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INDONESIA
BORJUIS (JURNAL OF ECONOMY)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 3030931X     DOI : Zenodo
Core Subject :
BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari bidang kajian tersebut.
Arjuna Subject : -
Articles 159 Documents
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GPTS DAN MASA DEPAN EKONOMI INDONESIA I Putu Hedi Sasrawan; Gede Crisna Wijaya
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17678772

Abstract

This study explores the role of General Purpose Technologies (GPTs) as fundamental drivers of long-term economic transformation and analyzes the prospective impact of Artificial Intelligence (AI) on the future of the Indonesian economy. GPTs, characterized by their pervasiveness, continuous improvement, and ability to foster complementary innovations, historically trigger profound structural changes. However, their full productivity benefits are often delayed, a phenomenon known as the "productivity paradox," pending significant co-investments in complementary assets such as human capital, infrastructure, and institutional adaptation. Indonesia's experience with the internet, where significant economic impact materialized only in the long term, serves as a pertinent case study. As the world enters a new wave driven by AI—a GPT with the unprecedented potential to automate cognitive tasks—Indonesia faces both a monumental opportunity for growth acceleration and substantial risks of deepening inequality and labor market dislocation. Through a qualitative literature review , this paper argues that successfully navigating the AI era demands a comprehensive national strategy. This strategy must transcend mere technological adoption to prioritize a fundamental reform of the education system towards automation-resistant skills, ensure equitable digital infrastructure development, and establish an adaptive ethical and regulatory framework. Ultimately, the paper concludes that a holistic, human-centric approach is crucial for Indonesia to leverage AI for inclusive and sustainable economic growth.
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION KEDAI BERBAGI RUANG DAN KOPI I Gst Ayu Luna Purantari Putri; Putu Saroyini Piartrini
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

This study examines the effect of social media marketing on purchase intention, with brand awareness serving as a mediating variable, at Kedai Berbagi Ruang dan Kopi. Employing a quantitative approach, data were collected offline via questionnaires from 100 purposively sampled respondents active social media users in Peguyangan Kangin subdistrict. Data analysis was conducted using path analysis in SPSS version 26. The results indicate that: (1) social media marketing has a positive and significant impact on purchase intention; (2) social media marketing positively and significantly influences brand awareness; (3) brand awareness positively and significantly affects purchase intention; and (4) brand awareness positively mediates the relationship between social media marketing and purchase intention. Based on these findings, it is recommended that Kedai Berbagi Ruang dan Kopi’s management implement creative promotions such as offering discounts to followers who post stories tagging the café’s account to boost brand awareness and position the café as consumers’ preferred choice.
THE INFLUENCE OF SERVICE AND PRODUCT VARIANTS ON CUSTOMER LOYALTY OF ADL GROCERY STORES ON PAJENEKANG ISLAND Ari darni latif; Agus Syam; Sumiati Tahir; Muhammad Rakib; Nur Halim
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

The purpose of this research is to determine the influence of service and product variants on customer loyalty at the Adl Grocery Store on Pajenekang Island. The independent variable in this research is the influence of service and product variants, while the dependent variable is customer loyalty. The population in this study was all 325 residents of Pajenekang Island. Meanwhile, the sample in this study was 65 respondents using random sampling techniques. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The service influence variable (X1) has a partial influence on the dependent variable, namely the customer loyalty variable (Y). Furthermore, the product variant variable has a partial influence on the variable, namely customer loyalty (Y). the same (Simultaneous) effect on the dependent variable, namely Customer Loyalty (Y).
ANALYSIS OF MICRO SMALL MEDIUM ENTERPRISE (MSME) DEVELOPMENT STRATEGIES IN LENTU VILLAGE, BONTORAMBA DISTRICT, JENEPONTO REGENCY(A Study on "Bu Tina" Onion Crackers Business) Reski H.; Agus Syam; Muhammad Jufri; Muhammad Rakib; Sumiati Tahir
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

