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INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 27980502     DOI : https://doi.org/10.53697/emak.v7i3
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Emak: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 894 Documents
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Analisis Bauran Pemasaran Terhadap Loyalitas Pelanggan Untuk Meningkatkan Daya Saing di Kedai Cak Teot Situbondo Tri Sulton Mulya Rescahyana; Haris Hermawan; Nursaidah Nursaidah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2191

Abstract

Era bisnis yang semakin kompetitif, loyalitas pelanggan sangat penting bagi perusahaan karena dapat meningkatkan pendapatan jangka panjang dan keberlanjutan bisnis. Kedai Cak Teot Situbondo mengalami penurunan penjualan per-bulan Mei–Agustus. Dari data yang diperoleh penjualan pada bulan April sebesar 23%, pada bulan Mei sebesar 19%. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di Kedai Cak Teot. Metode penelitian ini menggunakan pendekatan kuantitatif deskriptif. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner berskala Likert. Teknik pengambilan sampel yang digunakan adalah saturated sampling, sehingga jumlah sampel terdiri dari 50 responden. Metode analisis yang diterapkan mencakup serangkaian analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel produk, tempat, manusia, proses, promosi dan bukti fisik berpengaruh positif dan signifikan terhadap loyalitas pelanggan di Kedai Cak Teot Situbondo. Sedangkan variabel harga berpengaruh negatif dan signifikan terhadap loyalitas pelanggan di Kedai Cak Teot Situbondo. Variabel produk, harga, tempat, manusia, proses, promosi, dan bukti fisik secara keseluruhan berkontribusi terhadap loyalitas pelanggan sebesar 94,1%. Sementara itu, sisanya sebesar 5,9% dipengaruhi oleh faktor lain yang berada di luar lingkup penelitian ini.
Leveraging AI To Enhance Green Marketing Strategies Agustiawan Djoko Baruno; Meithiana Indrasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2206

Abstract

Abstract: The increasing focus on sustainability and environmental conservation has reshaped the marketing landscape, prompting businesses to adopt green marketing strategies. Simultaneously, advancements in Artificial Intelligence (AI) have transformed traditional marketing approaches, offering data-driven insights and innovative tools. This study explores the integration of AI technologies into green marketing to enhance its effectiveness and sustainability impact. It examines how AI-powered tools, such as predictive analytics, machine learning, and automation, can optimize green marketing strategies by enabling precise targeting, real-time campaign adjustments, and sustainability performance measurements. Through an analysis of existing literature, case studies, and real-world applications, this research highlights AI's potential to improve consumer engagement, build trust in eco-friendly brands, and overcome implementation challenges in diverse markets. The findings provide actionable insights for businesses, policymakers, and marketers, emphasizing the role of AI in advancing green marketing initiatives globally. This study bridges the gap between AI innovation and sustainable marketing, offering a comprehensive framework for leveraging technology to achieve environmental and business goals.
Pengaruh Kebijakan Dividen Dan Pertumbuhan Perusahaan Terhadap Manajemen Laba Dengan Ukuran Perusahaan Sebagai Variabel Moderasi (Sub Sektor Industri Barang Konsumsi Pada Tahun 2019-2023 Yang Terdaftar Di BEI ) Ekawati Nurjanah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2209

