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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 49 Documents
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Search results for , issue "Vol 4, No 3: Agustus 2016" : 49 Documents clear
Impact of sales promotion via broadcast message frequency, group information frequency and display picture frequency to the acceptance of promotion message Yayuk Indriyani.S; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.369 KB)

Abstract

The activity of online bussiness by utilizing both social media and instant messenger was a trend in society. Wide range of products are on offer ranging from apparel, handbags, veils, food, home furnishings, and other service offerings. One of instant messenger that is often used to do this online business is the blackberry messenger (BBM). This application provides a variety of services that can be used as a medium for sales promotion including broadcast message, group, and display picture. This study aimed to determine the effect of sales promotion via broadcast message frequency, group information frequency, and display picture frequency promotional messages to an attitude of acceptance. The rational used in CMC theory (computer mediated communication) and S-O-R theory. This type of research is explanatory study. This study used a non-probability sampling technique was purposive sampling method in determining the sample of 40 respondents who met the criteria that 14-35 year-old audience that uses fuel applications, online sellers have contacts on BBM contacts, join a group of buying and selling in fuel and domicile anywhere. The data analysis used is multiple linear regressions with the help of SPSS. Based on the results of statistical calculations showed the signification of variables simultan is 0,018 where the results do show a value smaller than the 0.05 limit, which means that the sales promotion via broadcast message, group and display picture on blackberry messenger affect the acceptance of promotional messages.
HUBUNGAN IMMERSION WITH GAME DALAM ADVERGAME DENGAN LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK) Aeda Aldeafara; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame kini mulai digunakan sebagai tools dalam komunikasi pemasaran di Indonesia. Game memiliki sifat yang interaktif dimana terdapat sebuah storyboard dalam peraturan permainan yang merupakan pesan yang ingin disampaikan pemasar. Tanpa sadar para pemain mengikuti peraturan permainan dan berpatisipasi aktif mengolah pesan tersebut. Penelitian ini bertujuan untuk mengetahui hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek) dengan menggunakan pendekatan positivistic yang menguji relasi 2 variabel. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 30 orang yang terbagi dalam dua kelompok yaitu immersive dan non-immersive. Pengambilan data dilakukan dengan kuesioner diberikan pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan analisis komparatif dua kelompok beda Independent Sample T-Test dengan memenuhi uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Hasil penelitian ini menunjukkan bahwa tidak terdapat hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Hal ini disebabkan nilai probabilitas signifikansi pada Uji Independent Sample Test menunjukkan nilai >0,05. Selain itu nilai rata-rata kedua kelompok tidak menunjukkan perbedaan yang signifikan. Sehingga dapat dinyatakan bahwa immersion with game bukanlah aspek yang perlu diperhatikan dalam pemahaman pesan game.
REALITY DISTORTION OF CHINESE AND JAVANESE ETHNIC IN ADIT DAN SOPO JARWO CARTOON ANIMATION FILM Risang Endra Satria; Dr. Hapsari Dwiningtyas, S.Sos, MA
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Adit dan Sopo Jarwo is a cartoon animation film which represent cultural diversity of ethnic groups that exist in Indonesia. This study aimed to describe the reality distortion gainst ethnic Chinese and Javanese featured in Adit dan Sopo Jarwo film. This study also wants to reveal the ideology and values of the dominant contained in the film. The theory used include the representation theory of Stuart Hall, the theory of Public Opinion Walter Lippman, Antonio Gramsci's theory of hegemony, as well as some related concepts such as marginalization, meaning fashion and body language in the film. Data were analyzed using analysis of John Fiske television code. The results showed that the text of the mass media, especially Adit dan Sopo Jarwo cartoon animation film distorting the reality of the ethnic Chinese and Javanese. Text animated cartoons showing feudalism of the Chinese community as well as the marginalization of ethnic Javanese. Distortion of reality at the level of the reality of marginalized ethnic Javanese, in particular through the elements of body language, expression, background, and style of speaking. At the level of representation, distortion of reality appears in the narrative element, conflict, dialogue, and characterization. Both of these levels to clarify the Javanese into the non-dominant. Distorted reality at the level of reality, favor ethnic Chinese. Ideology of feudalism offered by the media, which displays that ethnic Chinese are the ones who are always right, and the Javanese persons subject to the ethnic Chinese. In addition, the dominance of the ideology of Islam as a conflict resolution strategy also appears in the text of the film. The conclusion of this study indicate that the reality distortion is inevitable in the representation in the mass media, especially movies. Then the media in representing the ethnic diversity is expected to not only see from a partial truth, but rather shows the elements of ethnic identity in a more comprehensive and diverse. This research can be a reference for other researchers who discuss about ethnicity, stereotypes, and media representation, particularly media animated cartoons.
