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Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28089383     EISSN : 28088980     DOI : 10.55606
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal JUPSIM = E-ISSN : 2808-9383 P-iSSN :2808-8980 di https://journalcenter.org/index.php/jupsim adalah peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dari berbagai disiplin ilmu manajemen informatika. Artikel-artikel yang dipublikasikan di Jurnal JUPSIM meliputi hasil-hasil penelitian ilmiah asli (prioritas utama). Tujuan jurnal ini adalah untuk menerbitkan artikel berkualitas yang didedikasikan untuk semua aspek perkembangan terkini di bidang Sistem Informasi dan Manajemen Bisnis, cakupannya mencakup seperti : Sistem Informasi Manajemen Bisnis IT Audit & Assessment Programming & Algorithm Big Data Data Mining Cloud Computing Smart City IoT (Internet of Things) Tata Kelola SI
Arjuna Subject : Ilmu Komputer (semua kategori) - Sistem Informasi
Articles 309 Documents
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Pengaruh Live Streaming, Content Marketing dan Online Customer Review terhadap Keputusan Pembelian pada Tiktok Shop di Banda Aceh
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6023

Abstract

The development of digital technology has encouraged an increase in online shopping activities in Indonesia, including through the TikTok Shop platform which combines social media features and e-commerce transactions in one ecosystem. Although the platform is experiencing rapid user growth, the low buying interest of some consumers indicates a weakness in the digital marketing strategy implemented. Therefore, this study aims to analyze the influence of live streaming, content marketing, and online customer reviews on purchase decisions among TikTok Shop users in Banda Aceh. This study uses a quantitative approach through a survey of 96 respondents with purposive sampling technique. The data were analyzed using multiple linear regression to test the simultaneous and partial influences between the variables studied. The results of the study show that the three variables simultaneously have a significant effect on purchasing decisions. Partially, content marketing and online customer reviews have been shown to have a significant influence, while live streaming does not show a significant influence. These findings underscore the importance of informative content-based marketing strategies and customer review management to strengthen trust and increase consumer buying interest on social-commercial platforms such as TikTok Shop.
Pengaruh Promosi Social Media Instagram, Word of Mouth, and Personal Selling terhadap Keputusan Pembelian Produk Kosmetik Toko Kotty Banda Aceh
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6024

Abstract

cosmetic industry is considered a promising sector as it relates to basic human needs and evolving lifestyle trends, resulting in increasingly intense market competition. In Banda Aceh, Kotty Store offers a variety of local and international cosmetic products; however, fluctuating and declining sales indicate weaknesses in the application of Personal Selling and the influence of external factors such as weather conditions. These issues may cause consumers to experience difficulties in selecting products and potentially switch to competing stores. This study aims to analyze the effect of Instagram promotion, word of mouth, and Personal Selling on consumer purchasing decisions for cosmetic products at Kotty Store in Banda Aceh, both simultaneously and partially. This research employed a quantitative approach with a survey method by distributing questionnaires to 99 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that Instagram promotion, word of mouth, and Personal Selling have a significant effect on purchasing decisions, both partially and simultaneously. These findings highlight the important role of these three marketing strategies in encouraging consumers to make purchasing decisions at Kotty Store.
Pengaruh Tampilan Web dan Harga terhadap Keputusan Pembelian pada E-Commerce Shopee di Indonesia dengan Kepercayaan sebagai Variabel Intervening
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6025