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Kebijakan Dividen dan Pertumbuhan Perusahaan sebagai variabel independen terhadap Manajemen Laba, serta untuk menentukan peran Ukuran Perusahaan sebagai variabel moderasi dalam hubungan antara Kebijakan Dividen dan Pertumbuhan Perusahaan pada perusahaan sub-sektor industri barang konsumsi tahun 2019-2023. Perusahaan dengan pertumbuhan yang lebih tinggi mungkin memiliki Kebijakan Dividen yang lebih intensif dan berdampak pada praktik Manajemen Laba dibandingkan dengan perusahaan dengan pertumbuhan yang lebih rendah. Perusahaan yang tumbuh lebih cepat cenderung memiliki insentif berbeda untuk mengelola laba mereka karena berbagai alasan, termasuk menjaga kepercayaan investor. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Jenis data yang digunakan adalah data sekunder dari perusahaan sub-sektor industri barang konsumsi tahun 2019-2023 yang terdaftar di BEI, yang diperoleh melalui situs resmi Bursa Efek Indonesia dengan populasi sebanyak 29 perusahaan dan sampel sebanyak 14 perusahaan. Penelitian ini menyimpulkan bahwa Kebijakan Dividen dan Pertumbuhan Perusahaan berpengaruh signifikan terhadap Manajemen Laba, dengan Ukuran Perusahaan sebagai variabel moderasi. Kebijakan Dividen lebih memengaruhi Manajemen Laba pada perusahaan dengan pertumbuhan tinggi, sementara Pertumbuhan Perusahaan mendorong pengelolaan laba untuk menjaga kepercayaan investor. Ukuran Perusahaan terbukti memperkuat hubungan antara Kebijakan Dividen dan Pertumbuhan Perusahaan dengan Manajemen Laba, di mana perusahaan besar cenderung memiliki tata kelola lebih baik, transparansi lebih tinggi, dan pengawasan lebih ketat, sehingga meningkatkan dampak kedua variabel tersebut terhadap Manajemen Laba.
The Effect Of Carbon Accounting Implementation On Financial And Environmental Performance: An Empirical Study On Companies That Go Public Maf'ul Taufik
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.2214

Abstract

This study aims to analyze the influence of carbon accounting implementation on financial and environmental performance in companies that go public in Indonesia. Carbon accounting is a mechanism for measuring, reporting, and managing carbon emissions that is adopted in response to increasing awareness of environmental sustainability. Using a quantitative approach, this study analyzes secondary data in the form of sustainability reports and annual reports from companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Financial performance is measured through profitability, cost efficiency, and market value indicators, while environmental performance is evaluated based on carbon emission reduction and compliance with environmental regulations. The results show that the implementation of carbon accounting has a positive effect on financial performance through better operational efficiency and company reputation. In addition, there is a significant impact on environmental performance in the form of reduced carbon emissions and increased compliance with sustainability standards. This study provides practical implications for companies to be more proactive in adopting carbon accounting practices to achieve a balance between financial goals and environmental responsibility. This research also encourages policymakers to strengthen regulations related to carbon accounting in supporting sustainable economic development.
Factors Influencing Mobile Banking Adoption by Gen Z Generation Riyawan Saputra
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.2215

Abstract

This study aims to identify the factors influencing the adoption of mobile banking among Generation Z, known as digital natives with a lifestyle highly integrated with technology. Using a qualitative approach,The findings reveal several key factors affecting mobile banking adoption: ease of use, security and privacy, social influence, value-added services, technological accessibility, cost and efficiency, and alignment with digital lifestyles. Generation Z tends to prefer applications with simple interfaces, reliable security features, promotional incentives, and services tailored to their needs. Additionally, peer influence and recommendations from online communities play a significant role in their decision-making process. This study provides valuable insights for financial service providers to develop more effective strategies for increasing mobile banking adoption among this generation.
Peran Supply Chain Accounting Dalam Optimalisasi Kinerja Logistik Dan Keuangan Perusahaan Frisca Aprillia; Muhammad Mandala Nasution; Reysa Li Agnesia; Rizka Nauli Damanik; Suci Ramadhani
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2217

Abstract

Penelitian ini bertujuan untuk menganalisis peran penerapan Supply Chain Accounting (SCA) dalam meningkatkan kinerja logistik dan keuangan di perusahaan besar dalam industri air minum dalam kemasan (AMDK) di Indonesia, seperti Aqua, Le Minerale, dan Cleo. SCA diharapkan dapat membantu perusahaan mengatasi tantangan berupa tingginya biaya logistik yang memengaruhi kinerja keuangan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada beberapa perusahaan AMDK. Data dikumpulkan melalui wawancara, studi literatur, dan analisis dokumen terkait implementasi SCA. Hasil penelitian menunjukkan bahwa penerapan SCA mampu meningkatkan efisiensi logistik melalui transparansi biaya dan pengelolaan rantai pasokan yang lebih baik. Selain itu, penerapan SCA berkontribusi pada pengurangan biaya operasional dan peningkatan profitabilitas perusahaan. Oleh karena itu, penelitian ini memberikan panduan penting bagi perusahaan AMDK dalam mengoptimalkan efisiensi operasional melalui pendekatan sistematis dalam pengelolaan rantai pasokan dan biaya.
Analysis of the Effect of Leadership Style, Work Motivation and Incentives on Sales Work Productivity at PT Dipo International Pahala Automotive Medan Hotman Situmorang; Eli Yanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.2218