This study aims to analyze the development strategies of Micro, Small, and Medium Enterprises (MSMEs) with a case study on the "Bu Tina" onion crackers business in Lentu Village, Bontoramba District, Jeneponto Regency. The research uses a qualitative descriptive method by collecting data through interviews, observations, and documentation. SWOT analysis is employed to identify internal and external factors that influence business development. The results show that "Bu Tina" onion crackers business has strengths in product uniqueness and local raw materials, but faces challenges in limited marketing reach and production capacity. Opportunities such as increasing consumer demand and support from local government programs can be leveraged to overcome these weaknesses. The recommended strategy is a growth-oriented approach through product diversification, strengthening branding, and expanding distribution channels. The study highlights the importance of strategic planning in improving MSME sustainability and competitiveness at the village level.
THE INFLUENCE OF PRICE ND SERVICE QUALITY ON PURCHASE DECISIONS AT TOKO MARANNU IN GOWA REGENCY Rusni Andriani Rani; Muhammad Jufri; Asmayanti; Agus Syam; Sumiati Tahir
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

Pricing strategy and quality service play a crucial role in attracting consumer interest and encouraging purchasing decisions. Competitive prices that match product quality will create a positive perception among consumers, while good service will provide a pleasant shopping experience and build consumer trust. This study aims to determine the influence of Price and Service Quality on Purchase Decisions at Toko Marannu. The research uses a descriptive quantitative approach, with the population consisting of all customers who shop at Toko Marannu. Data were collected through the distribution of questionnaires using the Maholtra formula for sampling, with a total of 65 respondents. Data analysis was performed using multiple linear regression with SPSS. The results show that: 1) the Price variable has a significant effect on Purchase Decisions; 2) the Service Quality variable has a significant effect on Purchase Decisions; and 3) Price and Service Quality simultaneously have a significant effect on Purchase Decisions. The Adjusted R Square value is 50.4%, indicating that Price and Service Quality explain 50.4% of the variance in Purchase Decisions, while the remaining 49.6% is explained by other variables not examined in this study.
POLA PERDAGANGAN INDONESIA DENGAN EMPAT MITRA DAGANG UTAMA TAHUN 1990-2023 Gina Andriana Br Sembiring; Wayan Sukadana
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
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Abstract

International trade has become a key driver of Indonesia's economic development, particularly through trade relations with major partners such as China, Japan, the United States, and Singapore. Over the past three decades, Indonesia’s trade pattern has shown a strong reliance on the export of raw commodities and the import of high value-added manufactured goods. This pattern reflects the characteristics of a developing country that is rich in natural resources but still faces limitations in industrial capacity and technological advancement. This study aims to explore the structure of Indonesia's trade from 1990 to 2023 and evaluate its alignment with the classical theory of comparative advantage. Using a descriptive quantitative approach, this research applies the Revealed Comparative Advantage (RCA) method developed by Balassa to measure the competitiveness of Indonesia's exports in raw materials and manufactured products. The data is analyzed based on HS Code classifications and sourced from UN Comtrade.0020The results show that Indonesia consistently has a comparative advantage in the export of raw commodities, with RCA values greater than 1, while most imported manufactured goods show RCA values less than 1, indicating low competitiveness in that sector. These findings suggest that Indonesia’s trade pattern remains consistent with the principle of comparative advantage—exporting goods that can be produced at lower opportunity costs and importing goods that are less efficiently produced domestically. However, the country’s dependence on raw material exports presents long-term challenges, especially in a global economy that increasingly emphasizes industrialization and technological innovation.
PENGARUH PERPUTARAN MODAL KERJA, LEVERAGE DAN LIKUIDITAS TERHADAP PROFITABILITAS SUB-SEKTOR ASURANSI DI BURSA EFEK INDONESIA Musri Yulianti; Maria Karolina Deran Tupen
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