Abstract

Shopee has become one of the most popular e-commerce platforms in Indonesia due to its attractive website design, competitive pricing, and high level of consumer trust, despite facing competition and challenges in maintaining service quality. Factors such as attractive website design, easy navigation, price promotions, and transaction security have been shown to significantly influence consumer purchasing decisions, especially following the increase in e-commerce usage during the pandemic. Based on initial findings and various issues faced by users, this study aims to analyze the influence of website appearance and price on purchasing decisions on Shopee e-commerce in Indonesia, with trust as an intervening variable. This study used a quantitative approach with a survey method by distributing questionnaires to 96 Shopee user respondents selected using a purposive sampling technique. Data analysis was conducted using path analysis and the Sobel test to examine the direct and indirect effects between variables. The results showed that website appearance and price significantly influence consumer trust. Website appearance and trust also significantly influence purchasing decisions. However, price does not directly influence purchasing decisions; however, trust is shown to mediate the effect of price on purchasing decisions. This finding implies that building consumer trust is a key factor in improving purchasing decisions, especially in the context of competitive pricing while still being trusted by consumers.
Apakah AI Sebagai Ancaman atau Justru Menjadi Peluang Bagi Dunia Kerja?
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.6033

Abstract

The rapid advancement of Artificial Intelligence has reshaped the demands of the modern labor market, creating both opportunities and challenges for future job seekers. This study investigates the influence of AI skills on employability, with creativity serving as a mediating variable among senior high school and vocational students in Batam, Indonesia. Using a quantitative research design, data were collected from 186 respondents through an online survey and analyzed with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings reveal that AI skills significantly enhance both creativity and employability. Creativity is also shown to have a positive effect on employability and partially mediates the relationship between artificial intelligence skills and employability. These results indicate that AI literacy, when combined with creative abilities, strengthens students’ adaptability, readiness, and competitiveness in the digital workforce. The study highlights the essential role of creativity as a complementary human skill that amplifies the benefits of artificial intelligence integration in learning. Overall, the research emphasizes the importance of fostering artificial intelligence competencies and creativity development to prepare young individuals for the evolving demands and complexities of future employment.
Determinasi Kinerja Organisasi: Analisis Remunerasi, Pelatihan, Jenjang Karier dan Budaya Organisasi: Human Resource Management
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6042

Abstract

This study aims to develop hypotheses related to factors that influence organizational performance, particularly in airline companies. The approach used is descriptive qualitative research with data collection techniques through literature studies, namely by reviewing relevant previous articles published in the 2020-2025 period. The analysis technique used is comparative analysis. The data used comes from relevant previous research, sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4, Emerald, Elsevier, Sage, Web of Science, Sinta Journal 2-5, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this study indicate that: 1) Remuneration affects organizational performance; 2) Training affects organizational performance; 3) Career paths affect organizational performance; 4) Organizational culture affects organizational performance. In addition, this study also found that external factors such as market changes and industry competition also have a significant impact on organizational performance. This study provides an overview of the importance of these factors in improving organizational performance, especially in airline companies, and the importance of effective human resource management to achieve the organization's strategic goals.
Kemitraan PT JDOR Express Indonesia dan Inovasi Digital di Desa Rengel Kabupaten Tuban
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6064

Abstract

The sustainability of MSMEs in Rengel Village, Tuban Regency, is strongly influenced by the integration of digital innovation and strategic partnerships with local logistics services. Within the ongoing shift toward technology-based economic transformation, digital innovation enhances operational efficiency, expands market reach, and strengthens competitiveness through the use of social media, online ordering platforms, and digital payment systems. Partnership with PT JDOR Express Indonesia plays a crucial role in overcoming distribution barriers that previously limited MSME growth. Supported by a network of more than 400 partners across its Soko, Rengel, and Plumpang branches, JDOR Express offers fast, affordable, and integrated logistics services, including motorcycle transport, delivery orders, child-friendly services, and the “JDOR Cangkingan” program. The synergy between digital innovation and logistics partnership encourages MSMEs to be more adaptive to market changes and improves both visibility and market access for local products. These findings highlight the importance of strengthening digital literacy and fostering cross-sector collaboration to build a more inclusive and sustainable MSME ecosystem.
Pengaruh Brand Image terhadap Purchase Intention Produk iPhone dengan Perceived Quality dan Trust sebagai Variabel Mediasi
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6116

