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Nomico
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30466318     DOI : https://doi.org/10.62872/apwm7d39
Core Subject : Economy,
Economics, Econometrics & Finance
The journal publishes original articles on current issues and trends occurring internationally in accounting, financial accounting, public sector accounting, auditing, economics, economics education, development economics, economic statistics, monetary economics, international economics, microeconomics, macroeconomics, econometrics, public economics, economic sociology.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 229 Documents
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The Role of Big Data and Artificial Intelligence in Shaping Consumer Preferences in the Digital Market Putra, Putu Maha
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ddgf9h80

Abstract

The rapid development of digital technology has transformed contemporary markets into data-driven ecosystems where consumer behavior can be continuously monitored and analyzed. The integration of Big Data and Artificial Intelligence has enabled companies to implement highly personalized marketing strategies that influence consumer decision-making processes. This study aims to analyze the role of Big Data and Artificial Intelligence in shaping consumer preferences within digital markets, particularly through mechanisms of behavioral prediction, algorithmic personalization, and repeated exposure across multiple digital touchpoints. This research employs a qualitative descriptive approach based on a systematic literature review of recent scholarly publications related to digital marketing, Big Data analytics, and Artificial Intelligence. Data were collected from reputable academic journals indexed in international databases and analyzed using thematic analysis and conceptual synthesis to identify key patterns and mechanisms through which data-driven technologies influence consumer preferences. The results indicate that Big Data enables firms to collect and analyze large volumes of behavioral data, while Artificial Intelligence transforms these data into predictive insights that generate personalized recommendations, targeted advertisements, and automated interactions. These mechanisms significantly increase consumer engagement, conversion rates, and transaction values, while simultaneously guiding consumer attention toward specific products. Consequently, consumer preferences in digital markets are not only revealed but actively constructed through algorithmic systems embedded within digital platforms. In conclusion, Big Data and Artificial Intelligence function as strategic technologies that reshape consumer preference formation by enabling firms to predict, personalize, and influence purchasing behavior in contemporary data-driven marketing environments.
The Effect of Job Insecurity and Minimum Wage on Labor Productivity in the Formal Sector Sesario, Revi
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bn1cf142

Abstract

Labor productivity is a key driver of economic growth, yet Indonesia continues to face structural challenges related to wage policy and employment stability. This study aims to analyze the effect of minimum wage and job insecurity on labor productivity in Indonesia’s formal sector. Using a quantitative explanatory approach, the study combines secondary provincial data with primary survey data measuring perceived job insecurity. Multiple linear regression analysis, including an interaction term, is applied to examine both direct and moderating effects. The results show that minimum wage has a positive and significant effect on labor productivity, while job insecurity has a negative effect. Furthermore, job insecurity weakens the positive relationship between minimum wage and productivity, indicating that employment instability reduces the effectiveness of wage policy. These findings highlight that productivity outcomes are influenced not only by economic factors but also by employment conditions and institutional quality. The study concludes that minimum wage policy can enhance productivity when supported by stable employment conditions and effective regulatory enforcement. Without employment security, wage increases may produce limited or inconsistent productivity gains. Therefore, an integrated policy approach that combines wage regulation, employment protection, and institutional strengthening is essential to achieve sustainable productivity growth in Indonesia’s formal sector.
Analysis of Factors Influencing Consumer Purchasing Decisions in the Digital Era Akbar, Faizin Rahmadi; Mukhid, Mukhid
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/362jtq67

Abstract

Consumer purchase behavior has undergone a fundamental transformation in the digital age due to the intricate interactions between individual traits, product qualities, digital experiences, online marketing tactics, and consumer trust. In order to combine these elements and create a conceptual framework of digital consumer behavior, this study uses a systematic literature review method, reviewing research produced between 2020 and 2026. The results show that customers' capacity to traverse digital platforms is influenced by individual variables such age, education level, digital literacy, and personal preferences. In order to lower perceived risk and boost confidence, product factors such as quality, pricing, brand reputation, and perceived value are crucial. Engagement, loyalty, and purchase decisions are all improved by positive digital experiences, tailored marketing tactics, and high levels of consumer trust. In addition to providing useful insights for business practitioners and theoretical contributions for future research, this study highlights the significance of an integrated strategy that takes into account all influencing aspects to understand digital consumer behavior.
The Influence of Product Innovation and Marketing Strategy on the Competitiveness of MSMEs Wartini, Sri; Suseno, Dewi Alima Nostalia
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1xwdd59

