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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 82 Documents
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Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
PENGARUH TERPAAN KONTEN KINDERFLIX DAN KREDIBILITAS HOST NISA DI CHANNEL KINDERFLIX TERHADAP PERILAKU BERKOMENTAR CYBER SEXUAL HARASSMENT PENONTON DEWASA DI KONTEN KINDERFLIX Sabila Rosyad, Ananda; Lukmantoro, Triyono; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women often become victims of sexual objectification on social media or online. One of them is Nisa who is the host of the Kinderflix channel which brings educational content for toddlers. Even though Nisa wears a hijab and dresses modestly, she receives many harassing comments on the Kinderflix content she presents. This research aims to determine whether there is an influence between exposure to Kinderflix content and the credibility of host Nisa on the Kinderflix channel regarding the behavior of commenting on cyber sexual harassment of adult viewers on Kinderflix content. This research has an explanatory type and the theories used are uses & gratifications theory and source credibility theory. The research test uses a simple linear regression test with a non-probability sampling technique. The sample used in this research was 60 respondents with criteria aged 17-35 years, users of social media Instagram, Youtube and TikTok, and had been exposed to Kinderflix content. The results of this research show that exposure to Kinderflix content on cyber sexual harassment commenting behavior has a significant influence, so the hypothesis is accepted because the result value is 0.001 or smaller than 0.01. Exposure to Kinderflix content has an influence of .27.4% on cyber sexual harassment commenting behavior. Then, the results of host Nisa's credibility test regarding cyber sexual harassment commenting behavior are very significant or influential because the result value is 0.001 and is smaller than 0.01. Nisa's host credibility has an influence of 21.2% on cyber sexual harassment commenting behavior
Consumer’s Perception Of Global Branding: Kopiko Product Placement In Korean Drama Aulia Ecallypta, Saffa; Surayya Ulfa, Nurist; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The purpose of this study is to describe consumer perceptions of global branding using product placement strategies in Korean dramas. Qualitative research is a research method that provides descriptive data in the form of written or spoken words from individuals and the behavior of observed phenomena. The research "Consumer Perception of Global Branding: Kopiko Product Placement in Korean Drama" uses a qualitative descriptive approach. This method involves capturing and explaining consumers' perceptions and experiences about their opinions of Kopiko in Korean dramas. The result was that the product placement successfully increased brand exposure and strengthened the consumer experience with the identification of three distinct consumer perceptions. Despite the success, the study highlights the need for brand consistency and effective messaging, as well as the importance of emphasizing brand distinctive features such as the use of real coffee beans to reinforce identity and meet consumer expectations. Furthermore, cultural sensitivity to brand associations with Korean culture influences consumer perceptions, while Martin Roll's global branding theory provides insight into how factors such as brand recognition, unique value, consumer experience, consistency, and cultural sensitivity affect consumer perceptions
PENGARUH TERPAAN BERITA KASUS PINJAMAN ONLINE DAN TINGKAT LITERASI KEUANGAN TERHADAP KEPUTUSAN MENGGUNAKAN PINJAMAN ONLINE Pemelia, Ehma; Luqman, Yanuar; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The decision to use online lending is on the rise. The number of borrower accounts and the value of outstanding loans continue to increase. But, at the same time, news of online lending cases has led to a negative perception of online loans. In addition, a person's decision to use or purchase a product is based on knowledge of the product. However, the level of financial literacy in society is still relatively low. This research aims to determine the influence of news exposure of online lending cases and the level of financial literacy on the decision to use online lending. Therefore, a quantitative approach with simple linear regression analysis was used to test the hypothesis. The theories used are Mass Media Effect Theory and Social Cognitive Theory. This study uses a sample of fifty respondents. The sample was selected using purposive sampling techniques with the respondent characteristics being male or female aged raging from 19-34 years, residing in Semarang City—exposed to news about online lending cases through mass media, and having used online lending. The simple linear regression test results that there is an influence of news exposure of online lending cases on the decision to use online lending. This result is indicated by a significance value of 0.002 (<0.05) with a regression coefficient of 0.179 (17.9%). The next result is that the decision to use online lending does not affected the level of financial literacy. This result is shown by a significance value of 0.57 (>0.05).
