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Jurnal Komunikasi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29881331     DOI : Zenodo
Core Subject :
Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi media.
Arjuna Subject : -
Articles 213 Documents
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STRATEGI KOMUNIKASI PIMPINAN DALAM MENINGKATKAN KINERJA PEGAWAI DI LINGKUNGAN UNIVERSITAS BUANA PERJUANGAN KARAWANG Meila Hasanah Amri
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Leadership communication plays a significant role in determining employee performance within organizational settings, including higher education institutions. As a growing university, Universitas Buana Perjuangan Karawang requires well structured communication strategies to ensure employees perform effectively and contribute to institutional objectives. This study aims to explore leadership communication strategies that can enhance employee performance at UBP Karawang. The research employs a literature review method by analyzing theories related to organizational communication, leadership, and human resource management. The results show that several communication approache such as two way communication, feedback mechanisms, transparent information sharing, persuasive communication, and the utilization of internal communication media positively influence employees’ motivation, discipline, and productivity. These findings emphasize that effective leadership communication is a crucial element in fostering a professional, supportive, and performance-driven work environment
PENERAPAN MODEL PROBLEM BASED LEARNING BERBANTUAN PERMAINAN LENTUR UNTUK MENINGKATKAN ANTUSIAS DAN PRESTASI BELAJAR SISWA KELAS 5 SDN 01 PUNTEN Mifta Irene Nabila; Arina Restian; Ernaz Siswanto
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The science and science subject is one of the subjects that is considered difficult by some students, including class V students at SD Negeri 01 Punten. Low student learning outcomes are caused by students' low enthusiasm for learning. If a passive response during learning continues, it makes students lazy in learning and students' thinking power becomes less sharpened. One effort to increase enthusiasm for learning is by using the PBL learning model assisted by Flexible Games (puzzle adventure). This research aims to describe the steps for PBL learning and the magnitude of the increase in enthusiasm and learning achievement of class V students at SD Negeri 01 Punten. The type of research used is Classroom Action Research (PTK). The research location is at SD Negeri 01 Punten. The research subjects were 22 students in class V A. The model used is qualitative. The data collected consists of numbers and descriptive sentences, and is analyzed thoroughly. Based on the results of the research and discussion, it was concluded that the PBL model assisted by the Flexible Game (Puzzle Adventure) can increase student enthusiasm and learning achievement. Proven by the results of the enthusiasm for learning questionnaire, 95% agreed, where the percentage results are classified as very high. Increased learning achievement can be seen from student learning completeness. In cycle I, learning completeness was 70%, while in cycle II it was 80%, where students had achieved classical completeness.
PENERAPAN MODEL PROBLEM BASED LEARNING UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS IV PADA MATERI DIAGRAM BATANG SDN 178 GEGERKALONG KPAD Ira Rosita; Sandi Budi Iriawan; Iman Indrayana
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
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Abstract

Education in the modern era demands innovation in the learning process to prepare students to face the challenges of the 21st century. One of the innovations implemented is the Problem Based Learning (PBL) learning model, which encourages students to be active in problem solving. This research aims to determine the effectiveness of implementing PBL in improving learning outcomes for bar diagram material in class IV SDN 178 Gegerkalong KPAD. The research method used is Classroom Action Research (PTK) with the Kemmis and McTaggart model which consists of two cycles. Each cycle includes planning, implementation, observation, and reflection. The research results show a significant increase in student learning outcomes. In the first cycle, 85% of students achieved the Learning Goal Achievement Criteria (KKTP), while in the second cycle this increased to 96%. These results indicate that the PBL model is effective in improving students' understanding and learning outcomes in bar chart material. However, there is still one student who has not reached the KKTP, who requires further intervention from the teacher.
PENGGUNAAN MEDIA KARTU HURUF UNTUK MENINGKATKAN LITERASI PADA SISWA KELAS II DI SDK NUABOSI Yosefa Kafasin Owa; Pelipus Wungo Kaka
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Beginning reading is the initial process in learning to read activities that are trained with letters and syllables in low grade students. However, many students who are in grade II SD have difficulty in learning beginning reading, because the researcher's efforts in improving beginning reading, one of which is to apply the use of letter card media to encourage student enthusiasm and interest, the research subjects to be studied are all students of SDK Nuabosi in grade 2, totalling 16 students, consisting of 10 male students and 6 female students. This research design uses the Classroom Action Research (PTK) model, there are several cycles in this study, each of which has 4 components, namely planning, implementation, observation and reflection. The results of the practice of learning activities in cycle II with games using letter cards received a score of 87% with a percentage increase of 76.9%, so the percentage of success of the data obtained has exceeded the expected success criteria of 70%.
