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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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PENGARUH KECEMASAN KOMUNIKASI TERHADAP INTENSITAS KOMUNIKASI INTERPERSONAL DENGAN TEMAN SEBAYA (PEER GROUP) MELALUI KEPERCAYAAN DIRI BERKOMUNIKASI PADA SISWA TULI DI YAYASAN SETARA SEMARANG Desi Sulistianingsih; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high levels of interpersonal communication barriers experienced by Deaf students in their interactions with peers is the background for this study. Deaf students frequently encounter communication anxiety triggered by fears of rejection and miscommunication, which in turn undermines their communication self-confidence and potentially reduces the intensity of their interpersonal communication. This study aims to examine the effect of communication anxiety on the intensity of interpersonal communication through the mediation of communication self-confidence among Deaf students at Yayasan Setara Semarang. To address the research objectives, this study employed the Anxiety/Uncertainty Management (AUM) theory and Cognitive Dissonance Theory within a quantitative explanatory research design. The sampling technique used was total sampling, involving 35 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software. This analytical method was selected due to its suitability for testing mediation models and its effectiveness with relatively small sample sizes. The results indicate that communication anxiety has a significant negative effect on the intensity of interpersonal communication among Deaf students. Higher levels of communication anxiety are associated with lower intensity of interpersonal interactions with peers. Furthermore, the findings reveal that communication anxiety influences interpersonal communication intensity indirectly through communication self-confidence as a mediating variable. Based on these findings, it is recommended that educators and the social environment develop communication programs focusing on anxiety management and the enhancement of students’ communication self-confidence to foster more inclusive and supportive social interactions.
PESAN KETERBUKAAN KOMUNIKASI KELUARGA PADA SANDWICH GENERATION MELALUI FILM “1 KAKAK 7 PONAKAN” Irene Navita Soeparmo; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Recently, the phenomenon of the sandwich generation has become increasingly relevant. The reality of family communication in Indonesia, which tend to be more closed, can further intensify the pressures experienced by the sandwich generation. As film served as the representation of reality, this gap is portrayed by a film director, Yandy Laurens, in the film “1 Kakak 7 Ponakan”. This study aims to describe the messages of family communication openness within the sandwich generation as portrayed in the film “1 Kakak 7 Ponakan”, as intended by the story’s writer himself. Employing a qualitative descriptive approach, this research utilizes Schleiermacher’s hermeneutic analysis as its analytical framework. The hermeneutic analysis is conducted through three stages: grammatical analysis, semantic analysis, and textual interpretation. The findings indicate that “1 Kakak 7 Ponakan” conveys messages of family communication openness among the sandwich generation, articulated through the aspects, processes, and impacts of such openness. Communication openness within the family in the film is achieved through the disclosure of personal information ranging from basic to intimate details. This openness, which is exercised within reasonable limits, has a positive impact on the family in the film. These points are represented across eleven selected scenes in the film.
PERAN STRATEGIC PLANNER DAN DATA EXECUTIVE DALAM KAMPANYE “TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA” SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN USER PORTAL SEMARANG SATU DATA DAN SAMAWA (SEMUA DATA UNTUK WARGA) Aiko Hanantyo Putri; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Portal Semarang Satu Data and SAMAWA (Semua Data Untuk Warga), as public data services managed by the Statistics Division of the Semarang City Communication and Informatics Office (Diskominfo), faced the issue of low public awareness, which consequently affected the limited utilization of the services. This project aimed to address the issue through a campaign entitled “Terbuka Untuk Semua, Bergerak Bersama Warga #KulikdiPortalSAMAWA,” with the objective of increasing brand awareness and the number of users of both services. The campaign was designed using an Integrated Marketing Communication (IMC) approach by integrating media channel optimization, event marketing, direct marketing, and digital publication through Instagram @samawa.smg. The implementation involved the roles of Strategic Planner and Data Executive, responsible for formulating the big idea, designing the event-based program concept and technical scheme, and analyzing campaign survey data. The evaluation results indicate a 30,8% increase in awareness of Portal Semarang Satu Data, accompanied by and additional 127.242 website visitors, as well as a 62,7% increase in awareness of SAMAWA and 19 data requests submitted through the service.
