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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 19 Documents
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Search results for , issue "Vol 5, No 3: Agustus 2017" : 19 Documents clear
Increasing the Listener of Pro 2 Radio Republik Indonesia (RRI) Semarang Dwi Suci Citra Handa Lusia Ekta; M. Bayu Widagdo, S.Sos, M.I.Kom
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Radio Republic of Indonesia (RRI) is the only one radio which using the state names, its broadcast is pointed for the importance of state and nation. The function of RRI as a public broadcasting council and social control that independent, netral, and non commersial should give good information, education, good entertainment, and should keep national image in international world. Pro 2 is one of the program of RRI Semarang which exist on 95,3 FM waves Mhz. It had various broadcasting programs and it could be heard from 5 AM to 12 PM. Pro 2 RRI Semarang program has developed its broadcasting programs refers to life style, so that it make a special channel/program that pointed for youth. The purpose of this program as the umbrella organization to channel their inspiration and their talent in various fields and they could share and change their information suitable to their ages. The result of implementation the field works activity showed that through programs which chosen, we have increased the audiences of Pro 2 RRI Semarang program from 240 to 732 audiences on a month. The success of implementation of the field works activity in Pro 2 RRI Semarang program was resulted from the combination accurate of buzzing, interesting material, and with gift quizzes. The Project Manager and Public Relation responsible to cover all divisions and entire implementing activity in two ways communication and it also responsible to community relationship and stakeholder during doing field works activity.
RADIO IDOLA SEMARANG ACTIVITIES TO BUILD BRAND ENGAGEMENT IN LISTENERS RR. VASHNI EUODIA TUSTASATYA; Sri Widowati Herieningsih
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Radio Idola is one of the private radio News and Talk in Semarang, which has a very diverse audience (heterogeneous). In 2016 the fourth wave according to the Nielsen survey, radio Idola is the only radio News & Talk, which is ranked the top 10 best radio in the city of Semarang. The study aimed to find out how is the activities of radio Idola to build brand engagement on the listeners. This study used a descriptive qualitative approach with post-positivism paradigm to help analyze and find facts based on reality. This study uses a case study approach, using the Mass Communication theory, the theory of Technological Determinism, Radio Programming and Brand Engagement. The study was conducted to seven informants who are internal staff of radio Idola Semarang. The first results of radio Idola activities to build brand engagement is listening and monitoring. This activity is about the capability of radio Idola to create a new culture of mutual guide and help fellow listeners through the power of social media and instant messaging owned. Radio Idola as a communicator has a function to inform the listeners quickly and precisely, radio Idola also be channeling public opinion, media persuasion, educate and entertain. Radio Idola accept any public complaints related to public services around. Secondly, community management show that any program that is on the radio Idola is derived from the tagline Memandu & Membantu. The programming process of radio Idola is done through planning, production, execution, monitoring and evaluation. The listeners are very well demonstrated by the presence of the audience at each of off-air even radio Idola held in the end of the month which always achieve the target. Third, community participation show that Radio Idola has a special Whatsapp group listeners and has 37.759 listeners who join in their fan page facebook. Listeners can participate in on air program to speak their mind also give the positive comments about their services in social media. Identify Advocates show that radio Idola has loyal listeners in overseas that still listening radio Idola via streaming. Radio Idola has not had a brand ambassador who comes from a loyal listener to be representative in order to introduce a wider radio Idola as a brand.
Interpersonal Communication Processes between Students, Caregivers of Boarding School, and Boarding School Environments in Building the Self Concept Putri Maulia; Dr. Dra. Sri Budi Lestari, SU
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In a family, interpersonal communication processes take place in nurturing and controlling against the behavior of their children. Now, many parents who choose to educate his children in boarding schools and they hopes their children can have a religious knowledge as well as a good general science, have a good character, and have a positive self-concept if educated in the boarding school. This research using a qualitative approach, aims to describing interpersonal communication processes between students, caregivers of boarding school, and boarding school environments in building the self concept. This research uses interpretive paradigms and phenomenological methods. Subjects in this research were two students and two caregivers of Pondok Pesantren Al Muqoddasah, East Java. The underlying theory is symbolic interaction theory and self concept by George Herbert Mead. The results show that the caregiver has intimacy with his students by always communicating, devoting affection, empathy, attention, and feelings of equality among them, especially with students who are still children. The intimacy that exists among the students is also one of the reasons they feel happy and comfortable life in the boarding school. This familiarity is established because of the openness, the similarity of hobbies, sense of the same fate, and the interdependent feelings that makes the student would not feel lonely and lack the affection from their parents. Students also feel comfort and can adapt to boarding school environments easily, because the boarding school environment is considered to have a role in the development of their self-concept, where the values, culture, and norms that are taught can change the behavior and habits of students to be better. The process of developing student selfconcept is also affected by the way of caregivers in nurturing and controlling his students. Caregivers who always give positive assessments and nurturing his students with a secure attachment style helps the student in the process of building a positive self-concept. Meanwhile, caregivers who always give negative assessments and nurturing her students with fearful attachment style or anxious attachment style will damage the confidence and self-esteem of the students so his self-concept becomes negative. Student builds his self-concept based on interaction with caregiver, fellow student, and his boarding school environments. Self-concept that will provide an important motive for student behavior.
