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DEAL: International Journal of Economics and Business
Published by Universitas Pelita Bangsa
ISSN : -     EISSN : 30262453     DOI : https://doi.org/10.37366/deal.v1i01
Core Subject :
DEAL: International Journal of Economics and Business, published by Pelita Bangsa University. DEAL: International Journal of Economics and Business accommodates the publication of research results in the field of Economics and Business conducted by lecturers as a manifestation of the Tri Darma of Higher Education. DEAL: International Journal of Economics and Business is an electronic journal that is professionally managed using the Open Journal System, published twice a year, namely in April and Oktober
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Articles 35 Documents
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The Influence of Brand Image, Product Quality, and Price on the Purchase Decision of Ventela Shoe Products on E-Commerce Platforms Trio Rahayu; Asep Irpan Alfauzi; Gilang Ramadhan
DEAL: International Journal of Economics and Business Vol. 2 No. 01 (2024): April 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i01.4496

Abstract

This study aims to analyze the influence of brand image, product quality, and price on purchasing decisionsfor Ventela shoe products on E-Commerce platforms, employing a quantitative research design. Theresearch focuses on consumers who utilize E-Commerce platforms, examining the variables of brand image,product quality, price, and purchasing decisions, with data collected from 83 respondents through astructured questionnaire measured on a Likert scale. The findings indicate that brand image and productquality have a negative and insignificant effect on purchasing decisions, while price demonstrates a positiveand significant influence. These results highlight the critical role of competitive pricing strategies in drivingconsumer purchasing decisions, while suggesting a need to reassess the impact of brand image and productquality within the E-Commerce context for Ventela shoe products.
The Influence of Supply Chain Management, Kaizen Culture on Productivity in the Automotive Industry in Cikarang Widiyanti Widiyanti; Siti Yulia Salsa Fahrani; Raden Firyal Fadhlin Camila; Marcellawati Cecar; Siti Adrianti
DEAL: International Journal of Economics and Business Vol. 2 No. 01 (2024): April 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i01.4512

Abstract

In an increasingly competitive industrial environment, companies are required to manage their supply chains effectively while continuously pursuing improvement and innovation. This study aims to analyze the influence of supply chain management and the Kaizen culture on employee productivity. By distributing questionnaires and utilizing Structural Equation Modeling (SEM) for analysis, the research collected data from several automotive companies in Cikarang. The findings reveal that the effective implementation of supply chain management has a positive impact on employee productivity. Furthermore, the Kaizen culture, which emphasizes continuous improvement, also positively influences productivity enhancement. These findings underscore the importance of effective supply chain management and the implementation of a culture of continuous improvement in enhancing employee productivity, thereby maintaining the company's competitiveness in an increasingly challenging industrial landscape.
The Influence of Brand Image and Service Quality on Purchasing Decisions Abdul Rouf; Wishnu Anugrah Wahyu Saputra
DEAL: International Journal of Economics and Business Vol. 2 No. 01 (2024): April 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i01.4513

Abstract

In economic development in this modern era, consumers are very critical in making decisions to buy products. This can be seen in line with the rapid development in the business world, where more and more business people are opening and developing their businesses. The tight competition and the increasing consumer expectations for a product, especially service products, make companies have to have their own ways to improve their services and sales. One of the service products that is increasing in this modern era is the coffee shop business. Where each company is required to have its own uniqueness that can attract the attention of consumers to maintain or seize the existing market. The purpose of this study was to determine. the influence of Brand Image variables and service quality on purchasing decisions on coffee memories quantitative method, The population sampling method used is all students of Universitas Pelita Bangsa or people who have visited the coffee shop memories, so it can be said that the population is non-probability sampling, so it does not provide opportunities or opportunities for sampling respondents, namely incidental. The data processed is primary data obtained from the results of distributing questionnaires with 74 respondents. Data analysis using the PLS 3 (Partial Least Square) program. The results of the research analysis, the indicators in this study are valid. Brand Image variable (X1) has a positive effect on purchasing decisions. While the Service Quality Variable is also valid. Where service quality (X2) has a positive effect on purchasing decisions. This indicates that the better the brand iamge, the quality of service, it can be said that the purchase decision will increase.
The Influence Of Promotion On Purchasing Decisions Through Digital Marketing With Influencer Marketing Moderation On Scarlett Products Abdul Malik; Marsianus Manto; Muhammad Rizki Akbar; Naufal Fajri
DEAL: International Journal of Economics and Business Vol. 2 No. 01 (2024): April 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i01.5240

