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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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THE INFLUENCE OF PRICE PERCEPTION, ADVERTISING PERCEPTION, AUDIO QUALITY PERCEPTION, MUSIC DOWNLOAD PERCEPTION, AND UNLIMITED SKIP PERCEPTION ON THE DECISION TO USE SPOTIFY PREMIUM APPLICATION Azzahira Putri Zakaria, Grandhis; Pradekso, Tandiyo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explain the influence of price perception, advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application. This research is quantitative research, with the theory used in this research are Theory of Planned Behavior and Marketing Mix Strategy Concept which uses a non-probability sampling technique with purposive sampling. The total number of respondents selected was 106 respondents, lived in Semarang city, aged 18 to 35 years, and used Spotify application. The result of testing the first hypothesis using simple regression linear analysis shows that there is an influence of price perception on the decision to use Spotify Premium application with a significance value of 0,000 means very significant. Meanwhile, the second hypothesis using multiple linear regression analysis shows that there is no influence of advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application with a significance value of 0,234 means not significant. However, if viewed partially, music download perception variable has an influence on the decision to use Spotify Premium application with a significance value of 0,048 means significant. The recommendation given to future researchers is that more comprehensive research is needed using other variables that can influence the decision to use Spotify Premium application.
Fenomena Second Account Oleh Mahasiswa Pada Media Sosial Instagram Salma M, Jihan; Noor Rakhmad, wiwid; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram can be said to be a medium for displaying activities related to daily life such as uploading photos during holidays, when doing activities such as cooking and so on, or they can even upload things such as quoting words, songs and so on. The aim of this research is to find out the meaning of a second Instagram account for students. The data collection technique used in qualitative research is by using observation techniques, interviews. The results of this research are that users of the second account on the Instagram platform have the same goal, namely maintaining and connecting with friends or close friends from thereal world. They use second accounts in unique ways to maintain interpersonal relationships, especially by selecting the private feature to have control over who can become a follower. The friendship relationship in the second account is characterized by reciprocity and acceptance. Users use the second account as a comfort zone to share without worrying about judgment or hurt feelings from their followers. Second account users on the Instagram platform have the same goal, namely maintaining and connecting with friends or close friends from the real world. They use second accounts in unique ways to maintain interpersonal relationships, especially by selecting the private feature to have control over who can become a follower. The friendship relationship in the second account is characterized by reciprocity and acceptance. Users use the second account as a comfort zone to share without worrying about judgment or hurt feelings from their followers
ANALISIS RESEPSI FILM YUNI : FILM PERLAWANAN PEREMPUAN BANTEN TERHADAP KETIDAKADILAN GENDER Rahma Aulia, Zulfa; Hasfi, Nurul; Sunarto, Sunarto
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Film Yuni is a film that brings up the issue of women's resistance to patriarchal domination. This research uses qualitative methodology with Stuart Hall's reception analysis to determine the audience's meaning position based on dominant, negotiation and opposition positions. To reveal the dominant meaning that emerges, this research uses Roland Barthes' semiotics. The theory used in this research is Muted Group Theory. This research aims to determine the representation of Banten women's resistance to gender injustice in the Film Yuni and to determine the audience's reception regarding the issue of Banten women's resistance to gender injustice in the Film Yuni. The results of research related to the representation of Banten women's resistance to gender injustice in the film Yuni found that women resisted by expressing their desire to continue their education, rejecting early marriage proposals directly, filing for divorce, deciding to continue their education. having free sex, crying, living alone and independently, and escaping from early marriage. Regarding public reception, the research results show that the majority of informants are in an oppositional position regarding the silencing process and a dominant position in women's resistance strategies.Keywords : Film, Woman Resistance, Reception Analysis
Analisis Pemanfaatan Media Sosial Dalam Sports Branding Pada Instagram Klub PSIS Semarang Madani, Ndaru; Nur Suryanto Gono, Joyo; Lukmantoro, Triyono
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The new media era is characterized by the massive use of social media, especially Instagram. Instagram has become a must for society, both individuals, institutions, and football clubs. PSIS Semarang football club is one of the clubs that uses Instagram as a communication page with a wide audience and the use of branding. In this research, the sports branding carried out by the PSIS Semarang Club through Instagram social media will be studied. This research was conducted with a qualitative method and descriptive approach. The data taken in the research is primary data from the social media manager of the PSIS Semarang Club, PSIS Semarang supporters, and Instagram users in general. The data will be processed until a narrative is obtained from each point of view of sports branding carried out by PSIS Semarang. This research provides the following results: 1. Brand Awareness, PSIS Semarang has received good recognition in the community. 2. Brand Image. PSIS Semarang has built a good image on the Instagram platform. 3. Brand Engagement, PSIS Semarang has built good engagement with the audience on the Instagram platform. 4. Content Strategy. PSIS Semarang Instagram contains good content and implements a good strategy. 5. Fan Relationship Management, PSIS Semarang Instagram has built a good relationship with fans. 6. Brand Equity, PSIS Semarang Instagram has a distinctive and special value as a football club. 7. Competitive Advantage, PSIS Semarang through Instagram offers a speed advantage which is an added value to the content. 8. Consistency, PSIS Semarang consistently carries the characteristic object of Semarang City as a symbol in jersey and Instagram. 9. Storytelling, PSIS builds intimate relationships by presenting player life stories. 10. Innovation, PSIS Semarang always provides innovation in the content presented.
