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Financial Feasibility Of Royal Honey Sakah Bee Agrotourism Chandra, Dicky; Murdyani, Indah
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p04

BACKGROUND AND OBJECTIVES: Royal Honey Sakah Bee Agrotourism is a beekeeping business established to educate the public about honeybee culture and increase the honey sales profits. However, over time the owner faced challenges in stabilizing honey production to meet sales demand. Therefore, a financial feasibility analysis is necessary to evaluate the viability of the investments made. This study aims to assess the feasibility and sensitivity of Royal Honey Sakah Bee Agrotourism. METHODS: Primary data were collected through interviews with key informants, while secondary data were obtained from relevant sources. Financial feasibility was evaluated using NPV, IRR, Net B/C Ratio, and Payback Period. Sensitivity analysis was conducted under three main assumptions, such as inflation rate, sales decline, and interest rate increase. FINDINGS: Royal Honey Sakah Bee Agrotourism is financially feasible with an NPV of IDR166,134,926; IRR of 21.61%; Net B/C Ratio of 1.09; and a Payback Period of 3 years and 9 months. The business remains feasible under 1.57% inflation and an interest rate increase from 7.5% to 12%. However, a 10% decline in sales would render it unfeasible and potentially result in future losses. CONCLUSION: Royal Honey Sakah Bee Agrotourism must maintain the quality of its honey, as well as the services and educational experiences it offers. It should also consider increasing the number of bee colonies and improving their care, alongside enhancing its promotion and marketing strategies. Through these efforts, it is expected that Royal Honey Sakah Bee Agrotourism can grow sustainably and avoid potential losses in the future.

Food Safety And Choices Among Workers: Socio-Economic Dynamics And Food Choice Motives Cahyani, Desak Dwi Asthri; Darmawan, Dwi Putra; Arisena, Gede Mekse Korri
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p01

BACKGROUND AND OBJECTIVES Workers, especially those in the informal and low-income sectors, often face the dilemma of fulfilling their need for safe and nutritious food. The main problem that emerges is the economic limitations that encourage them to choose food based on price and practicality, even though these choices may ignore the safety and nutritional value of the food. In addition, access to healthy food is often limited due to unsupportive working conditions, low food literacy, and lack of regulations or supporting infrastructure in the work environment. This phenomenon indicates a gap between awareness of the importance of healthy food and the ability to realize it in daily practice. This study examines how socio-economic dynamics such as income, market access, education level, and cultural norms influence workers' food preferences and food safety considerations. It also aims to understand how risk perception and work environment conditions shape the workers' consumption patterns. METHODS The research method used in this study was a literature study utilizing online sources such as Google Scholar, Scopus, and Science Direct. FINDINGS The results of this study show that economic limitations often encourage workers, especially in the informal sector or those on low incomes, to prioritize food affordability and practicality. This often overrides nutritional quality and food safety, even though they are aware of risks such as contamination and poor hygiene standards. On the other hand, workplace conditions and risk perception significantly influence workers' food consumption behavior; workers with low-risk perceptions tend to prefer food practicality, while those with high-risk perceptions face a dilemma between maintaining health and limited resources. CONCLUSION The study concluded that integrating food safety aspects with consumer education programs and improving the quality of food infrastructure plays a crucial role in improving workers' welfare. These measures are expected to reduce health risks and support labor productivity. The findings also provide valuable insights relevant to agribusiness sector development and the design of public health initiatives

Visitor Satisfaction at Aan Secret Waterfall Agrotourism Wirabawa, I Dewa Gede; Mudyani Dewi, Indah
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p05