This study aims to determine the effect of working capital turnover, leverage, and liquidity on profitability in the insurance sub-sector listed on the Indonesia Stock Exchange. This study uses secondary data in the form of monthly financial reports from 2018 to 2022. The results indicate that partially, working capital turnover has no significant effect on profitability, leverage has a significant effect on profitability, and liquidity has no significant effect on profitability. Simultaneously, working capital turnover, leverage, and liquidity influence profitability in insurance sub-sector companies listed on the Indonesia Stock Exchange from 2018 to 2022.
PERAN BRAND IMAGE MEMEDIASI PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SERUM AVOSKIN DI KOTA DENPASAR Cresentia Godeliva Yevtatianti; Tjokorda Gde Raka Sukawati
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

The rapid growth of the skincare industry has created increasingly fierce competition among brands, especially in the facial serum category. Consumers, who are faced with a wide variety of serum brands, certainly have various considerations when making purchasing decisions. Avoskin, a well-known local skincare brand, faces challenges in increasing purchasing decisions despite continuing to carry out various promotions to keep its products competitive and the consumers' choice. Avoskin serum sales have experienced fluctuations that tend to decline. This study aims to analyse the role of brand image in mediating the influence of promotions on purchasing decisions for Avoskin serum in Denpasar City. The method used is non-probability sampling with purposive sampling technique. Data collection was conducted through a survey using a questionnaire distributed to 130 respondents. The analysis technique used was path analysis, followed by a Sobel test. The results of the analysis indicate that promotions have a positive and significant influence on purchasing decisions, promotions have a positive and significant influence on brand image, brand image has a positive and significant influence on purchasing decisions, and brand image is able to mediate the influence of promotions on purchasing decisions. The theoretical implications of this study support the findings of previous studies. The practical implications of this study provide a reference for Avoskin's management in their efforts to improve purchasing decisions. This can be achieved by paying attention to promotion and brand image.
PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DOMUS COFFEE & EATERY Herru Wijaya; Ni Ketut Seminari
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

The coffee shop industry in Indonesia has grown significantly, driven by globalization and Generation Z’s preference for aesthetic and social spaces. This study aims to analyze the influence of electronic word-of-mouth (E-WOM) and service quality on repurchase intention, with brand image as a mediating variable, among consumers of Domus Coffee & Eatery in Denpasar. Using a quantitative approach grounded in the Stimulus-Organism-Response (SOR) theory, data were collected from 120 respondents through questionnaires, observations, interviews, and documentation. Path analysis results indicate that both E-WOM and service quality positively and significantly affect brand image and repurchase intention, directly and indirectly through brand image mediation. Service quality had the strongest total effect (β = 0.541) compared to E-WOM (β = 0.278), making it the dominant factor influencing repeat purchase behavior. These findings highlight the importance of digital reputation management and consistent service delivery in building a strong brand image and maintaining customer loyalty, especially amidst intense competition in Denpasar’s coffee shop industry.
PERAN STRATEGIS SEKTOR PERTANIAN, KEHUTANAN, DAN PERIKANAN SEBAGAI TULANG PUNGGUNG EKONOMI MASYARAKAT PERBATASAN: ANALISIS LITERATUR ATAS KONTRIBUSI DAN TANTANGAN PADA PERTUMBUHAN EKONOMI REGIONAL Rita Hayati; Al-Amin
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

This study discusses the strategic role of the agriculture, forestry, and fisheries sectors as the backbone of the economy in border areas through a comprehensive literature analysis. These sectors make a major contribution to sustaining regional economic growth by providing employment, strengthening food security, supporting community income, and preserving the environment. However, optimising the role of these sectors still faces various challenges, such as limited infrastructure, restricted market access, low technology, socio-ecological conflicts, and policy and institutional challenges. The research method used systematic literature review with thematic analysis to identify contributions and obstacles faced. The research findings highlight the need for an integrated approach that strengthens infrastructure, human resource capacity, local institutions, and policy harmonisation to promote inclusive and sustainable regional economic growth in border areas. These findings are expected to serve as a basis for policy recommendations to strengthen the role of the agriculture, forestry, and fisheries sectors as drivers of the border community's economy.

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