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Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2809985     DOI : https://doi.org/10.56189/jiikpp
Core Subject : Humanities, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Fokus dan ruang lingkup Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian, meliputi Kebijakan & Inovasi Pertanian, Penyuluhan & Komunikasi Pembangunan, Pengembangan & Kesejahteraan Masyarakat, Teknologi Informasi & Komunikasi, Sosiologi & Antropologi Pertanian, Pemberdayaan Pertanian & Pedesaan, Sosial & Ekonomi Pertanian, dan Sumber Daya Manusia & Kelembagaan Petani.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 5 No. 2 (2026)" : 15 Documents clear
PERAN PENYULUH PERTANIAN DALAM MENINGKATKAN AKSES PASAR PETANI CABAI RAWIT DI DESA MATABURA KECAMATAN AMONGGEDO KABUPATEN KONAWE Claudia, Priska; Rianse, Usman; Arif, La Ode Kasno
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.90

Abstract

The present study explores the untapped potential of developing cayenne pepper as a strategic horticultural commodity in Matabura Village, Amonggedo District, Konawe Regency. The analysis reveals that this potential has not been realized due to several constraints. First, farmers' knowledge, bargaining position, and technology utilization are inadequate. Second, the role of agricultural extension workers in supporting marketing and enhancing farmers' welfare is suboptimal. The objective of this study is to ascertain the role of agricultural extension workers, the market access of cayenne pepper farmers, and the relationship between the role of agricultural extension workers and the market access of cayenne pepper farmers in Matabura Village. The present study employs a quantitative approach, utilizing an explanatory survey design. The study population consists of all cayenne pepper farmers who actively participate in agricultural extension activities in Matabura Village, with a total of 26 individuals included in the study. The present study employed a census technique. The data collection process entailed the implementation of various methodologies, including surveys, interviews, and documentation. The research variables of interest were the role of agricultural extension workers and market access. Quantitative descriptive methods were used to analyze the data. The results demonstrated that the role of agricultural extension workers in Matabura Village was relatively effective and contributed significantly to improving the market access of cayenne pepper farmers. Extension workers have performed a variety of strategic functions, including roles as educators, information disseminators, motivators, and facilitators. These functions have included the provision of training, market and price information, marketing assistance, and the strengthening of business networks and partnerships. The market access of cayenne pepper farmers is also favorable, as evidenced by the availability of marketing facilities and cooperation with various parties. However, this is not yet universally experienced by all farmers. The correlation test results show a positive and strong relationship between the role of agricultural extension workers and farmers' market access (r = 0.770; p < 0.05), confirming that optimizing the role of extension workers is a key factor in expanding market access and improving farmers' bargaining position. Strengthening the capacity and institutional support of extension services needs to be continuously improved to encourage more sustainable agricultural marketing.
HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Astuti, Widya; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.95

Abstract

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.
KOMPETENSI WANITA PESISIR DALAM PROGRAM PENGEMBANGAN MASYARAKAT DI KECAMATAN ABELI KOTA KENDARI Selmi, Selmi; Batoa, Hartina; Jayadisastera, Yoenita
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.138

Abstract

Coastal women play a significant role in supporting family economies and coastal community development. However, this potential has not been optimally utilized through community development programs. The objective of this study is to assess the competence of women residing in coastal communities within Abeli District, Kendari City, in the implementation of community development programs. The study population comprised all coastal women who were actively engaged in community development programs in Abeli District, with a total sample size of 40 individuals. The sampling technique that was employed was a census technique. The data collection techniques employed in this study included surveys, structured interviews, and documentation. The research variable was the competence of women in coastal communities in community development programs. The data were analyzed using quantitative descriptive analysis. The findings indicated that the competence of coastal women in community development programs in Abeli District, Kendari City, was classified as high, as evidenced by the predominance of respondents who exhibited high overall competence levels. Coastal women exhibited notable competencies in a variety of productive roles, consistently producing high-quality work, managing their time effectively, maintaining consistent attendance, and fostering robust cooperation within the group. Coastal women fulfill a multifaceted role in society, encompassing both domestic responsibilities and a strategic economic and social contribution to the success of community development programs. These competencies have been demonstrated to fortify household economic resilience and contribute to the sustainability of coastal community development. The enhancement of community development initiatives, grounded in the competencies of coastal women, is imperative to ensure inclusive and sustainable enhancement of coastal welfare.
KOMPETENSI WANITA PESISIR DALAM PROGRAM PENGEMBANGAN MASYARAKAT DI KECAMATAN ABELI KOTA KENDARI Selmi, Selmi; Batoa, Hartina; Jayadisastera, Yoenita
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.22

