourist attraction? Research objectives: (1) To identify the development strategies for Ndayu Park. (2) To identify the role of stakeholders in the development of Ndayu Park. The research method used in this study is qualitative descriptive, employing data collection techniques such as observation, in-depth interviews, documentation, and literature review. The research findings indicate that Ndayu Park has significant potential as an educational and family tourist destination through the 4A strategy (Attraction, Accessibility, Amenities, Ancillary) and the concept of “Something to See, Something to Do, Something to Buy,” along with a SWOT analysis to outline the Strengths, Weaknesses, Opportunities, and Threats of Ndayu Park. This study recommends enhancing digital promotion, adding indoor attractions, and strengthening cross-sector collaboration to position Ndayu Park as a premier destination in Sragen Regency.
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Muajimah, Siti; Satiti, Emmelia Nadira; Suparwi, Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
PERAN CLASSIC TOURS DALAM PROMOSI PAKET WISATA SASAK TUR DESA SADE MELALUI SOSIAL MEDIA Hadi, Akhmad Matra; Suparwi, Suparwi; Sulistyowati, Afiefah
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.421

Abstract

Sade Village in Central Lombok has significant potential as a cultural tourism destination, yet the effectiveness of its promotion depends heavily on the digital strategies adopted by travel industry stakeholders. This study aims to analyze the role of Classic Tours in promoting the Sasak Tour travel package of Sade Village through social media from the customer perspective and to identify the forms of creative content employed. The research applied a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings reveal that Classic Tours utilizes various digital channels, particularly Blogspot, Facebook, email, and WhatsApp, to expand information outreach, enhance interactions, and build customer relationships. Promotional content focuses on clear product descriptions, supporting visuals, and accessible contact information, which effectively increase tourist interest, strengthen the company’s image, and maintain customer loyalty. The study concludes that consistent digital promotion strategies enhance the appeal of Sade Village as a cultural tourism destination; however, expansion to other popular platforms such as Instagram and YouTube is recommended to better engage younger market segments. The practical implication highlights that creative content-based digital promotion can serve as an effective model for tourism businesses in developing culture-based destinations.
PERANAN EXECUTIVE LOUNGE ATTENDENT TERHADAP TINGKAT KEPUASAN TAMU DI SHERATON BANDUNG HOTEL & TOWERS Andriyono, Toni; Aryanti, Seffa
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.423

Abstract

Service in the Executive Lounge is one of the key factors in creating a memorable guest experience in five-star hotels. This study aims to analyze the role of Executive Lounge Attendants in relation to guest satisfaction at Sheraton Bandung Hotel and Towers. The research method used is a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and documentation study. The findings indicate that the roles of Executive Lounge Attendants include welcoming guests, providing food and beverage service, delivering information, and handling special guest needs. Friendly, prompt, and professional service quality significantly contributes to guest satisfaction. In conclusion, Executive Lounge Attendants play a strategic role in creating comfort, loyalty, and a positive image of the hotel. The recommendations proposed are continuous training, service standardization, and regular evaluation of guest satisfaction. Keywords: Executive Lounge, Attendant, Service, Guest Satisfaction, Sheraton Bandung Hotel
Strategi Pengembangan Wisata Kuliner di Pasar Bambu Desa Wisata Bonjeruk sebagai Upaya Meningkatkan Jumlah Kunjungan Wisatawan Soleha , Lale Aulia; Suroto , Alip; Agung, I Gusti Ayu
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.433

Abstract

Culinary tourism is an essential attraction in the development of sustainable tourism villages. Pasar Bambu in Bonjeruk Village, Central Lombok, offers traditional culinary experiences and a strong cultural atmosphere that can enhance tourist visits, yet its management still faces several challenges. This study aims to analyze culinary tourism development strategies at Pasar Bambu and examine efforts to manage facilities and infrastructure in order to increase visitor numbers. The research employed a descriptive qualitative method, utilizing observation, in-depth interviews, documentation, and literature review, with market staff and tourists as informants. The findings indicate that development strategies include improving physical facilities, organizing cultural events, promoting through digital media, providing community training and empowerment, and collaborating with external partners. Data revealed a significant 58% increase in tourist visits in 2024 compared to the previous year. However, challenges remain, including limited funding, low community participation in facility maintenance, and minimal external support. The study concludes that integrated management strategies combined with effective digital promotion and community involvement are crucial to strengthening Pasar Bambu’s position as a sustainable culinary tourism destination.
Studi Kelayakan Kawasan Kampung Wisata Yang Berada di Desa Leuwiliang rahmatina, salsa; Nurcahya, Said Bambang
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.495