The Correlations of Advertising Exposure and Communication Competency of Sales Marketing with Buying Interest of Toyota All New Sienta Christanti, Rhenita; Herieningsih, MS, Dra. Sri Widowati
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Car is high involvement product for some people. Altough not a primary needs, can not lie if car is must-have thing for now. Appearance of LCGC (Low Cost Green Car) cars in Indonesia, doesn‟t make car brand Toyota loses hope to bring a new car in MPV (Multi Purpose Vehicle) class. All New Sienta, is a brand new car that launch in 2016, July. As a new product with complete features and modern design, All New Sienta considered to be the „new rising star‟ amon others car in the same class. But in fact, people seems not interest with All New Sienta.The purpose of this research is to know the correlations of advertising exposure and communication competency of sales marketing with buying interest of Toyota All New Sienta. This is a explanatory research and use Advertising Exposure Process Theory for measure advertising exposure and Speech Act Theory for measure communication competency. The sample of respondent of this research were the sample of 60 respondents who are lived in Semarang, have regular pay and family, which are fitted with market segmentation of All New Sienta.The result of hypothesis test used Kendall‟s Tau-b, that correlation between advertising exposure with buying interest in significant score 0,001 (<0,05) and correlation coefficient score is 0,337 that means this correlations is in the average class of correlation, and then the correlation between communication competency with buying interest in significant score 0,000 (<0,05) and correlation coefficient score is 0,557 which are include in strong correlation class.Based on research result, can be deduced that; 1) there is a positive correlation between advertising exposure with buying interest of Toyota All New Sienta; 2) there is a positive correlation between communication competency with buying interest of Toyota All New Sienta. The research shows that advertising and communication skills of sales marketing are effective promotion tools for increase buying interest of All New Sienta. Toyota is expected to continue to innovate in advertising and advertising media to be able to reach the target consumers appropriately.
Increasing the amount of listeners of Pro 2 Radio Republik Indonesia (RRI) Laksono Nainggolan, Guntur Agung; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

RRI is the only state radio network of Indonesia which means their broadcast acticvity is mainly for country importance. RRI as a independent, neutral and non-commercial public broadcast is obligate to provides information, education, good entertainment, social control, and also maintain positive image of indonesia in international..Pro 2 RRI Semarang broadcasts on FM 95,3 Mhz and has variety of education and entertainment programs start from 05.00 am until 12 pm WIB. PRO 2 RRI have developed some programs that based on life style. So they made a special channel that focus on young listeners that through this channel, they not only can speak their aspirations about anything but also share informations that relate to their age and their problems. The result from our field work shows that through some programs that we chose, we succeed to increase the amount of listeners of PRO 2 RRI semarang. At start, the listeners of Pro 2 RRI Semarang only reached 240 listeners per month. We increased it to 732 listeners per month during the execution of our field work. Success factor in our field work at PRO 2 RRI Semarang program is an combination of proper buzzing, good materials and quiz with prizes . Production Manager responsible to all the activities in the execution of the event and also responsible in the process of creative design in the execution of event.
