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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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ADAPTASI KOMUNIKASI MASYARAKAT PENDATANG DI SLEMAN, YOGYAKARTA PASCA KONFLIK ETNIS BABARSARI “GOTHAM CITY” Rezeki Amalia, Annisa; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Babarsari “Gotham city” ethnic conflict was a conflict involving immigrant ethnic groups, mainly from Eastern Indonesia. The conflict created significant social tensions and affected interactions between local and migrant communities. It created social distance and increased negative stereotypes between the two groups of different ethnicities. As a result, migrants face challenges in adjusting to local norms and values. This then makes a new problem for other immigrant communities to adapt communication with local communities. This research aims to find out the communication adaptation process of immigrant communities in reducing concerns in the Babarsari “Gotham city” conflict by using descriptive qualitative research methods. The data collection technique used is in depth interview. The theories used in this research are integrative communication theory, communication accommodation theory, and adaptation interaction theory. The results of this study explain that the communication adaptation of migrant communities in Sleman, Yogyakarta after the Babarsari Ethnic Conflict “Gotham City” shows that changes in communication behavior by informants by actively participating in social and cultural activities that function as communication accommodation. The results of this study explained that the importance of communication accommodation theory in understanding the dynamics of interaction between immigrant and local communities after ethnic conflict occurred by strengthening social relations and creating harmony in the community.
PENGELOLAAN HUBUNGAN INTERPERSONAL PASANGAN SUAMI-ISTRI MENIKAH USIA DINI Febriyanti, RT Annisa; Naryoso, Agus; Noor Rakhmad, Wiwid
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is motivated by the communication problems arising from early marriage. Ideally, marriage involves nurturing relationships but contrary to this ideal, conflicts often arise due to low communication quality among early-married couples. This study aims to describe the process of managing interpersonal relationships in early-married couples. The theories used in this research are Conflict Management and Relationship Maintenance Theory. The research method employed is descriptive-qualitative, using data collection techniques through deep interviews. The research findings explain the decisions to marry early, which can be caused by factors such as Marriage By Accident, education, and arranged marriages. Relationship management involves providing affection, such as openness, attention, support, and love. Couples adjust their communication by processes of mutual understanding and openness with each other. Moreover, they adjust by setting aside their egos to prioritize family needs over personal ones. Relationship management is facilitated by openness; some early-married couples are open, while others have one open partner who is open and one who is closed, or both partners may be closed. Additionally, early-married couples may lack specific rules but often have agreements regarding task division Communication to address issues in early marriage often involves discussions and negotiations between the spouses. While increasing quality time together is often cited as the most effective form of relationship management, in reality, most couples spend more time with their friends. Early-married couples try to set boundaries with their families and others to prevent interference. Conflict communication involves conflict management strategies such as win-lose strategies, verbal aggressiveness strategies, active fighting strategies, force strategies, and talk strategies. In conclusion, managing relationships in early marriage requires intensive and open communication. Additionally, it requires expressions of affection, relationship boundaries, openness, discussion, quality time, and efforts to resolve conflicts.
REPRESENTASI WOMEN EMPOWERMENT PADA TOKOH DASIYAH DALAM SERIAL NETFLIX “GADIS KRETEK” Octavia, Jelena; Noor Rakhmad, wiwid; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women's empowerment is an effort made by women to gain control over their lives. In films or drama series, women are often portrayed as passive beings, and it is not uncommon for films or drama series to depict how women are subordinated due to the operation of patriarchal culture in society. Women's access and movement are restricted, domestication is considered something natural, and women's opinions or voices are either not taken into account or ignored. The Gadis Kretek series offers an alternative idea, presenting empowered women. This study aims to describe how women's empowerment is portrayed in the Gadis Kretek series. It is a qualitative study using a critical paradigm. The research employs A.J. Greimas' narrative analysis method, which involves three models of analysis: actantial analysis, spatio-temporal isotopy, and the semiotic square. The theories used include muted-group theory, representation theory, and are supported by the liberal feminism perspective. The results of this study show that women have their own ways of gaining control over their lives, one of which is by having inner courage. The courage possessed by the main female character in the Gadis Kretek series, Dasiyah, drives her to keep pursuing her dreams. Dasiyah is portrayed as a woman who is different from other women of that time. She has modern ideas that clash with the norms of that era. Dasiyah has the courage to challenge societal and organizational cultures that disadvantage her as a woman. However, the series also illustrates how patriarchal culture still permeates various aspects of society, especially within the family and workplace. Therefore, Dasiyah’s process of achieving success and fulfilling her desires or dreams still involves the role of men. This demonstrates that men's voices carry more weight in decision-making compared to women's.