BACKGROUND AND OBJECTIVES: Aan Secret Waterfall Agrotourism offers a peaceful and beautiful rural atmosphere, complemented by picturesque rice fields and a hidden waterfall. Visitor numbers to Aan Secret Waterfall Agrotourism have declined, with 250 visitors in 2023 and 225 visitors in 2024. The decline in visitors is attributed to the emergence of new agrotourism destinations. The objective of this study is to analyze visitor characteristics, determine the level of importance visitors place on the destination, assess the performance of the agrotourism destination, and analyze visitor satisfaction levels. This analysis aims to identify destination attributes that require improvement to enhance the performance of Agrowisata Aan Secret Waterfall. METHODS: Data was collected using questionnaires and then tested for validity and reliability. The data was then analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. FINDINGS: The results show that visitors to Aan Secret Waterfall Agrotourism are predominantly males aged 17-25 years old, with a high school/vocational school education level, an income level of Rp. 1.000.000-Rp. 2.500.000, and residing in Bali. The visitor satisfaction level, analyzed using the Customer Satisfaction Index (CSI), stands at 82.39%. The results of the Importance Performance Analysis (IPA) indicate a high level of alignment between performance and importance, with an average score of 95.55%. CONCLUSION: The high scores obtained reflect visitors' expectations, indicating that the performance level of Agrowisata Aan Secret Waterfall is already satisfactory, resulting in high visitor satisfaction. However, improvements are needed in several areas, including trash bins, road access, promotion through social media platforms, and promotion using banners. These improvements are essential to further enhance visitor satisfaction

Contribution of Cocoa Farming to Farmer Income Saragih, July Helena
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 2 (2025): Volume 1, Number 2, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i02.p01

BACKGROUND AND OBJECTIVES Belatungan Village, located in Pupuan Sub-district, Tabanan Regency, is known as one of the plantation centers in Bali. Cocoa, as the main commodity, is the main source of livelihood for the local community. Cocoa farming has faced numerous challenges in recent years, including climate change, pest and disease outbreaks, and fluctuations in market prices. This study aims to determine the extent to which cocoa farming contributes to farmers' income and to compare income from cocoa farming with income from farming other than cocoa in Belatungan Village. METHODS This research used interviews and a literature study. The data analysis method analyzes the contribution of cocoa farming to farmers' income and compares cocoa farming with other farms using the t-test. FINDINGS The results showed that cocoa farming is the main source of income for farmers, with a contribution of IDR 53,912,366 or 63.13% of the total average income per year of IDR 85,402,209, which is in the medium category and close to the high income threshold. Income earned by farmers from coffee farming (24.14%), cloves (7.44%), and non-farm farming (5.30%) is a complementary source of income. The t-test analysis showed a significant difference between cocoa farming income and farming other than cocoa (t-count = 3.71 > t-table = 0.2120). The results showed that cocoa has a big role in the regional economy, so it is necessary to increase cocoa productivity and farm diversification to strengthen the economic resilience of farmers in Belatungan Village. CONCLUSION Dependence on income from a single commodity, which is not optimal, can be addressed with several steps. First, the diversification of farming businesses. Second, increasing access to markets and technology. Third, increased government support for cocoa farming sustainability, thereby improving the overall welfare of farmers.

Income, Welfare, and Food Security of Coffee Farmer Households Enjelia, Stevani
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p03

BACKGROUND AND OBJECTIVES: Belatungan Village in Pupuan Subdistrict, Tabanan Regency, has great potential in coffee production. However, its farmers face challenges such as fluctuating selling prices, limited market access, and high production costs. This has an impact on household income, welfare, and food security. This study aims to assess the income of coffee farmers, evaluate their food security, and assess their overall welfare condition METHODS:This study used a descriptive quantitative method. Data were collected through questionnaires and structured interviews with 49 farmers from two farmer groups, selected using the census method. Primary data was obtained directly from respondents, while secondary data came from written documents and references. Data analysis included: (1) net income calculation, (2) welfare assessment based on rice equivalent consumption, and (3) food security measurement through the proportion of household food expenditure FINDINGS:The average annual income of coffee farmers is IDR 73,46 million, or approximately IDR 6.12 million per month. Household welfare is considered good, as indicated by an average rice consumption equivalent to 1,440 kg per person per year. A total of 83.67% of households are classified as food secure, as their food expenditure accounts for less than 60% of total household spending. However, 16.33% of households remain classified as food insecure. CONCLUSION:Coffee cultivation significantly contributes to farmers' income, welfare, and food security in Belatungan Village. However, some farmers remain economically vulnerable. Strategies such as improving market access, enhancing production efficiency, and providing training on business diversification are essential. This research offers empirical insights into the linkages between income, welfare, and food security, highlighting the need for sustainable and targeted policy interventions. The main limitation of this study lies in its relatively narrow scope; therefore, further research with a broader and more in-depth approach is necessary to obtain a more comprehensive understanding.