RESISTENSI PEREMPUAN DALAM MUSIK POP KOREA (Analisis Semiotika Lagu I Don’t Need A Man) Citra Safira; Dr.Sunarto . M.Si
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Korea Selatan sebagai negara yang dikenal dengan Korean Wave, telah sukses menyebarkan tidak hanya teknologi namun juga produk hiburan, salah satunya adalah Kpop. Meski telah sukses mengembangkan negaranya, nyatanya masih banyak masyarakat Korea Selatan yang masih menganut kepercayaan terdahulu yaitu ajaran Konfusianisme. Dalam ajaran tersebut salah satunya mengatur tentang bagaimana menjadi perempuan yang baik yaitu perempuan yang selalu berada di rumah. Kemunculan girlband menjadi salah satu faktor kesuksesan Kpop, sekaligus menjadi sebuah contoh bahwa perempuan juga bisa berkarya. Girlband miss A mengajak masyarakat khususnya perempuan melakukan perlawanan terhadap budaya patriarki yang telah melekat di Korea Selatan, salah satunya adalah lagu dari miss A – I Don’t Need A Man. Penelitian ini bertujuan untuk menggambarakan bentuk-bentuk resistensi yang terdapat dalam lirik lagu I Don’t Need A Man. Didukung dengan menggunakan pendekatan kualitatif dengan analisis semiotika Michael Riffaterre melalui tahapan pembacaan heuristik, hermeneutik, matriks, model, dan varian, serta hipogram dengan tujuan mengetahui makna yang terkandung dalam lagu tersebut. Selain itu, penelitian ini juga menggunakan teori standpoint sebagai landasan teori. Hasil penelitian berdasarkan pembacaan heuristik menunjukkan terdapat bentuk perlawanan yang digambarkan dengan ketidakpatuhan pencipta lagu dalam menulis lirik sesuai dengan struktur linguistik Korea Selatan (predikat selalu berada di akhir kalimat). Di sini terdapat beberapa syair yang tidak sesuai dengan struktur linguistik Korea Selatan, sehingga dinilai sebagai suatu bentuk perlawanan. Kedua, pembacaan hermenutik menunjukkan terdapat bentuk perlawanan yang digambarkan dengan struktur lagu yang berbeda dengan struktur lagu pada umumnya. Jika struktur lagu umumnya diawali dengan verse, namun lagu ini langsung diawali bagian refrain. Struktur lagu yang berbeda ini dilihat sebagi bentuk perlawanan. Ketiga, model dari lagu ini adalah kemandirian karena lagu ini menceritakan tentang perempuan mandiri dengan kehidupan yang dijalaninya, kemudian pada varian ditemukan indikator-indikator yang kemandirian dalam lagu ini yaitu mampu memenuhi kebutuhan sendiri dan kepercayadirian, sedangkan matriks atau tema dari lagu ini adalah resistensi, sesuai dengan hasil kedua pembacaan sebelumnya. Terakhir, hipogram adalah membandingkan lagu I Don’t Need A Man dengan lagu sebelumnya (Goodbye Baby) dengan penyanyi yang sama. Hal tersebut dilakukan untuk mengetahui apakah terdapat keterkaitan antara lagu sebelumnya dengan lagu yang sekarang. Hasilnya adalah kedua lagu tersebut memang menceritakan tentang perempuan. Lagu Goodbye Baby menceritakan tentang perempuan yang putus cinta kemudian bangkit dan mencari laki-laki lain, namun pada lagu I Don’t Need A man menceritakan tentang perempuan yang tidak butuh laki-laki, yaitu laki-laki yang tidak bisa serius dan menghargai dirinya. Di sini sifat kedewasaan perempuan lebih ditekankan.
ANALISIS FRAMING DALAM KASUS KONTROVERSI AHOK DI DALAM PILKADA DKI JAKARTA 2017-2022 DI DALAM MEDIA ONLINE KOMPAS.COM DAN REPUBLIKA.CO.ID Brilliant Indra K; Dra. Taufik Suprihartini, M.Si
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Religion issue used in DKI Jakarta’s election for 2017-2022 involve the candidate of DKI Jakarta Governor No 2, Ahok-Djarot. The controversy attract awareness of online media mass. Media which is writes the controversy have framing from the media politics. This phenomenom become the background from this study. This study aims to describe how the framing is done by media coverage especially from Kompas.com and Republika.co.id. This study using agenda setting theory with the Framing analysis model of Zhondang Pan dan Gerald M Kosicky with usesa constructionist paradigm with qualitative approach. The result showed that Kompas.com is still indicate the presence of media to attempt to approach the objectivity of news reporting while Republika.co.id still indicate to involve their ideology to the news that they have made.