Abstract

This study aims to analyze the influence of promotion on purchasing decisions for Scarlett products through digital marketing, considering the moderating role of influencer marketing. The research method used is descriptive with a quantitative approach. Data were collected through questionnaires distributed to 97 respondents who had purchased Scarlett products. Data analysis was carried out using simple linear regression with the SmartPLS Version 4.0 program. The results of the study indicate that digital marketing has a positive and significant influence on purchasing decisions, while promotion does not have a significant direct influence on purchasing decisions. However, promotion has a very strong influence on digital marketing, which in turn positively influences purchasing decisions. In addition, influencer marketing has been shown to moderate the relationship between promotion and purchasing decisions, strengthening the influence of promotion on purchasing decisions through digital marketing. These findings indicate the importance of integration between promotion, digital marketing, and influencer marketing in marketing strategies to improve consumer purchasing decisions
The Influence of Career Development and Organizational Culture on Employee Engagement in Manufacturing Companies in the MM2100 Region Icha Diahayu Wardani; Muhammad Sapruwan
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5536

Abstract

This study examines the influence of career development and organizational culture on employee engagement in manufacturing companies in the MM2100 area. Employee engagement, which reflects an employee's emotional and professional connection to the work and organization, is crucial in ensuring operational productivity and efficiency. Challenges such as monotonous tasks and high turnover rates often hinder engagement in a manufacturing environment. This study uses a quantitative approach, and is analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that career development programs, including skill enhancement and a clear career path, significantly increase employee motivation and commitment. Similarly, an organizational culture that supports collaboration and inclusivity drives an increase in overall engagement. This research highlights the important role of career development and organizational culture in shaping employee engagement. The study suggests that organizations can increase employee productivity and loyalty by investing in structured development programs and creating a positive work environment. These findings provide practical recommendations for human resources practitioners to strengthen employee engagement and optimize organizational outcomes.
The Effect of Digitalization of Work Processes and Digital Skills Training on the Productivity of Employees of Manufacturing Companies Ika Putri Aisya Ningrum; Mutiara Retno Lestari
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5537

Abstract

This study analyzes the impact of digitization of work processes and digital skills training on employee productivity in manufacturing companies in Cikarang. Digitalization is assessed based on operational transformation, while digital skills training is evaluated through the development of human resource competencies. The results show that digital skills training plays an important role in increasing employee productivity, more than just the adoption of new technologies. The research method uses a quantitative approach with questionnaires and SmartPLS-based data analysis. The results of the analysis revealed a significant relationship between digital skills training and increased productivity. Moderation factors such as organizational culture and technology adoption rates also have a relevant impact. The study emphasizes the importance of a digital transformation strategy integrated with employee training to meet the challenges of the fourth industrial revolution. Strategic recommendations are given to optimize technology implementation and competency development in the manufacturing sector.
The Effect Of Employee Welfare And Career Development On Turnover Intention In Manufacturing Companies Lis Nurdiana; Miftah Nurasyhari
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5538