Resistensi Perempuan Marginal dalam Film Gangubai Kathiawadi Larassati Setiawan, Zahwa; Dwiningtyas Sulistyani, Hapsari; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Film Gangubai Kathiawadi adalah film yang menampilkan realitas sosial akan perempuan PSK yang menjadi kelompok marginal dan upaya mereka untuk melawan kelompok yang dominan. Kelompok PSK adalah kelompok marginal secara sosial dan ekonomi, kelompok ini juga mendapatkan marginalisasi secara berlapis dari berbagai pihak yang kemudian mendorong adanya resistensi sebagai upaya untuk mengurangi atau membebaskan diri dari dominasi kelompok yang berkuasa. Penelitian ini bertujuan untuk memahami dan mendeskripsikan upaya resistensi dan kuasa perempuan marginal untuk bisa melepaskan diri dari dominasi. Penelitian ini menggunakan teori feminist standpoint, resistensi dari James C.Scott, kuasa perempuan dalam power feminism yang digagas oleh Naomi Wolf. Metode penelitian ini adalah tipe kualitatif deskriptif dengan paradigma kritis menggunakan teknik analisis John Fiske. Hasil penelitian menunjukkan bahwa film Gangubai Kathiawadi menampilkan upaya perlawanan perempuan dengan resistensi terbuka, resistensi tertutup, dan kuasa perempuan. Melalui upaya tersebut terlihat bahwa film Gangubai Kathiawadi tidak sepenuhnya menampilkan perempuan bisa menggunakan kuasanya sendiri untuk melepaskan diri dari marginalisasi struktural, melainkan untuk merubah tatanan dan melepaskan diri dari marginalisasi perempuan masih bergantung kepada laki-laki untuk memberikan dorongan dan bantuan. Selain itu, kuasa perempuan yang ditampilkan oleh tokoh perempuan Marginal dalam film ini ditampilkan sebagai upaya perempuan untuk melawan stigma yang diinternalisasikan oleh mereka.
PENGARUH INTENSITAS MENGAKSES AKUN X @PRABOWO DAN CITRA POLITIK PRABOWO SUBIANTO PADA PEMILU 2024 Andrea Oktavia, Helga; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores the influence of accessing @prabowo's account on platform X and Prabowo Subianto's political image on voter intention in the 2024 elections. Using an explanatory quantitative approach with purposive sampling of 100 respondents aged 17-40 who use X and have accessed @prabowo's account, the findings indicate that both the intensity of accessing @prabowo's account (β = 0.200, p < 0.001) and Prabowo Subianto's political image (β = 0.656, p < 0.001) positively impact voter intention. These results align with the Media Dependency Theory and the Low Information Rationality theory, emphasizing the roles of social media and political image in shaping voter attitudes.
PENGARUH INTENSITAS MENGAKSES MEDIA SOSIAL WEVERSE DAN TINGKAT FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSIVE BUYING BEHAVIOR ARMY INDONESIA Elisa, Nova; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penyebaran hallyu atau Korean Wave khususnya musik KPop dapat memicu terjadinya perilaku impulsive buying dikalangan penggemar. Hal tersebut terjadi pada ARMY yang merupakan penggemar dari boy group BTS. Beberapa cuitan ARMY di Twitter menjadi indikasi bahwa mereka telah melakukan impulsive buying terhadap merchandise official BTS seperti album, merch box, maupun merchandise lainnya. Perilaku impulsive buying ARMY tersebut muncul seriring dikembangkannya media sosial Weverse, dimana melalui Weverse ARMY tidak hanya mendapatkan update resmi mengenai BTS maupun update mengenai merchandise official yang dirilis, akan tetapi ARMY juga dapat melakukan pembelian merchandise yang dirilis tersebut langsung melalui Weverse. Penelitian ini menggunakan teori Uses and Gratification untuk menjelaskan hipotesis. Penelitian ini menggunakan teknik non probabilitas untuk teknik pengambilan sampelnya. Jumlah sampel penelitian ini sebanyak 127 responden dengan karakteristik ARMY Indonesia berusia 20 -30 tahun, pengguna Weverse, dan pernah membeli merchandise official BTS selama tiga bulan terakhir. Hasil tes hipotesis pertama menunjukkan bahwa terdapat pengaruh dari intensitas mengakses media sosial Weverse terhadap impulsive buying behavior ARMY Indonesia Hasil tes hipotesis kedua juga menunjukkan bahwa terdapat pengaruh dari tingkat fear of missing out (FoMO) terhadap impulsive buying behavior ARMY Indonesia. Dengan demikiankedua hipotesis penelitian ini diterima.
