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PANOPTICON: Journal of English Studies
Published by Universitas Pamulang
ISSN : -     EISSN : 30478693     DOI : https://doi.org/10.32493/pnp.v4i1.58457
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
PANOPTICON: Journal of English Studies is a scholarly journal published by English Letter of Universitas Pamulang. It was founded in 2024, with registered number E-ISSN: 3047-8693. PANOPTICON has commitment to exchange and share ideas as well as research findings from researchers. Also, it provides the interdisciplinary forum for the most recent innovations, trends, concerns, practical challenges encountered and the solutions adopted in the field of Literature, Linguistics, and Cultural Studies: Children Literature Cyber Literature Gender Studies Issues in Eco-literature Literature in the context of Asia Postcolonial Issues in Literature and Culture World Literature Travel Literature Popular Literature Applied Linguistics Discourse Analysis Translation of Literary Works Cultural Studies Language Teaching
Arjuna Subject : Seni dan Humaniora - Sastra dan Teori Sastra
Articles 74 Documents
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First and Second Language Acquisition in Children: Socio-cognitive Approach
PANOPTICON: Journal of English Studies Vol. 2 No. 2 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i2.43188

Abstract

Humans carry out social interactions through communication, and such communication with language, as human children, begin to recognize communication from the process of thinking and it is called cognitive. Concerning language acquisition in children, children’s communicative and interactive abilities implicitly (through eye gaze), and explicitly (through the choice of objects) become a problem when influential factors cognize children’s language with surrounding influences, in addition to understanding the perspectives of others and surroundings, thus contributing to social interaction. The purpose of this study is to obtain information on opportunities and participation in children’s language acquisition through the exploration of language effect elements of children’s alignment cognition with influential factors by semiotics and sociolinguistics through synchronized socio-cognitive alignment and in factors that become supporting factors for children’s first language and second language acquisition, both in environmental involvement and socially and communicatively, with descriptive qualitative research methods through observation and semi-structured interviews by analyzing through audio video shoots in class, including instructions, language, intonation, gestures, eye gaze, and proxemics, it appears that the opportunity for involvement in coherence, namely the alignment of semiotic resources, is found to be very influential on the acquisition of children’s first and second languages by the previous factors. Thus, the synchronization of semiotic resources is expressed through children’s cognitive alignment.
Turn Taking Strategies in Hot Ones Show with Zayn Malik
PANOPTICON: Journal of English Studies Vol. 2 No. 3 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i3.43319

Abstract

This study examines a conversation by analyzing the dynamics of turn-taking within it. The focus of the study is on a talk show from the Hot Ones program, featuring guest star Zayn Malik, posted on the YouTube channel. A qualitative approach is used to explore how the host and guests manage turn-taking to facilitate effective communication. The theoretical framework of Sacks et al. (1974) serves as the foundation for this study. The findings reveal the following turn-taking strategies: starting up (17), holding the floor (22), interrupting (12), overlapping (1), yielding the floor (2), and taking over (1). The analysis of turn-taking, particularly the prevalence of holding the floor, highlights key conversational strategies in talk shows. Through detailed examination of the video podcast data, new insights into the structure and dynamics of conversation, including various turn-taking strategies, are uncovered.
Narrative Analysis of Beauty Standards in Korea: A Study of Sienna Hong's YouTube Content
PANOPTICON: Journal of English Studies Vol. 2 No. 3 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i3.43322

Abstract

This study explores the perspectives and personal experiences of Sienna Hong, a YouTube content creator, on the societal beauty standards prevalent in South Korea. It offers valuable insights into the complex dynamics surrounding these standards and their broader societal implications. Through qualitative data analysis, this research employs Seymour Chatman’s (1978) narrative theory to examine the narrative components that bring these issues to light. The findings reveal an engaging portrayal of Sienna Hong's storytelling, which skillfully balances casual and formal language styles, enhancing the appeal and relatability of her content. This study highlights the importance of narrative elements in digital storytelling, particularly within the context of YouTube vlogs.
A Critical Discourse Analysis of ‘A Guide to Boycotting for Palestine’ on the ‘Let’s Talk Palestine’ Instagram Account Using Fairclough’s Three-Dimensional Model
PANOPTICON: Journal of English Studies Vol. 2 No. 3 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i3.43342