HUBUNGAN ANTARA KONSEP DIRI DAN KEMAMPUAN KOMUNIKASI DENGAN KEMAMPUAN ADAPTASI PEGAWAI BARU DI PERUSAHAAN PERBANKAN Rahadianto, Anugrah; Noor Rakhmad, wiwid; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

New employees often face difficulties in adapting to their new work environment, leading to high turnover rates, especially in the banking sector. These difficulties are influenced by selfconcept and communication skills. This study examines the relationship between self-concept and communication skills with the adaptation ability of new employees in banking companies. The study uses a positivist paradigm and a quantitative approach, involving 100 respondents aged 21-45 years with a maximum working period of one year. A survey method with a questionnaire was used to measure the variables studied. The results of the correlation analysis showed a significant positive relationship between self-concept and adaptation ability, and between communication skills and adaptation ability. This relationship aligns with Henri Tajfel's social identity theory and Giles & Ogay's (2007) social accommodation theory. The results of the coefficient of determination test showed a significant positive relationship between self-concept and communication skills simultaneously with adaptation ability, consistent with what Schneiders stated in Ulfa et al. (2022). The results of this study indicate that new employees with a positive self-concept and good communication skills can adapt quickly and effectively in a strict and high-risk work environment. This shows that a good self-concept and communication skills greatly support the adaptation process of new employees in a new workplace.
PENGARUH TERPAAN IKLAN BAREKSA DI INSTAGRAM DAN KREDIBILITAS BRAND AMBASSADOR BOY WILLIAM TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BAREKSA SEBAGAI PLATFORM INVESTASI ONLINE Farhan Haritz, Abdullah; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Investors in the capital market have experienced significant growth and are projected to continue increasing, with Generation Z dominating this growth. Bareksa, as a pioneering mutual fund investment application, has the potential to become the number one investment platform, especially for Generation Z. Bareksa has engaged in various marketing activities, such as advertising on Instagram and appointing Boy William as a brand ambassador. However, in reality, the majority of Generation Z is more interested in using Bibit rather than Bareksa. This study aims to determine the influence of advertisement exposure and brand ambassador credibility on the interest in using Bareksa. This research utilizes the strong advertisement theory and source credibility theory. The study uses non-probability and purposive sampling techniques with a total of 104 respondents, and data was collected using questionnaires. The data obtained were then tested using simple linear regression analysis. The hypothesis testing results indicate that Bareksa's advertisement exposure accounts for 15.5% with an influence magnitude of 0.063, and brand ambassador credibility accounts for 12.5% with an influence magnitude of 0.090 on the interest in using Bareksa. From the resul of the study, it can be concluded that the higher the advertisement exposure, the higher the interest in using Bareksa. Similarly, the higher the credibility of brand ambassador Boy William, the higher the interest in using Bareksa
MANAJEMEN KOMUNIKASI KOMUNITAS SATOE ATAP DALAM GERAKAN SOSIAL PENDIDIKAN ANAK KELUARGA PRA SEJAHTERA Faradila, Sabna; Luqman, Yanuar; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Numerous social education communities have emerged to support the education of children by providing free learning facilities, relying on support from external parties for the implementation of their activities. However, this support is voluntary, making it irregular and uncertain, posing challenges and obstacles for the community in carrying out its initiatives. This research aims to investigate how the Satoe Atap community manages to secure support to aid the education of underprivileged families' children. It employs a qualitative research approach using a case study method within the post-positivism paradigm. Data collection techniques involve in-depth interviews with pattern-matching analysis. The research incorporates Anthony Giddens' Structuration Theory and John A. Ledingham's Relationship Management Theory. The findings indicate that Satoe Atap's communication management to obtain support is achieved through several methods. The planning process is documented through regular meeting activities. The execution process is evident in every activity conducted by Satoe Atap, such as managing social media, organizing events, and maintaining relationships with those who have previously assisted them. As a form of evaluation, Satoe Atap consistently assesses its activities to implement improvements for future events. However, the research results reveal that Satoe Atap has not fully implemented two-way relationship maintenance with all parties, and the community lacks specialized training for its internal management team.