Abstract

The objective of the research is to investigate how brand image affects the purchase intention of iPhone products towards considering perceived quality and trust as intervening variables. A quantitative method was used to gather data from 200 iPhone users or potential buyers in Bali, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that the brand image has no direct impact on purchase intention, which means that a strong brand image is not enough to persuade consumers to buy luxury products. Nonetheless, brand image plays an important role in the customers' cognitive and affective evaluations as it significantly affects perceived quality and trust. Perceived quality takes the lead among the factors with a direct effect on purchase intention, while trust comes next, which implies that the customers' intention to buy iPhone products is primarily motivated by their perception of product performance, features, reliability, and security. The roles of perceived quality and trust as mediators between the brand image and purchase intention are significant. Thus, the research brings to light thatmarketers dealing with premium technology products like the iPhone need to work on the perceived product quality and consumer trust to turn the intention to purchase into reality.
Pengaruh Persepsi Kemudahan Pengguna terhadap Minat Beli Ulang Produk Scarlett di Tiktok Shop Melalui Mediasi Emosi Positif
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6118

Abstract

This study aims to explore the effect of perceived ease of use on repurchase intention through the mediation of positive emotion among Scarlett consumers on TikTok Shop. This phenomenon emerges along with the increasing penetration of social media users, which drives these platforms to function not only as entertainment media but also as transaction channels. The transformation of social media into social commerce enables users to conduct various digital activities within a single platform. This research employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM), implemented with SmartPLS 4.0. A purposive sampling technique was applied to obtain 128 respondents who had purchased Scarlett products via TikTok Shop. The results indicate that perceived ease of use has a positive and significant effect on repurchase intention through the mediation of positive emotion. Positive emotion is found to act as a full mediator that strengthens the relationship between the independent variable and consumers’ repurchase intention. These findings confirm that feelings of enjoyment and satisfaction during shopping make consumers more likely to repurchase. Practically, this study highlights the importance of enhancing a pleasant shopping experience to elicit consumers’ positive emotions, which in turn reinforce repurchase intention toward a product on social commerce platforms.
Analisis SWOT Strategi Penerimaan Mahasiswa Baru: Tinjauan Pustaka dan Eksplorasi Praktis
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6137

Abstract

This study aims to determine the implementation of new student admission strategies at STIMI Banjarmasin. This is a descriptive qualitative study aimed at comprehensively describing the phenomena occurring in the field based on non-numerical data collection. The method used is a literature study, which analyzes various theoretical references relevant to the identified problems. Practical exploration refers to a learning or problem-solving approach that emphasizes the direct application of knowledge, skills, and theory in real-world situations or through direct experience, rather than solely through theoretical or abstract study. The analytical tool used is a SWOT analysis, which systematically identifies various factors to formulate a company strategy. This analysis is based on logic that maximizes strengths and opportunities while simultaneously minimizing weaknesses and threats. The results of the study indicate several IFAS and EFAS strategies that STIMI Banjarmasin can implement to increase new student admissions.
Peran Kolaborasi dan Inovasi pada Pengembangan Ekosistem Bisnis Digital
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6144

Abstract

This study examines the roles of collaboration and innovation in developing digital business ecosystems. It employs a narrative literature review of core scholarship on business ecosystems, digital platforms, and collaboration–innovation practices in both global and Indonesian contexts. The synthesis indicates that digital business ecosystems constitute multilateral interdependence structures that require alignment of roles and activities across actors to realize a shared value proposition. Collaboration therefore becomes a structural necessity, as ecosystem innovation is modular and complementary, and value emerges only when contributions from diverse parties are coherently integrated. Digital platforms accelerate ecosystem growth through generativity and network effects, yet they also demand collaborative governance to keep collective innovation coordinated and goal-oriented. Empirical evidence further shows that collaboration facilitated by platforms, hubs, or intermediaries speeds up the exchange of data, knowledge, and resources, triggering technological, service, governance, and business-model innovations that enhance ecosystem performance and sustainability. However, many ecosystems still face limitations in the depth of collaboration—often not progressing to co-production or joint R&D—resulting in suboptimal collective innovation. This study enriches digital ecosystem theory and offers practical implications for orchestrating collaboration and sustaining innovation in digital business ecosystems.

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