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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI SOCIAL MEDIA SPECIALIST DAN CONTENT CREATOR AND CREATIVE Eirene Yohana L. Tobing; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Digital transformation has challenged Jateng Pos to improve its digital media performance, which was hindered by low website traffic, audience reach, and social media engagement. This field project implemented an Integrated Marketing Communication (IMC) strategy through social media marketing, Instagram Ads, public relations, events, and digital campaigns, including Jangan Cuma Klik Judulnya, Creative News Challenge, and Jateng Pos Goes to School. The author served as a Social Media Specialist, Content Creator, and Creative. The campaign successfully increased Instagram reach (893 to 113,718), followers (3,763 to 4,670), engagement rate (0.03% to 10.62%), and referred website traffic (373 to 1,182). These results demonstrate the effectiveness of the integrated communication strategy in strengthening Jateng Pos’s digital presence and engagement with Generation Z audiences.
PENGARUH KOMUNIKASI DALAM REFERENCE GROUP TERHADAP TINDAKAN BOIKOT PRODUK TERAFILIASI ISRAEL YANG DIMEDIASI SIKAP POLITIK PADA MAHASISWA KOTA SEMARANG Cytania Noarya Ailani; Yanuar Luqman
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the rise of economic boycott movements against Israel affiliated commercial products as a form of humanitarian solidarity regarding the geopolitical crisis in Palestine. Information about this movement is actively circulating within university students' reference groups, yet an attitude behavior gap remains visible in their daily consumption behavior. The purpose of this study was to determine the effect of reference group communication on the boycott action of Israel-affiliated products, both directly and indirectly through the mediation of political attitudes among university students in Semarang City. The theories used in this study are Reference Group Theory and the Theory of Reasoned Action (TRA). Using a quantitative approach, this study involved 100 respondents, all of whom were university students in Semarang City exposed to the product boycott movement issues. Data collection used a questionnaire survey. The data were then analyzed through sequential inferential analysis using multi-stage linear regression (causal steps) to understand the influence of the independent variable on the dependent variable through the mediator variable. The results of this study indicate that communication within the reference group has a positive and significant influence on students' political attitudes, and political attitudes are proven to have a significant positive effect on driving actual boycott actions. Furthermore, step-by-step testing proves that political attitude acts as a significant mediating variable that bridges the influence of reference group communication interaction toward the manifestation of actual boycott behavior in daily life. Discussion channels and information exposure from close peer circles can reduce the behavior gap when successfully internalized into strong moral beliefs and evaluative judgments within individual students. In conclusion, the results of this study demonstrate that the formation of ethical consumption actions (political consumerism) among university students does not merely depend on the intensity of information circulation within their social environments, but is heavily determined by the stability of individual political attitudes built through that communication. Future social movement strategies need to focus more on strengthening value education and providing valid literature data within group communication channels, ensuring that collective awareness can consistently transform into sustainable actual actions.
PENGARUH EKSPEKTASI PERFORMA, EKSPEKTASI USAHA, PENGARUH SOSIAL, DAN KONDISI FASILITAS TERHADAP INTENSI DAN PERILAKU PENGGUNAAN AI DI KALANGAN MAHASISWA: PERAN KEMANDIRIAN BELAJAR SEBAGAI VARIABEL MODERATOR Isack Josua Sasmita Siahaan; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In recent years, the development of Artificial Intelligence (AI) technology has progressed rapidly and people have been utilizing it in their daily lives. In Indonesia, the rate of AI has also increased dramatically, particularly among the younger generation. In Indonesia’s higher education setting, the majority of students have also been utilizing AI in their academic activities. This raises the question: why have Indonesian college students been so easily accepting of AI and so keen to adopt it in their studies? Using The Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework and the extension of self directed learning as a moderator variable, this research aims to identify the key factors that drive Indonesian college students to accept and use AI on an ongoing basis. 234 verified respondents were analysed using the SEM-PLS method. The results indicated that performance expectancy, social influence, and facilitating conditions are the most significant variables influencing AI use intention and actual behavior. The intention to use AI also significantly influences AI usage behavior. However, effort expectancy was found to have no significant influence on AI use intention and actual behavior. Self-directed learning is also found to have no moderating effect over the UTAUT predictor variables. The findings of this research can serve as a basis for designing proper AI systems and developing regulations to ensure that AI is utilized wisely in Indonesia’s education setting.