Development and Management News Site www.rumahkartini.com Nurul Laelatul Latifah; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Starting from human resources that competent in Rumah Kartini Community capable of managing the website www.rumahkartini.com regularly and in accordance with the rules of journalism, the author wants to develop human resources and managing the website www.rumahkartini.com under the Rumah Kartini continued and to be able to manage well in accordance with the community's vision and mission. In the paper the author this field served as a Reporter and Editor. The reporter in charge of finding and writing the news. The editor in charge of news texts edited before uploading into the website and selecting the news that will be uploaded. The results of the development of human resources in this community they are able to continue manage website with good information and renew frequently. The results of the management of www.rumahkartini.com for one month is uploading the article as much as 31 and the number of visitors 4,334 as much as the minimum target of 1500 visitors. And able to manage 4 sections namely Tempo Doeloe, Discovery, Kulineran and Event.
Komik Kontemporer: Akulturasi Budaya pada Penokohan Karakter Komik Volt Aldio Cahyo Senoaji; M. Bayu Widagdo, S.Sos, M.I.Kom
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Volt merupakan komik yang diterbitkan oleh Skylar Comics pada tahun 2012. Penampilannya berbeda dengan komik-komik Indonesia lainnya seperti Mahabharata bahkan Godham dan Gundala. Pengaruh yang terdapat pada komik dan bentuk percampuran budaya yang terjadi pada komik merupakan hal yang menjadi fokus penelitian. Berdasarkan data temuan yang diolah dengan menggunakan analisis semiotika Charles Sanders Pierce ditemukan bahwa akulturasi terjadi pada aspek visual, penokohan, cerita, dan bahasa. Hubungan tersebut berdasarkan hubungan antara signifier dengan signified. Aspek – aspek tersebut kemudian dikelompokkan kedalam tiga karakteristik tanda menurut Pierce yaitu icon, indeks, dan simbol. Berdasarkan hubungan antara signifier dengan signifier tersebut penelitian ini juga menjelaskan bahwa pada icon akulturasi terjadi pada visualisasi para tokoh, penggambaran kekuatan tokoh dan penggunaan bahasa sansekerta pada beberapa nama tokoh. Pada indeks akulturasi terjadi pada cerita, gagasan, konsep superhero, dan irrasionalitas cerita. Konsep superhero dan supervillain pada tokoh komik merupakan akultuasi yang terjadi pada simbol. Kesimpulan dari hasil penelitian memunculkan beberapa implikasi yang bermanfaat dari segi akademis, praktis, dan sosial. Salah satu manfaat penelitian adalah penelitian ini dapat menjadi referensi bagi para komikus yang ingin membuat komik dengan tema serupa dan masyarakat dapat menerapkan seni wayang dalam lingkup yang lebih luas.
SIKAP MEDIA ONLINE KOMPAS.COM TERHADAP PEMBERITAAN BASUKI TJAHAJA PURNAMA Adi Anggoro, Indra; Nur Suryanto Gono, M.Si, Drs. Joyo
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kasus dugaan penistaan agama yang dilakukan oleh Gubernur DKI Jakarta Basuki Tjahaja Purnama telah menjadi sorotan media massa nasional. Banyak sekali polemik yang terjadi sepanjang peristiwa ini. Berbagai media massa nasional ikut memberitakan kasus ini dengan berbagai macam sudut pandang begitu juga dengan Kompas.com. Setiap media adalah agen konstruksi realitas, mereka mengemas dan menyajikan sebuah peristiwa sesuai dengan kepentingan masing-masing. Penelitian ini dilakukan untuk mengetahui realitas sosial seperti apa yang ingin disajikan Kompas.com terkait pemberitaan kasus dugaan penistaan agama yang dilakukan oleh Gubernur DKI Jakarta Basuki Tjahaja Purnama. Analisis yang digunakan adalah analisis framing oleh Zhongdang Pan dan Gerald M.Kosicki. Analisis ini mempunyai empat perangkat framing yaitu Sintaksis, Skrip, Tematis dan Retoris. Sementara teori yang digunakan adalah Teori Konstruksi Sosial oleh Peter L. Berger dan Thomas Luckman. Selain itu penelitian ini juga menggunakan teori agenda setting untuk menjelaskan fenomena pemberitaan Basuki Tjahaja Purnama oleh Kompas.com ini. Hasil dari penelitian ini ialah Kompas.com cenderung memberitakan bahwa kasus dugaan penistaan agama ini hanyalah salah satu upaya untuk menjegal Basuki Tjahaja Purnama dalam Pilkada DKI Jakarta 2017 mendatang. Di sisi lain terdapat juga pemberitaan mengenai banyaknya masyarakat yang masih menaruh simpati dan dukungan kepada Basuki meski ia telah ditetapkan sebagai tersangka.

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