Visual Form, Video Duration, and Communication Behavior of TikTok Content on Increasing Generation Z's Knowledge of Urban Farming Komang Tri Asta Pradnya Sulaksana
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p02

BACKGROUND AND OBJECTIVES: Much knowledge can be easily obtained online, one of which is TikTok. Urban farming has become one of the interesting topics thanks to the support of TikTok. However, the topic of urban farming is currently not included in the category of the most favorite TikTok content watched by TikTok users. Since the entry of TikTok, the ecosystem of the content world, especially video content, has changed. In producing TikTok content, it also pays attention to visual form, video duration, and language style. Even content with a short duration is considered much more varied and adaptive. Therefore, this study aims to form a prototype of TikTok content about urban farming that is effective for increasing Generation Z's knowledge about urban farming, examine the effect of visual form, video duration, and language style of TikTok content on increasing Generation Z's knowledge about urban farming, and analyze the relationship between personal characteristics and communication behavior with increasing generation Z's knowledge about urban farming. METHODS: This research was conducted in Denpasar City. The population of this study consisted of students of State Junior High School and State Senior High School 3 Denpasar, active students of the Agribusiness Study Program, Faculty of Agriculture, Udayana University class of 2022, and members of ST. Werdhi Yowana. The sample amounted to 96 and was determined using the Slovin formula. The samples were randomly distributed into eight experimental groups and one control group. The method in this study used a true experiment with a pretest posttest control group design approach. Data analysis used paired sample t-test, chi-square, and Spearman rank using SPSS software. FINDINGS: The results of this study show that all content prototypes produced from a combination of visual forms, video duration, and language style significantly increase Generation Z's knowledge. The highest increase was obtained by combining a long-duration graphic visual form with a conversational language style. The personal characteristics of respondents did not correlate with the increase in knowledge, but communication behavior, namely exposure to communication media, correlated with the increase in respondents' knowledge. CONCLUSION: This study concludes that all combinations of visual form, video duration, and language style increase Generation Z's knowledge. Personal characteristics do not correlate with increasing knowledge, while communication behavior, namely exposure to communication media, has a significant correlation. Thus, the results of this study can be used as a reference strategy for content creators, extension workers, and the government to reach Generation Z

Marketing Strategy To Increase Exports Sales Volume Gum Damar Ali Fahrezi, Muhammad Rahul; Jabal Tarik Ibrahim
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 2 (2025): Volume 1, Number 2, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i02.p02

BACKGROUND AND OBJECTIVES Gum damar (Shorea javanica) is a high value non timber forest product with strong export potential, particularly due to its applications in the cosmetics, pharmaceutical, and manufacturing industries. CV. Media Mitra Indonesia, as one of the exporters of gum damar, faces challenges in increasing its export sales volume. These challenges include limited human resources, low adoption of digital marketing technologies, and intensifying competition from other producing countries such as India and Vietnam. This study aims to identify the internal and external factors influencing the company and to formulate appropriate marketing strategies to enhance competitiveness and promote sustainable export growth. METHODS This research employs a qualitative descriptive approach supported by SWOT analysis, along with IFAS and EFAS matrices, and strategic mapping using the SWOT and SPACE matrices. Data were collected through direct observation, in-depth interviews with key informants, and the distribution of Likert-scale questionnaires to the company’s export marketing team. FINDINGS The findings reveal that the company’s main strengths lie in product quality, distribution efficiency, and a positive export image. However, it also faces internal weaknesses such as limited human resources and underutilized digital technology. On the external side, opportunities such as market expansion and government support outweigh threats like export regulations and global competition. The S-O (Strength–Opportunity) strategy was selected as the primary strategic direction, supported by the SPACE Matrix results, which positioned the company in the aggressive quadrant indicating readiness for proactive expansion. CONCLUSION: An aggressive strategy is considered the most suitable approach to respond to global market dynamics and reinforce the company’s export position for gum damar. The study contributes to the development of marketing strategies for non-timber forest commodities in the mid-scale agribusiness sector. Recommendations include strengthening brand identity, advancing digital export capabilities, enhancing human resource competencies, and fostering product innovation. The limitation of this study lies in its relatively small respondent base; therefore, future research is encouraged to include a broader range of industry actors to achieve more representative findings.