Abstract

This study aims to analyze the effect of product innovation and marketing strategy on the competitiveness of MSMEs in Indonesia, both partially and simultaneously. A causal quantitative approach was employed, with data collected through an online questionnaire distributed via Google Form to 100 MSME owners selected using purposive sampling. The research instruments were developed using a five-point Likert scale based on Gunday et al. (2011) for product innovation (10 items), Kotler & Keller (2016) for marketing strategy (12 items), and Porter (1990) for MSME competitiveness (10 items). Following validity and reliability testing, data were analyzed using multiple linear regression with R statistical software. The results indicate that: (1) product innovation has a positive and significant effect on MSME competitiveness (β = 0.351; t = 4.807; p < 0.001); (2) marketing strategy has a positive and significant effect on MSME competitiveness (β = 0.538; t = 7.368; p < 0.001); and (3) simultaneously, product innovation and marketing strategy significantly affect MSME competitiveness with F = 58.200 (p < 0.001) and R² = 0.545, indicating that both variables explain 54.5% of the variation in MSME competitiveness. These findings imply that MSMEs in Indonesia need to synergistically integrate product innovation capabilities and digital marketing strategies to achieve sustainable competitiveness.
An Integrative Model of Financial Inclusion and Digital Literacy in Promoting Sustainable Economic Growth Darnilawati, Darnilawati
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ms065644

Abstract

Sustainable economic growth has become a central issue in development policy, particularly in developing countries that face challenges related to poverty, inequality, and limited access to financial services. Financial inclusion and digital literacy have increasingly been recognized as key drivers in supporting inclusive and sustainable economic systems. However, previous studies often examine these two factors separately, resulting in limited understanding of their integrated role in promoting sustainable development. Therefore, this study aims to analyze the relationship between financial inclusion and digital literacy and to formulate an integrative conceptual model that explains how these variables jointly contribute to sustainable economic growth. This research employs a qualitative approach using a systematic literature review method. Data were collected from peer-reviewed journal articles indexed in reputable academic databases published between 2021 and 2025, focusing on studies related to financial inclusion, digital literacy, and sustainable development. The data were analyzed using thematic and conceptual synthesis to identify patterns and theoretical linkages among the key variables. The findings indicate that financial inclusion expands access to financial services and promotes MSME development, while digital literacy enhances individuals’ ability to adopt and effectively utilize digital financial technologies. The integration of these two factors contributes to poverty reduction, economic participation, and environmentally sustainable investment. In conclusion, sustainable economic growth can be strengthened through an integrative framework that combines financial inclusion, digital literacy development, supportive ICT infrastructure, and inclusive regulatory policies.
The Role of Digital Media as a Means of Public Education for the Bina Marga and Bina Construction Service of Lampung Province in Increasing Community Collaboration through Participation in Infrastructure Development (Bandar Lampung Regional Case Study) Annisa, Meisya; Wuryanti, Lestari; Nursari, Ayu
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/f6wzym32

Abstract

The development of digital technology has changed the way people interact, especially in conveying information about infrastructure projects implemented by the government. The purpose of this research is to analyze the function of digital media as a means of public education from the Bina Marga and Bina Konstruksi Office of Lampung Province in increasing community cooperation through involvement in infrastructure development in the Bandar Lampung region. This research applies a quantitative approach by using the survey method. The data collection technique is carried out by distributing questionnaires to residents of Bandar Lampung City who have access and experience in using the digital platform managed by the Bina Marga and Bina Konstruksi Office of Lampung Province. The data obtained was analyzed using multiple linear regression methods with the help of SPSS software. The results of the study show that digital media has a positive and significant impact on citizen participation. Participation measured by indicators such as planning, implementation, supervision, and evaluation indicates that implementation is the most influential indicator. In addition, digital media also plays an important role in community cooperation, and public participation is proven to be a mediation variable between digital media and community collaboration. This finding shows that the more effectively digital media is used as a public education tool, the higher the level of community involvement and cooperation in infrastructure development. This research is expected to be used as an evaluation material and recommendation for government agencies to maximize the utilization of digital media as a public education tool to increase more active and sustainable community participation in infrastructure development.   
Toward a New Model of Economic Growth: Synthesizing Stability, Innovation, and Equity Sesario, Revi
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ev7tjr76

