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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
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Articles 440 Documents
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PENGARUH EKSPOR DAN PENANAMAN MODAL ASING TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA PERIODE 1993-2022 Dhea Syahrilla Nur Hirma; Hesi Eka Puteri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The background to this research is that theoretically, when the value of exports increases, economic growth also increases; However, in the last 30 years, the opposite has happened. That shouldn't be the case. By using information on economic development, export value and foreign investment value in Indonesia over the last 30 years, researchers want to validate this idea. In this quantitative research, verification tests and reliability tests are used—classical assumption tests which include, for example, normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests—as well as hypothesis tests which include F tests, t tests, and Rim Square. Exercise Tested using the t test, the research findings show that the export variable (X1) has a marginally significant influence on Indonesia's economic development, with a significance value of 0.00 compared to. The decision standard where the sig value <0.05 simultaneously influences two variables, namely exports and foreign investment (PMA), this is shown from the results of the F test giving a Sig value of 0.00, tested using the t test where the variable (X2) is significant or foreign investment of 0.00. The R-square test shows the influence of these two factors is 76.2%.
CRYPTOCURRENCY DALAM PANDANGAN FATWA MUI, UNDANG-UNDANG, PERATURAN BAPPEBTI, DAN PERATURAN BANK INDONESIA Titiek Ulfiaty Ismail. L
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study contains two problem formulations, namely: (1) How is cryptocurrency in view of the Law, BAPPEBTI Regulations, and Bank Indonesia Regulations? (2) How is cryptocurrency in view of the MUI Fatwa? This research is qualitative research in the form of document studies. This research is a type of qualitative research in the form of a document study. The primary data sources for this research are laws, BAPPEBTI regulations, Bank Indonesia regulations, as well as sharia references, namely the related MUI fatwas. The secondary data sources for this research are theories, concepts, data and other research related to formal legal regulation of cryptocurrencies. This research resulted in the conclusion that (1) Cryptocurrency according to the law, BAPPEBTI and PBI may not be used as a medium of exchange/currency because (a) Rupiah is the only valid and legal currency in the Republic of Indonesia; (b) Payment system service providers are not permitted to process transactions using virtual currency. Cryptocurrencies as commodities (crypto assets) are permitted to be traded on futures exchanges. However, if crypto assets are used as sharia derivative contracts that are traded on futures exchanges, they must obtain a fatwa from the National Sharia Council of the Indonesian Ulama Council. (2) Cryptocurrency in the MUI Fatwa, is not permitted as a medium of exchange/currency as long as permission is not obtained from authoritative parties, for example UU, BAPPEBTI, and PBI. As for cryptocurrency as a sil'ah (commodity asset), it is permissible if: (a) has a beneficial value; (b) there is an underlying asset, this is to avoid gharar and dharar. As for cryptocurrencies that have no useful value/do not have underlying assets, then they are not allowed to become sil'ah (commodity assets), this is because there is gharar (uncertainty, unclear, high speculation) and dharar (potential danger), if without collateral assets (underlying assets).
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK MIE GACOAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Pelanggan Mahasiswa Universitas Bhayangkara Jakarta Raya) Dhiandra Namira Invionita; Jenio Prawirodinata, Khilda Fadilatun Nissa, Najwa Fitri Alfiana Putri, Shellvia Cahya Ramadhani, Di
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research aims to see how the quality and price of Mie Gacoan products influence consumers' decisions to buy what they want. The research results show that product quality has a positive and significant effect on consumers' decisions to buy what they want, while price has a negative and insignificant effect. The results of this research also show that product quality makes the biggest contribution to consumers' decisions to buy what they want, among other things. Thus, the Mie Gacoan company can improve the quality of its products so that customers prefer to buy their products.
PERAN LEARNING CURVE DALAM OPTIMALISASI WAKTU DAN BIAYA PERAKITAN TAMIYA Muhammad Syahrul Romadhon; Daffa Maulana Asviara, Aji Dewa Abdullah, Virdan Yunior Ismail, Iskandar Zulkarnaen
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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Every industry has a learning process, both small, medium and even large industries always carry out learning actions or what is often known as learning action. The learning process in an industry takes place continuously. Learning curve marks a phenomenon that occurs when people do the same work repeatedly and increase productivity as a result of increasing experience. This research uses a case study approach involving Tamiya assemblers from various levels of experience. Data was collected through direct observation and recording assembly times for each Tamiya unit produced. that the Learning Curve not only helps optimize time and costs in Tamiya assembly, but also plays a role in increasing efficiency, reducing production costs, improving product quality, and encouraging innovation in the long term. With 10 trial times, the results were 5.8 seconds and the CAT graph experienced a drastic decrease, so it can be concluded that the Learning Curve can influence the time and cost of Tamiya optimization.
