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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 21 Documents
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Search results for , issue "Vol 9, No 3: Juli 2021" : 21 Documents clear
Detoksifikasi Instagram Sebagai Upaya Penyelesaian Kecemasan Komunikasi Pengguna Vincentius Raditya Kristiawan; Wiwid Noor Rakhmad
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The ‘Instagram detoxification’ phenomenon is a proof that Instagram has negative impacts on its users, so that users decide to stop using it for a moment. One of the negative impacts experienced is communication apprehension. This research aims to describe the communication apprehension that comes from daily use of Instagram, as well as to explain the communication apprehension experienced by someone that went through Instagram detoxification using qualitative research methods and an interpretive paradigm with a phenomenological approach. This study uses in-depth interviews as a data collection technique. The theory used in this research is Communication Apprehension Theory. The result shows that communication apprehension appears when users experience feelings of fear, insecurity, jealousy, sadness, and start to compare themselves with others, which is caused by new things in certain communication situations, lower status compared to others, as well as differences that occur in an interaction, and the differences between individual’s personal traits with new things in his environment. Instagram detoxification is a form of external effect from communication apprehension, namely withdrawal patterns. Instagram detoxification brings changes to an individual with communication apprehension such as being calmer, more grateful, ready to see Instagram from a different perspective, better prepared to face various feelings that will arise due to Instagram use, more productive and accepting of the conditions that are being experienced.
Hubungan Terpaan Iklan Youtube dan Terpaan Influencer Marketing di Instagram pada Kampanye #EminaBeautyBestie dengan Keputusan Pembelian Rangkaian Produk Emina Bright Stuff Series Tri Muriati Harahap, Anggi; Pradekso, Tandiyo; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In promoting its newest series of skincare products, named Emina Bright Stuff Series, Emina launched a marketing communication strategy in the form of the #EminaBeautyBestie campaign over the past two years. Two forms of Integrated Marketing Communication run by Emina in campaigning for this product are by advertising on Youtube (Youtube Ads) and influencer marketing on Instagram. Behind the incessant marketing communication activities carried out by Emina, several national surveys showed that Emina Bright Stuff Products Series were not the choice of most consumers in determining skincare product purchasing decisions. This study aims to explain the correlation among Youtube ads exposure and influencer marketing exposure on Instagram of #EminaBeautyBestie campaign simultaneously with the purchase decision of the Emina Bright Stuff Product Series. This study uses a Cognitive Response Approach, with a sampling technique in the form of non-probability sampling. The sample consisted of 50 females, aged 15-25 years, and had been exposed to exposure to Youtube ads and influencer marketing on Instagram regarding #EminaBeautyBestie campaign in the last three months. The tests is carried out by using the Multiple Correlation technique. The results showed a significance value of 0.819, which means that there is no simultaneous significant relationship between Youtube ads exposure (X1) and influencer marketing exposure on Instagram (X2) of #EminaBeautyBestie campaign with the purchase decision of Emina Bright Stuff (Y) product series.
Proses Pengungkapan Diri Perokok Wanita Berjilbab di Lingkungan Pertemanan Bukan Perokok Renindyana Putri, Afrida; Naryoso, Agus
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The process of self-disclosure of a hijabi as a smoker is complex to reveal or hide the identity of her smoker. The smoker's identity is considered to conflict with her religious identity, namely the symbol of the hijab she wears. Researchers conducted this study intending to know the process of self-disclosure of hijabi smokers in their non-smoker friends. This study uses a qualitative research method, which refers to the interpretive paradigm with a phenomenological approach. The theory used in this research is the theory of Communication Privacy Management (CPM) by Sandra Petronio. The data collection technique used in this research is an in-depth interview with the research subject, namely the hijabi smoker. The study results revealed that the process of self-disclosure of hijabi as smokers to their non-smoker friends begins with self-identification. Accept personal characteristics and life goals to behave according to the needs and expectations of society. Environmental factors and self-awareness influence identification. Then the second stage is to reveal oneself to the environment. Hijabi smokers experience the tension of rejection and have several criteria for consideration. Consideration of the interlocutor's culture, contextual considerations, consideration of the magnitude of risks and benefits, and motivation for disclosure. Selfdisclosure requires trust and intimacy and is done directly (consciously), indirectly (unconsciously), and through social media. The hijabi women smokers feel happy when accepted by their environment. When experiencing conflict, a hijabi smoker will explain her background, experiences, and thoughts—intended so that the interlocutor can understand and produce acceptance. However, if they still experience rejection, hijabi smokers choose to ignore it. Hijabi smokers maintain relationships with their non-smoker friends by accepting their identity, expressing themselves openly, and showing their achievements and good ethics. There are hijabi smokers who deny their identity by hiding one of their identities to avoid conflict. Not all veiled female smokers have a good religious background, some wear the hijab because of fashion, and parental demands.