Abstract

Employee welfare has an important role in reducing turnover intention in manufacturing companies. Met physical, psychological, and social needs create job satisfaction that increases employee loyalty. Factors such as an inclusive work environment, technical training, and work-life balance contribute significantly to employee retention. On the other hand, career development that is less relevant or not integrated often fails to reduce turnover intention. An effective career development program requires a holistic approach with the integration of talent management strategies. Research shows that mediating factors such as job satisfaction strengthen the relationship between well-being or career development and turnover intention. These findings encourage companies to design more comprehensive programs to lower turnover and increase productivity.
The Effect of Service Quality and Responsiveness on Customer Satisfaction on the Purchase of Wardah Facial Wash Official Store on Shopee E-commerce Dhama Tri Febriyati; Hardi Fernando
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5542

Abstract

This study aims to analyze the influence of service quality and responsiveness on customer satisfaction on the purchase of Wardah Facial Wash on Shopee. In the world of e-commerce, service quality includes reliability, responsiveness, guarantees, empathy, and physical evidence which are the keys to success in building customer satisfaction. In addition, responsiveness, which reflects the speed and accuracy of responding to customer needs, is an important dimension in creating a positive shopping experience. This study uses a quantitative approach with a survey method. The data was obtained through an online questionnaire to customers who had purchased Wardah products on Shopee, using the Likert scale to measure variables. The sampling technique was carried out by purposive sampling of respondents who met certain criteria. Data analysis was carried out using SmartPLS software to test the validity, reliability, and relationships between variables. The results show that service quality and responsiveness have a significant positive influence on customer satisfaction, where service quality contributes more than responsiveness. The R-Square test revealed that these two variables together are able to explain almost half of the variation in customer satisfaction. These findings emphasize the importance of strategies to improve service quality and responsiveness to strengthen customer loyalty. Companies are advised to continuously improve service dimensions such as reliability and responsiveness to create a superior shopping experience. The practical implications of these results provide strategic insights for Wardah in maintaining its competitive position in an increasingly dynamic e-commerce market.
The Effect of Career Development, Salary and Workload Satisfaction on Turnover Intention in Generation Z Risma Agistya Rahmawati; Nessa Atfella
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5543

Abstract

Moving intentions among Generation Z employees have become an increasing concern for organizations, given their unique work expectations and preferences. This study investigates the impact of career development opportunities, salary satisfaction, and workload satisfaction on the intention to move within this demographic group. Using quantitative research methods, data was collected through surveys distributed to Generation Z employees in various industries. These findings reveal that limited career development opportunities significantly encourage the intention to move, as Generation Z highly values growth and learning. Dissatisfaction with salary also emerged as a key factor influencing their desire to leave, underscoring the importance of fair and competitive compensation. In addition, dissatisfaction with workload, especially the perception of unfair or excessive workload, contributes to increased intention to move. These results highlight the need for organizations to devise specific strategies that address career development, salary structures, and workload management to effectively retain Generation Z employees and foster organizational loyalty over the long term.
The Analysis of Factors Causing Stress and Burnout in Expatriates: Case Study at PT. XYZ Anindea Pudjie Hapsari; Didin Hikmah Perkasa
DEAL: International Journal of Economics and Business Vol. 2 No. 02 (2024): October 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i02.5573

Abstract

Nowadays, many manufacturing companies have started sending their employees abroad as expatriates to manage international operations, expand markets, and integrate their global operations. Working in a foreign country often poses challenges that can lead to stress and burnout. Stress and burnout can have a negative impact on work performance, so it is important for companies to understand and manage the factors that cause them. This study aims to determine the factors that cause stress and burnout in expatriates at PT XYZ. This research is a qualitative research. The data collection methods used are interviews, documentation and thematic analysis, using 11 expatriate informants who work at PT XYZ. The results showed that high workload, lack of job control, social isolation, environmental uncertainty, and language difficulties were the main factors affecting stress and burnout levels, but they and the management of PT XYZ tried to overcome them. The purpose of this study is to provide an in-depth understanding of expatriates' subjective experiences and suggest practical solutions to manage their stress and burnout conditions. This research is expected to provide guidance for manufacturing companies in improving the well-being and performance of their expatriates.

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