PENGARUH RESPONS KRISIS MECIMAPRO PADA KONSER DAY6 FOREVER YOUNG IN JAKARTA DAN BRAND ATTITUDE TERHADAP CUSTOMER PURCHASE INTENTION Nur Fitriana Ananda; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study was motivated by the massive number of consumer complaints on social media andnegative press coverage regarding Mecimapro’s crisis response during the DAY6 “ForeverYoung” concert in Jakarta. These circumstances led various consumer evaluations ofMecimapro as a concert promoter. The purpose of this study is to analyze the influence of crisisresponse and brand attitude on customer purchase intention. This study is grounded inSituational Crisis Communication Theory and the Theory of Reasoned Action, employing aquantitative approach and involving 106 respondents who had attended an event organized byMecimapro. Data analysis utilized multiple linear regression through SPSS. The resultsindicate that Mecimapro’s crisis response during the DAY6 “Forever Young” concert in Jakartaand brand attitude have a positive and significant influence on customer purchase intention,with significance levels of 0.000 and 0.001, respectively. This means that the better a brand’scrisis response and the more positive the consumers’ brand attitude, the higher the consumers’purchase intention toward that brand. Conversely, a decline in either of these variables tends tobe followed by a decrease in customer purchase intention. Therefore, Mecimapro needs todevelop a well-planned crisis communication management SOP and consistently build brandattitude through improvements in facility and service quality.
PENGARUH DAYA TARIK BRAND AMBASSADOR DAN INTENSITAS KOMUNIKASI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PRODUK CLEO Ainun Faizah Ainun Faizah; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing trend of healthy lifestyles in Indonesia has driven the consumption of bottled drinking water and intensified industry competition. Cleo utilizes celebrity family brand ambassadors and electronic word of mouth (e-WOM) communication to strengthen its position as a healthy drinking water choice for families. However, a gap remains, as indicated by consumer skepticism toward product claims. This study aims to analyze the influence of brand ambassador attractiveness and e-WOM intensity on purchase intention toward Cleo products using the source attractiveness model and integration information theory. The research employs a quantitative explanatory approach with purposive sampling of 100 respondents aged 18–35, and data are analyzed using simple linear regression. The results show that both variables have a positive effect on purchase intention, with brand ambassador attractiveness having a more dominant influence than e-WOM intensity.
PERAN DESIGN & CREATIVE MANAGER DAN CORPORATE RELATIONS & SPONSORSHIP MANAGER DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG Gabriella Audrey Ivanka Dermawan; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Low public participation and knowledge in using Lapor Semar Solusi AWP as the official complaint channel of Semarang City are influenced by its rebranding from Sapa Mbak Ita. The main issues include low public awareness of the new service identity, low trust in report follow-ups, and minimal utilization despite high public reporting needs. This study aims to explain and evaluate the role of Government Public Relations in increasing public awareness, trust, and participation. The theoretical framework includes Government Public Relations, awareness, trust, and customer journey. An implementative approach was applied through an integrated communication campaign titled Cipta Seni Bahana Aspirasi #NgadudiLaporSemar, conducted via media relations, public education campaigns, event activations, and digital media. The results show increased public awareness, improved trust in the reporting system, and growth in new users, indicating stronger government–public relationships through participatory and educational two-way communication.