Construction of Rice Milling Unit (RMU) as an Effort to Provide Price Certainty for Farmers and Meet the Rice Needs of the Community Arnawa, I Ketut; Budiasa, I Made; Made Suryana
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 2 (2025): Volume 1, Number 2, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i02.p04

BACKGROUND AND OBJECTIVES Farmers in Badung Regency face uncertainty in rice prices, which affects their welfare. Price instability makes it difficult for farmers to earn a decent and sustainable income. To overcome this problem, constructing a Rice Milling Unit (RMU) is one strategic solution, as it can guarantee the price of rice received by farmers. This study aims to analyze the feasibility of RMU development from three main aspects: rice availability, community rice demand, and financial feasibility. METHODS This descriptive study was conducted in Badung Regency, Bali Province. Data collection was carried out through questionnaires and interviews with farmers, business actors, and relevant policymakers. The feasibility analysis of rice availability and rice demand was conducted descriptively. Meanwhile, financial feasibility was analyzed using several investment criteria, namely Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period. FINDINGS The study's results indicate that the construction of an RMU is feasible in Badung Regency. This region has production and consumption potential that supports the project in terms of rice availability and demand. From the financial aspect, the project shows profitable results with an NPV of Rp. 171,931,999.193, Net B/C of 1.2900, IRR of 25.05%, and a Payback Period of 1.44 years. CONCLUSION The construction of a rice milling unit in Badung Regency is an appropriate solution to address the uncertainty farmers face in paddy prices. In addition to ensuring stable paddy prices, this development supports rice availability for the community at stable prices

Analysis of Curly Red Chili Farming Pinem, Egi Tri Saputra; Anak Agung Ayu Wulandira Sawitri Djelantik
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 2 (2025): Volume 1, Number 2, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i02.p03

BACKGROUND AND OBJECTIVES Buahan Village, located in the Kintamani District of Bangli Regency, is recognized as one of the most fertile areas that supports agricultural activities, particularly the cultivation of curly red chili. However, farmers in Buahan Village face several challenges in growing curly red chili, including pest and disease attacks that cause decay in the leaves and stems of the plants. Moreover, they are experiencing rising production costs each year, especially in plant maintenance, such as fertilizers, pesticides, and other chemical inputs. These challenges have led to a decline in production and an increase in farming expenses. The decrease in yield has resulted in a shortage of chili supply, leading to price fluctuations. METHODS This study uses a descriptive quantitative method. Data were collected through questionnaires and structured interviews with 33 farmers, who were selected using accidental sampling. Primary data was obtained directly from respondents, while secondary data came from documents and written references. Data analysis included: 1) Calculation of revenue, 2) Calculation of income, and 3) Measurement of the feasibility of the R/C ratio of curly red chili farming. FINDINGS The average revenue of curly red chili farmers reached Rp 38,409,712 with a cultivated land area of 31 ares in one planting season. The net income earned by these farmers was Rp 15,869,267, which was calculated by subtracting the total costs of Rp 22,540,445 from the total income of Rp 38,409,712 during the same season. The profitability of curly red chili farming is 1.7, which is greater than 1. This means that for every Rp 1 spent, farmers earn Rp 1.70, indicating that curly red chili farming is viable and financially worthwhile. CONCLUSION The average revenue of curly red chili farmers reaches IDR 38,409,712 with a cultivated land area of 31 ares in one planting season. The total costs incurred by red chili pepper farmers during one growing season amount to Rp 22,540,445. The income earned by red chili pepper farmers reaches Rp 15,699,267 with a cultivated land area of 31 ares per growing season. The profitability of red chili farming reaches a value of 1.7, where > 1. This means that every expenditure of Rp 1 will yield an income of Rp 1.7, making red chili farming viable and worth pursuing.