Pengaruh Interaksi Peer Group dan Self-esteem Terhadap Preferensi Pemakaian Krim Pemutih Kulit Pada Remaja Perempuan Hanna Oliviati, Nur; Ratri Rahmiaji, Lintang
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Peer group interaction and self-esteem play an important role in the lives of adolescents because adolescence is a time of transition and identity exploration. Teenagers frequently want to be recognized by their peers during this time period. Furthermore, adolescents are said to be preoccupied with their appearance. One of the things that teenage girls can do to achieve this recognition is to use a skin whitening cream. The goal of this study was to see how peer group interactions affected preferences for skin whitening cream usage, as well as how self-esteem affected preferences for skin whitening cream usage in adolescent girls. Non-probability sampling was used, with a total sample of 100 respondents being adolescent girls aged 15 to 21 years in Semarang City who used skin care products. Based on hypothesis testing using simple regression analysis, it is revealed that: first, the significance value of the peer interaction variable (X1) is 0.000 (0.05), indicating that peer group interaction and self-esteem have a significant influence on usage preferences. skin whitening cream in adolescent girls, where the direction is positive, implying that the higher the adolescent's preference for using skin whitening cream, the higher the adolescent's preference for using skin whitening cream. Then the self-esteem variable has a value of 0.000 (0.05). That is, the self-esteem variable (X2) has a significant negative effect on the preference for skin whitening cream (Y), indicating that the higher the self-esteem, the lower the adolescent's preference for using skin whitening cream. Suggestions for future research include the ability to conduct research with other independent variables that may affect the preference for using skin whitening creams besides peer group and self-esteem in order to gain more knowledge about preferences for using skin whitening creams.
Pemaknaan Khalayak Terhadap Lirik Lagu Kami Belum Tentu oleh Grup Musik .Feast Duhita Anindyaguna, Karindra; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A song titled “Kami Belum Tentu” portrays a gap of human rights in Indonesia. This research aimed to find out audience interpretation about marginalization in human rights and social criticism that is portrayed on the lyrics of “Kami Belum Tentu”. This researched used Charles Osgood’s Osgood on Meaning message interpretation theory. Descriptive analysis is used to know the result of what people think after they read and heard the lyrics. The finding result shows that audience interpret the message differently because of the different experience as well as environment. The audience who came from Aksi Kamisan itself, the one who has ‘wakil rakyat’ as her family, and the fans of the group music itself. Which accepting the critics for the government as contained in the lyrics and agree that it is as nowadays reality. This research shows that audience are part of the community who are part of big heterogeneous mass community. As the part of community, audience are active where they are impervious of media influence. This research is open to be studied for future research with different methods as well as point of view
Hubungan antara Terpaan Berita Covid-19, Intensitas Interaksi Peer Group, Tingkat Pendidikan dengan Sikap Masyarakat Kepada Penderita Covid-19 Setyabudi, Gunawan; Pradekso, Tandiyo; Yusriana, Amida
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The mass media has the power to disseminate information related to Covid-19 quickly and widely. In addition, peer group interaction and education level also contribute to determining the direction of the attitude of its members. This study aims to determine the relationship between exposure to Covid-19 news, the intensity of peer group interactions, education level and public attitudes towards Covid-19 sufferers. This study uses social learning theory and social category theory to determine the hypothesis. This study uses non-random sampling by means of grab sampling. The number of samples studied was 50 people, domiciled in the city of Semarang, following the news of Covid-19 and aged between 20-50 years. The results of the hypothesis test with multiple correlations show the number 0.165, which means that there is no simultaneous relationship between the variables of exposure to Covid-19 news, the intensity of peer group interactions and public attitudes towards Covid-19 sufferers. Through these findings, in order to create an attitude towards Covid-19 sufferers, it is suggested that the public does not need to worry about news related to Covid-19 sufferers, and the government, in this case as a communicator, needs to create a campaign strategy with a peer-led approach as an effort to encourage the public to not rejecting Covid-19 patient.