Abstract

The tourisme village (kampung wisata) in the cicalengka area represents a from of destination development that integrates local natural resources, cultural herigate, and community creativity. This study is to describe the characteristics, potentials, and roles of the tourisem village in cicalengka as an alternative attraction capable of improving the local economy. A qualitative descriptive approach was used through direct observation and information gathering from managers, community members, and visitors. The findings show that the Tourism Village in Cicalengka has strong advantagesin its authentic environment, cultural attractions, and educational activities such as agriculture, local arts, and traditional culinary experiences. Community-based management contributes to sustainability and provides direct economic benefits to local residents. However, several challenges remain, including limited infrastructure, insufficient digital promotion, and the need to improve management capacity. Overall, the Tourism Village in Cicalengka has the potential to become a leading destination if supported by proper governnacem facility development and collaboration between village authorities, small business, and the community. This potential offers significant opportunities to enchance residents quality of life and strengthen Cicalengkas identity as an attractive and competitive tourism. Keywords : Tourism Village, Cicalengka Community-based tourism. Destination development, local economy, village potential, education toursm, sustanibility.
Pengelolaan Atraksi Budaya Sebagai Daya Tarik Wisata Sasak Ende Desa Sengkol Kabupaten Lombok Tengah Zachroyana, Lale Yusticia; Suroto, Alip; Agung, I Gusti Ayu
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.513

Abstract

Cultural attractions play an important role in strengthening the uniqueness and competitiveness of tourism destinations. Sasak Ende Village, located in Sengkol Village, Central Lombok Regency, represents a traditional Sasak settlement that preserves local cultural values and traditions. The village has significant tourism potential through its traditional houses, cultural performances, and the daily lifestyle of the local community. However, the management of cultural attractions still faces several challenges related to infrastructure, community participation, and tourism promotion. This study aims to analyze the management of cultural attractions in Sasak Ende Village as a tourism attraction and examine its role in increasing tourist interest. The research uses a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and literature study. Informants in this research consist of tourism managers, local community members, and visiting tourists. The results indicate that cultural attraction management in Sasak Ende Village is implemented through the preservation of traditional houses, cultural demonstrations, handicraft production, and community-based tourism activities. The involvement of local communities plays a crucial role in maintaining the authenticity of Sasak culture. Nevertheless, challenges remain, including limited infrastructure, insufficient promotion, and the need for improved tourism management capacity. This study concludes that effective cultural attraction management combined with community participation and sustainable tourism strategies can enhance the attractiveness of Sasak Ende Village as a cultural tourism destination.
Dampak Event MotoGP terhadap Penyewaan Transportasi dan Penjualan Paket Tour pada PT Lombok Trans Dorak, Henderi Yadi; Darmaesti, Darmaesti; Sugiman, Sugiman
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.515

Abstract

International tourism events play an important role in stimulating regional tourism development and supporting the local tourism industry. One of the most significant international events held in Indonesia is the MotoGP Mandalika event in Lombok, West Nusa Tenggara. The event attracts a large number of domestic and international tourists, creating opportunities for tourism businesses such as transportation services and tour packages. This study aims to analyze the impact of the MotoGP event on transportation rentals and tour package sales at PT Lombok Trans. The research employed a descriptive qualitative approach with data collection methods including observation, interviews, documentation, and literature review. The results show that the MotoGP Mandalika event significantly increased tourist arrivals, which directly influenced the demand for transportation rentals and tour packages offered by PT Lombok Trans. Data from the company indicates that during the MotoGP event period in 2024, transportation rentals and tour package sales experienced a significant increase compared to regular tourism periods. The findings also reveal that international events such as MotoGP create multiplier effects on tourism businesses by increasing tourist mobility, economic activity, and service demand. Therefore, tourism stakeholders need to develop strategic planning and service readiness to maximize opportunities from international events in the future.
Analisis Komunikasi Antar Tim Banquet Untuk Menunjang Kelancaran Operasional Meeting di Sheraton Bandung Hotel & Towers Wahyu Safa’at, Ilham
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.520

Abstract

Komunikasi yang efektif merupakan faktor krusial dalam keberhasilan operasional perhotelan, khususnya dalam divisi banquet yang menangani berbagai acara seperti meeting. Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi antar tim banquet di Sheraton Bandung Hotel & Towers berlangsung dan perannya dalam menunjang kelancaran operasional meeting. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi antar tim banquet terjalin melalui beberapa saluran, baik formal maupun informal, seperti briefing harian, penggunaan grup pesan instan, dan komunikasi langsung saat bertugas. Terdapat beberapa hambatan dalam komunikasi, seperti kurangnya detail informasi dari pihak sales dan miskomunikasi akibat tekanan kerja. Kondisi ini secara langsung berdampak pada menurunnya efisiensi operasional, menyebabkan double work, penundaan pelayanan, dan peningkatan stres serta kelelahan pada tim.

Page 4 of 4 | Total Record : 40

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