INCREASING AWARENESS AND READERSHIP OF TRIBUN JAWA TENGAH NEWSPAPER AS COMMUNICATION MANAGER Windariani Soeryo Handadari; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tribun Jawa Tengah is a brand of newspaper which is a subsidiary of Kompas Gramedia Group. Established on January 17, 2011, Tribun Jateng has a early name Warta Jawa Tengah, and then turns into Tribun Jawa Tengah on 29 April 2013. Tribun Jawa Tengah has a vision to be the group's largest regional media publishing business, spread and leading in Central Java with the slogan "New Spirit of Java Central ". With the slogan and the vision, Tribun Jawa Tengah keep trying to increase awareness and readership Central Java society. This karya bidang is departing from desire of Tribun Jawa Tengah that want to expand its targets to young people aged 18-25 years and introducing Tribun Jawa Tengah on new distribution areas. Based on preliminary data owned by Tribun Jawa Tengah awareness and readership of target is still low. This is reinforced by the survey data that awareness and readership Tribun Jawa Tengah still low in amongs the target. Semarang Youth Community is an event that designed for young people by involving the community and music artists in Semarang. The purpose of Semarang Youth Community is to raise awareness and readership at young people aged 18-25 years. Jalan Sehat Tribun Jateng Melangkah bersama Paramex is an event held in Grobogan disctrict and is designed for the general public of all ages and backgrounds. The purpose of the event Jalan Sehat Tribun Jateng Melangkah bersama Paramex is to increase awareness and readership of Grobogan district residents about Tribun Jawa Tengah remember just reopen his newspaper's distribution area in this region. The results achieved from Semarang Youth Community 2016 event is increasing awareness in young adult from 71% to 91% and a readership from 52% to 82%. While the results of Jalan Sehat Tribun Jateng Melangkah bersama Paramex in Grobogan district is increasing awareness from 44% to 69% and a readership from 10% to 26% and increasing circulation from 400 copies to 600 copies per day. Communication Manager task in both events is to establish cooperation with other parties such as community, local government, media, and ticketbox, as well as take care of all matters relating to the publication of an event such as the creation of content publishing and monitoring publications.
Family Commuication about Children’s Romantic Relationship Ayu Martina, Dannia; Lailiyah, S.Sos, M.I.Kom, Nuriyatul
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Romantic relationship becomes a situation that can not be separated from children who get into adolescence life. Most children begin interested to other sex in their teenage lifes and decide to have romantic relationship. Somehow, the issue of romance becomes one of the elements causes a variety of problems and misunderstanding in the family. Those problems arise due to the lack of effective communication about romance, especially between a child and parents. The method used in this reserach is qualitative research with phenomenological approach. The goal of this research is to understand the family communication about children’s romantic relationship. The theories used in this research are Family Relationships Scheme theory, theory of Lie, theory of Love, Close Relationship, and Self Disclosure. The outputs of this research are : (1) Parents from plural family give the right to children to make their own decisions, while parents from consensual family force their children to obey to their decisions, including about romantic relationship (2) Children tend to be more open to their parents when they communicate about daily life (3) The disclousure of children to their parents about romantic relationship, depends on the emotional attachment and the response from their parents when they communicate (4) Communication between children and parents gives influence to the type of love for children (5) Siblings can be a "parents" to the child by reminding the rules of romantic relationship from their parents. The conclusion of this research is the lack of self disclosure in communication about children’s romance in the family. The suggestion are parent and children should be mutually open in communication about children’s romance, the rules of romance should be delivered explicitly by parents, parents should not excessively evaluate, criticize and judge what their children explain