HUBUNGAN KEPERCAYAAN DIRI DAN KETERBUKAAN DIRI DENGAN KOMPETENSI KOMUNIKASI SISWA DI SMPN 12 PURWOREJO Afidati Hidayanti, Syafira; Noor Rakhmad, wiwid; Sunarto, Sunarto
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Some students at SMPN 12 Purworejo are known to have less than optimal communication competence. Students experience difficulties in communication situations in the classroom which is indicated by difficulty in expressing opinions, less active in discussion sessions, and difficulty answering questions. This causes the teaching and learning process in schools to be less effective and the academic achievements obtained are also not optimal. The difficulties experienced by these students are influenced by self-confidence and self-disclosure. This research examines the relationship between self-confidence and self-disclosure with students' communication competence at SMPN 12 Purworejo. This research uses a positivism paradigm and a quantitative approach. Data were collected by distributing questionnaires to 100 respondents with the characteristics of teenagers aged 12-15 years, male and female, and attending SMPN 12 Purworejo. The results of correlation analysis show a significant positive relationship between self-confidence and communication competence and between self-disclosure and communication competence. This relationship is in line with the argumentativeness approach in Super Traits Theory which explains that individuals who have argumentative skills are individuals who are competent in arguing, where individual communication competence includes self-confidence and self-openness (Littlejohn, Foss, Oetzel, 2017). The results of this research indicate that students with good self-confidence and self-disclosure have good communication competence. It becomes easier for students to master the communication situations they face.
Pengaruh Terpaan Berita Mengenai Isu Rangka Smart Architecture Frame (eSAF) milik PT Astra Honda Motor Yang Mudah Patah dan Brand Image di Twitter Terhadap Tingkat Kepercayaan Konsumen Mengenai Kualitas Motor PT Astra Honda Motor Gibran, Alvien; Lukmantoro, Triyono; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In this era, technology has become one of the most advanced innovations in making daily activities easier. With a world that is always moving, there is always room for technology to develop in all aspects, one of which is transportation. Because motorbikes offer a variety of flexible and affordable price options compared to other transportation methods, motorbikes have become one of the most popular methods of transportation and are the people's choice. The number of people who own motorbikes is increasing every month due to the fact that motorbikes are a practical way of transportation. In this process, a problem arose that the PT Astra Honda Motor eSAF frame became rusty and broke easily. This is very disappointing for customers because PT Astra Honda Motor is committed to providing the best products and quality. However, this fact shows that the promised product and quality failed to meet expectations, which of course harmed PT Astra Honda Motor's customers. The theories used in this research are New Media Theory and also e-WOM (Word of Mouth) Theory, with a sampling technique in the form of non-probability sampling, with a total sample of 100 people with characteristics of men and women, aged 16-64 years, and who had been exposed to news about the issue of PT Astra Honda Motor's eSAF frame being rusty and breaks easily. The results of hypothesis testing using a simple linear regression technique show that there is an influence between exposure to news about PT Astra Honda Motor's eSAF frame which rusts and breaks easily and brand image on Twitter on the level of consumer confidence regarding the quality of PT Astra Honda Motor's motorbikes with significance values in both hypotheses. of 0.000.
engaruh Terpaan Pemberitaan Dompet Digital DANA dan Persepsi Komentar pada Akun Instagram @dana.id terhadap Minat Menggunakan Dompet Digital DANA Yunisa Wirastanti, Tiara; Nur Suryanto Gono, Joyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

DANA, a digital wallet, is currently in the spotlight due to numerous negative reports and comments from its users. In 2023, DANA experienced a decline in the percentage of digital wallet usage in Indonesia. Several online news portals have also reported on the issues faced by DANA. Besides the online news portals, DANA users have expressed their concerns and posted negative reviews on every post made by the Instagram account @dana.id. Instagram and online news portals serve as platforms that can quickly disseminate information and provide spaces for discussion. The aim of this research is to determine the impact of negative news exposure on the digital wallet DANA and the perception of negative comments on the Instagram account @dana.id on the interest in using the digital wallet DANA. The theory used in this research is the Theory of Planned Behavior. This study employs a non-probability sampling technique with a population of 100 respondents, both male and female, who are social media users aged 18-34 years and have been exposed to negative news and have seen or read negative comments on the Instagram account @dana.id. The results of the research show that there is an negative influence between exposure to DANA news on interest in using the DANA digital wallet with a significance value of 0.000. Furthermore, the influence of the perception of comments on the @dana.id Instagram account on interest in using the DANA digital wallet has a significance value of 0.000. Therefore, it shows that there is an negative influence between the perception variable of comments on the @Dana.Id Instagram account on interest in using the DANA digital wallet
NARRATIVE ANALYSIS: EXPLORING THE POWER DYNAMIC OF RURAL HOUSEWIVES WHOM ARE ALSO FARM WORKERS Kezia Dewi Fortuna, Dominica; Dwiningtyas Sulistyani, Hapsari; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores the power dynamics of rural housewives who also work as farm laborers. The main focus of the study is to understand their autonomy and decisionmaking position within the household context. Using a qualitative approach, this research involved in-depth interviews and participant observation of a number of housewives in rural areas. The key findings reveal that these housewives generally lack significant personal autonomy within their households. This is largely due to their limited understanding of gender equality concepts and their right to participate in household decision-making. As a result, they tend to choose passivity and submission to their husbands' authority. This study highlights the importance of education on gender equality and women's empowerment in rural areas. The implications of these findings indicate a need for programs that can increase awareness and understanding among housewives about their rights, as well as encourage more active participation in household decision-making.
