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Muhammad Syafiq
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Public Studies and Business Administration Journal
Published by PT Penelitian dan Pengembangan Ilmu
ISSN : -     EISSN : 30477867     DOI : DOI: https://doi.org/10.62207
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences Other
publish original articles in the form of a unique new knowledge in the fields of public administration and business administration. This journal opens opportunities for the publication of the existence and research sharing and sustainable efforts development in public and business administration field.
Arjuna Subject : Umum - Umum
Articles 23 Documents
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THE ROLE OF ETHICS IN PUBLIC ADMINISTRATION: A SYSTEMATIC REVIEW OF GLOBAL PRACTICES AND CHALLENGE Suprapti Widiasih; Faizah Julina; Sri Susanti
Public Studies and Business Administration Journal (PUSBA) Vol. 1 No. 2 (2024): Public Studies and Business Administration Journal (PUSBA) - June
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/kh3gw123

Abstract

Ethics plays a fundamental role in public administration governance, especially in increasing accountability, transparency and public trust. This research aims to systematically analyze the role of ethics in global practice using a Systematic Literature Review (SLR) approach with the PRISMA framework. The research results show that the application of ethics strengthens accountability mechanisms, facilitates transparency, and builds public trust through good governance practices. The implications of this research provide recommendations for policy makers to integrate ethical principles in public policy to improve sustainable governance.
SUSTAINABLE PUBLIC POLICY IN THE FACE OF CLIMATE CHANGE: A COMPARATIVE STUDY OF GLOBAL BEST PRACTICES Amas Mashudin
Public Studies and Business Administration Journal (PUSBA) Vol. 1 No. 4 (2024): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/qz3fx640

Abstract

Climate change is an urgent global challenge, requiring a systematic and sustainable public policy response. This research aims to identify the main principles and characteristics of sustainable public policies that are effective in mitigating and adapting to climate change in various countries. Using a Systematic Literature Review (SLR) approach, we analyze 40 peer-reviewed articles published in the last decade. Findings show that successful policies are based on principles such as good governance, evidence-based approaches, and cross-sector collaboration. Additionally, characteristics of effective policies include a strong regulatory framework, market-based instruments, and transparent monitoring mechanisms. A comparative analysis of best practices, including the European Green Deal, US Inflation Reduction Act, Nordic Climate Governance Model, And Indonesia’s Low Carbon Development Initiative, reveals that a combination of regulatory strategies and economic incentives can significantly reduce greenhouse gas emissions. This research provides valuable insights for policymakers in designing more adaptive and effective climate policies.
THE IMPACT OF ADMINISTRATIVE DECENTRALIZATION ON LOCAL GOVERNMENT PERFORMANCE Diyan Ramadhani; Aan Adiazmil
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 1 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8x748k81

Abstract

Administrative decentralization has become an important strategy in government reform in various countries, with the aim of improving regional government performance through increasing efficiency, effectiveness and accountability. This research conducts a systematic review of existing literature to explore the impact of administrative decentralization on local government performance, as well as identifying factors that influence the success or failure of its implementation. The results of the analysis show that the impact of decentralization is varied, depending on the institutional context, administrative capacity and national policy support. Although decentralization can improve public services, challenges such as resource inequality and corruption at the local level often hinder their effectiveness. This research provides policy recommendations to increase the effectiveness of decentralization, including strengthening administrative capacity, proportional fiscal decentralization, and improving accountability mechanisms. It is hoped that these findings can become a reference for policy makers and academics in designing more effective decentralization policies.
POLITICAL COMMUNICATION AND POP CULTURE: THE INFLUENCE OF SOCIAL MEDIA ON THE COMMUNICATION STYLE OF POLITICAL CANDIDATES Abdul Rahman
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/wsjvvw43

Abstract

Social media has transformed the contemporary political communication landscape, making it a key arena for candidates to build rapport with the public. In Indonesia, with over 70% of the population using social media and the dominance of platforms like TikTok and Instagram, social media serves not only as a space for entertainment but also as a political battleground. This phenomenon has given rise to the integration of popular culture—memes, viral music, slang, and even fashion—into candidates' communication styles, particularly to appeal to the younger generation, who make up the majority of users.This study uses a narrative review approach to literature from 2010–2025 from Scopus, Web of Science, and Google Scholar. The analysis highlights themes of mediatization, personalization, populism, and cultural hybridity. Findings show that social media encourages candidates to appear more personal, casual, and relatable through humor, storytelling, and popular culture symbols. This strategy is effective in increasing engagement, but risks diminishing credibility if the substantive message is ignored.
INTERCULTURAL POLITICAL COMMUNICATION: ADAPTATION STRATEGIES OF POLITICAL CANDIDATES IN PLURAL REGIONS Abdul Rahman
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ebyrm161