Relationship of The Sales Promotion Exposure, Marketing Communication Competence, Brand Image Toward Client’s Loyalty of Trax FM Semarang Annisa Nabiha Firdausi Nuzula; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Radio is a media of information and business which can provide up to date information to public by relying on its rapidity, radio can be the media that is still highly considered in the promotional activities of client companies which do cooperate with some radios. Trax FM Semarang is one of regional radio that is still highly considered by clients to become their media partners. In the business relationship, there are many factors that can make some strong relation of the partnership between two parties. This study aims to find out the relation between of the sales promotion exposures, marketing communication competence, and brand image of client’s loyalty Trax FM Radio Semarang. In order to solve the problems, used some theories, such as Behavioural Learning theory, Speech Act theory, Communication Competence theory, and Cognitive Learning theory. The objects of the study were companies who work with Trax FM Semarang at least for 2 times of partnership within one year. The amount of respondents was about 30 companies who were taken by using the technique of non-probability sampling. The data were analyzed by using proper test and classic assumption test, and then followed by pearson’s correlation analysis with the help of SPSS application program V.20.0. The study resulted in that from 3 (three) variables of X, 2 (two) of them received positive value, that was marketing communication competence and brand image. Respondents appraised that the Trax FM Semarang has competent marketing in their field, and Trax FM Semarang is a radio that has a pretty good brand image. However it is not certain that is positively related to client’s loyalty of Trax FM Semarang. After did the hypothesis test by the method of pearson’s correlation test, it resulted in that the first hypothesis of this study showed there is no relation between sales promotion exposure variable (X1) to the client’s loyalty of Trax FM Semarang (Y). Then, the second hypothesis test (X2) showed that marketing communication competence variable has no relation to client loyalty of Trax FM Semarang. Moreover, the third hypothesis test resulted that brand image variable (X3) was not related to client’s loyalty of Trax FM Semarang (Y).
Understanding Society Perception About Giving Respond Toward Hijabers Community Mei Indriyani, Risti; Budi Lestari, SU, Dr. Dra. Sri
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Perception requires an object to be perceived. Each person has different thought on the reality that surrounds them. Hijabers community is one of the social perception object which perceive variously by the society. In the community activity, they do many positive activities according the Islamic rules, and pursuade Moslem women to wear fashionable hijab. But, those activities didn‟t get any good respond or well perceived by the society. Yet there is some people who has negative perception toward this community. This research aims to describe how society perceive the Hijabers Community members‟ behaviour in their daily life using descriptive qualitative method with phenomenology analysis. The theories that used are the symbolic interaction theory which is a reference framework to understand how human create the symbolic world and how they create behaviour, and the perception theory which explains how human catch the stimulus that influence the human sense. In this research, it is found that: The stimulus‟ shape that received by the informants depend on their intepretation of symbol – which is the message that inteprets based on the mutual agreement. From the research result, it is found that the most stand out symbol in Hijabers Community which is understood by the society is the outfit. The stimulus which has been received by the informants then will create a perception towards Hijabers Community. Society‟s perception toward Hijabers Community is various, depends on the received stimulus and the motive or needs to these stimulus. The result from this research is that not all informants have negative perception which describes Hijabers Community as a community that concerns only on their fashionable clothes, but they tend to think Hijabers Community as a positive community seen from their activities. Meanwhile, negative perception is owned by the informant who has negative experience toward this community. The negative experience is in the form of society‟s negative comments and seeing the community appearance which is obtained from the received stimulus by the informant about the things that make the informant perceived Hijabers Community as a community which concerns about the appearance rather than religion matters
Understanding The Experience of Pesantren Alumni in Adaptation With Environment Beyond Pesantren. Nur Sholekhatun Nisa; Dra. Taufik Suprihartini, M.Si