Abstract

This study aims to investigate the use of written communication on an Instagram post. Specifically, the power contained in the communication and its influence for the audiences. In purpose to reveal the implied meaning of the messages, by examining the diction used, sentence form and the topography in a written communication. This study applied a qualitative descriptive method to help in arranging this study. This study found the relationship between the word used and the author ideology in an instagram post which can be known as a form of discourse. The examined data shows that the repetition of words ‘BDS’ and ‘Boycott’ has a power to build up the content. With the depicted symbols as the target of the ‘BDS’ and 'Boycott’ action, the author uses his/her authority to influence the readers persuasively. The writers conclude that the object is conveying the author’s message to persuade the audiences with the use of language. Further, this study focuses on an Instagram post entitled, “A Guide to Boycotting for Palestine” by the “Let’s Talk Palestine” Instagram account.
Illocutionary Acts in Collider Interviews with the Jamojaya Film Crew
PANOPTICON: Journal of English Studies Vol. 2 No. 3 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i3.43361

Abstract

This study aims to analyze the types and functions of illocutionary speech acts in interviews with Rich Brian and Justin Chon. It further identifies the most and least frequently used illocutionary acts in the interview. Using a descriptive-qualitative approach, this analysis relies on data drawn from a video interview with the cast and crew of Jamojaya on the Collider Interviews YouTube channel. The analysis is based on the framework developed by Searle & Vanderveken (1985). The data, transcribed into written form, was observed and categorized into various types and functions of illocutionary acts. Out of 139 instances of illocutionary acts identified, the breakdown is as follows: 85 assertive acts (61.15%), 33 directives (23.74%), 20 expressives (14.39%), 1 commissive (0.72%), and 0 declaratives. These findings suggest that assertive acts are the most prevalent, encompassing functions like informing, believing, stating, and asserting, which dominate the interview. Conversely, declaratives are the least represented category in this study.
Politeness Strategies in Jimmy Kimmel Live with David Beckham’s Guest Appearance on Youtube
PANOPTICON: Journal of English Studies Vol. 2 No. 3 (2024): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v2i3.43398

Abstract

This study aims to identify any kinds of politeness strategies, understand how talk shows influence people's perceptions of important issues and how they shape public culture through mass media used in Jimmy Kimmel Live with David Beckham’s Guest Appearance on Youtube. The writer uses a descriptive qualitative method to explain the data and follows the theory of Brown and Levinson (1987) to answer the statement of the problem. Besides on the finding, the writers found the conversation on Jimmy Kimmel Live with David Beckham on Youtube reveals 149 politeness strategies, with positive politeness being the most common, appearing 107 times. Then, 11 bald on record, 18 negative politeness, and 13 off record. Additionally, the results show that 149 different politeness techniques were employed during Jimmy Kimmel and David Beckham's interaction. It can be concluded that politeness strategy is one of the things that are very important for interactions to respect and maintain the self-esteem of others. The implications study shed light on the practical purposes of manners and their influence on discourse and social interactions. The examination of politeness strategies in this particular setting advances our knowledge of interpersonal communication dynamics and the methods speakers use to successfully negotiate social norms and accomplish communication objectives.
The Symbolism in KFC: A Semiotic Analysis of Branding Through Peirce’s Theory
PANOPTICON: Journal of English Studies Vol. 3 No. 1 (2025): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v3i1.45729

Abstract

In the competitive fast-food industry, KFC's logo and slogan play a crucial role in brand identity and customer perception. This study examines the image of Colonel Sanders in the logo and the tagline, "It's Finger Lickin' Good," through Charles Sanders Peirce's semiotic theory. The analysis explores how these verbal and visual elements engage customers and create meaning. Using qualitative methods such as customer perception surveys, content analysis, and literature reviews, the study finds that the tagline enhances the brand's sensory appeal, while the logo fosters trust and nostalgia. Together, these elements build an emotional connection that boosts customer engagement and brand loyalty. The study highlights the importance of semiotic analysis in understanding branding strategies in the fast-food industry. Applying Peirce's concepts of representamen, interpretant, and object, the research illustrates how KFC effectively navigates brand communication challenges to establish itself as a globally recognized fast-food brand. These findings contribute to ongoing discussions in semiotics, branding, and marketing, offering insights for future research in these areas.
A Peircean Semiotic Analysis of Herborist Handbody Advertisements
PANOPTICON: Journal of English Studies Vol. 3 No. 1 (2025): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v3i1.45755

