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SOCIORA: The Journal of Social Sciences, Economics, and Humanities
Published by Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat
ISSN : -     EISSN : 30638631     DOI : https://doi.org/10.33753/sociora
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
SOCIORA: The Journal of Social Sciences, Economics, and Humanities is published by Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM). Published four times a year (January, April, July, and October). The objectives of the SOCIORA Journal are 1) to develop advances in social sciences and humanities, 2) to become a media for documenting thoughts based on social sciences and humanities. The provisions for the scope of content in this SOCIORA: The Journal of Social Sciences, Economics, and Humanities are the development of ideas and results of scientific studies with the aim of advancing social sciences, economics, and humanities. In addition, the existence of this journal is expected to be a means for improving the competence of lecturers and also as an alternative for the general public in publishing their work.
Arjuna Subject : Umum - Umum
Articles 43 Documents
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Pengaruh Harga dan Promosi di Media Sosial terhadap Keputusan Pembelian pada Iga Pochie The Icon BSD, Kota Tangerang Selatan Zacky Zildjian Alfarabi; Syamruddin Syamruddin
Ilmu Sosial, Ekonomi, dan Humaniora Vol 3 No 2: April 2026
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/sociora.v3i2.70

Abstract

The purpose of this research was to analyze the effect of Price, and Promotion on Media Social on Purchase Decisions at Iga Pochie The Icon BSD, both partially and simultaneously. A quantitative approach was employed, involving a sample of 100 respondents selected using the Rao Purba’s formula. Data were collected through questionnaires and analyzed using SPSS version 27 Slovin. The analytical techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, and hypothesis testing (t-test and F-test). The results indicate that, partially Price (X1) variable has a significant effect on Purchase Decisions (Y) (t value = 14.854 > t table = 1.661), and Promotion on Meia Social (X2) (t value = 6,968 > t table = 1.661). Simultaneously, Price and Promotion on Media Social have a significant effect on purchase decisions, as indicated by the (F value = 111.008 > F table = 3.090). In conclusion, Price, and romoionon Media Social significantly effect consumers' purchase decisions, both partially and simultaneously, at Iga Pochie The Icon BSD.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Harga, dan Promosi di Media Sosial terhadap Keputusan Pembelian pada Iga Pochie The Icon BSD, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 100 responden yang diperoleh menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, dan analisis data menggunakan SPSS versi 27. Pengujian data dilakukan melalui uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa secara parsial, variabel Harga (X1) berpengaruh signifikan terhadap Keputusan Pembelian (Y) (t hitung 14,854 > t tabel 1,661), dan Promosi di Media Sosial (X2) memberikan pengaruh signifikan (t hitung 6,968 > t tabel 1,661). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap keputusan pembelian (F hitung 111,008 > F tabel 3,090). Dengan demikian Harga, dan Promosi di Media Sosial secara parsial maupun simultan memiliki pengaruh signifikan terhadap keputusan pembelian konsumen pada Iga Pochie The Icon BSD. Kata Kunci: harga; promosi di media sosial; keputusan pembelian
Pengaruh Motivasi Kerja dan Knowledge Management terhadap Kinerja Karyawan pada Divisi Operasional PT Container Sukses Logistik, Jakarta Utara Ahmad Suhaemi
Ilmu Sosial, Ekonomi, dan Humaniora Vol 2 No 4: Oktober 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/sociora.v2i4.66