Abstract

Coastal women play a significant role in supporting family economies and coastal community development. However, this potential has not been optimally utilized through community development programs. The objective of this study is to assess the competence of women residing in coastal communities within Abeli District, Kendari City, in the implementation of community development programs. The study population comprised all coastal women who were actively engaged in community development programs in Abeli District, with a total sample size of 40 individuals. The sampling technique that was employed was a census technique. The data collection techniques employed in this study included surveys, structured interviews, and documentation. The research variable was the competence of women in coastal communities in community development programs. The data were analyzed using quantitative descriptive analysis. The findings indicated that the competence of coastal women in community development programs in Abeli District, Kendari City, was classified as high, as evidenced by the predominance of respondents who exhibited high overall competence levels. Coastal women exhibited notable competencies in a variety of productive roles, consistently producing high-quality work, managing their time effectively, maintaining consistent attendance, and fostering robust cooperation within the group. Coastal women fulfill a multifaceted role in society, encompassing both domestic responsibilities and a strategic economic and social contribution to the success of community development programs. These competencies have been demonstrated to fortify household economic resilience and contribute to the sustainability of coastal community development. The enhancement of community development initiatives, grounded in the competencies of coastal women, is imperative to ensure inclusive and sustainable enhancement of coastal welfare.
PERAN PENYULUH PERTANIAN DALAM MENINGKATKAN KAPASITAS PETANI PADI SAWAH DI KELURAHAN BARUGA KECAMATAN BARUGA KOTA KENDARI Febriansyah, Muhammad; Taufik, Yani; Salahuddin, Salahuddin
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.49

Abstract

As a predominantly agrarian nation with a pivotal function in rice production, Indonesia is confronted with the challenges of enhancing productivity and ensuring food security. It is therefore essential to strengthen the role of agricultural extension workers as agents of change in order to enhance farmers' capacity, which is currently suboptimal, particularly in Baruga Village, due to low technology adoption, limited knowledge, and insufficient extension support. The present study was designed using a quantitative approach with a survey research design. The study population consists of all paddy farmers in Baruga Village, totalling 280 individuals. The sample size was determined using the Slovin formula, which resulted in a sample size of 73 respondents. The selection of the samples was conducted through the utilisation of a simple random sampling method. The data was collected through several methods, including surveys, interviews, a literature review, and documentation. The research variables were the role of agricultural extension workers and the capacity of irrigated rice farmers. The analysis was conducted using a quantitative descriptive approach. The findings of the study suggest that the function of agricultural extension workers in Baruga Village, Baruga Subdistrict, Kendari City, remains in the low category whether as educators, motivators, or facilitators and thus has not been optimal in supporting the enhancement of irrigated rice farmers' capacity. Conversely, farmers' capacity is predominantly in the moderate category, signifying that farmers possess fundamental farming skills but are not yet equipped to fully implement technical, managerial, adaptive, and partnership aspects. This situation indicates a correlation between the limited role of extension workers and the suboptimal capacity of farmers; therefore, a more intensive, systematic, and sustainable strengthening of the extension workers' role is necessary to improve the performance and productivity of irrigated rice farming.

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