Pemaknaan Khalayak Terhadap Keragaman Budaya Indonesia Dalam Musik Video Wonderland Indonesia 2 : The Sacred Nusantara (Chapter 2) Karya Alffy Rev Rasyid Farhan Taufik, Mohammad; Lestari, Sri Budi; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia is renowned for its cultural diversity, encompassing various ethnic groups, languages, cultures, and religions. According to the 2010 Population Census by the Central Statistics Agency, there are 1,340 ethnic groups and 720 languages. However, the 2020 Population Census revealed a decline in the use of regional languages among the younger generation. This cultural diversity is showcased in the music video "Wonderland Indonesia 2: The Sacred Nusantara (Chapter 2)" by Alffy Rev. Preliminary research on the viewers’ reactions and comments indicates that audiences often struggle to grasp the messages and meanings behind the representation of Indonesia’s cultural diversity directly. This study aims to understand how viewers interpret the cultural diversity of Indonesia as portrayed in the music video "Wonderland Indonesia 2: The Sacred Nusantara (Chapter 2)." This research employs a constructivist paradigm, utilizing representation theory and Kluckhohn’s cultural elements, which include the language system, knowledge system, kinship and social organization system, living equipment and technology system, economic system, religious system, and art. The study adopts an audience meaning analysis approach to comprehend the viewers' interpretations and positioning regarding the cultural messages conveyed, based on Stuart Hall's three positions of decoding: Dominant, Negotiated, and Oppositional. The findings indicate that the audience has diverse interpretations of this music video, influenced by their cultural backgrounds and knowledge. Most informants adopt a dominant position in interpreting the cultural diversity of Indonesia; however, some informants have differing and critical interpretations of the dominant meaning
Memahami Fenomena Body Shaming di Kalangan Remaja Awal Azzahra, Nabila; Dwiningtyas Sulistyani, Hapsari; Lukmantoro, Triyono
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Penelitian ini dilatar belakangi oleh adanya body shaming yang dialami oleh anak remaja awal usia 12-14 tahun. Penelitian ini akan dikaji dengan teori coordinated management of meaning dan interpersonal communication theory. Subjek penelitian ini adalah anak remaja awal berusia 12-14 tahun yang memiliki pengalaman sebagai korban body shaming. Penelitian dilakukan dengan metode deskriptif kualitatif dengan pendekatan fenomenologis interpretif. Data dikumpulkan dengan wawancara mendalam terhadap 5 orang informan dan data dianalisis dengan Interpretative Phenomenological Analysis (IPA). Dengan metoda IPA, ditemukan dua pola terkait dengan pengalaman dan pemaknaan body shaming anak remaja awal. Yang pertama adalah pola proses terjadinya body shaming yang memuat pemantik body shaming, respon korban terhadap body shaming, dan reaksi pelaku akan respon yang korban berikan. Pola kedua yaitu pola pasca terjadi body shaming yang memuat pengalaman korban dalam menceritakan body shaming yang dialaminya, kepada siapa korban bercerita dan bagaimana respon orang yang mendengar cerita korban. Hasil yang didapatkan pada penelitian ini adalah bahwa : 1. Pengalaman body shaming pada anak remaja awal diawali dengan adanya perbedaan antara dirinya dengan orang lain yang menjadi pemantik adanya body shaming. Mengalami body shaming terkadang mendorong anak untuk melakukan konfrontasi. Namun konfrontasi tsb tidak mengehentikan perilaku body shaming dr pelaku krn pelaku melakukannya bukan utk mendapat respon namun utk merasa lebih besar di lingkungannya. 2. Anak remaja awal memaknai body shaming sebagai sebuah hinaan dan penghakiman. Akibat dari adanya hinaan dan penghakiman tersebut terjadi goncangan mental akibat body shaming yang mendorong anak untuk bercerita mengenai pengelamannya kepada orang terdekat. Dukungan moral dari orang terdekatlah yang paling dibutuhkan agar anak dapat mengurangi dampak buruk body shaming terhadap dirinya.