Abstract

This research was conducted at PT Container Sukses Logistik which aims to determine the effect of Work Motivation and Knowledge Management on Employee Performance of PT. Container Sukses Logistik, both partially and simultaneously. The method used is saturated sampling using a sample of 37 employees. Data analysis uses validity test, reliability test, classical assumption test, regression analysis, correlation test, coefficient of determination analysis and hypothesis test (T and F). The hypothesis test obtained with a value of Thitung> Ttabel or (4.813> 2.030), this is strengthened by a probability significance of 0.00 <0.05, thus H0 is rejected and H1 is accepted meaning there is a partial significant influence between motivation on employee performance at PT Container Sukses Logistik. Knowledge Management has a positive and significant effect on employee performance. This is based on the results of the regression test obtained by the regression equation Y = 13.569 + 0.625 X2 and the results of the hypothesis test obtained with a value of Thitung> Ttabel (5.521> 2.030), this is strengthened by a probability significance of 0.00 <0.05, thus H0 is rejected and H2 is accepted meaning there is a significant influence partially between Knowledge Management on employee performance at PT Container Sukses Logistik. Motivation and Knowledge Management have a positive and significant effect on employee performance. This is based on the results of the regression test Y = 7.612 + 0.373X1 + 0.431X2 and the results of the hypothesis test obtained with a value of Fhitung> Ftabel or (18.299> 2.880), this is also strengthened by a ρ value <Sig 0.050 or (0.00 <0.05). Thus H0 is rejected and H3 is accepted. This means there is a significant influence simultaneously between motivation and Knowledge Management on employee performance at PT Container Sukses Logistik. Abstrak Penelitian ini dilakukan di PT Container Sukses Logistik yang bertujuan untuk mengetahui pengaruh Motivasi dan Knowledge Management terhadap Kinerja Karyawan PT. Container Sukses Logistik, baik secara parsial maupun simultan. Metode yang digunakan adalah sampling jenuh menggunakan sampel sebanyak 37 karyawan. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, uji korelasi, analisis koefisien determinasi dan uji hipotesis (T dan F). hasil penelitian ini adalah Motivasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan. hasil uji hipotesis dengan nilai Thitung > Ttabel (5,521 > 2,030), hal ini diperkuat dengan probability significancy 0,00 < 0,05, dengan demikian H0 ditolak dan H2 diterima artinya terdapat pengaruh yang signifikan secara parsial antara Knowledge Management terhadap kinerja karyawan pada PT Container Sukses Logistik. Motivasi dan Knowledge Management berpengaruh positif dan signifikan terhadap kinerja karyawan. Hal ini berdasarkan hasil uji regresi Y = 7,612 + 0,373X1 + 0,431X2 dan diperoleh hasil uji hipotesis dengan nilai Fhitung > Ftabel atau (18,299> 2,880), hal ini juga diperkuat dengan ρ value < Sig 0,050 atau (0,00 < 0,05). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh yang signifikan secara simultan antara motivasi dan Knowledge Management terhadap kinerja karyawan pada PT Container Sukses Logistik. Kata Kunci: motivasi kerja; knowledge management; kinerja karyawan
Pengaruh Inventory Turnover dan Debt to Equity Ratio terhadap Return on Equity pada PT Akasha Wira International Tbk Periode 2014-2024 Belinda Maharani; Tri Wartono
Ilmu Sosial, Ekonomi, dan Humaniora Vol 3 No 1: Januari 2026
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/sociora.v3i1.60

Abstract

This research aims to examine the influence of inventory turnover and debt to equity ratio on return on equity at PT Akasha Wira International Tbk for the period 2014-2024. Inventory turnover reflects the effectiveness of inventory management, while the debt-to-equity ratio indicates the company’s financing structure thru the use of debt, and return on equity is used as a benchmark for company profitability. The approach used in this study is quantitative, with multiple linear regression analysis using SPSS Version 25. The data analyzed was obtained from the company’s annual financial reports. The research results indicate that, partially, inventory turnover and the debt-to equity ratio have a significant influence on equity returns. Simultaneous testing shows that both variables jointly influence equity returns with a coefficient of determination of 88,9%. The results are expected to provide useful input for managament in making financial decisions, as well as for investors in evaluating the company’s profit potential.  Abstrak Penelitian ini bertujuan menguji pengaruh Inventory Turnover dan Debt to Equity Ratio terhadap Return on Equity pada PT Akasha Wira International Tbk Periode 2014-2024. Inventory Turnover mencerminkan efektivitas pengelolaan persediaan, sementara debt to equity ratio menunjukkan struktur pembiayaan perusahaan melalui penggunaan utang, sementara Return on Equity digunakan`sebagai tolak ukur profitabilitas perusahaan. Pendekatan yang digunakan dalam penelitian ini bersifat kuantitatif, dengan metode analisis regresi linear berganda menggunakan bantuan aplikasi SPSS Versi 25. data yang dianalisis diperoleh dari laporan keuangan tahunan perusahaan. Hasil peenelitian menunjukkan bahwa secara parsial, Inventory turnover dan debt to equity ratio memiliki pengaruh signifikan terhadap return on equity. Uji simultan menunjukkan bahwa kedua variabel tersebut bersama-sama mempengaruhi return on equity dengan koefisien determinasi sebesar 88,9%. Hasilnya diharapkan dapat memberikan masukan yang berguna bagi pihak manajamen dalam mengambil keputusan keuangan, serta bagi investor dalam mengevaluasi potensi keuntungan perusahaan. Kata Kunci: inventory turnover; debt to equity ratio; return on equity

Page 5 of 5 | Total Record : 43

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