Abstract

Economic growth has long been regarded as a central objective of development policy, yet conventional growth models that emphasize capital accumulation and labor expansion increasingly face criticism for their inability to address environmental degradation, economic inequality, and structural transformation in modern economies. These limitations highlight the need for a new economic growth framework that integrates innovation, institutional stability, inclusiveness, and sustainability. This study aims to analyze the conceptual foundations of a new growth model that synthesizes these dimensions to support balanced and resilient economic development. The research employs a qualitative approach based on a systematic literature review of accredited academic journals and relevant scholarly publications. Data were collected from recent empirical and theoretical studies related to economic growth, financial inclusion, innovation, and sustainable development, and analyzed using qualitative content analysis and conceptual synthesis techniques. The findings indicate that innovation, particularly through digital technology and financial innovation, significantly enhances productivity and supports sectoral transformation. Institutional stability and effective governance strengthen the long-term impact of innovation on economic development, while inclusive financial systems expand access to economic opportunities and reduce inequality. Furthermore, sustainability-oriented policies are essential to ensure that economic growth remains environmentally responsible. In conclusion, a multidimensional growth model that integrates innovation, stability, inclusiveness, and sustainability provides a more comprehensive framework for achieving equitable and sustainable economic development.
Reinterpreting Economic Growth in the Context of Global Uncertainty and Structural Transformation Judijanto, Loso
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v0rsw832

Abstract

This study reinterprets economic growth in the context of global uncertainty and structural transformation, emphasizing a shift from traditional GDP-oriented approaches toward multidimensional and resilience-based frameworks. Increasing global shocks such as financial crises, pandemics, and geopolitical instability have exposed the limitations of conventional growth models and necessitated a new analytical perspective. This research employs a qualitative approach using a systematic literature review of peer-reviewed journal articles and policy reports. Data are analyzed through qualitative content analysis and a thematic interpretative framework to identify key dimensions of contemporary growth. The findings reveal that economic growth is shaped by global uncertainty, structural transformation, inclusiveness, ecological sustainability, digital innovation, institutional capacity, and advanced measurement frameworks beyond GDP. The discussion highlights a paradigm shift from “more growth” to “better, resilient, and sustainable growth,” where structural policies, diversification, and innovation play central roles. The study concludes that economic growth must be understood as an adaptive, inclusive, and sustainability-oriented process that integrates economic, social, and environmental dimensions. Such an approach provides a more comprehensive basis for policy formulation in an increasingly complex global economy.
National Economic Resilience in the Shadow of Global Fragmentation: A Contemporary Political Economy Perspective Judijanto, Loso
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/y8v8tn65

Abstract

This study reinterprets economic growth in the context of global uncertainty and structural transformation, emphasizing a shift from traditional GDP-oriented approaches toward multidimensional and resilience-based frameworks. Increasing global shocks such as financial crises, pandemics, and geopolitical instability have exposed the limitations of conventional growth models and necessitated a new analytical perspective. This research employs a qualitative approach using a systematic literature review of peer-reviewed journal articles and policy reports. Data are analyzed through qualitative content analysis and a thematic interpretative framework to identify key dimensions of contemporary growth. The findings reveal that economic growth is shaped by global uncertainty, structural transformation, inclusiveness, ecological sustainability, digital innovation, institutional capacity, and advanced measurement frameworks beyond GDP. The discussion highlights a paradigm shift from “more growth” to “better, resilient, and sustainable growth,” where structural policies, diversification, and innovation play central roles. The study concludes that economic growth must be understood as an adaptive, inclusive, and sustainability-oriented process that integrates economic, social, and environmental dimensions. Such an approach provides a more comprehensive basis for policy formulation in an increasingly complex global economy

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