THE ROLE OF ACCOUNT EXECUTIVE AND SOCIAL MEDIA SPECIALIST IN DEVELOPING AN INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE PRODUCT USAGE CONVERSION OF BY.U BY TELKOMSEL Viola Prameswari; Nurist Surraya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

By.U, a digital cellular service launched by Telkomsel is a provider that specifically targets Generation Zand young Digital users. Despite its positioning as a young-oriented digital provider, along with its effortswhich align with the young generation needs, the level of by.U usage among high school students inSemarang remains relatively low. A preliminary survey conducted among 814 students from four selectedschools affiliated with Telkomsel educational platform, Skul.Id, revealed that only 5.7% (46 students)were active users of the by.U SIM card. the survey also indicated a high level of perceived risk towardsby.U service at 54.5%, along with a low purchase intention of only 20,8%. In response to thesechallenges, an Integrated Marketing Communication (IMC) strategy was designed and implementedthrough the campaigns, namely “by.U On The Move!” And the “by.U Inter-School Digital Challenge”.These campaigns aimed to increase brand trust, reducing perceived risk, and increasing the purchasedesire among students by providing direct experiential interactions with the product through both offlineand online activation. The implementation of the campaign resulted in significant improvements acrossvarious key indicators. The number of by.U users among students increased from 46 users (5.7%) to 118users (14.5%). Along with that, the level of perceived risk toward by.U service decreased substantiallyfrm 54.5% to 19,5%. Additionally, the students purchase intention toward by.U showed a considerableincrease, inclined from 20,8% to 72.8% following the implementation and exposure of the by.U On TheMove and by.U Interschool Digital Challenge Campaign. As an Account Executive and Social Media Specialist, the author was responsible for managing clientcommunication, coordinating stakeholders, as well as executing digital communication strategies,including media partners and influencer collaboration. This report documents the effectiveness of theimplemented communication strategies and provides insights for future integrated marketingcommunication campaigns targeting youth audiences.
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI ACCOUNT EXECUTIVE DAN EVENT MANAGER Evania Angel Callista; S. Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

TThe low level of knowledge among young art enthusiasts regarding the figure of Ki Nartosabdho has become a significant challenge in preserving Javanese arts in Semarang. Although interest in Javanese culture remains relatively high, understanding of his figure, works, and contributions is still limited. Therefore, this project aims to enhance the knowledge and understanding of young art communities in Semarang regarding the works and cultural legacy of Ki Nartosabdho through the organization of a cultural event titled “Festival Seabad Nada dan Warisan Ki Nartosabdho.” The conceptual framework applied is Integrated Marketing Communication (IMC), which integrates communication strategies through advertising, public relations and publicity, as well as events and experiences. The method used is an implementation-based approach through the design and execution of a cultural festival involving various university art student organizations (UKM) in Semarang, with a series of activities including art performances, multimedia exhibitions, cultural discussions, and collaborative performances. The author served as an Account Executive and Event Manager throughout the planning and implementation stages. The results indicate an increase in youth participation in art activities themed around Ki Nartosabdho, as well as improved audience understanding of his works and contributions, thereby strengthening the dissemination of cultural knowledge and fostering collaborative spaces among student art communities in Semarang
PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG SEBAGAI STRATEGIC MANAGER & CONTENT PLANNER Jasmine Ramadhania Puteri; Lintang Ratri Rahmiadji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Although Lapor Semar Solusi AWP has been launched as a public complaint channel, the number of users of this service is still not proportional to the population of Semarang City. Initial survey results indicate that some people are not fully aware of the service's existence, while others still doubt the follow-up of submitted reports. This condition indicates a gap between the public's need to express aspirations and the level of use of official complaint channels. This field of work aims to implement a Government Public Relations strategy to increase awareness, trust, and public participation in the use of Lapor Semar Solusi AWP. The communication program is implemented through the Cipta Seni Bahana Aspirasi #NgadudiLaporSemar campaign implemented through Goes to School, Goes to Campus, Goes to RW (Community Unit) activities, as well as main events that combine educational approaches and public interaction. The campaign is also strengthened through the use of digital media and media publications to expand the reach of information. The implementation results show that the implemented communication strategy is able to increase public awareness, strengthen trust in the service, and encourage an increase in the number of users
PENGARUH TERPAAN INFORMASI MELALUI SALURAN MEDIA KONVENSIONAL, MEDIA DIGITAL, DAN KOMUNITAS TERHADAP PARTISIPASI PROGRAM PEMERIKSAAN KESEHATAN GRATIS HARI ULANG TAHUN DI KOTA SEMARANG Bintang Ayutria Amanda Wahyu; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The government launched a program called the Free Birthday Health Checkup to promote health development for the entire community. Efforts to disseminate information have been made, but public participation in the program remains low. Using a quantitative approach with an explanatory research approach, this study shows that exposure to information through conventional media, digital media, and community groups does not significantly influence public participation. Most respondents participated in the program at the invitation of health care workers at community health centers.

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