Abstract

This study aims to find the effect of leadership style, work motivation and incentives on work productivity of PT Dipo Internasional Pahala Otomotif Medan. The number of samples in this study was 45 respondents. This study used quantitative data processed with SPSS 25.0 with a multiple linear regression model. The results of the study indicate that leadership style, work motivation and incentives partially and simultaneously have a positive and significant effect on work productivity of PT Dipo Internasional Pahala Otomotif Medan. The results of the t-test show that leadership style has a regression value of 0.412, t-count = 2.342 and significant = 0.000. Work Motivation has a regression value of 0.296 has a t-count = 2.027 and significant = 0.000. Incentives have a regression value of 0.055 and a t-count result of 1.987. The results of the determination coefficient test of 92.8% of work productivity can be explained and obtained from the variables of leadership style, work motivation and incentives, while the remaining 7.2% is influenced by other factors.
The Effect of Company Size, Leverage, and Profitability on Financial Performance in Food and Beverage Companies Listed on the Indonesian Stock Exchange (BEI) in 2022-2023 Erika Safitri; Ramadhan Harahap; Hernawaty
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2225

Abstract

The aim of this research is to examine the effect of company size measured by the natural logarithm (Ln) of total assets, leverage (DAR) profitability (ROE) on financial performance (NPM) in food and beverage companies in 2022-2023. The sample selection technique was purposive sampling, the sample consistend of 31 companies. The data analysis technique in this research is descriptive statistical analysis, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing, by applying software SPSS ver 25. The results of the research show that partially company size has no significant effect on financial performance, while individually (partially) leverage and profitability have a significant effect on financial performance. Simultaneously company size, leverage and profitability have an effect on financial performance.
Peningkatan Kapasitas UMKM dalam Pembukuan Sederhana dan Pemanfaatan QRIS untuk Pembayaran Digital di Era Modern Tandi Rizki Apridianto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2229

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in strengthening the structure of Indonesia's national economy, especially through their contribution to opening up job opportunities and improving the welfare of the wider community. In the midst of the rapid growth of MSMEs, adaptation to digital technology is a necessity to support business efficiency. One of the relevant innovations is the implementation of QRIS (Quick Response Code Indonesian Standard), a digital payment standard regulated by Bank Indonesia to improve convenience, security, and financial inclusion. Through a community service approach, training and introduction related to simple bookkeeping and digital payments were carried out for MSME actors in Tahu Gejrot cart which aims to find out more about finance and current digital technology in order to make it easier for business actors to conduct business and transactions through QRIS by making financial reports according to Financial Accounting Standards (SAK) and utilizing digital payments with QRIS. Practicing the process of making simple financial statements to creating a QRIS Account. As a result, sales actors get a new perspective and provide a new breakthrough for their businesses towards financial report information and digital payments through QRIS so as to motivate business actors to develop in financial problems and face the development of digitalization that will make it easier for buyers and sellers to transact through current technology.
Peran Ecopreneurship Dalam Mengurangi Limbah dan Meningkatkan Kesadaran Terhadap Lingkungan Eka Apri Wahyu Saputra; Indah Rosalina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2232

Abstract

Isu lingkungan telah menjadi perhatian global yang semakin mendesak, terutama dalam konteks pengelolaan limbah yang meningkat seiring dengan pertumbuhan populasi dan konsumsi yang tinggi. Ecopreneurship, sebagai pendekatan kewirausahaan yang berfokus pada keberlanjutan dan tanggung jawab lingkungan, muncul sebagai solusi inovatif dalam menghadapi tantangan ini. Melalui pengembangan produk dan teknologi ramah lingkungan, seperti barang-barang yang terbuat dari material daur ulang dan biodegradable, ecopreneur berkontribusi signifikan dalam mengurangi limbah. Selain itu, mereka menerapkan prinsip ekonomi sirkular yang tidak hanya mengutamakan keuntungan ekonomi, tetapi juga memberikan dampak positif bagi lingkungan. Inisiatif ini meliputi edukasi masyarakat tentang pentingnya keberlanjutan melalui kampanye kreatif di platform digital, serta membangun komunitas yang peduli lingkungan.

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