NARASI KOMUNIKASI PENGEMBANGAN HUBUNGAN ANTARA ANAK REMAJA PEREMPUAN DENGAN AYAH TIRI Narayani Aberdeen, Avi; Rahardjo, Turnomo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In remarried families, with regard to communication, most research states that the level of conflict and negative communication that occurs tends to be caused by stepparents when there are stepchildren, especially teenage girls. Teenage girls and stepfathers often experience difficulties or face obstacles when interacting and often avoid or distance themselves from each other due to different factors. However, even so, teenage girls who achieve a close relationship with their stepfather also appear, although minimally. This research aims to understand the communication narrative of relationship development between teenage girls and stepfathers. A total of three teenage female sources aged 19-21 years were interviewed to explore the process of developing their relationship from the first meeting to living with their stepfather. This research uses the Todorov narrative analysis method which has been modified by Nick Lacey and Gillespie. The research results show that there are three forms of relationships based on the experiences of teenage girls. The relationship developed without closeness due to initial rejection, attachment to his biological father, and a foreign perception towards his stepfather that could not be minimized. The relationship can achieve bonding because the stepfather seeks maximum self-disclosure interaction and persuasion and accommodates the child's ego from the start. Relationships without fulfilling emotional needs because of children's expectations of a father figure who can be a place for stories and a place to open up. Even so, communication plays a role in every process of developing a teenage girl's relationship with her stepfather, from the initial approach, supporting adjustment, to a more stable and flexible relationship after living together.
STRATEGI KOMUNIKASI KLENTENG TITD LIONG HOK BIO DALAM MENJAGA TOLERANSI ANTARBUDAYA MELALUI KIRAB BUDAYA CAP GO MEH DI KOTA MAGELANG Kusuma, Ivana; Rahardjo, Turnomo; Lukmantoro, Triyono
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Liong Hok Bio Temple in Magelang is a place of worship and cultural activity center that plays a crucial role in fostering tolerance and intercultural relationships. The Cap Go Meh cultural parade symbolizes tolerance, reduces antiChinese sentiment, and enhances intercultural tolerance in Magelang City. Although challenges of multiculturalism have lessened, effective communication strategies are still necessary to maintain tolerance. This study aims to analyze the communication strategies employed by TITD Liong Hok Bio Temple in the Cap Go Meh Cultural Parade in Magelang. A descriptive qualitative method with a case study approach was used, utilizing the Communication Accommodation Theory. The communication strategies used by the temple are divided into four parts: problem identification, goal setting, communication strategy formulation (communicators, target audience, messages, media, communication effects), and evaluation, which is split into summative and formative evaluations to assess success, identify obstacles, and provide suggestions for improving the quality of the Cap Go Meh Cultural Parade in the future. Data were collected through in-depth interviews. The results indicate that Liong Hok Bio Temple has effectively implemented communication strategies in the Cap Go Meh celebration. These include convergence strategies that integrate traditional culture with Chinese cultural elements to reduce potential conflicts and enhance tolerance, and divergence strategies aimed at highlighting Chinese cultural heritage and strengthening the spiritual bonds of the Liong Hok Bio Temple congregation. Although both strategies are used, the implementation predominantly features convergence strategies. The cultural parade has had a positive communication effect on increasing the knowledge and attitudes of the Magelang community 2 towards Chinese culture, as well as the potential for behavioral changes in appreciating cultural diversity
Sexuality of Colonized Subjects, a Postcolonial Analysis Anjani Salim, Siti Amira; Dwiningtyas Sulistyani, Hapsari; Lukmantoro, Triyono
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores @coolestkev's disruptive strategy of sexualizing Dutch colonization on TikTok through feminist rhetorical criticism and postcolonial analysis. The goal is to understand how this approach reinforces or challenges traditional gender norms and reflects postcolonial power structures. The results show that @coolestkev strengthens traditional gender norms and romanticizes the colonial past, while response videos from other creators present strong counter-narratives through nationalism and collectivism. This analysis reveals the complexities of identity in colonized societies, including internalized heterosexism and social pressures surrounding masculinity

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