Abstract

Advertising plays a crucial role in modern marketing by attracting consumers and encouraging purchases. Every advertisement uses specific signs to engage customers. This research aims to identify the signs present in Herborist handbody advertisements and examine their role in visual communication. Using a qualitative descriptive method and image analysis, the researcher analyzed 23 data points, including 11 icons, 8 indexes, and 4 symbols. The findings reveal that icons and indexes are the most dominant elements, significantly influencing the advertisement's message. Icons serve as visually appealing representations that capture the audience's attention and create positive associations with the product, reinforcing beauty and self-care ideals. Meanwhile, indexes establish connections between product usage and expected results, fostering trust and confidence among consumers. By integrating these two components, the advertisement constructs a compelling narrative that draws attention and encourages consumer engagement. The prominence of icons and indexes highlights the critical role of semiotic elements in effective advertising, demonstrating their ability to enhance communication and spark consumer interest
Semiotic Analysis of Signifiers and Signifieds in Social Media Advertisements: Brand Identity and Consumer Perception: English
PANOPTICON: Journal of English Studies Vol. 3 No. 1 (2025): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v3i1.45827

Abstract

This study examines the role of signifiers and signifieds in product advertisements on social media, applying Ferdinand de Saussure’s semiotic theory to explore how visual and textual elements shape brand identity and consumer perception. Using a qualitative approach, this research analyzes advertisements from ten global brands, including Nike, Coca-Cola, Apple, Dove, McDonald's, Starbucks, L'Oréal, GoPro, Audi, and Rolex. Findings indicate that each brand strategically employs a combination of visual signifiers—such as logos, imagery, and colors—alongside verbal elements like slogans to convey deeper meanings associated with brand values, identity, and emotional appeal. The study concludes that the strategic use of semiotic elements in advertising enhances brand-consumer relationships and reinforces brand identity beyond the functional aspects of a product.
Code-Switching Used by Cinta Laura and Yoshi Sudarso on Puella Podcast: Dulu Mau Jadi Guru, Sekarang Masuk Hollywood (A Sociolinguistic Approach)
PANOPTICON: Journal of English Studies Vol. 3 No. 1 (2025): PANOPTICON: JOURNAL OF ENGLISH STUDIES
Publisher : Sastra Inggris UNPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pnp.v3i1.46616

Abstract

Code-switching, the alternation between languages within conversations, reflects complex linguistic and cultural phenomena. This study examines code-switching in the bilingual podcast "Puella Podcast: Dulu Mau Jadi Guru, Sekarang Masuk Hollywood," featuring Cinta Laura and Yoshi Sudarso, using qualitative method by transcribing the data and Poplack’s theory to identify three types of code-switching: intra-sentential, inter-sentential, and tag-switching. A total of 176 instances of code-switching were identified, with tag-switching (74 instances) being the most frequent, followed by intra-sentential (68 instances) and inter-sentential switching (34 instances). Tag-switching was predominantly used to insert English terms into Indonesian sentences for clarity and cultural resonance. The findings reveal that code-switching serves various functions, including enhancing expressiveness, emphasizing emotions, and conveying cultural nuances, as well as providing precision for concepts lacking direct equivalents in one language. Linguistic proficiency, contextual relevance, and cultural identity were key factors influencing the speakers’ use of code-switching, reflecting their multicultural backgrounds and ability to engage bilingual audiences. This study highlights the role of code-switching as a linguistic tool and a medium for cultural representation, identity expression, and audience connection in digital media, contributing to a deeper understanding of bilingualism in contemporary sociolinguistics

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