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TELPAR
Published by Politeknik Pajajaran ICB Bandung
ISSN : -     EISSN : 29881455     DOI : https://doi.org/10.59820/telpar.v4i1.409
Core Subject : Health, Science, Education,
Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Health Professions Languange, Linguistic, Communication & Media
Hotel Service And Management, Hotel Operations, Food and Beverage Product, Food and Beverage Service, Hotel Accommodation, Business Management & Operation, Tourism Destinations and Infrastructure, Sustainable Tourism Ecotourism Border Tourism, Travel Patterns, Tourism Marketing, Tourists Behavior, Tourism Industry and Investment, Tourism Business Technology and Information Tourism Investment, Human Resources And Institutions, Including Tourism Planning and Policy, Tourism Workforce, and current issues that related to the Hote and Tourism Study
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 35 Documents
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OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Setiawan, Matthew Ervino; Suparwi, Suparwi; Mintardjo, Bartolomeus Herawan; Satiti, Emmelia Nadira
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
STRATEGI PENGEMBANGAN WISATA NDAYU PARK DALAM MENINGKATKAN DAYA TARIK WISATA DI KABUPATEK SRAGEN Lestari, Yuni Dwi; Ermawati, Kris Cahyani; Sugiman, Sugiman; Suharto, Suharto
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.412

Abstract

This study aims to determine the development strategies of Ndayu Park in enhancing the tourist appeal of Sragen Regency and the roles of stakeholders involved in the development process. The research questions are: (1) What are the development strategies of Ndayu Park as a tourist attraction? (2) What are the roles of stakeholders in the development of Ndayu Park as a tourist attraction? Research objectives: (1) To identify the development strategies for Ndayu Park. (2) To identify the role of stakeholders in the development of Ndayu Park. The research method used in this study is qualitative descriptive, employing data collection techniques such as observation, in-depth interviews, documentation, and literature review. The research findings indicate that Ndayu Park has significant potential as an educational and family tourist destination through the 4A strategy (Attraction, Accessibility, Amenities, Ancillary) and the concept of “Something to See, Something to Do, Something to Buy,” along with a SWOT analysis to outline the Strengths, Weaknesses, Opportunities, and Threats of Ndayu Park. This study recommends enhancing digital promotion, adding indoor attractions, and strengthening cross-sector collaboration to position Ndayu Park as a premier destination in Sragen Regency.
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Muajimah, Siti; Satiti, Emmelia Nadira; Suparwi, Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
PERAN CLASSIC TOURS DALAM PROMOSI PAKET WISATA SASAK TUR DESA SADE MELALUI SOSIAL MEDIA Hadi, Akhmad Matra; Suparwi, Suparwi; Sulistyowati, Afiefah
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.421

Abstract

Sade Village in Central Lombok has significant potential as a cultural tourism destination, yet the effectiveness of its promotion depends heavily on the digital strategies adopted by travel industry stakeholders. This study aims to analyze the role of Classic Tours in promoting the Sasak Tour travel package of Sade Village through social media from the customer perspective and to identify the forms of creative content employed. The research applied a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings reveal that Classic Tours utilizes various digital channels, particularly Blogspot, Facebook, email, and WhatsApp, to expand information outreach, enhance interactions, and build customer relationships. Promotional content focuses on clear product descriptions, supporting visuals, and accessible contact information, which effectively increase tourist interest, strengthen the company’s image, and maintain customer loyalty. The study concludes that consistent digital promotion strategies enhance the appeal of Sade Village as a cultural tourism destination; however, expansion to other popular platforms such as Instagram and YouTube is recommended to better engage younger market segments. The practical implication highlights that creative content-based digital promotion can serve as an effective model for tourism businesses in developing culture-based destinations.
PERANAN EXECUTIVE LOUNGE ATTENDENT TERHADAP TINGKAT KEPUASAN TAMU DI SHERATON BANDUNG HOTEL & TOWERS Andriyono, Toni; Aryanti, Seffa
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.423

Abstract

Service in the Executive Lounge is one of the key factors in creating a memorable guest experience in five-star hotels. This study aims to analyze the role of Executive Lounge Attendants in relation to guest satisfaction at Sheraton Bandung Hotel and Towers. The research method used is a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and documentation study. The findings indicate that the roles of Executive Lounge Attendants include welcoming guests, providing food and beverage service, delivering information, and handling special guest needs. Friendly, prompt, and professional service quality significantly contributes to guest satisfaction. In conclusion, Executive Lounge Attendants play a strategic role in creating comfort, loyalty, and a positive image of the hotel. The recommendations proposed are continuous training, service standardization, and regular evaluation of guest satisfaction. Keywords: Executive Lounge, Attendant, Service, Guest Satisfaction, Sheraton Bandung Hotel

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