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Joni Rokhmat
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joni.fkip@unram.ac.id
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Jl. Majapahit No. 62, Kota Mataram, Nusa Tenggara Barat, 83125
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INDONESIA
Jurnal Pengabdian Pendidikan IPA Kontekstual
Published by Universitas Mataram
ISSN : -     EISSN : 30467918     DOI : https://doi.org/10.29303/jppik.v4i1.1464
Core Subject : Science, Education, Social,
Chemistry Earth & Planetary Sciences Education Physics Social Sciences
Jurnal Pengabdian Pendidikan IPA Kontekstual (JPPIK)| merupakan salah satu jurnal Program Studi Doktor Pendidikan IPA, Universitas Mataram. Artikel dapat diterima dalam Bahasa Indonesia dan Bahasa Inggris. JPPIK merupakan wadah publikasi kegiatan pengabdian kepada masyarakat dan kegiatan social kemasyarakatan untuk dosen, guru, mahasiswa, dan masyarakat umum. Cakupan dari jurnal ini, adalah pengabdian kepada Masyarakat, kegiatan Sosial Kemasyarakatan, dan Community Service Responsibility.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 33 Documents
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Seminar On The Use Of Social Media As Business Promotion In The Digital Economy Era For Students Of SMAN 5 Mataram As A Form Community Service Syifa Ramadhani; Joni Rokhmat
Jurnal Pengabdian Pendidikan IPA Kontekstual Vol. 3 No. 4 (2025): November 2025
Publisher : Postgraduate Program, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppik.v3i4.1489

Abstract

The rapid development of the digital economy in Indonesia opens up great opportunities for the younger generation to develop businesses through social media. However, digital literacy and marketing skills among students still need to be improved. This article describes the implementation of the seminar "The Utilization of Social Media as Business Promotion in the Digital Economy Era" for students of SMAN 5 Mataram as a form of community service. The seminar, which was attended by 74 students from grades X to XII, presented two speakers with theoretical and practical backgrounds. This activity aims to improve students' knowledge and skills in using social media for business promotion. The results of observation and documentation show high student participation, positive responses, and increased understanding of digital marketing strategies. This activity makes an important contribution in increasing digital entrepreneurship literacy and student motivation to start using social media productively.
Seminar On The Use Of Social Media For Business Promotion In The Digital Economy Era Nurmuhlisa; Joni Rokhmat
Jurnal Pengabdian Pendidikan IPA Kontekstual Vol. 3 No. 4 (2025): November 2025
Publisher : Postgraduate Program, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppik.v3i4.1492

Abstract

The seminar with the theme "The Utilization of Social Media for Business Promotion in the Digital Economy Era" was held as part of the Teaching Assistance Group Work Program of SMAN 5 Mataram in 2025. This seminar aims to provide students with an understanding of opportunities and strategies for the use of social media as a means of business promotion in facing the development of the digital economy. Participants in the activity are student representatives from classes X to XII. The implementation of the seminar was carried out through the delivery of material using presentation media and interactive discussion sessions. The results of the activity showed that participants gained insight into how to find business ideas in the digital era, basic strategies to promote products through social media, as well as challenges and solutions in the digital promotion process. This activity is expected to increase students' digital literacy, foster entrepreneurial interest, and motivate the younger generation to utilize technology productively towards a Golden Indonesia 2045.
Integrasi Pembelajaran IPA dengan Lingkungan Ekowisata Melalui Kegiatan Kuliah Kerja Lapangan (KKL) di Sekotong, Lombok Barat Naf'atuzzahrah
Jurnal Pengabdian Pendidikan IPA Kontekstual Vol. 2 No. 1 (2024): Februari 2024
Publisher : Postgraduate Program, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppik.v2i1.1528

Abstract

Kegiatan Kuliah Kerja Lapangan (KKL) merupakan salah satu bentuk pengabdian yang memberikan kesempatan kepada mahasiswa untuk mengaplikasikan teori ke dalam konteks nyata. Kegiatan ini bertujuan untuk mengintegrasikan pembelajaran Ilmu Pengetahuan Alam (IPA) dengan lingkungan ekowisata sebagai sumber pembelajaran pada sekolah menengah pertama (SMP). KKL dilaksanakan melalui survei lokasi ekowisata, observasi sekolah, penyusunan perangkat pembelajaran berbasis kurikulum merdeka terintegrasi ekowisata, pelaksanaan pembelajaran, serta evaluasi kegiatan secara menyeluruh. Hasil kegiatan menunjukkan bahwa lingkungan ekowisata Mangrove Tanjung Batu memiliki potensi edukatif yang dapat diintegrasikan dalam materi IPA, khususnya pada materi ekologi dan keanekaragaman hayati. Kegiatan ini mendukung pelaksanaan pembelajaran kontekstual, meningkatkan motivasi belajar, serta memperkuat kompetensi pedagogik mahasiswa. Namun beberapa hambatan ditemukan seperti keterbatasan fasilitas dan waktu pelaksanaan. Secara keseluruhan, kegiatan KKL dapat memberikan kontribusi terhadap pengembangan pembelajaran IPA berbasis lingkungan dan ekowisata.

Page 4 of 4 | Total Record : 33

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