Abstract

This study examines the adaptation strategies of candidates' political communication in plural areas through a pluralistic approach.narrative review. Although the dynamics of contemporary political communication are dominated by discoursemedia framing, digital campaigning, and identity politics, there is a gap in the literature regarding the adaptation of intercultural communication. This article aims to analyze how political candidates adapt their messages, channels, and communication styles to reach cross-cultural audiences. The findings indicate that candidates integrate cultural symbols, differentiate their message strategies, and utilize communication channels that suit the characteristics of plural communities. The success of this adaptation is greatly influenced by the socio-cultural context, the level of societal plurality, and the candidate's legitimacy. However, adaptation also faces challenges such as the risk of message fragmentation, conflicts between vision consistency and the need for local adaptation, and the potential for backlash if deemed inauthentic. Theoretically, this research enriches the political communication literature with an intercultural perspective and proposes a new conceptual framework. Practically, it provides guidelines for candidates to build inclusive, persuasive, and sustainable communication in diverse societies, contributing to social cohesion and healthy democracy.
BEHAVIORAL PUBLIC ADMINISTRATION: NUDGING FOR BETTER COMPLIANCE IN TAX AND REGULATORY SYSTEMS Wiszda Asma; Laili Witriana
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/d7qx5a61

Abstract

This study reviews the effectiveness of interventions compared to traditional sanctions in improving tax and regulatory compliance, highlighting the challenges tax gap in Indonesia. ModeldeterrenceTraditional methods, while effective in the short term, carry high costs and have the potential to erode trust. In contrast,behavioral public administration with nudge(simplification of procedures, reminders, social norms) have been shown to be more cost-effective and effective in encouraging voluntary compliance, especially in environments with high public trust.However, the effectiveness, limited by low tax morale, decay effects, and the cultural-institutional context. Traditional sanctions remain important for serious offenders, but can damage long-term trust. Academically, this study enriches the public administration literature by emphasizing behavioral insights, bridging deterrence theorywith a behavioral perspective.Policy implications include a shift to behavioral informed regulation, contextual design, and hybrid models (nudge+ sanctions) for optimal balance. Leveraging digital technology is also crucial for efficiency. In conclusion, a hybrid approach is the optimal strategy for sustainable compliance.
POLITICAL COMMUNICATION AND GENDER REPRESENTATION FROM A LOCAL CULTURAL PERSPECTIVE Abdul Rahman
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/rswn7w56

Abstract

This study aims to analyze how local culture shapes patterns of gender representation in the political communication of political actors in Indonesia.narrative reviewThis study synthesizes various literatures from the perspectives of political communication, cultural studies, and gender studies to understand the relationship between local cultural values ​​and the construction of gender representation. The review shows that local culture plays a central role in determining how gender identities are constructed, negotiated, and displayed in political practice. In the Javanese cultural context, gender representation is often tied to patriarchal structures and refined norms, while Minangkabau culture emphasizes the legitimacy of female leadership through matrilineal traditions. In Bugis, the concept of bissu demonstrates a more inclusive diversity of gender expressions, while Balinese culture displays a balance of purusha pradhana values ​​that still contain gender hierarchies. This study also finds that culturally based political communication strategies through traditional symbols, local rhetoric, and gender imagery are used by political actors to build legitimacy. Furthermore, local and national media play a significant role in framing gender representation according to the cultural context of each region. Overall, this study confirms that gender representation in Indonesian politics is contextual and cannot be separated from the local cultural constructions that exist within society.
OPTIMALISASI KETERLIBATAN PERSONEL KOMPONEN CADANGAN NASIONAL UNTUK MENDUKUNG PENANGGULANGAN BENCANA DI INDONESIA: PERSPEKTIF KEBIJAKAN PERTAHANAN NEGARA Didik Muktiyanto; Setyo Widagdo; Milda Istiqoma; Rita Parmawati; Rijal Asnawi
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/x2yygx29