STRATEGI TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN (TJSL) DALAM MANAJEMEN REPUTASI DI KAWASAN BUFFER ZONE PT PUPUK KALIMANTAN TIMUR Rachel Paskah Yokibeth Tarihoran; Yanuar Luqman
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines the Corporate Social and Environmental Responsibility (TJSL) strategy of PT Pupuk Kalimantan Timur in managing corporate reputation within the buffer zone area. The research adopts a qualitative approach with a case study design under a constructivist paradigm. Data were gathered through in-depth interviews with informants from the TJSL Department of PT Pupuk Kalimantan Timur, alongside field observations and documentation of corporate records and TJSL program reports. Analysis was carried out using time series and pattern matching techniques, grounded in three theoretical frameworks: Legitimacy Theory, Stakeholder Theory, and Institutional Theory. The findings show that PT Pupuk Kalimantan Timur implements its TJSL through four main strategic pillars: (1) community empowerment programs in the buffer zone, (2) environmental conservation, (3) transparent public communication, and (4) active stakeholder involvement in program evaluation. Across all three theoretical lenses, the company's TJSL approach consistently emerges as a structured communication strategy to build social legitimacy, sustain corporate reputation, and secure community support for the company's continued operations in the buffer zone area.
PENGALAMAN KONSUMSI MUSIK PENGGUNA SPOTIFY YANG MENGGUNAKAN PLAYLIST REKOMENDASI BERBASIS ALGORITMA PLATFORM Zharabib Rizha Moammereta; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The presence of recommendation features on Spotify illustrates the dynamic relationship between users’ music choices and the platform’s guidance. Although recommendation features offer certain conveniences to users, they do not always steer users’ music consumption toward accepting the platform’s curated selections. Each user has a subjective interpretation of their experience using recommendation features, shaped by a process of deep and ongoing reflection. This study employs a qualitative method with a phenomenological approach and the Interpretative Phenomenological Analysis (IPA) technique to understand Spotify users’ subjective interpretations of platform-guided music consumption through personalized playlists. The concepts and theories utilized in this study include digital music consumption, platformization, user agency, and Folk Theories of Algorithms. The results of this study indicate that users’ reflection processes regarding recommended playlists are shaped by three main factors: the purpose of using the feature, negative feelings toward recommendations, and users’ algorithmic knowledge. Furthermore, these reflections give rise to a number of strategies employed by Spotify users to manage their personal music consumption within the recommendation ecosystem. These strategies include rejecting specific recommendations, navigating algorithms, and a tendency to prioritize personal playlists as a means of enjoying music in a more directed, personal, and contextual manner.
PERAN DATA EXECUTIVE DAN CREATIVE COPYWRITER DALAM KAMPANYE KOMUNIKASI PEMASARAN DEBIURYN COSMETICS SEBAGAI PENGUATAN BRAND POSITIONING PADA KALANGAN REMAJA USIA 12–19 TAHUN DI KOTA SEMARANG Nyndita Cahya Khumaira Nyndita Cahya Khumaira; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This fieldwork study examines the implementation of the marketing communication campaign "Stay Bright, Stay Youth" conducted by DeBiuryn, a teenage skincare brand targeting consumers aged 12–19 years in Semarang. The campaign was designed to increase brand awareness while supporting product sales performance through an integrated communication strategy utilizing Instagram and TikTok, reinforced by offline activities through the DeBiuryn Class Out program and Glow On the Booth DeBiuryn. The author contributed to the campaign as a data executive and creative copywriter, with responsibilities including campaign data management and analysis, as well as the development of taglines and captions aligned with the brand's characteristics. Based on the evaluation results, the campaign demonstrated positive outcomes, reflected in a significant increase in brand awareness from 14.6% to 84.8%. Sales performance of the Youth Series products also exceeded the predetermined targets, with Youth The Better Cleanser reaching 112 pieces from a target of 90 pieces, and Youth Go Away Sun SPF 30+++ achieving 92 pieces from a target of 90 pieces. These findings indicate that an integrated communication strategy can contribute to improving brand awareness and sales performance. The campaign also presents the potential to be developed as a sustainable program to maintain consumer engagement and strengthen the brand's presence in the teenage skincare market.