The Influence Of Socioeconomic Factors On Sustainable Pepper Agroforestry Systems Annisa Ambar Justitia; Yudi Sapta Pranoto; Rostiar Sitorus
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 2 (2025): Volume 1, Number 2, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i02.p05

BACKGROUND AND OBJECTIVES: Pepper production in Central Bangka Regency declined from 2019 to 2023 because pepper cultivation practices have not yet been implemented according to GAP (Good Agricultural Practices). The agroforestry system is one approach to addressing this issue. However, many pepper farmers have not widely applied this system, so it is necessary to understand farmers' attitudes toward the successful implementation of a sustainable pepper agroforestry system. This study aims to describe pepper farmers' attitudes toward the agroforestry system as a solution for sustainable agriculture and analyze the socioeconomic factors influencing their adoption of a sustainable pepper agroforestry system in Central Bangka Regency. METHODS: The research method used is quantitative with a descriptive approach and multiple linear regression analysis. Primary data were collected through questionnaires from 105 pepper farmers selected by purposive sampling. FINDINGS: The results show that the attitude of pepper farmers towards the agroforestry system falls into the ‘agree’ category, with an average variable achievement rate of 80.27%. The cognitive and conative attitude components fall into the strongly agree category, while the affective component falls into the agree category. Socioeconomic factors have a significant simultaneous effect on the attitude of pepper farmers in implementing a sustainable pepper agroforestry system, contributing 64.2%. Partially, the variables of age, formal education, income, and culture have a significant effect on the attitude of pepper farmers in implementing a sustainable pepper agroforestry system, while the variables of non-formal education and farming experience do not have a significant effect. CONCLUSION: The attitude of pepper farmers towards the agroforestry system is in the strongly agree category, consisting of cognitive, affective, and conative components. Socioeconomic factors simultaneously have a significant effect on the attitude of pepper farmers in implementing a sustainable pepper agroforestry system. Meanwhile, partially, the socioeconomic factor variables that influence the attitude of pepper farmers include age, formal education, income, and culture.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Gede Mekse Korri Arisena

Contact Email
korriarisena@unud.ac.id

Phone
+6281944864138

Journal Mail Official
ijoss_care@unud.ac.id

Editorial Address
Agribusiness Study Program, Faculty of Agriculture, Udayana University Agrocomplex Building, Floor II, East Wing, Udayana University Jalan PB. Sudirman Denpasar, Bali, Indonesia

Location
Kota denpasar,

Bali

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Gede Mekse Korri Arisena

Contact Email korriarisena@unud.ac.id

Phone +6281944864138

Journal Mail Official ijoss_care@unud.ac.id

Editorial Address Agribusiness Study Program, Faculty of Agriculture, Udayana University Agrocomplex Building, Floor II, East Wing, Udayana University Jalan PB. Sudirman Denpasar, Bali, Indonesia

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Gede Mekse Korri Arisena

Contact Email
korriarisena@unud.ac.id

Phone
+6281944864138

Journal Mail Official
ijoss_care@unud.ac.id

Editorial Address
Agribusiness Study Program, Faculty of Agriculture, Udayana University Agrocomplex Building, Floor II, East Wing, Udayana University Jalan PB. Sudirman Denpasar, Bali, Indonesia

Location
Kota denpasar,

Bali

INDONESIA