PENGENALAN BALANCED SCORECARD SEBAGAI STRATEGI ORGANISASI BISNIS Dini Vientiany; Wahyuni Pohan, Nona Adelia, Julia Barus
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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The aim of this research is to explore the introduction and implementation of the Balanced Scorecard (BSC) as a management strategy in business organizations, as well as evaluate its impact on organizational performance. The Balanced Scorecard is a strategic management tool that helps organizations align business activities with vision and strategy, improve internal and external communications, and monitor organizational performance against strategic goals. This research uses the library research method or literature study to explore the introduction and implementation of the Balanced Scorecard (BSC) as a business organization strategy. This method involves collecting and analyzing data from various relevant literature sources, including books, journal articles, research reports, and other publications related to the Balanced Scorecard and strategic management. The research results show that the introduction of the BSC provides a structured and comprehensive framework for planning and measuring performance. Companies that implement BSC experience improvements in strategy alignment with daily operations, better communication between departments, and increased transparency and accountability. In addition, the company also recorded an increase in achieving strategic goals and improving financial performance. However, challenges faced in BSC implementation include resistance to change, the need for adequate training, and adaptation of the BSC to the company's specific needs
PENGARUH KEPUASAN PELANGGAN TERHADAP PEMBELIAN PRODUK PADA E- COMMERCE Aisya Badria Rosita; Dian Sudiantini, Angelita Ageng Arsabita, Eka Diniarti, Khalida Dwi Maylani, Ninik Nuraini
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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E-Commerce has become an integral part of everyday life, facilitating the purchase of products online. Customer satisfaction is a key factor influencing the success of e- commerce. This research aims to influence customer satisfaction in the context of purchasing products through e-commerce platforms. The survey method is used to collect data from respondents who use e-commerce. The results of the analysis show that product quality, responsive customer service, delivery speed, and brand trust have a significant positive impact on customer satisfaction. However, the price of the product does not have a significant eflect on customer satisfaction. The implication of this study is the importance of focusing on improving product quality, eflective customer service, and brand trust to improve customer satisfaction and strengthen e-commerce performance. This research provides valuable insights for e-commerce business owners to improve their strategies in managing customer relationships and strengthen their market share in the digital realm.
MANAJEMEN PEMASARAN DALAM ORGANISASI Rindu Rodiah; Ayu Hijrani, Faiz Nayla, Dini Vientiany
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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This research aims to explore the role and impact of marketing management in organizations. In an era of intense business competition, marketing management is one of the keys to success for organizations in achieving their strategic goals. The research method used is a qualitative method with a literature study approach, which includes analysis of literature, scientific journals and case studies related to marketing management. The research results show that effective marketing management plays an important role in increasing brand visibility, influencing consumer perceptions, and increasing sales and profits. Some marketing strategies that have proven to be effective include appropriate market segmentation, innovative product development, competitive pricing, efficient distribution, and creative and sustainable promotions. In addition, this research also found that the integration of digital technology in marketing, such as the use of social media and data analysis, has a significant positive impact on an organization's marketing performance. Obstacles faced in implementing marketing management include budget limitations, rapid changes in consumer preferences, and intense competition. This research confirms that strategic and adaptive marketing management is very important for organizations to achieve competitive advantage and business sustainability. Recommendations for further research include more in-depth empirical studies of the effectiveness of digital marketing strategies and their impact on various types of industries.
PENGARUH IDOL K-POP SEBAGAI BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT Alisa Qotrunnada; Dira Ayudirahma, Khotijah, Lavia Prakasiwa, Riza Fahlapi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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This research is motivated by the increasing interest of teenagers in K-pop music and culture. K-pop idol groups often visit Indonesia to hold concerts, especially this year, for example the boy group Treasure will hold a concert in June 2024, and the boy group NCT will also hold a concert in Jakarta in May 2024. The concert will be held. This research focuses on examining how K-POP influences the young generation in Indonesia. The purpose of this study is to ascertain how brand awareness and image affect consumers decision-making process while making purchases. The data collected in this research was obtained through the use of a Google Form-based questionnaire as the main instrument for collecting responses from respondents. The method used is a quantitative method with a sample size of 104 respondents. The results of this research show that the recorded coefficient of determination is 0.730, which means that around 73% of the variation in purchasing decisions can be explained by the factors examined in this research. This proves that brand ambassadors and brand awareness play an important role in influencing purchasing decisions.
MENINGKATKAN KOLABORASI TIM MELALUI PENGEMBANGAN ORGANISASI YANG BERFOKUS PADA KESEJAHTERAAN KARYAWAN Aisatul Hasanah; Hesti Anggraeni Soleha; Sulistiasih
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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Employee welfare has a large role in organizational development in the current era by increasing collaboration between team members. The aim of this research is to provide insight into organizational development in team member collaboration regarding employee welfare. The method used in this research is a qualitative method using literature study. This research collects data by reviewing books, scientific journals and other literature that is relevant and reliable to the research subject. The research results show that organizational development to achieve common goals requires employee involvement in increasing team member collaboration. Meanwhile, increasing eflective collaboration will have a positive impact on employees' psychological well-being. So in organizational development, every employee needs training to train their abilities and skills. Apart from that, eflective communication and respect for mutual opinions in resolving problems within the organization between fellow employees to achieve common goals is very necessary in increasing team member collaboration.
PENGARUH INOVASI DAN KREATIVITAS CLAY MAGNET TERHADAP MINAT BELI MASYARAKAT Devi Agustina; Dian Sudiantini, Freely Aldian Adam, Kamilah Kanaya Azies, Muhammad Aldi Satrio, dan Siti Aulia Iska
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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In this research, magnetic clay products have been made. This product can be marketed in various shops, such as souvenir shops, accessories shops, and various other marketplaces. This clay was developed so that it can produce new innovations that can be used to beautify the appearance of items made from aluminum, iron and the like, such as refrigerators, microwaves and air fryers. When making clay, creativity is needed to produce unique and attractive designs, as well as the quality of the materials used. From the research that has been carried out, the results obtained show that this product is an innovation and creativity regarding clay magnets which has a significant influence on people's buying interest. So, manufacturers need to continue to innovate and be creative to meet consumer needs and preferences.

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