PENGEMBANGAN MEDIA BUSY BOOK UNTUK MENINGKATKAN HASIL BELAJAR SISWA PADA TEMA 5 CUACA DI KELAS III SD Depiana Sembiring
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The problems found in grade III elementary school are that teachers only use the method of contemplation and teaching so that there are some students who find it difficult to understand the material explained by the teacher so that students only fantasize in grasping the material taught, the lack of learning media that is able to present concrete material on the weather material only using printed books so that some students in the class were sleepy. This research uses a development model or in English it is called Research and Development (R&D). The purpose of this study is to find out the Development of Busy Media to Improve Student Learning Outcomes on Theme 5 Weather in Grade 3 Elementary School. Development research is a research method used to produce a certain product, and to test the effectiveness of the product (Sugiono, 2015:407). Based on the results of research and development that has been carried out by the research, it can be concluded that research and development use the stages of the ADDIE model, but this research is only carried out until the product development tap, namely the Bussy Book learning media in the learning of the 5 weather theme. Based on the feasibility of the media from the input of experts, namely lecturers and teachers, media experts are lecturers. And the data from the validation results from lecturer material experts reached 94%. Media experts 98% and learning experts 93%. From the calculation above, 94%, 93% and 98% are categorized as Bussy Book learning media that is very suitable for use. Therefore, the development of Bussy Book media on the theme of 5 weather in grade 3 elementary school developed by the researcher is declared very feasible to be used as a medium in the learning process.
PENERAPAN MODEL PEMBELAJARAN MAKE A MATCH PADA MATA PELAJARAN PAI-BP DI SDN 1 PANGGUNG Mohammad Arief
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
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Abstract

A learning model is a framework for learning activities created by teachers to help students develop their potential. The learning model covers all aspects of the presentation of learning materials, including the supporting facilities used. Choosing the right learning model can support the achievement of learning objectives in the classroom. The PAI-BP subject contains religious foundations and Islamic moral values. Therefore, a learning model is needed that can help teachers and students in developing learning activities and creativity. One of the effective learning models to be applied to the PAI-BP subject is the Make a match learning model. Because this learning model can create student activity in acquiring intellectual skills, attitudes, and motor skills. In addition, it can generate positive responses, can create better interactions between friends, and can instill an attitude of self-confidence and responsibility. PAI-BP learning with the Make a match learning model provides students with the opportunity to practice expressing opinions, speaking, and self- confidence so as to create a pleasant atmosphere.
PENGEMBANGAN PERANGKAT LAYANAN BIMBINGAN KLASIKAL UNTUK MENINGKATKAN KEMANDIRIAN BELAJAR SISWA Eni Nurhidayah
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
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This research is a research & development research. The product developed is the Classical Guidance Service Tool to improve Students' Independent Learning. The development in this study uses a 4D model. The subjects of this 4 Counseling Guidance Teachers at MTs. The data collection method in this study was using a questionnaire. The acceptance of the classical guidance service apparatus found that the results of the CVR index calculation showed that the total total score was 45, so that the CVI calculation obtained the result 1. The results of the t-test data in the table, the probability value or Sig. (2-tailed) is 0.000, the probability value is this is more than the 0.05 level of significance. Thus, it is effective to increase student learning independence, to test classical tutoring tools to increase student learning independence. The acceptance of the classical guidance service apparatus is a high or low assessment of the usefulness, accuracy, and accuracy of the apparatus which includes: RPL, service materials, media services, LKPD, and evaluation tools.