PENGARUH TERPAAN YOUTUBE SERIES “ASLINYA KULINER LOKAL BARENG TEH BOTOL SOSRO” PADA CHANNEL YOUTUBE NEX CARLOS DAN E-WOM PADA KOLOM KOMENTAR TERHADAP MINAT BELI PRODUK TEH BOTOL SOSRO Akbar, Bintang; Setyabudi, Djoko; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia is a major player in the global tea industry, which has sparked competition among packaged tea brands. Teh Botol Sosro launched a marketing strategy through a YouTube series in collaboration with food vlogger Nex Carlos. Additionally, the majority of consumers read E-WOM before making a purchase. This study aims to determine the influence of exposure to the YouTube series and the intensity of E-WOM on the purchase intention of Teh Botol Sosro products. The theories used are Integrated Information Theory and the Buyer’s Information Environment Theory. The sampling technique used is non-probability and purposive sampling with a sample size of 100 respondents. Data testing was conducted through a simple linear regression test. The hypothesis testing results indicate that the variable exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro" on Nex Carlos' YouTube channel can explain 43.9% with an influence magnitude of 0.347, and the variable intensity of E-WOM in the comment section can explain 41.9% with an influence magnitude of 0.268 on the purchase intention of Teh Botol Sosro products. Therefore, it can be concluded that the higher the exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro," the higher the purchase intention of Teh Botol Sosro products. Similarly, the higher the intensity of EWOM in the comment section, the higher the purchase intention of Teh Botol Sosro products. Thus, the variables of exposure to the YouTube series and the intensity of E-WOM positively and significantly influence the purchase intention of Teh Botol Sosro products. The authors suggest that Teh Botol Sosro consider using these promotional activities in their marketing communication mix while addressing some of their weaknesses
Representasi Identitas Diri Homoseksual Dalam Film “Pria” Desastri Ahda Ramadhan, Pimpi; Rahardjo, Turnomo; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Identitas ialah merupakan sebuah struktur konsep diri yang mencerminkan kita itu adalah siapa dan juga membuat individu itu mendapatkan sebuah gambaran yang terhubung dengan budaya yang dimilikinya kemudian dengan adanya sebuah identitas, orang lain dapat mengerti atau memahami siapa kita yang berdasarkan oleh gambaran yang kita gerakan terkait terhadap beberapa hal di antaranya, budaya, etnis dan juga ialah sebuah proses sosialisasi yang dilakukan. Film ini mengangkat topik mengenai homoseksual yang terdapat pada diri anak remaja laki – laki yang bernama Aris, dimana Aris harus bergulat dengan identitas dirinya, disamping itu hal ini membuat ibu dari Aris menganggapnya kutukan yang dipegang atau dipercayai oleh budaya di lingkungan Aris, kemudian Aris juga dipaksa menikah oleh ibunya dengan perempuan satu desa nya agar orientasi seksualnya tersebut bisa hilang. Penelitian ini bertujuan untuk mengetahui dan juga mendeskripsikan identitas diri homoseksual yang dipresentasikan di dalam film “Pria” ini, selanjutnya di dukung dengan teori yang digunakan adalah teori identitas budaya dan negosiasi identitas, serta menggunakan metode analisis semiotika dari John Fiske yang kemudian akan menganalisis dengan tiga konsep yaitu level realitas, level representasi dan juga level ideologi. Hasil dari penelitian ini melalui representasi yang dihasilkan ialah menunjukkan adanya level – level yang membuat Aris tetap tidak berani dan takut dalam pengungkapan identitas dirinya termasuk kepada ibunya, calon mertuanya dan perempuan yang dijodohi oleh ibu dari Aris, hal ini juga sangat dibatasi oleh Aris untuk tidak ada satu pun orang yang mengetahui mengenai identitasnya tersebut dan hanya orang – orang tertentu saja, serta pola asuh yang diberikan oleh ibu dari Aris yang menganggap homoseksual itu ialah kutukan, sehingga pada akhirnya Aris tetap mengikuti kemauan dari ibunya yaitu menikah dengan wanita yang dijodohi.

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