Pengaruh Terpaan Iklan dan Terpaan Konten Celebrity Endorsement Terhadap Minat Menggunakan Jasa Go-Food (Melalui Brand Attitude) Karunia Yusuf, Kevin; Pradekso, Tandiyo
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is based on Go-Food’s consumers behaviour and persuasive messages that are distributed through a digital campaign. The purposes of this study are evaluating the effect of advertising exposure and celebrity endorsement exposure on intention to purchase Go-Food services via brand attitude as a mediator. Cognitive response theory has been used to link the variables in this study. This study benefited from the use of quantitative research method. The population of this study including men and women living in Semarang, aged 18-34, who had received the exposure of advertising in Protokol #J3K campaign. Data analysis used to test the hypotheses was SEM-PLS, with the help of SmartPLS3 application. The result shows that there is a positive effect from advertising exposure, advertorial exposure, and celebrity endorsement exposure on brand attitude, most of them are significant. It has also been found an enormous effect from brand attitude on Intention to Purchase. This study also found that Brand Attitude does not fully mediate the effect from advertising exposure, advertorial exposure, and celebrity endorsement exposure on intention to purchase.
Hubungan Terpaan Berita COVID-19 di Industri Penerbangan Pada Media Online dan Tingkat Kecemasan Tertular COVID-19 dengan Pengambilan Keputusan Menggunakan Jasa Transportasi Udara Masa New-Normal Widya K. Siahaan; Joyo Nur Suryanto Gono; Agus Naryoso
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Before making a decision, the individual needs related information. Online media becomes the fastest means of finding information. In addition to cognitive aspects, individual affectives are also influential in the decision-making process. This study aims to find out the relationship between the exposure of COVID-19 news in the aviation industry in online media and the level of anxiety of contracting COVID-19 with decision making using new-normal air transportation services. Use the Theory of Persuasion "Drive Model" and Theory of Emotions to explain the correlation between variables. Non-random sampling technique by purposive sampling. The sample was studied by 50 people, with the criteria of air transportation service users during the new-normal, aged 18-55 years and had been hit by news of COVID-19 transmission in the aviation industry from online media. Kendall tau-b hypothesis test shows a value of 0.509 meaning that there is no relationship between COVID-19 news exposure and decision making using air transportation services, while the level of anxiety of contracting COVID-19 is closely related to decision making using air transportation services with a significance value of 0.000. Through these findings, it is recommended that health protocols be improved again by tightening flight requirements/rules and the public is more aware of the compliance of health protocols and reducing mobility of travel to minimize transmission of COVID-19 transmission
Diskriminasi Gender terhadap Jurnalis Perempuan di Media Hafifah Dinda Pratiwi; Sunarto Sunarto; Triyono Lukmantoro
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The background of this research is an organizational structure that is still dominated by men. The aims of this study is describing the essence of the experience of gender discrimination that afflicts female journalists in the media also the efforts made by female journalists in order to fight for her rights in the media. This type of research is descriptive using a critical paradigm. The subjects of this study consisted of three female journalists from different types of media such as print media, television, and online media. The study's findings reveal that there is gender discrimination in the media include sexual harassment, coverage burden, menstrual leave, availability of lactation room, career level, and availability of childcare space. There are also efforts made by female journalists to fight such as joining journalist organizations and unions outside the company, doing deals, talking to superiors, and exploring studies on gender. Gender discrimination occurs due to a culture of patriarchy that is entrenched in the media such as a smaller number of female journalist, dominant male mindset, lack of understanding gender affirmation, placement of journalist coverage, lack of women in the position of media editor, and the double burden that befalls female journalists.
Representasi Nilai-Nilai Ajaran Masyarakat Samin dalam Film Lari dari Blora Indra Bagus Kurniawan; Turnomo Rahardjo
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Samin community is known as an conservative community group, unwilling to attend formal schools, unwilling to submit to government regulations, unwilling to accept outside culture, and a lot of closure to outsiders. The film Lari dari Blora seeks to fight this stigma by presenting the teachings of the Samin community which are used as guidelines for everyday life in the village environment of Samin. This film tells the story of various problems that occur in cultural life, where they must defend their identity even in unfavorable situations. This study aims to explain how the life of the Samin people in Blora Regency which is shown in the film Lari dari Blora and to explain how the representation of the teachings of the Samin people is shown in the film Lari dari Blora using qualitative research methods. This research refers to the constructivism paradigm. The theory used in this research is Roland Barthes' semiological theory. Data collection techniques used in this study are documentation and observation. The results of this study reveal that the film Lari dari Blora wants to give a message that the Samin people in Blora Regency live in a sphere of simplicity and harmony in the midst of technological developments and globalization currents that make the Samin people struggle to maintain the culture that has been adopted and passed down by their ancestors they. The film Lari dari Blora gives a message that the Samin community will no longer close themselves to the presence of outsiders who enter their group, and begin to open themselves up to socialize with groups that have different principles and teachings.

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