ANALISIS GAYA BELAJAR SISWA KELAS III PADA MATA PELAJARAN BAHASA INDONESIA DI SEKOLAH DASAR NEGERI 15 KARTIASA TAHUN AJARAN 2023-2024 Fitriani Fitriani; Topik, Elsa Mulya Karlina
Jurnal Komunikasi Vol. 3 No. 7 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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This research began with the discovery of the phenomenon of students who have different learning styles from one student to another in class III in Indonesian language lessons. The objectives of this research are (1) to describe students' auditory learning styles in understanding Indonesian language lesson material for class III at SD Negeri 15 Kartiasa; (2) Describe students' visual learning styles in understanding Indonesian language lesson material for class III at SD Negeri 15 Kartiasa; and (3) Describe how students' kinesthetic learning styles are in understanding Indonesian language lesson material for class III at SD Negeri 15 Kartiasa. his research uses a qualitative approach with a phenomenological type of research. Data collection techniques in this research used interview, observation and documentation techniques. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. Data validity checking techniques use source triangulation and member checking. The results of this research show that class III students in Indonesian language subjects have the following auditory learning style: (1) students read by making sounds, some softly and some loud or loud, (2) students listen to what the teacher says. when explaining the material in front, (3) Students like to study alone rather than in groups. Next, the visual learning style is (1) Students like to learn using drawing media, (2) Students like to read books with pictures, (3) Students draw using colorful markers, (4) Students like to learn using mind mapping, 5) students write using blacak and blue pens. Then the kinesthetic learning style is: (1) students like to learn to move their fingers when reading as a guide, (2) students like to learn while walking to the right and left during the learning process, and (3) students like to follow and practice the movements of the singing material or story.
STRATEGI KOMUNIKASI EFEKTIF DALAM MEMBANGUN DAN MEMELIHARA HUBUNGAN DENGAN KLIEN (STUDI PADA PT HASTA AYU NUSANTARA) Rini Kustini Amalia
Jurnal Komunikasi Vol. 3 No. 8 (2026): Jurnal Komunikasi
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Abstract

Communication plays an important role in supporting the success of service companies, particularly in building and maintaining relationships with clients. Effective relationships between companies and clients can create trust, increase satisfaction, and ensure the sustainability of cooperation. PT Hasta Ayu Nusantara, as a company providing professional workforce services, requires appropriate communication strategies to meet client needs and minimize misunderstandings in the cooperation process. This study aims to identify the communication strategies implemented by PT Hasta Ayu Nusantara in building and maintaining relationships with clients, the forms of communication used, as well as the factors that support and hinder communication effectiveness. This research employs a qualitative approach using a case study method. Data collection techniques include in-depth interviews, observation, and documentation. The results show that PT Hasta Ayu Nusantara implements planned communication strategies through interpersonal communication, two-way communication, and the use of digital and face-to-face communication media. These communication strategies have proven effective in strengthening professional relationships, increasing client trust, and maintaining the continuity of company cooperation.
KREATIVITAS KOMUNIKASI PEMASARAN MENCIPTAKAN TREN BARU DALAM BISNIS PHOTOBOOTH Keysha Nadhiva Putri; Ira Hasianna Rambe, Mayumi Hanif Alzahra, Ardelia Rizki Andriyani, Navira Fathira Nurrahman, Rahma H
Jurnal Komunikasi Vol. 3 No. 8 (2026): Jurnal Komunikasi
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Increasingly intense competition within the photobooth industry compels business actors to adopt innovative and flexible marketing communication strategies. This study focuses on analyzing the creativity of marketing communication roles in shaping new trends within the KALT photobooth business, based on the AIDA (Attention, Interest, Desire, Action) model framework. This research employs a qualitative approach, with data collection methods including in-depth interviews with KALT photobooth staff and consumers, field observations, and literature reviews. The field observations aimed to directly examine the implementation of marketing communication strategies at the business locations. Supporting data were obtained from scientific publications and related literature to strengthen the analysis of the research findings. The findings of this study indicate that during the attention phase, customer interest is cultivated through visual concepts, themes, various photobooth configurations, and the introduction of innovative photo print formats such as flipbooks, primarily through social media platforms like TikTok and Instagram. The interest phase is manifested through distinctive visual elements that trigger customer curiosity regarding the service concept. In the desire phase, customer preference is influenced by short-form video content on TikTok that demonstrates the photobooth experience, as well as direct service from on-site promotional staff. The action phase is implemented through the customer's decision to utilize the photobooth service and engage in passive promotion, influenced by the synergy between social media and direct promotion. This research concludes that the implementation of the AIDA model effectively explains the function of creative marketing communication in establishing current trends within the photobooth business sector.

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