KAMPANYE PENINGKATAN PENGETAHUAN MAHASISWA UNDIP, UDINUS, DAN UNIKA TENTANG BUS WISATA KOTA SEMARANG SEBAGAI ALTERNATIF STRESS RELIEF Alisya Lingga Maghfira; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Academic pressure often cause students to experience high levels of stress, creating a need foralternative stress relief activities. The Semarang City Tour Bus, provided by the Semarang CityGovernment, has the potential to serve as both a recreational facility and an educationalmedium to introduce various tourist destinations in Semarang. However, students’ level ofknowledge of this service remains relatively low. Therefore, this professional project aims toincrease the knowledge and interest of students from Diponegoro University, Dian NuswantoroUniversity, and Soegijapranata Catholic University in the Semarang City Tour Bus as analternative stress relief. The campaign team designed a communication strategy by integratingcyber public relations, advertising, event and experiences, and collaboration with Key OpinionLeaders (KOL). The team delivered campaign messages through Instagram and a series ofevents as the main communication channels by applying the AISAS Model. In itsimplementation, the author carried out the roles of strategist planner, event manager, anddirector. The campaign results show an increase in student knowledge from 20% to 87.6% andsuccessfully collected a total of 537 student databases throughout the campaign activities
PENGARUH TERPAAN BERITA KEKERASAN APARAT KEPOLISIAN PADA DEMONSTRASI AGUSTUS–SEPTEMBER 2025 DAN TERPAAN TAGAR #POLISIPEMBUNUHRAKYAT DI MEDIA SOSIAL TERHADAP CITRA KEPOLISIAN RI Rahmania Galuh Pawestri; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study was motivated by the widespread media coverage of police violence during the August–September 2025 demonstrations, which was followed by public criticism towards the Indonesian National Police, including social media posts using the hashtag #PolisiPembunuhRakyat. Therefore, this study was conducted to examine the impact of exposure to news about police violence during the August–September 2025 demonstrations on the image of the Indonesian National Police and the impact of exposure to the hashtag #PolisiPembunuhRakyat on social media on the image of the Indonesian National Police. This study uses a quantitative approach involving 100 respondents. The data obtained was then analyzed using simple linear regression techniques. The results show that exposure to news reports of police violence during the August–September 2025 demonstrations and exposure to the #PolisiPembunuhRakyat hashtag on social media has a negative influence on the image of the Indonesian National Police. It can be concluded that the higher the level of exposure to news about police violence and the hashtag #PolisiPembunuhRakyat received by the public, the more negative their perception of the Indonesian National Police's image tends to be.
PENGARUH PERCEIVED ATTRACTIVENESS OF NOSTALGIC APPEALS DAN PERCEIVED COLLECTIVE NOSTALGIA TERHADAP PURCHASE INTENTION PADA PRODUK KOLABORASI EDISI NOSTALGIA CHIKI BALLS X RANGGA & CINTA: THE REBIRTH OF AADC Yonna Chantika Novyanasari; Muhammad Bayu Widagdo
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Chiki, a snack brand under PT Indofood CBP Sukses Makmur Tbk, faces intense competition in Indonesia’s snack industry. To strengthen its brand appeal, Chiki launched anostalgic edition of Chiki Balls in collaboration with the film “Rangga & Cinta: The Rebirthof Ada Apa Dengan Cinta?”. This strategy employed nostalgic appeals and collective memoryto evoke consumers’ past memories. Although nostalgic appeals and collective nostalgia aretheoretically associated with higher purchase intention, empirical evidence in the Indonesiansnack industry remains limited. This study aims to examine the effect of these two variables onpurchase intention toward the Chiki Balls x Rangga & Cinta nostalgic collaboration product.This study employs a quantitative approach with the Theory of Planned Behavior as itstheoretical foundation. Data were collected from 155 respondents selected through purposivesampling and analyzed using multiple linear regression analysis. The finding show thatperceived attractiveness of nostalgic appeals and perceived collective nostalgia have a positiveand significant effect on purchase intention, with a significance value of 0.000 < 0.05.
STRATEGI PEMASARAN SOSIAL YAYASAN SETARA MELALUI AKTIVASI MEDIA SOSIAL, SOSIALISASI ORANG TUA, REKRUTMEN RELAWAN, MAIN EVENT, DAN PENDAMPINGAN ANAK Shafhah Meiska; Joyo Nur Suryanto Gon
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Child protection in Indonesia remains a serious issue due to low public awareness. YayasanSetara addresses this through social marketing programs to increase visibility and communityparticipation. This report highlights the author’s roles in Public Relations and Sponsorship &Partnership in implementing programs such as outreach, educational media distribution,community engagement, and the Setara Youth Movement event, using an Integrated MarketingCommunication (IMC) approach. The results show increased organizational visibility andcommunity involvement, indicating that integrated communication strategies effectivelyenhance awareness and participation in child protection efforts.

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