ENGARUH PERCEIVED INFORMATIVENESS KAMPANYE “THE POWER OF CLOTHING”, SIKAP TERHADAP FAST FASHION, DAN SIKAP TERHADAP GREENWASHING TERHADAP PERSEPSI GREEN BRAND UNIQLO Jessica Inez Indriani, Febronia; Surayya Ulfa, Nurist; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Currently, brands worldwide are engaging in sustainability campaigns as part of their green marketing strategies. Uniqlo, a leading fast fashion company, has initiated a sustainability campaign titled "The Power of Clothing," which has been disseminated through its official social media channels. However, Uniqlo's transparency index still ranks below its competitors. Additionally, there are several obstacles to the effectiveness of the campaign, such as the emergence of negative consumer attitudes toward fast fashion and skepticism regarding greenwashing. Data was collected through questionnaires distributed to 100 respondents using purposive sampling techniques. The study employs computer-mediated communication theory and cognitive dissonance theory. The research findings from a simple linear regression test indicate that the perceived informativeness of the "The Power of Clothing" campaign (X1) has a significant effect on the perception of Uniqlo as a green brand. The direction coefficient of the regression shows a positive influence of 0.452. Meanwhile, the results of the multiple linear regression test indicate that there is no significant effect of attitudes toward fast fashion and greenwashing on the perception of Uniqlo as a green brand.
Memahami Pengalaman Anak Punk Kota Semarang Dalam Penggunaan Simbol-Simbol Komunitasnya Aji Nurkafi, Fabi; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is based on the existence of Semarang City Punk Community which actively displays symbols in their events by members of the Punk Community. This study aims to analyze the formation of symbols and also the experience of members of the punk community in using their symbols. This research was conducted qualitatively with a phenomenological approach. The data used in this study were data from in-depth interviews with a number of informants. The informants in this study had the criterion of being members of the punk community who actively used punk community symbols. Analysis in this research will be carried out using Social Identity Theory, Identity Communication Theory, and Symbolic Interaction Theory. With a phenomenological approach with Interpretative Phenomenological Analysis (IPA), research results will be obtained through a review of the patterns and final themes obtained. The results showed that the emergence of symbols was due to the unrest of corrupt government and defending the interested that was felt mutually by members of the Punk Community. This anxiety is generally conveyed through music, namely in song lyrics. In addition to music and songs, the symbols used by members of the punk community are conveyed in various forms such as black shirts, mohawck hair, boots, and other attributes. Each of these symbols has a collective meaning that members of the punk community themselves believe in. The collective meaning that members of the punk community widely believe has the meaning of resistance to a corrupt government. Furthermore, it was found that not only through songs, but punk ideology was also conveyed through fashion, attributes, and action. In the experience of using these symbols, receiving bad views from around is common for members of the punk community, including being scapegoats, difficult to gain trust from sponsors, being considered riotous, and so on. But this did not reduce the intensity of the use of symbols by members of the punk community despite being overwhelmed with mixed feelings of pride, happiness, and sadness. This feeling is based on a bad stigma and a pride for them to keep using their symbols and prove the opposite.
AUDIT KOMUNIKASI KOMUNITAS GIRL UP SEMARANG Via Oktarina, Rafida; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Girl Up Semarang Community is a community that operates in the field of feminism which is directly supported by Girl Up Indonesia as a form of initiation by the United Nations Foundation to make SDGs Number 5 Gender Equality a success. As one of the largest communities in Semarang and with the power they have, they still lack the ability to create an interactive climate through their social media, this also applies to the campaign process they carry out, where there is a lack of participants in every campaign they carry out, However, despite this, Girl Up Semarang always strives to remain active both internally and externally in building effective and efficient communication with their audience.This research is qualitative research using the SWOT analysis method. Through interviews conducted with 5 respondents, it was found that the results of the SWOT analysis showed that on the IFE matrix Girl Up Semarang had the highest weight on the attractive branding factor with a weight of 0.30 and on the EFE matrix it had the highest weight on the online campaign factor, and the last one in the SPACE matrix shows that a good strategy that should be used is an aggressive strategy. This means that Girl Up Semarang has attractive branding qualities to be able to form a positive response from the public towards Girl Up Semarang with campaigns and various information that they distribute through their social media.

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