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi keterlibatan Personel Komponen Cadangan Nasional dalam mendukung penanggulangan bencana di Indonesia, melalui perspektif kebijakan pertahanan negara. Berdasarkan Undang-Undang Nomor 23 Tahun 2019 tentang Pengelolaan Sumber Daya Nasional untuk Pertahanan Negara. Metode penelitian yang digunakan kualitatif deskriptif. Pengumpulan Data melalui Studi Kepustakaan mengkaji berbagai sumber hukum dan kebijakan, selanjutnya  Wawancara Semi-terstruktur dilakukan dengan berbagai pihak yang relevan, termasuk pejabat dari Kementerian Pertahanan, BNPB, serta para ahli dan praktisi di bidang penanggulangan bencana. Hasil penelitian menunjukkan bahwa, Komponen Cadangan yang terdiri dari warga sipil dapat berperan penting dalam menangani berbagai ancaman, termasuk bencana. Hingga tahun 2023, terdapat 9.012 personel Komponen Cadangan yang tersebar di seluruh Indonesia. Namun keterlibatan keterlibatan Komponen Cadangan dalam penanganan bencana masih belum dilaksanakan karena fokus mobilisasi diarahkan pada ancaman militer dan hibrida. Penelitian ini menemukan bahwa keterlibatan Komponen Cadangan dengan segala potensinya dapat meningkatkan efektivitas penanganan bencana, terutama dalam masa tanggap darurat dan distribusi bantuan, dengan memanfaatkan sinergi antara TNI dan masyarakat. Oleh karena itu, diperlukan penyesuaian peraturan agar Komponen Cadangan dapat lebih aktif menghadapi ancaman nonmiliter, seperti bencana alam, untuk meningkatkan kesiapsiagaan nasional secara keseluruhan.
PELAKSANAAN PELAYANAN DOKUMEN KARTU PENCARI KERJA (AK1) DI DINAS KETENAGAKERJAAN KOTA MAKASSAR Hardianti Hardianti; Roswita Endung; Katarina Kewa Lamatapo; Muh Ihsan HM Baso
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/mapfg073

Abstract

Pelayanan dokumen Kartu Pencari Kerja (AK1) merupakan instrumen administratif yang berfungsi dalam pendataan dan fasilitasi pencari kerja di Kota Makassar. Penelitian ini bertujuan menganalisis mekanisme pelayanan pembuatan AK1, menilai kualitas layanan yang diberikan, serta mengidentifikasi faktor-faktor yang mempengaruhi efektivitas pelayanan di Dinas Ketenagakerjaan Kota Makassar. Pendekatan penelitian menggunakan metode deskriptif kualitatif melalui observasi langsung dan penelaahan dokumentasi pada seluruh tahapan proses pelayanan. Temuan penelitian menunjukkan bahwa mekanisme pelayanan AK1 telah dilaksanakan sesuai prosedur operasional standar, meliputi proses pendaftaran, verifikasi berkas, input data ke sistem, pencetakan, dan legalisasi dokumen. Evaluasi berdasarkan lima indikator SERVQUAL mengungkapkan bahwa kualitas pelayanan tergolong baik, ditunjukkan oleh kehandalan petugas, daya tanggap, jaminan kompetensi, empati, serta ketersediaan fasilitas fisik yang memadai. Namun, masih ditemukan sejumlah kendala, seperti gangguan jaringan sistem dan rendahnya pemahaman sebagian pemohon terhadap persyaratan digital. Hasil penelitian ini menegaskan pentingnya peningkatan kapasitas petugas serta optimalisasi sistem digital untuk memperkuat kualitas pelayanan publik di sektor ketenagakerjaan.
IMPLEMENTASI KEBIJAKAN  PENGEMBANGAN OBJEK WISATA POSO SCUBA DALAM MENARIK KUNJUNGAN WISATAWAN DI  KABUPATEN POSO Mohammad Rusli Syuaib
Public Studies and Business Administration Journal (PUSBA) Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/gx0p3z92

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi kebijakan pengembangan obyek wisata Poso Scuba dalam menarik kunjungan wisatawan di Kabupaten Poso.  Teknik pengumpulan data primer dilakukan melalui observasi dan wawancara. Sedangkan teknik penentuan informan menggunakan teknik snowball, yaitu dengan menetapkan 7 orang informan yang dirasa dapat memberikan informasi yang dibutuhkan dalam penelitian ini. Hasil penelitian menunjukkan bahwa implementasi kebijakan pengembangan obyek wisata dalam menarik kunjungan wisatawan dapat dikatakan belum berhasil. Selanjutnya untuk mencapai keberhasilan tersebut perlu meningkatkan sumber daya manusia maupun sumber daya yang tersedia pada obyek wisata poso Scuba, artinya perlu dibangun jaringan kerjasama dalam kegiatan industri pariwisata dengan pelaku kegiatan kepariwisataan, serta perlu adanya SOP guna mengarahkan para pelaksana kebijakan dalam melaksanakan kebijakan yang telah ditentukan. Serta perlu adanya perencanaan penataan pengembangan sumber daya obyek wisata yang potensial dan atau rencana induk tata ruang pengembangan obyek wisata Poso Scuba yang ada di Kabupaten  Poso.

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