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The background of this research is the experience of pesantren (Islamic boarding school) alumni in adapting with the external environment of pesantren. The pesantren alumni who have graduated from pesantren move into new environment outside the pesantren, so that they adapt to their new environment. This research aims to describe the pesantren alumni’s experience in adapting with the new environment after they graduate from pesantren. This research uses the Anxiety and Uncertainty Management Theory (Gudykunst, 1995), Uncertainty Reduction Theory (Leanne K. Knobloch, 2008), Expectancy Violations Theory (Cindy H. White, 2001), Theory of Motivated Information Management (Afifi and Weiner, 2004), and Interactions Adaptation Theory (Burgoon, 1995). Qualitative research approach is applied, referring to interpretive paradigm. The data analysis technical is based on phenomenology research. The informants of this research are 4 pesantren alumni. The results of this research find that there are 3 main points. First, each informant has different level of anxiety and uncertainty as the initial behavior in moving process. The first, third, and fourth informant experience higher anxiety and uncertainty than the second informant. The anxiety and uncertainty caused by the lack of information of new environment. Second, information is the important factor which helps the adaptation process. All informants use 3 adaptation strategies; active, passive, and interactive strategy. Those strategies are used to obtain kinds of information. Third, the success of adaptation process in the new environment determines the decision making whether the informants bring pesantren values and culture. The results show all informants successfully adapt into their new environment outside pesantren, and their level of anxiety and uncertainty decrease. The first and second informants decide to bring pesantren values and culture to their new environment. Meanwhile, the third
The Narratives of Female Models toward Sexuality Body (Narrative Analysis of Female Models in Men's Magazine) Kilau Riksaning Ayu; Triyono Lukmantoro, S.Sos, M.Si
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Body of female models in men's magazine is consumed and perceived as an object in its literal meaning is the recipient of the action. However, the issues are not just about the body's sexuality and about sex, but women also see themselves as subjects that define and determine the direction of the body as the main actor in the decision maker. This research aims to look at the narratives of female models toward sexuality body. The theories used in this research are Beauty Myth, Disciplining the Body and Postfeminism Theory. Furthermore, method used in the research is the analysis of narrative data formulated by Labov and Waletzky. The results of this research in the components of the narrative structure produces several things, are: (1) The form of decision making such as choosing a job as models and appear in men's magazine shows the position of female models as the autonomous subject. (2) The practice of objectifications experienced by female models in the form of negative comments, unpleasant treatment during a photo shoot, became the object of male gaze in men's magazines and became the object of commodification. (3) Female models experienced disciplinary body through standards and job qualifications as model which is influenced by mass media discourses. (4) Female models have autonomy over their body to steer and control the body indicated by the actions taken to prevent and confront various forms of objectification The conclusion of this research is there is a duality position from the narrative of research subject toward sexuality body. First, as an object that experienced practice of objectification through negative comments, unpleasant treatment at a photo shoot session, become an object of male gaze and commodification. Second, the research subjects who worked as a model is an actor of commodification that consciously make choices and do an effort to perform ideal look which is then used to receive various benefits. Appeared in men's magazine is also used to get another jobs that can bring benefit.
Hubungan antara Motivation achievement untuk pemain advergames dengan tingkat pemahaman (level of comprehension) dari brand message (Pesan Merek) Bagaskara S.A.P; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame merupakan salah satu strategi pemasaran yang dilakukan di era modern. Strategi ini dilakukan melalui video games sebagai mediumnya. Berbeda dengan media-media konvensional seperti televisi, koran, radio, dsb. Yang bersifat pasif ketika menyampaikan pesan Advergame memiliki keunikan tersendiri yakni lebih bersifat interaktif. Sehingga menarik untuk diteliti. Penelitian ini ingin mengetahui Hubungan antara Motivation achievement (Motivasi Penghargaan) dengan Level of Comprehension dari brand message. Metode penelitian yang digunakan dalam penelitian ini adalah metode eksperimen one shot case study. Dengan total partisipan 30 orang yang terbagi menjadi 2 kelompok yaitu kelompok termotivasi dan kelompok tidak termotivasi. kelompok termotivasi adalah kelompok yang diberikan motivasi terlebih dahulu sebelum bermain advergame. Teknik analisis data yang digunakan adalah Uji perbandingan Independent samples T-test. dengan pemenuhan asumsi independensi sampel, uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Temuan dari penelitian ini ini menunjukan tidak ada perbedaan nilai yang signifikan antara kedua kelompok yang diuji, artinya adalah tidak ada Hubungan antara Motivation achievement dengan Level of Comprehension dari brand message. Kedua kelompok dapat memahami pesan yang disampaikan melalui games tanpa harus diberi motivasi.

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